Baskin Robbins (BR) Thng thc kem M ti Vit Nam

Ngy vit bi: Th 6, ngy 29 Thng 3, 2012 . Lt xem: 899 ln Trong thi tit nng nc, v kh oi bc nh th ny, chng cn iu g tuyt vi hn khi c ngi n mt ly kem tht ngon, tht lnh trong mt khng gian thong mt, thoi mi ng khng cc bn?

Chnh v vy, nhng qun kem ang c m rng ngy cng nhiu ti TP.HCM. Trong c Baskin-Robbins, mt chui ca hng kem cao cp c bit vi 31 hng v kem i din cho 31 ngy trong thng. Khi n vi Baskin-Robbins, bn s cm nhn c s thoi mi bi khng gian kh tr trung, hin i, v ni bt vi tng mu hng rt d thng v tng mu trng ca nhng chic bn, chic gh rt xinh xn. Bn cnh khng gian p, tr trung th Baskin-Robbins

 mang n cho cc bn tr v nhng ngi yu thch kem nhng vin kem c nhp khu cc ngon, cc cht lng cng vi cc mi v c trng ca qun nh: Mint Chocolate Chip, Pralines n Cream, Chocolate Mousse Royale, Cotton Candy v Very Berry Strawberry

Nhng c l do mi m chi nhnh ti Vit Nam nn hin nay qun ch mi phc v khong 16 mi v kem thi.Hihi n cng vi kem, bn c th la chn bnh Waffle Cone va thm li va gin na. Ngoi ra, bn cn c th thng thc cc mn trng ming lnh nh: bnh kem, sundae, v cc loi thc ung hin ang c yu thch nh milkshakes v smoothies. Bn cnh , BR cng c hp packed khch hng mua v nh cng chia s vi nhng ngi thn yu ca mnh na. c bit, bnh kem y hon ton khc vi nhng ci bnh kem thng thng, bnh kem Baskin-Robbins c lm t chnh kem ca BR, khch hng c th chn bt c loi kem no mnh thch cng vi nhng kiu mu bnh tht c, l v p.

Thm vo , iu n tng nht l nhng chic mung mang biu tng ca BR mu hng nh nh xinh xinh s c cm trong ly kem ca bn. Nt c o nht BR chnh l biu tng chic mung hng y s c gn ngay ti cc ca ra vo. Qun tht d thng ng khng cc bn. Hihi V gi c th gi Baskin-Robbins tng i cao so vi nhng qun kem khc ti Si Gn, c th ni l cao nht hin nay y. Gi ca mi vin kem tu theo kch c v dao ng t 45.000 VND 170.000 VND. Cn gi ca Waffle Cone l 15.000 VND/ci. Chnh v gi kh cao nn bn c th hon ton yn tm vi cht lng ng cp ca BR cng vi nhng hng v kh c o nh hng v ko bng gn chng hn, rt l ng khng? Vy sao bn khng nhanh chn n tri nghim th nh. ^_^ h, c mt iu mnh khng hi lng lm chnh l BR khng c km nc lnh khi mnh dng kem ti qun, nu bn mun ung nc th phi tr thm 10.000 VND mua chai nc sui, v th khi i n BR th bn nh mang theo chai nc nh. Hihi Cn v gi gic kinh doanh th s tu thuc vo tng chi nhnh ti tng khu vc khc nhau, chi nhnh m ca sm nht l 10am v ng ca tr nht l 11pm.

Valentine ngt ngo cng kem Baskin-Robbins

(Zing) - Baskin-Robbins l chui ca hng kem c bit ln nht th gii c hai anh em am m v yu thch kem sng lp vo nm 1945 ti M.
Ngy nay, kem Baskin-Robbins c hn 6.600 ca hng kem trn gn 50 quc gia ton th gii. Vi thng ip We Make People Happy v th vin hn 1.000 mi kem, Baskin-Robbins mang n cho cc bn tr v nhng ngi yu thch kem mi ngy mt v kem mi c trng cho 31 ngy trong thng. Cc bn tr s thch th khi chn la nhng vin kem nhp khu vi cht lng ng cp v c trng nht ca thng hiu nh Mint Chocolate Chip, Pralines n Cream v Chocolate Mousse Royale. Ngoi ra, Baskin-Robbins cn phc v nhiu sn phm khc

