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Interbrand Design Forum identity in
set of attributes and a promise: the attri-
order to focus more precisely on what our
butes consumers have ascribed to store or
business does—global retail design that
product, and a promise made by the com-
incorporates brand strategy, shopper
pany to deliver those attributes through
analytics, architecture, retail-sensitive A Retail Publication by
the way it does business. Ideally, the brand
implementation—and to stress our ability
idea shapes the company and directs the
to draw on resources from around the
behavior of everyone in it. That’s why we
world: 1,249 creative minds in 36 offices
believe brands have the power to change 7575 Paragon Road, Dayton, Ohio 45459
and 22 countries.
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There are some interesting new names on retail@designforum.com
annual Best Global Brands in conjunction
the list this year. BlackBerry makes its way
with BusinessWeek. It’s one of the top three D. Lee Carpenter, Chairman & CEO
onto the global brand stage. We’ll see if it
Jill Davis, Editor
Mike England, Design/Production
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Guest Feature
The Merits of Zero by Chris Anderson
www.interbranddesignforum.com Ideations