Computer Hardware in The United States

INDUSTRY PROFILE
Computer Hardware in the United States

Reference Code: 0072-0049 Publication Date: June 2010
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United States - Computer Hardware

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EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Market value
The United States computer hardware market grew by 6% in 2009 to reach a value of $63.3 billion.
Market value forecast

In 2014, the United States computer hardware market is forecast to have a value of $94.9 billion, an increase of 49.9% since 2009.
Market segmentation I
Computers is the largest segment of the computer hardware market in the United States, accounting for 43.3% of the market's total value.
Market segmentation II
The United States accounts for 32.8% of the global computer hardware market value.
Market rivalry
As a result of strong market growth in recent years, coupled with optimistic future prognoses, the competition level within the US computer hardware market remains lower than in some regional markets, i.e. in Europe, where the rivalry is more intense.

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CONTENTS
TABLE OF CONTENTS
EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET SEGMENTATION I MARKET SEGMENTATION II COMPETITIVE LANDSCAPE LEADING COMPANIES Acer Inc Apple Inc. Dell Inc. Hewlett-Packard Company MARKET FORECASTS Market value forecast MACROECONOMIC INDICATORS APPENDIX Methodology Industry associations Related Datamonitor research Disclaimer ABOUT DATAMONITOR Premium Reports Summary Reports Datamonitor consulting 2 6 6 7 8 9 10 11 12 14 14 18 23 28 34 34 35 37 37 38 38 39 40 40 40 40

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CONTENTS
LIST OF TABLES
Table 1: Table 2: Table 3: Table 4: Table 5: Table 6: Table 7: Table 8: Table 9: Table 10: Table 11: Table 12: Table 13: Table 14: Table 15: Table 16: Table 17: Table 18: Table 19: Table 20: Table 21: Table 22: Table 23: United States computer hardware market value: $ billion, 200509(e) United States computer hardware market segmentation I:% share, by value, 2009(e) United States computer hardware market segmentation II: % share, by value, 2009(e) Acer Inc: key facts Acer Inc: key financials ($) Acer Inc: key financials (TWD) Acer Inc: key financial ratios Apple Inc.: key facts Apple Inc.: key financials ($) Apple Inc.: key financial ratios Dell Inc.: key facts Dell Inc.: key financials ($) Dell Inc.: key financial ratios Hewlett-Packard Company: key facts Hewlett-Packard Company: key financials ($) Hewlett-Packard Company: key financial ratios United States computer hardware market value forecast: $ billion, 200914 United States size of population (million), 200509 United States gdp (constant 2000 prices, $ billion), 200509 United States gdp (current prices, $ billion), 200509 United States inflation, 200509 United States consumer price index (absolute), 200509 United States exchange rate, 200509 9 10 11 14 15 15 16 18 20 21 23 26 26 28 32 32 34 35 35 35 36 36 36

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CONTENTS
LIST OF FIGURES
Figure 1: Figure 2: Figure 3: Figure 4: Figure 5: Figure 6: Figure 7: Figure 8: Figure 9: Figure 10: Figure 11: Figure 12: United States computer hardware market value: $ billion, 200509(e) United States computer hardware market segmentation I:% share, by value, 2009(e) United States computer hardware market segmentation II: % share, by value, 2009(e) Acer Inc: revenues & profitability Acer Inc: assets & liabilities Apple Inc.: revenues & profitability Apple Inc.: assets & liabilities Dell Inc.: revenues & profitability Dell Inc.: assets & liabilities Hewlett-Packard Company: revenues & profitability Hewlett-Packard Company: assets & liabilities United States computer hardware market value forecast: $ billion, 200914 9 10 11 16 17 21 22 27 27 33 33 34

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MARKET OVERVIEW
MARKET OVERVIEW
Market definition
The computer hardware market consists of the following segments: computers, peripherals and devices, and storage devices. The computers segment comprises desktops and laptops. The peripherals and devices segment includes computer peripherals, PDAs, organizers, calculators and satellite navigation systems. Storage devices include memory sticks, CD packs, hard disks and other data storage devices. Market values are calculated at retail selling price (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2009 exchange rates. For the purposes of this report, the Americas consists of North America and South America. North America consists of Canada, Mexico, and the United States. South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.

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MARKET OVERVIEW
Research highlights
The US computer hardware market had total revenue of $63.3 billion in 2009, representing a compound annual growth rate (CAGR) of 6% for the period spanning 2005-2009. Computers sales proved the most lucrative for the US computer hardware market in 2009, with total revenues of $27.4 billion, equivalent to 43.3% of the market's overall value. The performance of the market is forecast to accelerate, with an anticipated CAGR of 8.4% for the fiveyear period 2009-2014, which is expected to drive the market to a value of $94.9 billion by the end of 2014.

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MARKET OVERVIEW
Market analysis
After experiencing fluctuations in growth, the US computer hardware market is expected to accelerate in the forecast period, with annual rate reaching its peak of 11.7% in 2013. The US computer hardware market had total revenue of $63.3 billion in 2009, representing a compound annual growth rate (CAGR) of 6% for the period spanning 2005-2009. In comparison, the European and Asia-Pacific markets grew with CAGRs of 1.8% and 8.7% respectively, over the same period, to reach respective values of $64.3 billion and $44.1 billion in 2009. Computers sales proved the most lucrative for the US computer hardware market in 2009, with total revenues of $27.4 billion, equivalent to 43.3% of the market's overall value. In comparison, sales of peripherals and devices generated revenues of $24.8 billion in 2009, equating to 39.2% of the market's aggregate revenues. The performance of the market is forecast to accelerate, with an anticipated CAGR of 8.4% for the fiveyear period 2009-2014, which is expected to drive the market to a value of $94.9 billion by the end of 2014. Comparatively, the European and Asia-Pacific markets will grow with CAGRs of 2.1% and 7.4% respectively, over the same period, to reach respective values of $71.4 billion and $63.1 billion in 2014.