nh bnh kem, bnh nng, sundae, cc mn trng ming lnh v cc loi thc ung ang c yu thch hin nay nh milkshakes v smoothies. Valentine l thi im mi ngi c th chia s nhng khonh khc yu thng ngt ngo cng nhau. Vi khng gian tr trung, sang trng, cc ca hng kem Baskin-Robbins Vit Nam c bai tri theo phong cch thit k mi ca chui ca hng Baskin-Robbins quc t vi ch ngi hng khach hang n vi phong thai th gian cung s sang trong. Biu tng chic mung hng c trng cua thng hiu c gn ngay cc ca, nhng bc tng ca Baskin-Robbins nh mt bc tranh mau sc vui nhn bao gm nhng vin kem hp dn cung chic bnh waffle cone v tn ca cc loi kem, ngoi ra khch hng c th nhn thy thc n trn mn hnh LCD cua tng phong, hin th cc mn trng ming, cc loi bnh kem, sundae c trng ca Baskin-Robbins. y s l khng gian mi v nhiu th v cc bn tr cng kem Baskin-Robbin tn hng v chia s Valentine tht ngt ngo nh! Cc loi bnh kem Baskin-Robbins c lm t kem ca Baskin-Robbins, khch hng c th ty chn loi kem yu thch dnh tng cho nhng ngi thn yu ca mnh. c bit hn, trong dp ny, Baskin-Robbins dnh tng Gu Bng v o thun Baskin-Robbins cho tt c khch hng khi mua bnh kem Baskin-Robbins trong thi gian t ngy 5/2 10/3/2012.

Cupids Romance

Sweetheart

Be Mine Cake

Delectable Designer Bag Cake

Baskin-Robbins
Wikipedia, bch khoa ton th min ph Bc ti: chuyn hng , tm kim Baskin-Robbins.

Cng ty con ca thng hiu Dunkin ' c thnh lp 1945 Tr s chnh Canton , Massachussetts , Hoa K Ph Huynh Dunkin 'Brands Website www.baskin-robbins.com Loi Baskin-Robbins l mt chui ton cu ca parlors kem c thnh lp bi Burt Baskin v Irvine Robbins nm 1953, t s kt hp ca parlors kem ca h, Glendale, California . N tuyn b l kem ln nht th gii nhng quyn thng mi, [1] vi hn 5.800 a im, 2.800 c t ti Hoa K. Baskin-Robbins bn kem ti hn 30 quc gia. Cng ty c tr s ti Canton, Massachusetts . [2]

Baskin-Robbins bng parlors kem bt u nh l lin doanh ring bit t Burt Baskin Robbins Irv, vic s hu cc ca hng Ice Cream v Ice Cream Snowbird Burt tng ng. Snowbird Ice Cream c trng 21 hng v, mt khi nim mi l cho thi gian. Khi cng ty c tch sp nhp vo nm 1953, khi nim ny tng trng n 31 hng v.
[3]

Baskin-Robbins c bit n vi khu hiu ca n "31 mi v" (c c trng trong logo, mu hng). tng c rt nhiu ngi n t cc c quan qung co ca CarsonRoberts (m sau ny tr thnh Ogilvy & Mather ) vo nm 1953, cng vi khu hiu "m Hng m hng v." N cng c hn 28 hng v ni ting sau c cung cp ti nh hng ca Howard Johnson . Ngoi ra, s 31 c la chn do , mt khch hng c th c mt hng v khc nhau mi ngy ca bt k thng no. Burt v Irv cng tin rng mi ngi nn c th trong hng v mu cho n khi h tm thy h mun mua - v th mung mang tnh biu tng nh mu hng.

