EDUARDO GUADALUPE

3535 Papineau apartment 1503 edguadalupe@hotmail.com Montreal, QC - H2K 4J9

SUMMARY OF EXPERIENCE Comprehensive experience in new business development, including direct competitive analysis, niche marketing, and research. Effectively manages product marketing to industrial and commercial customers with P&L responsibility; plans annual marketing strategies and implements programs including advertising and sales promotion components; and build distributor and end-user sales. Conducts primary market research and surveys, perform data analysis and assesses customer specifications and requirements. Prepares sales proposals and presentations for clients and staff. Creates sales materials and coordinates trade shows. Works effectively with advertising agencies and develops direct mail programs targeting end-user markets. Skilled in recruiting, training and supervising e staff, direct and independent sales representative to meet business and financial goals. Extensive contacts with vendors, suppliers, and major manufactures; handle contract negotiations, as well as written and oral presentations. Worldwide knowledge, lived in several places, being fluent in Portuguese and English , and basic skills in French . Knowledge of various PC systems, including MS Office - Word, Excel, PowerPoint - SPSS and Internet. CAREER HISTORY Business and Marketing Analyst Toronto - Etc&Tal Magazine 2009 to present Responsible for business and marketing analysis for a Canadian Magazine with focus on the Portuguese and Brazilian community. Executive Consultant in Canada - Toronto and Montreal - projects 2009 - to present Manage consulting engagements and determine and meet specific client needs. Perform task definition, options evaluation, project management, and systems application experience. Specialize in process improvement for product development, customer support, market research and sales management. Major contracts: Ryerson University Dept. of International Affairs, and Mandala Group Key account Manager - SENAI National 2005-2009 Responsible for various aspects of contract management, including project management, client relations, and budgeting. Motivate and supervise a direct staff of four consultants and more 27 regional working groups teams. Worked with clients to develop and administer special operational requirements, for different industries, including: Mining, Telecommunication, Automobile Manufacturing, Energy, Heavy Equipment Industries, Rail Road logistic, and others. Assisted project managers of all the 27 Brazilian States in scheduling, budgeting, and control of projects. Adopted a strategies of partnerships, with P&L responsibility, which increased, on average, 10 US$ million per year and significantly reduced the revenue expenditure. Marketing Manager - SENAI Santa Catarina 2002-2005 Effectively hired, trained, and supervised a team of 8 (eight) analysts in the design and execution of marketing campaign strategies.

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Directed extensive research of competitors products, services and prices to improve SENAI/SCs position, market receptiveness, revenue growth, and profits. Identified and developed markets by customer size, then introduced new communication mix to allow new products development. Utilized decision support data to determine revenue and sales impacts of potential actions, providing marketing and sales with clear alternatives by which to achieve objectives. Results include a 36% increase in product and brand satisfaction (60% to 96%), as well as significant growth of market share. Director - Nicola Consrcio (Financial Group) 2001-2002 Responsible for all P&L functions related to the commercialization of Nicolas financial products and services solutions. Handle extensive primary and secondary market research and writing of business plans, as well as industry segmentation, competitive analysis, and benchmarking. Directly involved in developing and marketing several new branches. Establish goals and controls; monitor results to consistently increase profit margins, enhance market position, reduce operating costs, and meet strategic objectives of the group Nicola. Developed and implemented new sales strategies resulting in 18% increase in regional market share in one year. Oversee the hiring, training, and supervision of staff and management; supervise the writing and development of training programs and manuals, as well as technical documentation, which included an employee incentive program. Senior Consultant - Telet S/A Claro Digital Telecom Cell Phone 1999-2001 Provided comprehensive guidance and administrative support to contract managers staff for 32 retail branches / representative sales unities. Established new division including all fiscal matters, team hiring, procedures, and operations for this subsidiary. Also responsible for implementing sales strategies which resulted in a market share increase from 18% to 49%, in one year. Prior to 1999 Sales & Marketing Manager Dauper - Cookies Factory Directed a new start-up product into volume manufacturing, from product re-design to prototyping and high-volume production. Managed the marketing of Dauper to commercial customers with P&L responsibility. Planned annual marketing strategy. Implemented marketing programs including advertising and sales promotion products. Built incremental distributor and end-user sales. Sales Associate SC Johnson Co. Supervised a team of four and wrote technical sales documents on the operation. Responsible for sales in the Midwest region of Brazil, with an average growth of regional sales around 40% per year. Managing Partner - Guadalupe & Costa Ltda. Personally created and established all infrastructures for a new division of this food distributor. Created and developed sales and marketing concepts. Directly responsible for product placement of more than 180 points of sale. Intern, Mgmt . of the Food Sector - Carrefour Braslia Supermarket CAREER HISTORY AS PROFESSOR Professor of Marketing Research CECAP University Professor of Marketing Deciso University 20032005 Professor of Marketing College of Tourism of Santa Catarina 2005-2008 2002

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Professor of Business Management Integrated Regional University- Graduate Prog. 2001 Professor of Marketing - Taquara University 1999-2000 Professor of Financial Management - University of Caxias do Sul 2000 EDUCATION Post-Graduate Diploma SBU - Entrepreneurship Sebrae Business University, Rio Grande do Sul, Brazil Masters Degree UFRGS Masters Program, Marketing 1999 Universidade Federal do Rio Grande do Sul, Brazil Post-Graduate Diploma CEPE Braslia National Strategy 1996 Associao Diplomados da Escola Superior de Guerra, Braslia, Brazil University Degree UNB Honours B.A., Business Administration 1995 University of Brasilia, Distrito Federal, Brazil 19912000 1997-

COURSES, SEMINARS AND PROFESSIONAL DEVELOPMENT Technological Services ; SENAI/DN, Managing Time ; SENAI/DN, Normalization ; Inmetro, Innovation and Competition ; SENAI, Leaders Development ; Fundacao Don Cabral and CNI, Teaching Tech ; Marcondes & Assoc. Contract Writing and Interpretation ;IDEMP, Marketing Research II; CEPA/UFRGS Balanced Scorecard ; SENAI/SC, Systemic View ; Dimensao, Strategic Planning for Colleges;CM Consultoria, Developing Work Team ; Dimensao, Business Excellence ; Fadel, Marketing & Communication Techniques ; SEMESP, High Impact Sales ; ABAC, CRM; VM, 2008 2008 2008 2007 2007 2007 2006 2004 2004 2004 2004 2003 2003 2003 2001 2001

VOLUNTEER WORK Institute of poor children with Down's syndrome Ceilndia Brazil 1997 Volunteer in Canada Food Bank - Toronto Canada 2009 Worked as volunteer for the Food Bank at Sheapard 1995

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PERSONAL Enjoy outdoor sports, computer challenges, reading, music, theater, photography, movies and home projects. The favorite sports are: volleyball, tennis, biking, swimming and long distance jogging. Major sport achievement was a solo trip by bicycle across Canada in 2010.