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MARKET VALUE
MARKET VALUE
The United States computer hardware market grew by 6% in 2009 to reach a value of $63.3 billion. The compound annual growth rate of the market in the period 200509 was 6%. Table 1: Year 2005 2006 2007 2008 2009(e) CAGR: 200509 Source: Datamonitor United States computer hardware market value: $ billion, 200509(e) $ billion 50.1 53.5 57.3 59.7 63.3 billion 36.0 38.5 41.2 42.9 45.5 % Growth 6.8 7.0 4.2 6.0 6.0% DATAMONITOR
Figure 1:
United States computer hardware market value: $ billion, 200509(e)
Source: Datamonitor
DATAMONITOR

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MARKET SEGMENTATION I
MARKET SEGMENTATION I
Computers is the largest segment of the computer hardware market in the United States, accounting for 43.3% of the market's total value. The peripherals and devices segment accounts for a further 39.2% of the market. Table 2: Category Computers Peripherals and devices Storage devices Total Source: Datamonitor United States computer hardware market segmentation I:% share, by value, 2009(e) % Share 43.3% 39.2% 17.6% 100% DATAMONITOR
Figure 2:
United States computer hardware market segmentation I:% share, by value, 2009(e)
Source: Datamonitor
DATAMONITOR

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MARKET SEGMENTATION II
MARKET SEGMENTATION II
The United States accounts for 32.8% of the global computer hardware market value. Europe accounts for a further 33.3% of the global market. Table 3: Category Europe United States Asia-Pacific Rest of the World Total Source: Datamonitor United States computer hardware market segmentation II: % share, by value, 2009(e) % Share 33.3% 32.8% 22.8% 11.1% 100% DATAMONITOR
Figure 3:
United States computer hardware market segmentation II: % share, by value, 2009(e)
Source: Datamonitor
DATAMONITOR

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COMPETITIVE LANDSCAPE
The computer hardware market will be analyzed taking computer hardware retailers as players. The key buyers will be taken as individual consumers, and computer hardware manufacturers as the key suppliers. As a result of strong market growth in recent years, coupled with optimistic future prognoses, the competition level within the US computer hardware market remains lower than in some regional markets, i.e. in Europe, where the rivalry is more intense. Personal computers are becoming more of a necessity than leisure equipment, due to increasing importance of online communication, and large amount of information being processed on daily basis. Buyers are generally price sensitive and more interested in the quality and specifications of products and customer loyalty is rather low; brand awareness, when exists, it is more towards manufacturers than retailers, reducing the power of the latter to some extent. The main suppliers are computer hardware manufacturers, often large sized, with operation established in many international markets; the possibility of forward integration, if form of direct selling to end-user customers, strengthens their position to some extent. One of the largest threats to the consumer PC market lies within the sphere of gaming, especially with respect to the next generation games consoles; attracting gamers away from the PC format with increased specifications and functionality. Good market growth in recent years, with only minor deceleration caused by global economic turmoil, lures newcomers with a promise of a fair share or market revenues and helps alleviate the competition level somewhat. In todays world, due to increasing importance of online communication, and large amount of information being processed on daily basis, personal computers are becoming more of a necessity than leisure equipment, reducing buyer power to some extent. Retailers have a wide scope of consumers to offer their products to and therefore buyer power is additionally weakened. For individual customers, the switching costs are usually insignificant and often confined to individual preferences and tastes. As buyers are generally more interested in the quality and specifications of products, customer loyalty is rather low; even if a level of brand awareness exists among professionals and individual customers, it is more towards manufacturers than retailers of computer hardware, forcing the latter to stock brands of consumer preference and boosting buyer power to some extent. With many computer hardware retailers stocking the same brands and very similar product range, price sensitivity is high, increasing buyer power. It is uncommon for individuals to integrate into players area, as most people are not able to build their own computers using wholesale manufactured hardware. This effect is however mitigated by unlikelihood of players integrating forward. Overall, buyer power within the computer hardware market is assessed as moderate. Main suppliers within this market are manufacturers of computer hardware. Such suppliers tend to be large, international companies and they are also relatively few in number: these factors increase supplier power considerably.