\Baskin-Robbins
Khch hng c th dng c ph v bnh nng ca Dunkin Donuts vo bui sng, sandwich v salad ca Togo cho ba tra v mn trng ming ln thc n nh ca BaskinRobbins vo chiu v ti...
Mi ngy Baskin-Robbins bn ra hn 2,2 triu cy kem c qu, v trn mi chic kem l hn 31 v khc nhau - mi mt v l mt ngy trong thng. Vi nhiu s la chn nh vy, Baskin-Robbins t tin chc rng h c th tho mn nhu cu n nh v trng ming ca mi ngi. BaskinRobbins l ngi sng to ra truyn thuyt Jamoca Almond Fudge v Pralines cng nh cc v kem. C 2 ngy nay u c ton th gii bit n. Irv Robbins v Burt Baskin m ca hng Baskin-Robbins u tin vo nm 1947. T mt ca hng bang California, Irv v Burt m rng ra ton nc M v xuyn chu lc t B, Matxcova ti Nht v c.

Cng vi cng ty ch - Dunkin Donuts v Togos, Baskin-Robbins nm trong h thng nhng chui ca hng chuyn cung cp cc dch v nhanh chng, tin dng ca Alied Domecq. Gia nh Alied Domecq c ti hn 130 nm kinh nghim kinh doanh, qun l cng nh iu hnh hn 10.000 ca hng trn ton th gii. Chin lc ca cng ty i hi mi tng xy dng nn mi h thng nhng quyn nht thit phi tr thnh mt phn lin kt vi nhng thng hiu khc. Vi ba tng ca mnh, h gn kt cc gi bn hng vi ba thi im trong ngy theo tun t, Alied Domecq to ra mt lch trnh tm kim cc c hi em v doanh thu cho mI h thng nhng quyn ca h. Theo , khch hng s dng c ph v bnh nng ca Dunkin Donuts vo bui sng, sandwich v salad ca Togo cho ba tra v mn trng ming ln thc n nh ca BaskinRobbins vo chiu v ti.
n v iu hnh c nhng quyn % tng trng Thuc qun l ca cng ty % tng trng Tng cng 31/8/2000 2 152 -10 -2 162 31/8/2001 1 363 -36,7% 4 -60,0% 1 367 31/8/2002 1 257 -7,8% 0 -100% 1 257

% tng trng % c nhng quyn trn tng s

-99,5%

-36,8% 99,7%

-8,0% 100%

Yu cu u t L ph mi chi nhnh phi ng cho Baskin-Robbins dao ng t 30.000$ cho ti 60.000$ ph thuc vo th trng v a im. Vi h, cng ty s phn chia v lm vic theo tng nhm u i cho vay c th to ra cc la chn h tr ti chnh cnh tranh v linh hot. Baskin-Robbins c mt s yu cu u t i vi nhng chi nhnh m ca ln u. C th l cc chi nhnh phi m bo c th tr c cc mt hng bng tin mt. Nu bn mun c h tr ti chnh cho bt k ph tn no, cc khon u t sau ca bn chc chn s b gim xung. S liu sau s th hin c phn no nhng chi ph p dng cho mt ca hng n mi m.

Hng mc L ph nhng quyn Thit b Bo him Chi ph Marketing ban u Tn kho ban u Bt ng sn Ph o to ng phc Nhng chi ph v qu khc (cho 3 thng) Tng u t

Ph thnh lp mc 1 30.000$ 31.500$ 4.500$ 3.000$ 5.000$ 13.975$ 1.000$ 400$ 42.850$ 132.225$

Ph thnh lp mc 2 60.000$ 158.700$ 15.000$ 3.000$ 8.000$ 165.975$ 20.500$ 800$ 115.800$ 547.775$

Cc chi ph hot ng Mi chi nhnh Baskin-Robbins tr ph nhng quyn tng ng t 5 ti 5,9% v ph qung co l 5% li nhun gp. Bn nhn c g t o to v h tr Baskin-Robbins v Alied Domecq c rt nhiu chi nhnh thnh cng ng sau h v h mun bn cng s thnh cng nh vy. Dch v u tin m Alied Domecq cung cp cho cc chi nhnh l danh sch cc a im c chn la v bn phn tch th trng. Lun lun tm nhng a im c tim nng pht trin kinh doanh mnh, m hnh MOM ca cng ty nh gi cht lng ca cc iu kin bn l cng nh nhn khu trong mi th trng tm ra im giao thoa. Sau bin n thnh a im bng n khi m ca hoat ng. Mt khi a im l tng ny c tm thy, tng ca Baskin-Robbins c th c iu chnh thch nghi vi nhng l trnh cng nh a im a l ni . Trong qu trnh pht trin ca mi a im mi, cng ty lun b tr mt i ng thit k bao gm nhn vin t cc b phn nh vn phng iu hnh, dch v cng ngh bn l, thit k, cu trc dch v v c vn phng pht trin a thng hiu h tr cng vic gip ngi ch chi nhnh. Trong hng trm cng vic cn chun b, h s a ra nhng bn k hoch m bo gi c tnh thng nht ca thng hiu cng nh tr gip ngI ch chn la cch trang tr, trng by ca hng v cc thit b c s dng c hiu qu. Cc quyt nh phi nhm mc ch thu ht v to s thun tin cho khch hng khi lui ti a im ny.

Trong qu trnh o to, cc chi nhnh s c hc cch Baskin-Robbins t xy dng thng hiu cho bn thn mnh nh th no ti mt chi nhnh chun ca cng ty ng thi tham gia vo cc kho o to qun l ti lp. C hai u buc cc ch chi nhnh tng lai phi dnh thi gian thc tp mt ca hng tht s. Tuy vy, vic o to khng ch dng li . Ti Alied Domecq, o to chnh l cha kho ca s thnh cng. Cc nh c vn chuyn bit mt th trng trong vng s tip tc thc hin nhiu kho hun luyn cho cc ch chi nhnh thng qua nhng cuc hp gii thiu sn phm mi ti phng trng by sn phm hoc bng a CD-ROMs, hoc cc cuc tho lun tm kim cc k h th trng cn c lp y. Hn na, nhu cu v o to khng bao gi c mt gii hn no. Nhm ging vin cng nh cc chng trnh nh hng Off to a Great Start lun c cung cp rng ri cho tt c cc chi nhnh. V chng c th p ng c mi yu cu hun luyn d l chi tit nht m cc chi nhnh t ra. Ngoi ra h tr tt hn trong sut qu trnh o to, cc chi nhnh cn c quyn t vn li khuyn ca v s cc chuyn gia t cc nh qun l cp php nhng quyn, qun l pht trin, qun l c cu n nh c vn kinh doanh, nh qun l, chuyn gia marketing v cc nh qun l o to vng; H cng c quyn tip cn v hc hi cc ngun lc ca tp on gm QSR Navigator, mng li i din min ph, quyn lc mc c khi mua bn cng nh h thng phn phi hiu qu, chin dch marketing, t vn qung co, h thng kinh doanh, s pht trin ca sn phm v qu trnh m bo cht lng. Marketing ca Baskin-Robbins tp trung xy dng nhn din cho thng hiu cng nh lm tng mt cc ca hng trn ton quc gn lin vi cc hot ng v s kin c th. Cc phng tin h tr hiu qu bao gm i, tivi v cc qung co in lun i cng vi cc hot ng th thao, in nh cng nh cc chin dch gii thiu sn phm mi. Cc chuyn gia v cc nh qun l trong lnh vc Marketing lm vic trc tip vi cc chi nhnh pht trin bn k hoch marketing v qung co ti a phng. Cc hot ng y bao gm chun b nhng dp khai trng tht honh trng, a ra chin dch gi th trc tip, ti tr cho cc s kin cng ng, qung co trn radio v truyn hnh a phng, chng trnh d thng. Mi th trng u c mt hi ng qung co nhm quan st v nh gi mc thnh cng ca tng chin dch.

Hng kem ln nht th gii Baskin-Robbins tr li Vit Nam

Chui nh hng kem ln nht th gii Baskin-Robbins ca M nh du s tr li Vit Nam bng vic khai trng ba ca hng kem vo ngy 6-1-2012 ti TPHCM.