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Some computer hardware manufacturers are fairly reliant on computer hardware retailers to sell their product to consumers; in such case supplier power is weakened. However, the possibility of forward integration is high, as manufacturers can sell their product to the consumer direct, particularly by opening their own retail outlets, or via the internet, lowering fixed costs. Some of the retailers are specialized and may rely heavily on selling computer hardware, which boosts supplier power. However, computer hardware is also sold by retailers who offer a wide range of products, such as department stores. Such players are less dependent on suppliers of computer hardware, as they have alternative sources of income. Overall, supplier power in this market is strong. Due to specifics of retail operations, it is relatively easy to enter the computer hardware market. Setting up a small scale business reduces capital outlay necessary to establish large retail outlets and popularity of online shopping creates possibilities for retailers to establish online operations and therefore reduce fixed costs and storage costs involved. Computer hardware buyers exhibit a level of brand awareness; however if this is the case, it is more towards manufacturers than retailers. Additionally, low switching costs and low level of market regulation attract new players. The market growth has been decent in recent years and prognoses for future growth are optimistic, luring newcomers with a promise of a fair share or market revenues. However, the strong position of some established market players means that new entrants have to be able to engage in costly advertising campaigns in order to compete successfully. Additionally, with the wide range of similar (within a given category) products and customers price sensitivity, newcomers need to consider the fact that some large, establish market players will be able to compete intensely on price. Overall, there is a moderate threat of new entrants. The threat of substitutes within the computer hardware market is weak, with much of the functionality of modern PCs being unavailable through alternative means. However, one of the largest threats to the consumer PC market lies within the sphere of gaming, especially with respect to the next generation games consoles; their increased specifications are attracting gamers away from the PC format. These latest consoles have increased domestic functionality with internet access and hard drives for storage. Mobile phones, palmtops and similar hand-held devices with email and web browser capability can also supplement much of the communication role of PCs. Still the traditional PC remains the most versatile device and as such does not have a real and fully capable substitute. The threat from substitutes overall is weak. There are many large retailers operating in this market which increases rivalry, as does the low cost of switching for consumers. Storage costs are likely to be high, and retailers will need a relatively quick turnaround of products, as new technology and updates are constantly becoming available. These factors will increase rivalry. However, market growth has been decent in recent years and prognoses for future growth are optimistic, which tends to alleviate the competition level somewhat. Overall, there is a moderate level of rivalry within this market.

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LEADING COMPANIES
LEADING COMPANIES
Acer Inc
Table 4: Acer Inc: key facts 8F, 88, Sec. 1, Hsin Tai Wu Road, Hsichih Taipei 221, Taiwan 886 2 2696 1234 886 2 2696 3535 www.acer-group.com December 2353 Taiwan DATAMONITOR
Head office: Telephone: Fax: Website: Financial year-end: Ticker: Stock exchange: Source: company website
Acer is one of the leading manufacturers of IT hardware products in the world and operates in Taiwan, Europe, Asia, and North America. The company is structured as a single business segment and sells 'Acer' branded desktop personal computers (PCs), notebook PCs, and other related information technology (IT) products and services. The company offers three categories of products: personal computers, computer peripherals, and consumer electronics products. The IT product range includes mobile and desktop PCs, servers and storage, LCD monitors and HDTVs, projectors, and handheld/navigational devices. The company primarily sells its products under Acer, Gateway, Packard Bell and eMachines brands. Acer provides two series of desktops: the business (commercial) and consumer series. The business series desktops consists Veriton brand and the consumer series include the Aspire brand. The notebooks provided by the company comprise three series: Aspire series, TravelMate series, and Extensa series. The company also provides Aspire series netbooks. Acer also provides handheld devices, which are designed to enhance business and personal productivity. The servers and storage products are sold under the brand name Altos and Acer. The company also provides LCD monitors to its customers. The LCD monitors consist of series such as Ferrari, Premium home, High Definition, Excel, business and value series.

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LEADING COMPANIES
The company's desktops, notebooks and displays under Gateway and eMachines brands are sold by leading retailers, e-tailers and channel partners in the US, Canada, China, Europe, Japan and Mexico. Acer offers desktops, notebooks, netbooks, MP3 players, monitors, and storage products under PackardBell brand. The company also provides information, communications and technology solutions and services through its e-Enabling services business division. The services include information security management, mobility applications, software systems development, systems integration, system operation services, valueadded business solutions, and internet data center services. Key Metrics The company recorded revenues of $17,347 million in the fiscal year ending December 2009, an increase of 5.1% compared to fiscal 2008. Its net income was $343 million in fiscal 2009, compared to a net income of $355 million in the preceding year.
Table 5: $ million
Acer Inc: key financials ($) 2005 9,613.4 133.3 3,296.1 1,486.1 6,554 2006 10,602.5 214.7 3,633.3 1,544.5 5,273 2007 14,177.1 391.7 7,352.6 5,031.2 5,251 2008 16,509.7 354.9 7,357.4 4,869.5 6,727 2009 17,347.2 343.1 8,795.5 5,988.5 7,000
Revenues Net income (loss) Total assets Total liabilities Employees Source: company filings
DATAMONITOR
Table 6:
Acer Inc: key financials (TWD) 2005 318,088.0 4,410.0 109,060.0 49,173.0 2006 350,816.0 7,103.0 120,218.0 51,106.0 2007 469,090.0 12,960.0 243,283.3 166,473.6 2008 546,274.0 11,742.1 243,442.0 161,123.0 2009 573,983.0 11,353.4 291,024.6 198,147.0
TWD million Revenues Net income (loss) Total assets Total liabilities Source: company filings
DATAMONITOR

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LEADING COMPANIES
Table 7: Ratio
Acer Inc: key financial ratios 2005 1.4% 41.4% (12.4%) (21.0%) 45.1% 3.8% $1,466,799 $20,336 2006 2.0% 10.3% 10.2% 3.9% 42.5% 6.2% $2,010,719 $40,711 2007 2.8% 33.7% 102.4% 225.7% 68.4% 7.1% $2,699,877 $74,592 2008 2.1% 16.5% 0.1% (3.2%) 66.2% 4.8% $2,454,250 $52,754 2009 2.0% 5.1% 19.5% 23.0% 68.1% 4.2% $2,478,168 $49,018
Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company filings
DATAMONITOR
Figure 4:
Acer Inc: revenues & profitability
Source: company filings
DATAMONITOR

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LEADING COMPANIES
Figure 5:
Acer Inc: assets & liabilities
DATAMONITOR