Ba ca hng kem Baskin-Robbins TPHCM nm cc a ch s 424A Nguyn Th Minh Khai, s 1 Trng nh v s B55 Nguyn Tri, do i tc nhng quyn Vit Nam l Blue Star Food Corporation qun l.

ng Nguyn Thanh Nam, Tng gim c Blue Star Food Corporation, cho bit cng ty d kin s pht trin 50 ca hng Baskin-Robbins ti Vit Nam trong vng 5 nm ti. Ngoi cc loi kem, ca hng Baskin-Robbins cn phc v nhiu sn phm khc nh bnh kem, bnh nng, sundae, cc mn trng ming lnh v cc loi thc ung khc. Baskin-Robbins c mt ti Vit Nam t nm 1994, vi tn gi lc l kem M 31 mi. Nhng cng vic kinh doanh thi im khng thun li do th trng cha ln, cng nh mc thu nhp khu nguyn liu t M ln ti 70%, nn vic kinh doanh kh c th c li.

Hin nay, vi mc thu ch cn 25%, theo Blue Star Food Corporation, cc ca hng kem ca Baskin-Robbins Vit Nam c mc gi r nht khu vc ng Nam . Vi vic khai trng cc ca hng ti Vit Nam, Baskin-Robbins hin c trn 6.600 ca hng trn 49 quc gia v vng lnh th.

Chng ti mun bn tn hng tng chuyn thm BaskinRobbins.com. Bt c thng tin no m bn chia s vi chng ti s c bo v cn thn, cho d bn ang y tham gia vo Cu lc b Sinh nht ca chng ti, trnh duyt hng v v x l ca chng ti, thit k mt chic bnh, ca hng a phng ca bn hoc p dng cho mt thng hiu Baskin-Robbins. Chng ti m ha s th tn dng ca bn, t hng v vn chuyn thng tin v thng tin c nhn khc, bao gm c hng v yu thch ca bn, thng qua phn mm tiu chun cng nghip an ninh ca chng ti. Xin vui lng c trn cho bit thm chi tit v chnh sch bo mt ca chng ti. Baskin-Robbins c quyn thay i chnh sch bo mt bt c lc no. Hy chc chn kim tra trang ny nh k cp nht. Chnh sch ny p dng duy nht thng tin c nhn thu thp trc tuyn ti BaskinRobbins.com v khng p dng cho thng tin thu thp cha c mt trong din n ca Baskin-Robbins. Yu cu. p ng tt nht vi kin ca bn khi bn yu cu thng tin t BaskinRobbins hoc chia s mt kinh nghim m bn c mt trong cc ca hng ca chng ti,

chng ti s yu cu thng tin c nhn. iu ny bao gm tn, a ch ca bn v a ch email, cng nh a ch ca hng a phng v bt k thng tin no khc m bn c th mun chia s. S kin qung co. Khi bn chn tham gia mt s kin qung co, chng ti s yu cu nhng thng tin cn thit cho s kin ny, chng hn nh tn, a ch email v a ch vn chuyn. Nhn dp, chng ti c th ng ti tr cho chng trnh khuyn mi vi cc bn th ba. Trc khi nhp d liu ca bn, bn s c thng bo nu cc bn th ba s c c thng tin c nhn ca bn. Kho st kin T thi gian thi gian chng ti c th gi cc cuc iu tra yu cu thng tin nhn khu hc nh tui, gii tnh, khu vc quan tm v quen thuc vi sn phm v dch v ca Baskin-Robbins, cng nh phn hi ca khch hng. Tham gia vo nhng yu cu ny l hon ton t nguyn. Vi mi yu cu, bn s c s la chn c hoc khng tit l thng tin. Thng tin ny s c s dng to ra hng v mi v x l, cng vi nng cao kinh nghim tng th BaskinRobbins.com. ng dng nhng quyn thng mi. Nu bn chn, bn c th gi mt ng dng in t tm kim xem xt nh l mt nh nhn quyn tng lai thng qua trang web Web C hi Nhng quyn thng mi. Nu bn gi mt ng dng in t, chng ti s thu thp tn, ngy sinh, s an sinh x hi, a ch, a ch email, thng tin lin lc khc v thng tin ti chnh v vic lm nht nh m bn phi nhp vo hnh thc. Bng vic gi thng tin ny, bn ng rng Baskin-Robbins c th gi li, s dng v tit l thng tin p ng yu cu ca bn v gip chng ti tin hnh cc n lc tip th nhng quyn thng mi ca chng ti. Thng tin v hnh thc trc tuyn ca bn s tr thnh mt phn ca bt k ng dng cho mt thng hiu Baskin-Robbins m bn sau ny c th trnh. Chng ti c th tit l thng tin c nhn ca bn cho cc n v kinh doanh ca chng ti, i l, cng ty m, cc chi nhnh khc v bn th ba khc nh l mt phn ca vic xem xt ca chng ti yu cu ca bn hoc bt k ng dng sau nhng quyn thng mi. Chng ti khng y quyn cho bn th ba khng lin kt s dng thng tin c nhn ca bn cho bt k mc ch no khc hn so vi xem xt yu cu hoc ng dng ca bn. Tng hp thng tin chng ti thu thp thng tin tng hp v bn v vic bn s dng trang web ca chng ti bt c khi no bn gh thm chng ti trc tuyn. Thng tin tng hp bao gm cc hnh thc khc nhau ca thng tin "bm vo dng", chng hn nh im nhp cnh v xut cnh cho trang web ca chng ti (tc l, cp URL hoc lnh vc), s liu thng k lu lng truy cp trang web, xem trang, hin th, h thng iu hnh v loi trnh duyt. Ngoi ra, khi bn yu cu cc trang trn trang web ca chng ti, my ch ca chng ti t ng ng nhp a ch IP ca bn. Mt a ch IP l mt s c t ng gn cho my tnh ca bn bng dch v web ca bn bt c khi no bn ang lt Web. Giao thng ch o BaskinRobbins.com t cc trang Web lin kt v mua hng m kt qu t lu lng truy cp ny cng c theo di bi phn mm ca bn th ba. Thng tin ny c tng hp v khng b rng buc mua c nhn.