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LEADING COMPANIES
Apple Inc.
Table 8: Apple Inc.: key facts 1 Infinite Loop, Cupertino, California 95014 USA 1 408 996 1010 1 408 974 2113 www.apple.com September AAPL NASDAQ DATAMONITOR
Apple designs, manufactures and markets personal computers (PCs), mobile communication devices, and portable digital music and video players. The company also offers a variety of related software, services, peripherals and networking solutions. The company provides online distribution of third-party music, audio books, music videos, short films, and television shows. The company sells its products worldwide through online stores, retail stores, direct sales force, and third-party wholesalers and resellers. The company manages its business primarily on the basis of geographic segments. It operates through five operating segments: the Americas, Europe, Japan, retail and other segments. The Americas segment includes both North and South America operations. The Europe segment includes the company's operations in European countries as well as the Middle East and Africa. Apple's retail segment includes activities of Apple-owned and operated retail stores in the US and in international markets. At the end of FY2009, the company operated 273 stores in the US and internationally. Apple's other activities include operations in Asia Pacific, which include Australia and Asia, except for Japan, and activities of the company's subsidiary, FileMaker. In each reportable geographic operating segment, Apple provides the same kind of hardware and software products and services. Apple's products can be grouped under different product lines which are as follows: iPhone and related products and services; portables; iPod; desktops; other music related products and services; software, service and others; and peripherals and other hardware.

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LEADING COMPANIES
The iPhone is a smartphone which combines a mobile phone, a widescreen iPod with touch controls and an internet communications device in a single handheld product. The iPhone features desktop-class email, web browsing, searching, and maps, and is compatible with both Macs and Windows-based computers. iPhone is also designed to automatically synchronize content from users' iTunes libraries, as well as contacts, bookmarks and email accounts. iPhone allows users to wirelessly access the iTunes Store to purchase and download audio and video content as well as applications. The iPhone portfolio includes iPhone 3GS, the third-generation iPhone launched in June 2009, and iPhone 3G, launched in 2008. The company has multi-year agreements with various cellular network carriers authorizing them to distribute and provide cellular network services for iPhone. These agreements are generally not exclusive with a specific carrier, except in the US, Germany, Spain, Ireland and certain other countries. In addition to the company's own iPhone accessories, it also offers third-party iPhone compatible products, including headsets, cables and docks, power supplies and carrying cases, through its online and retail stores. iPod includes a line of portable digital music and video players. Its different models include iPod shuffle, iPod nano, iPod classic and iPod touch. The portables offering include MacBook, MacBook Air and MacBook Pro product lines. The MacBook is family of notebook PC designed for consumer and education users. MacBook Air is an ultra-slim notebook PC for high end users. The MacBook Pro family of notebook PC is designed for professionals and consumers. The desktops offerings include the company's iMac, Mac mini, Mac Pro and Xserve product lines. The iMac is a desktop PC for consumer, education and business customers. The Mac mini is a desktop PC designed for high end users. The Mac Pro desktop PC is targeted at business and professional customers. Xserve is a 1U rack-mount server available with up to two 2.93 gigahertz (GHz) Quad-Core Intel Xeon processors and features Mac OS X Server 10.6 Snow Leopard. Xserve supports up to 24 gigabyte (GB) of random access memory (RAM), remote management, storage drives of up to 3 terabyte (TB), an optional 128 GB solid state drive (SSD) and an optional internal Xserve RAID card. Apple's other music related products and services include its iTunes Store, iPod services, and Applebranded and third-party iPod accessories. In 2008, the company launched the App Store that allows a user to browse, search and purchase third-party applications either through a Mac or Windows-based PC as well as a wireless download to an iPhone or iPod touch. The company's software, service and others include software, application software, and internet software and services. The software offerings include Apple's software products and computer technologies. The company offerings include a range of software products for consumer, SME, education, enterprise, government and creative customers. Its software includes proprietary operating system (OS); server software and related solutions; professional application software; and consumer, education and business oriented application software. It offers Mac OS X, an open-source UNIX-based OS.

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LEADING COMPANIES
Its application software includes iLife, iWork, Final Cut Studio, Logic Studio and FileMaker. iLife is the company's consumer-oriented digital lifestyle application suite. iWork is an integrated productivity suite designed to help users create, present and publish documents, presentations and spreadsheets. Final Cut Studio is a video production suite designed for video professionals. Logic Studio is a suite of professional tools used by musicians and professionals to create, perform and record music. FileMaker is a database software that offers relational databases and desktop-to-web publishing capabilities. Apple's internet software and services include Safari, QuickTime and MobileMe. Safari is a web browser that is compatible with Macs and Windows PCs. QuickTime is Apple's multimedia software for Mac and Windows-based computers for streaming of live and stored video and audio over the internet and playback of high-quality audio and video on PCs. MobileMe is an annual subscription-based suite of internet services that offers email, contacts and calendars to and from native applications on iPhone, iPod touch, Macs and Windows-based computers. The software, service and others segment also includes operations related to third-party software and AppleCare, Apple's product support and services activities. Apple's peripherals and other hardware offerings include displays, wireless connectivity and networking solutions, and other hardware accessories. Key Metrics The company recorded revenues of $42,905 million in the fiscal year ending September 2009, an increase of 14.4% compared to fiscal 2008. Its net income was $8,235 million in fiscal 2009, compared to a net income of $6,119 million in the preceding year.
Table 9: $ million
Apple Inc.: key financials ($) 2005 13,931.0 1,328.0 11,516.0 4,088.0 14,800 2006 19,315.0 1,989.0 17,205.0 7,221.0 17,787 2007 24,578.0 3,495.0 24,878.0 10,347.0 21,600 2008 37,491.0 6,119.0 36,171.0 13,874.0 32,000 2009 42,905.0 8,235.0 47,501.0 15,861.0 36,800
DATAMONITOR