Thng tin tng hp ny thng s khng nhn din c nhn bn hoc c tng quan vi c nhn bn cho cc mc ch bn ngoi. Chng ti c th thu thp, bin dch, lu tr, xut bn, qung b, bo co, bn hoc tit l hoc s dng bt k v tt c cc thng tin tng hp, cung cp cc thng tin khng nhn din c nhn bn. Khi chng ti chia s thng tin nh vy vi cc cng ty khc, n khng theo di bt k ngi dng c th v s khng c s dng lin lc vi bn. Nu chng ta lm tng quan bt k Thng tin tng hp cho bn, thng tin s c iu tr ging nh bt k thng tin c nhn khc theo chnh sch ny. Nu bn quyt nh tham gia Cu lc b Sinh nht, bn s c s la chn nhn c cp nht thng xuyn v trang web ca chng ti, cng nh cung cp c bit tit kim ti a phng ca bn Baskin-Robbins. Ngoi ra, bn s c ty chn ch nhn c email cho ngy sinh nht ca bn. Ch cn truy cp h s c nhn Cu lc b Sinh nht ti khon ca bn chnh sa bn lin h vi s thch, bn nn chn thay i tn s lin lc Baskin-Robbins. Nu bt c lc no bn quyt nh bn khng mun nhn email t Baskin-Robbins, bn c th b ng k bng cch nhn vo lin kt hy b ng k pha di ca bt k email Baskin-Robbins hoc xa ti khon Cu lc b Sinh nht ca bn. Khng c thng tin c nhn ca bn s c trao cho bt c ai bn ngoi ca BaskinRobbins v nhng chi nhnh ca chng ti, khc hn so vi cc i l ca chng ti, nhng ngi c th cn thc hin t hng ca bn, p ng cc yu cu hoc thc mc ca bn, gip chng ti ci thin sn phm hoc trang web ca chng ti hoc nu khng thc hin ca chng ti hng dn. Chng ti c th tit l thng tin c nhn bn gi trn mt ng dng nhng quyn thng mi cho cc n v kinh doanh ca chng ti, i l, cng ty m, cc chi nhnh khc v cho cc bn th ba nh l mt phn ca vic xem xt ca chng ti ng dng gip thc hin cc n lc tip th nhng quyn thng mi ca chng ti. Chng ti yu cu cc i l ca chng ti tn trng thc tin bo mt ca chng ti v khng s dng thng tin c nhn ca bn cho cc mc ch khc hn l thc hin hng dn ca chng ti. Baskin-Robbins c quyn s dng hoc tit l bt k thng tin khi cn thit p ng lut php, quy nh hoc yu cu php l, bo v s ton vn ca trang web, p ng cc yu cu ca bn hoc hp tc trong bt k iu tra thc thi php lut hoc iu tra v vn an ton cng cng. Thng tin c thu thp qua trang web ca chng ti c coi l mt b mt thng mi ca Baskin-Robbins. L ch s hu thng tin , chng ti c th tit l hoc bn thng tin nh mt ti sn ca cng ty kt hp vi vic bn cho bn th ba cng ty ca chng ti hoc mt phn ti sn ca chng ti. i vi thng tin nhng quyn thng mi trn Baskin-Robbins, xin vui lng truy cp vo phn Nhng quyn thng mi ca chng ti c hi trn BaskinRobbins.com. Baskin-Robbins tha nhn s cn thit phi cung cp bo v s ring t b sung cho tr em. Tr em 12 tui v tr c th truy cp BaskinRobbins.com m khng tit l bt k thng tin nhn dng c nhn. Tuy nhin, i khi n l cn thit thu thp mt s thng tin

nhn dng c nhn v tr em cho php h s dng mt tnh nng ca trang web ca chng ti (nh tham gia Cu lc b Sinh nht Baskin-Robbins). Ngoi ra, thc c rng tt c cc trang web c nhm mc tiu n tr em 12 v em u b cm theo quy nh ca php lut t thu thp thng tin nhiu hn h cn. Ch c ph huynh hoc ngi gim h c th ng k mt a tr 12 tui hoc nh hn cho cc Cu lc b Sinh nht Baskin-Robbins. Khi mt ph huynh ng k mt a tr cho Cu lc b Sinh nht, chng ti yu cu tn ca a tr, ngy sinh v a ch e-mail ca ph huynh. Chng ti thu thp thng tin ny xc minh tui ca tr, gi email c nhn Cu lc b Sinh nht, v cung cp cc li ch sinh nht cu lc b khc (chng hn nh chng trnh khuyn mi v u i c bit). Ph huynh c th xem xt v chnh sa thng tin ny ti bt k thi im no bng cch i vo ti khon Cu lc b Sinh nht ca h trn BaskinRobbins.com. Chng ti s khng tit l bt k thng tin no ca tr em cho bt c ai bn ngoi ca Baskin-Robbins, thng hiu ca chng ti ch em, Dunkin 'Donuts, v cc i l v bn nhn quyn ca chng ti. Thng hiu ch em ca chng ti c quyn truy cp thng tin ca tr em v lin i chu trch nhim bo v s ring t ca tr em, nhng xin vui lng ch o tt c cc thng tin lin lc lin quan n thng tin tr em ca Baskin-Robbins (thng tin lin lc c a ra di y). i l ca chng ti c th cn thng tin c nhn ca tr em in vo mt n t hng, p ng yu cu hoc cung cp h tr Cu lc b Sinh nht, ngn chn gian ln, hoc h tr chng ti trong vic qun l v ci thin trang web ca chng ti. Nhn quyn ca chng ti c th cn thng tin c nhn ca tr gip chng ti cung cp cc dch v Cu lc b Sinh nht v ngn chn gian ln. Chng ti yu cu cc i l v bn nhn quyn ca chng ti tn trng nguyn tc bo mt lin quan n thng tin ca tr em v khng s dng thng tin ca tr em cho mc ch khc hn l thc hin hng dn ca chng ti. Ph huynh c th yu cu bt c lc no chng ti xa thng tin v con ci ca h t c s d liu ca chng ti. Nu bn mun kha ti khon Cu lc b Sinh nht ca con qu v, xin vui lng truy cp vo ti khon ca bn v loi b con ca bn t danh sch ng k. Khi bn nhp s th tn dng ca bn hoc thng tin c nhn v ti chnh, chng ti s dng 1 chng trnh phn mm tinh vi (an ton, Socket lp Cng ngh hoc SSL) m ha hoc tranh ginh thng tin trc khi n c gi ngay c nu ngn chn bt c thng tin, n l rt kh m h s c th c hoc s dng n. Ngoi ra, chng ti c bin php bo mt thch hp bo v thng tin c nhn ca bn mt khi chng ti nhn c n. Nu bn mun xem thng tin ti khon ca bn trc tuyn, ch cn truy cp vo ti khon ca bn trong phn Cu lc b Sinh nht ca BaskinRobbins.com. Bn cng c th sa cha bt k khng chnh xc thc t trong thng tin m bn cung cp cho chng ti khi bn chnh sa ti khon ca bn. Ging nh nhiu trang web khc, chng ti s dng "cookie" cng ngh nng cao kinh nghim ca bn ti trang web ca chng ti. Cookie l nhng mu nh ca d liu m