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LEADING COMPANIES
Table 10: Ratio
Apple Inc.: key financial ratios 2005 9.5% 68.3% 43.3% 37.4% 35.5% 13.6% $941,284 $89,730 2006 10.3% 38.6% 49.4% 76.6% 42.0% 13.9% $1,085,905 $111,823 2007 14.2% 27.2% 44.6% 43.3% 41.6% 16.6% $1,137,870 $161,806 2008 16.3% 52.5% 45.4% 34.1% 38.4% 20.0% $1,171,594 $191,219 2009 19.2% 14.4% 31.3% 14.3% 33.4% 19.7% $1,165,897 $223,777
DATAMONITOR
Figure 6:
Apple Inc.: revenues & profitability
DATAMONITOR

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LEADING COMPANIES
Figure 7:
Apple Inc.: assets & liabilities
DATAMONITOR

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LEADING COMPANIES
Dell Inc.
Table 11: Dell Inc.: key facts One Dell Way, Round Rock, Texas 78682 USA 1 512 338 4400 1 512 283 6161 www.dell.com January DELL NASDAQ DATAMONITOR
Dell designs, develops, manufactures, markets, sells and supports information technology systems and services. The company's strategy over the years has been to offer products directly to large corporate, government and organizations as well as small to medium businesses and individual consumers. However, in recent years, the company has been employing indirect sales channels strategy by offering its products though large retailers in different countries. It operates across Americas; Europe, the Middle East and Africa (EMEA), and Asia Pacific regions. Dell's products and services are categorized into six divisions: desktop personal computers (PC); mobility products; software and peripherals; servers and networking; services; and storage. It also provides financing services for its customers. The desktop PC division offers three product lines: XPS, Allienware, OptiPlex, Inspiron, Vostro and Precision. The XPS and Alienware lines of products target customers requiring best experiences and designs available. The OptiPlex line is designed for business, government and institutional customers. The Inspiron line is designed for mainstream PC users requiring the latest features for their productivity and entertainment needs. The Vostro line is designed to provide technology and services to suit the specific needs of small businesses. Dell Precision desktop workstations are for professional users requiring performance from hardware platforms optimized and certified to run sophisticated applications. The mobility products division offers notebooks under five lines: XPS, Alienware, Inspiron, Latitude, Vostro and Precision.

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LEADING COMPANIES
The XPS and Alienware lines of laptops are targeted at customers seeking the best experiences. These laptops are available from sleek, elegant, thin and light designs to the highest performance gaming systems. The Inspiron line of laptops is designed for users seeking the latest technology and high performance with emphasis on stylish and affordability. The Latitude line laptops are designed for allows business, government and institutional. The Vostro line is designed to customize technology, services and expertise to suit the specific needs of small businesses. The Precision line of mobile workstations is designed for professionals requiring performance to run sophisticated applications. In FY2009, the company made the largest product launch in its history with new E-Series commercial Latitude and Dell Precision notebooks. The software and peripheral division offers Dell-branded printers and displays as well as third-party peripheral products, including software titles, printers, televisions, laptop accessories, networking and wireless products, digital cameras, power adapters, scanners, and other products. The company's software offerings include a wide range of third-party software products, including operating systems, business and office applications, anti-virus and related security software, entertainment software, and products in various other categories. Its software offering also include Dell Download Store, an online software store for consumers and small-and-medium-sized businesses, which was launched in FY2009. Dell's printer offerings include a wide array of Dell-branded printers, ranging from ink-jet all-in-one printers for consumers to large multifunction devices for corporate workgroups. It also offers a broad line of branded and non-branded display products, including flat panel monitors and projectors. It offers consumer monitor line-up with integrated camera and microphone. The servers and networking division offers various servers and networking products. Its portfolio includes standards-based PowerEdge line of servers and customized Dell server solutions for very large data center customers. Its also offers PowerConnect switches used to connect computers and servers in small-to-medium-sized networks. Dell's global services business offers a broad range of configurable IT services. Its service portfolio includes infrastructure consulting, deployment, asset recovery and recycling, training, support and managed services. Its infrastructure consulting services allow customers to evaluate, design and implement standards-based IT infrastructures. The deployment services facilitate the deployment of enterprise products and computer systems in customers' environments.

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LEADING COMPANIES
Its asset recovery and recycling services offer a variety of flexible services for secure and environmentally safe recovery and disposal of owned and leased IT equipment. It offers various options, including resale, recycling, donation, redeployment, employee purchase and lease return. The company also offers training service to help customers develop the skills and knowledge of key technologies and systems. Its courses include hardware and software training as well as PC skills and professional development classes available through instructor-led, virtual, or self-directed online courses. It also offers a suite of scalable support services designed for IT professionals and end-users. Its support services include warranty services and proactive maintenance offerings. These services are supported by the company's network of global command centers in the US, Ireland, China, Japan and Malaysia. The company also offers a full suite of managed service solutions for companies intending to outsource IT management. It manages a portion of their IT tasks or provides an end-to-end solution. Dell offers a portfolio of advanced storage solutions, including storage area networks, network-attached storage, direct-attached storage, disk and tape backup systems, and removable disk backup. Some of its offerings include Dell PowerVault, Dell EqualLogic, and Dell EMC storage systems. The company also offers or arranges various customer financial services for its business and consumer customers in the US through Dell Financial Services (DFS), a wholly-owned subsidiary of Dell. DFS offers a wide range of financial services, including originating, collecting and servicing customer receivables related to the purchase of Dell products. DFS also offers private label credit financing programs through CIT Bank to qualified consumer and small business customers and offers leases and fixed-term financings to business customers. Over the years, Dell offered its products and services directly to customers through dedicated sales representatives, telephone-based sales and online at www.dell.com. However, in 2007, it began offering select products through indirect sales channels, such as retail stores, in several countries in the Americas, EMEA and Asia Pacific regions. At the end of FY2009, the company has a presence in 24,000 retail locations worldwide. Its strategic relationships with various major retailers in larger geographic regions include Staples, Wal-Mart and Best Buy in the US; Wal-Mart and Pontofrio (Latin America); Carphone Warehouse, Carrefour, Tesco and DSGi (EMEA); and Gome, HiMart, Courts and Bic Camera (Asia Pacific).

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LEADING COMPANIES
Key Metrics The company recorded revenues of $52,902 million in the fiscal year ending January 2010, a decrease of 13.4% compared to fiscal 2009. Its net income was $1,433 million in fiscal 2010, compared to a net income of $2,478 million in the preceding year.
Table 12: $ million
Dell Inc.: key financials ($) 2006 55,788.0 3,602.0 23,252.0 19,205.0 65,200 2007 57,420.0 2,583.0 25,635.0 21,196.0 83,000 2008 61,133.0 2,947.0 27,561.0 23,826.0 76,500 2009 61,101.0 2,478.0 26,500.0 22,229.0 76,500 2010 52,902.0 1,433.0 33,652.0 28,011.0 94,300
DATAMONITOR
Table 13: Ratio
Dell Inc.: key financial ratios 2006 6.5% 13.6% 0.2% 14.8% 82.6% 15.5% $855,644 $55,245 2007 4.5% 2.9% 10.2% 10.4% 82.7% 10.6% $691,807 $31,120 2008 4.8% 6.5% 7.5% 12.4% 86.4% 11.1% $799,124 $38,523 2009 4.1% (0.1%) (3.8%) (6.7%) 83.9% 9.2% $798,706 $32,392 2010 2.7% (13.4%) 27.0% 26.0% 83.2% 4.8% $560,997 $15,196
DATAMONITOR

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LEADING COMPANIES
Figure 8:
Dell Inc.: revenues & profitability
DATAMONITOR
Figure 9:
Dell Inc.: assets & liabilities
DATAMONITOR

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LEADING COMPANIES
Hewlett-Packard Company
Table 14: Hewlett-Packard Company: key facts 3000 Hanover Street, Palo Alto, California 94304 1185, USA 1 650 857 1501 1 650 857 5518 www.hp.com October HPQ New York DATAMONITOR
Hewlett-Packard (HP) is one of the leading global providers of technology products, software, solutions and services. The company serves a broad range of customers including individuals, small and medium size businesses (SMBs) and large enterprises. The company offers its products across the world, and operates development and manufacturing facilities in the US, the UK, Israel, Ireland, the Netherlands, China, India, Japan and Singapore. HP operates through seven business segments: enterprise storage and servers (ESS), services, HP Software, the personal systems group (PSG), the imaging and printing group (IPG), HP Financial Services (HPFS) and corporate investments. The company organizes ESS, services and HP Software segments as part of its HP Enterprise Business (formerly the technology solutions group). HP Enterprise Business provides servers, storage, software and IT services to enterprise and mid-market business customers. Its IT systems and services are primarily standard-based and feature differentiated technologies applicable in several areas, including power and cooling, unified management, security, virtualization and automation. The ESS segment provides a broad portfolio of storage and server solutions including industry standard servers, business critical systems and storage. The industry standard servers include primarily entry-level and mid-range ProLiant servers, which run mainly on Windows, Linux and Novell operating systems and use Intel and Advanced Micro Devices (AMD) processors. The business includes a range of product lines comprising pedestal-tower servers, density-optimized rack servers and HP's BladeSystem family of server blades.