chng ta t trong trnh duyt ca my tnh ca bn lu tr cc s thch ca bn. Cookies khng phi l bn thn c nhn, nhng c th c lin kt n thng tin c nhn m bn cung cp cho chng ti thng qua s tng tc ca bn ti trang web ca chng ti. Bn c th thy rng n c th lin kt t nhng trang web khc ny, Baskin-Robbins chnh thc trang web, hoc t trang web ny cc trang web khc. Nhng website khc khng phi di s kim sot ca chng ti. Baskin-Robbins khng chu trch nhim v thc tin bo mt thng tin hay nhng ni dung ca nhng trang web khc. Bn nn tham kho chnh sch bo mt ca trang web hoc t bn lin kt xc nh cc thc hnh thng tin ca trang web . Baskin-Robbins kim sot v iu hnh trang web ny t bn trong Hoa K. Thc tin bo mt trc tuyn ca chng ti c iu chnh bi lut php ca Hoa K v tiu bang Massachusetts, c th khc vi lut ring t trong tiu bang ca bn hoc nh nc. Bng vic gi thng tin c nhn ca bn trang web ny, bn ng vi vic chuyn giao thng tin c nhn ca bn n bt k quc gia no v s dng ca n v cng b theo quy nh ca lin bang Hoa K v Massachusetts php lut v chnh sch bo mt ny. Ngn ng ting Anh chnh sch bo mt ny l tuyn b chnh thc ca Baskin-Robbins ca thc tin bo mt trc tuyn ca mnh. Trong trng hp khng thng nht gia chnh sch bo mt bng ting Anh v bn dch sang ngn ng khc, ti liu ting Anh s c kim sot.

16 . stp 1Phan khuc Dia li Lua tuoi Nghe nghiep 2nhm mc tieu : 3 dinh vi :ngon ,gim stress 17 phan tich swot br 1 the manh: vi tri gan Nhan thuc thuong hieu manh Khong bao h ket thuc tap trung vao niem vui krt hop voi cam ket cua ho de doi moi va 1 trai nghiem khach hang chat luong la quan trong trong kinh doanh Hon 1000 huong vi kem trong thu vien bao gom chat beo thap va bang duong ko tan Cung cap mot so dich vu cho cac nhom do tuoi khac nhau

2:diem yeu Gia cao hon so voi doi thu canh tranh 3:co hoi Thi truong mo rong Co the lam tang khach hang o khch san , khu nghi mat Cung cap cac goi dich vu ben 4 thach thuc So luong cac doi thu canh tranh ngay cang tang bao gom cac doi thu canh tranh truyen thong Noi len cac doi thu canh tranh voi cac lua chon thay the re hon 21 marketing mix - hoj da thanh lap dc 1 thuong hieu - truyen thong tiep thi bao gom To roi : muc tieu quang ba Mot so to chuc doanh nghiep Sinh nhat cau lac bo Internet trung binh 22:7p 1 san pham Huong vi kem co hon 36 mat hang 2 gia Chuoi kem danh 8 den 9 % doanh thu cua quang cao moi nam Tang gia khi cac mat hang hoa tang 3 dia diem 4promotion Khong anh qua nhiu hoat dong marketing vi no da la thuong hieu dc thanh lap Ban hanh cuon sach Phieu giam gia may man hang tuan dc cung cap cho khach hang Gia cho cac phieu giam gia la 1. 2 3 go