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LEADING COMPANIES
The business critical systems include Itanium-based Integrity servers running on the HP-UX, Windows, Linux, OpenVMS and NonStop operating systems, including the high-end Superdome servers and faulttolerant Integrity NonStop servers. The business critical systems also include the Reduced Instruction Set Computing (RISC)-based servers which are as follows: HP 9000 line running on the HP-UX operating system, HP AlphaServers running on both Tru64 UNIX and OpenVMS, and MIPs-based NonStop servers. The segment's storage offerings include entry-level, mid-range and high-end arrays, storage area networks (SAN), network attached storage (NAS), storage management software and virtualization technologies, as well as tape drives, tape libraries and optical archival storage. The services segment (previously HP Services) provides consulting, outsourcing and technology services across infrastructure, applications and business process domains. The segment was renamed after the reorganization of the business units subsequent to the acquisition of Electronic Data Systems (EDS) in 2008. The segment is divided into four main business units: infrastructure technology outsourcing, applications services, business process outsourcing (BPO) and technology services. The infrastructure technology outsourcing offerings provide services that streamline and optimize clients' infrastructure in areas such as data center and the workplace (desktop), network and communications, and security, compliance and business continuity. The application services offer full lifecycle services encompassing application development, testing, modernization, system integration, maintenance and management. The company offers BPO services including both industry-specific and cross-industry solutions. Its crossindustry solutions include a broad array of enterprise shared services, customer relationship management services, financial process management services and administrative services. The technology services offering include consulting and support services, as well as warranty support across HP's product lines. HP's services areas include mission critical services, converged infrastructure services, networking services, data center transformation services and infrastructure services for storage, server and unified communication environments. HP's technology services offerings are available in the form of service contracts, pre-packaged offerings, HP Care Pack services, and on an individual basis. HP Software segment offers enterprise and service-provider software and services. Its portfolio consists of enterprise IT management software, information management and business intelligence solutions, and communications and media solutions. The enterprise IT management software solutions, include support and professional services for managing IT infrastructure, operations, applications, IT services and business processes. These solutions also include tools to automate data center operations and IT processes.
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LEADING COMPANIES
The information management and business intelligence solutions include information data strategy, enterprise data warehousing, data integration, data protection, archiving, compliance, e-discovery and records management products. The communications and media industry solutions include offerings in service delivery infrastructure and applications, real-time business support systems, next-generation operations support systems and digital media. These solutions allow creation, delivery and management of consumer and enterprise communications services. PSG is the leading provider of PCs in the world. The segment provides commercial PCs, consumer PCs, workstations, handheld computing devices, calculators, and other related accessories, software and services for the commercial and consumer markets. The segment is organized into two categories: commercial clients and consumer clients. The commercial clients include commercial desktops, commercial notebooks and workstations operations, while consumer clients include consumer desktop and consumer notebooks. The commercial and consumer PCs are based predominately on the Windows operating system and use Intel and AMD processors. The commercial PCs include the HP Compaq business desktops, notebooks, tablet PCs, mini notebooks and mobile workstations, as well as the thin clients, retail point of sale (POS) systems, displays and the TouchSmart all-in-one PC for business. The consumer PCs include the HP and Compaq series of multimedia consumer desktops, notebooks and mini notebooks, including the TouchSmart line of touch-enabled all-in-one desktops and notebooks. PSG also offers workstations and handheld computing products. Its workstations offerings are primarily used in areas such as computer animation, engineering design and other programs requiring highresolution graphics. These systems run on both Windows and Linux-based operating systems. The handheld computing offerings include a series of HP iPAQ Pocket PC handheld computing devices that run on Windows Mobile software. These products range from basic portable digital assistants (PDAs) to smartphone devices with voice and data capability. The IPG segment is one of the leading imaging and printing systems providers in the world for consumer and commercial printer hardware, printing supplies, printing media and scanning devices. IPG is also focused on imaging and printing solutions in the commercial markets, from managed print services solutions to new areas in commercial printing and high-value pages in areas such as industrial applications, outdoor signage and the graphic arts business. The segment is organized into consumer hardware which includes inkjet printer units and retail products and services, and commercial hardware which includes LaserJet and enterprise solutions graphics solutions and printer supplies. The inkjet and web solutions unit offers consumer and SMB inkjet solutions, including hardware, ink and media. It is also active in retail and web businesses. The unit includes single function and all-in-one inkjet printers for consumers and SMBs as well as retail publishing solutions, Snapfish, and Logoworks.

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LEADING COMPANIES
LaserJet and enterprise solutions unit offers products and services to the enterprise segment. It includes LaserJet printers and supplies, multi-function printers, scanners and enterprise software solutions, such as Exstream Software and Web Jetadmin. The managed enterprise solutions unit offers managed print services products and solutions to enterprise customers. This unit partners with third-party software providers to offer workflow solutions in the enterprise environment. Its graphics solutions include large format printing (Designjet, Scitex, ColorSpan and NUR), large format supplies, inkjet high-speed production (WebPress) solutions and supplies, Indigo printing and specialty printing systems. Its printer supplies include LaserJet toner; inkjet cartridges; graphic solutions ink products, including inks for large format, super-wide and digital press products; and other printing related media. These supplies include HP-branded Vivera and ColorSphere ink and HP Premium and Premium Plus photo papers. HPFS provides a broad range of value-added financial life-cycle management services to support and enhance HP's global product and service solutions. The group offers leasing, financing, utility programs and asset recovery services, as well as financial asset management services for global and enterprise customers. HPFS also provides an array of specialized financial services to SMBs, and educational and governmental entities. HP's corporate investments segment includes Hewlett-Packard Laboratories (HP Labs), and certain business incubation projects. It also comprises certain network infrastructure products, including Ethernet switch products under the brand ProCurve Networking. The segment also handles licensing of specific HP technology to third parties.

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LEADING COMPANIES
Key Metrics The company recorded revenues of $114,552 million in the fiscal year ending October 2009, a decrease of 3.2% compared to fiscal 2008. Its net income was $7,660 million in fiscal 2009, compared to a net income of $8,329 million in the preceding year.
Table 15: $ million
Hewlett-Packard Company: key financials ($) 2005 86,696.0 2,398.0 86,696.0 31,460.0 150,000 2006 91,658.0 6,198.0 81,981.0 43,837.0 156,000 2007 104,286.0 7,264.0 88,699.0 50,173.0 172,000 2008 118,364.0 8,329.0 113,331.0 74,389.0 321,000 2009 114,552.0 7,660.0 114,799.0 74,282.0 304,000
DATAMONITOR
Table 16: Ratio
Hewlett-Packard Company: key financial ratios 2005 2.8% 8.5% 8.5% 10.0% 36.3% 2.9% $577,973 $15,987 2006 6.8% 5.7% (5.4%) 39.3% 53.5% 7.3% $587,551 $39,731 2007 7.0% 13.8% 8.2% 14.5% 56.6% 8.5% $606,314 $42,233 2008 7.0% 13.5% 27.8% 48.3% 65.6% 8.2% $368,735 $25,947 2009 6.7% (3.2%) 1.3% (0.1%) 64.7% 6.7% $376,816 $25,197
DATAMONITOR

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LEADING COMPANIES
Figure 10: Hewlett-Packard Company: revenues & profitability
DATAMONITOR
Figure 11: Hewlett-Packard Company: assets & liabilities
DATAMONITOR

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MARKET FORECASTS
MARKET FORECASTS
Market value forecast
In 2014, the United States computer hardware market is forecast to have a value of $94.9 billion, an increase of 49.9% since 2009. The compound annual growth rate of the market in the period 200914 is predicted to be 8.4%. Table 17: Year 2009 2010 2011 2012 2013 2014 CAGR: 200914 Source: Datamonitor United States computer hardware market value forecast: $ billion, 200914 $ billion 63.3 67.6 72.3 78.5 87.7 94.9 billion 45.5 48.6 52.0 56.5 63.0 68.2 % Growth 6.0% 6.9% 6.9% 8.6% 11.7% 8.2% 8.4% DATAMONITOR
Figure 12: United States computer hardware market value forecast: $ billion, 200914
Source: Datamonitor
DATAMONITOR

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MACROECONOMIC INDICATORS
Table 18: Year 2005 2006 2007 2008 2009(e) Source: Datamonitor United States size of population (million), 200509 Population (million) 295.6 298.4 301.3 304.1 307.2 % Growth 0.9% 0.9% 1.0% 0.9% 1.0% DATAMONITOR
Table 19: Year 2005 2006 2007 2008 2009(e)
United States gdp (constant 2000 prices, $ billion), 200509 Constant 2000 Prices, $ billion 11,165.8 11,478.4 11,716.7 11,807.4 11,518.0 % Growth 3.0% 2.8% 2.1% 0.8% (2.5%) DATAMONITOR
Source: Datamonitor
Table 20: Year 2005 2006 2007 2008 2009(e)
United States gdp (current prices, $ billion), 200509 Current Prices, $ billion 12,638.4 13,398.9 14,077.6 14,441.4 14,039.7 % Growth 6.5% 6.0% 5.1% 2.6% (2.8%) DATAMONITOR
Source: Datamonitor

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Table 21: Year 2005 2006 2007 2008 2009(e)
United States inflation, 200509 Inflation Rate (%) 3.4% 3.2% 2.8% 4.0% (0.4%) DATAMONITOR
Source: Datamonitor
Table 22: Year 2005 2006 2007 2008 2009(e)
United States consumer price index (absolute), 200509 Consumer Price Index (2000 = 100) 113.4 117.1 120.4 125.2 124.8 % Growth 3.4% 3.2% 2.9% 4.0% (0.4%) DATAMONITOR
Source: Datamonitor
Table 23: Year 2005 2006 2007 2008 2009
United States exchange rate, 200509 Exchange rate (/$) 1.2430 1.2547 1.3683 1.4633 1.3905 DATAMONITOR
Source: Datamonitor

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APPENDIX
APPENDIX
Methodology
Datamonitor Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross-checked and presented in a consistent and accessible style. Review of in-house databases Created using 250,000+ industry interviews and consumer surveys and supported by analysis from industry experts using highly complex modeling & forecasting tools, Datamonitors in-house databases provide the foundation for all related industry profiles Preparatory research We also maintain extensive in-house databases of news, analyst commentary, company profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market overview Definitions Market definitions are standardized to allow comparison from country to country. The parameters of each definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the market and our clients Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and trends Datamonitor aggregates and analyzes a number of secondary information sources, including: National/Governmental statistics International data (official international sources) National and International trade associations Broker and analyst reports Company Annual Reports Business information libraries and databases
Modeling & forecasting tools Datamonitor has developed powerful tools that allow quantitative and qualitative data to be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can then be refined according to specific competitive, regulatory and demand-related factors Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date

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APPENDIX
Industry associations
Consumer Electronics Association 2500 Wilson Blvd., Arlington, VA 22201-3834, USA Tel.: 1 703 907 7600 Fax: 1 703 907 7675 www.ce.org Storage Networking Industry Association 500 Sansome Street, Suite #504, San Francisco, CA 94111, USA Tel.: 1 415 402 0006 Fax: 1 415 402 0009 www.snia.org Computer & Communications Industry Association 666 11th Street, NW, Washington, DC 20001, USA Tel.: 1 202 783 0070 Fax: 1 202 783 0534 www.ccianet.org Information Technology Industry Council 1250 Eye Street, NW, Suite 200, Washington, DC 20005, USA Tel.: 1 202 737 8888 Fax: 1 202 638 4922 www.itic.org
Related Datamonitor research

Industry Profile Global Computer Hardware Computer Hardware in Canada Computer Hardware in Europe Computer Hardware in Asia-Pacific Computer Hardware in Mexico

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APPENDIX
Disclaimer
All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Datamonitor plc. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such Datamonitor can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.

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ABOUT DATAMONITOR
ABOUT DATAMONITOR
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INDUSTRY PROFILE

Computer Hardware in the United States

t: +61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com

United States - Computer Hardware

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Market value forecast

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United States computer hardware market value: $ billion, 200509(e)

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Acer Inc: revenues & profitability

Source: company filings

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Acer Inc: assets & liabilities

Source: company filings

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Table 10: Ratio

Apple Inc.: revenues & profitability

Source: company filings

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Apple Inc.: assets & liabilities

Source: company filings

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