Table of Contents 

 
1. Executive Summary .............................................................................................................................................................. 3
2. Regional Dynamics of Kolkata, West Bengal and the Trade-Logistics Scenario .................................................................. 4
2.1 Strategic Positioning ........................................................................................................................................................ 4
2.2 Transportation & Logistics................................................................................................................................................ 4
2.3 Historical Trade-Logistics & Warehousing ....................................................................................................................... 4
2.4 Warehousing Scenario in Kolkata .................................................................................................................................... 5
2.5 Future Trade-Logistics & Warehousing Developments.................................................................................................... 5
3. Project ‘Freight PORT’ .......................................................................................................................................................... 5
3.1 Site Features .................................................................................................................................................................... 5
3.2 Site Pictures ..................................................................................................................................................................... 6
3.3 Connectivity to Terminal/ Trans-shipment Locations ....................................................................................................... 6
3.4 Site Infrastructure ............................................................................................................................................................. 7
3.5 Masterplan of 133 Acres .................................................................................................................................................. 7
3.6 Build Specifications .......................................................................................................................................................... 8
3.7 Facilities (Proposed) ........................................................................................................................................................ 8
3.8 Facility Management ........................................................................................................................................................ 8
4. About Us ............................................................................................................................................................................... 9

 
 

Table of Figures

Figure 1. Kolkata and its Geographical Command ......................................................................................................................... 4

Figure 2. Haldia Port ....................................................................................................................................................................... 4

Figure 3. Container Logistics at Khidderpore Docks....................................................................................................................... 4

Figure 4. Vacant FCI Godown at Taratala ...................................................................................................................................... 5

Figure 5. Encroached Warehouse on Strand Road. ....................................................................................................................... 5

Figure 6. Regional Map of Future Logistic and Transhipment Hubs around Kolkata ..................................................................... 5

Figure 8. 180 Degree Pan of Site Frontage .................................................................................................................................... 6

Figure 9. 360 Degree Pan of within the site .................................................................................................................................... 6

Figure 7. Kolkata Map showing ‘freight PORT’ Strategic Location and Multimodal Connectivity ................................................... 6

Figure 10. 133 Acres Masterplan .................................................................................................................................................... 7

Figure 11. A BTS Typical Warehouse Layout ................................................................................................................................. 8

Figure 12. Collection of Ancillary Facilities (Proposed)................................................................................................................... 8

 Page 2 of 9
 
1. Executive Summary

Kolkata – The Capital of the State of West Bengal (India) is the principal
retail-and-services market to a vast hinterland comprising of the eastern
and north-eastern parts of India. With Multi-Modal Connectivity via Roads,
Railways, Airways, River and Sea, specialized & traditional markets have
existed here for more than a century.

As the State is undergoing an Economic Resurgence and Special

Economic Zones (SEZs) emerging in the proximity, this is set to result in
major demand for modern logistical facilities in this region with centres like
Haldia, Falta, Kulpi, Dankuni, Kharagpur, Bantala, Taratala and Durgapur
are expected to witness substantial logistics activities in the near future.

But there is a dearth of storage spaces of International Standards and

Specifications. Available spaces with the Government Agencies like CWC,
KoPT, FCI are outdated, lack modernization and adequate infrastructure.

Project ‘FreightPORT’ has been conceived, after sensing opportunities in

the Trade-logistics and Warehousing Scenario in Kolkata in the State of
West Bengal.

Project ‘FreightPORT’ is an Integrated Logistics cum Warehousing

Development situated in Howrah District, North-West of Kolkata. The
location of the project is near the strategic junction of NH2 and NH6, just
about 4 kms from the Belghoria-Expressway junction.

This location is just one of the many ‘landing points’ of which witness the
arrival and trans-shipment point of Long-Distance heavy vehicles.
Absence of suitable facilities, results in huge queues of heavy vehicles and
multi-axle trailers causing mile long traffic snarls and accidents.

‘FreightPORT’ is not just a hub for Ground-Shipping but also offers Multi-
Modal Rail, Sea, River, Airway and Road Connectivity.

A number of Businesses have key dependence on Logistics and Storage

and deal in goods & materials in proportions that vary qualitatively and
quantitatively. ‘FreightPORT’ is offering International Standard and
Specification BTS (Built-to-suit) facilities based on the individual clients
requirements which will incorporate manual, semi-automated and
automated access. Environment-Control during storage like Ventiation,
HVAC, Cold Storage can also be incorporated in a modular fashion.

State-of–the Art Infrastructure and facilities ensures that the clientele will
be able to utilize the precise storage environment and handling experience
for its merchandise, matching international standards.

Keeping in mind that the region and land-use is Industrial in nature, a

number of ancillary facilities is being offered for the human resources that
manage/operate/engaged in the activities within the development.

Project ‘FreightPORT’ is promoted by Bengal Anmol South City

Infrastructure Ltd. a PPP (Public Private Partnership) consortium having
business involvements in numerous sectors in the State of West Bengal
for decades. Project ‘FreightPORT’ is an initiative towards creation of
Modern Trade-Logistics Infrastructure, that the State is in need of.

Through this document, interest is enticed from prospective customers

who are looking for strategic Warehousing and Logistic facilities, and/or
looking to relocate such operations from congested areas within Kolkata
City, bringing about efficiencies in operations and cost savings.

 Page 3 of 9
 
2. Regional Dynamics of Kolkata, West Bengal and the Trade-Logistics Scenario

2.1 Strategic Positioning

West Bengal enjoys the unique advantage of being located in a

multi-geographical zone ranging from the Himalayas in the north to
the sea with a coastline of 156 Kms.

With surrounding International boundaries, it is known as the

Gateway to South-East Asia and has historically been a strategic
transit-point for inter-continental trade.

The state has the unique advantage of having six agro climatic
zones and is a leading producer in the Agro and Horticulture
Sector.

2.2 Transportation & Logistics

Situated on the Golden Quadrilateral, Kolkata is well connected to

other major cities of India by road and rail. It is also the gateway to
the northeast Indian markets and a key location for international
trade with China (via Nathu La pass).

There are two airports International & domestic at Kolkata &

Bagdogra and two more airports coming up, one at Andal
(Durgapur) and another one proposed at Malda. With Over 92,023
Figure 1. Kolkata and its Geographical Command
Kms. of roads including 13 National Highways, the State has one
of the best road networks with a Favourable Road Density of
103.69 Kms. per 100 sq. km as compared to National Average of
74.7 kms per 100 sq. km.

The State has Excellent Railway Connectivity via Eastern & South
Eastern Railway Network and a Dedicated Rail Freight Corridor (Delhi-
Haldia) is on the anvil set to trigger a huge economic mobilisation.

Kolkata is amongst the oldest port cities in the country and accounts for
about 6 per cent of the total container traffic in India. Cargo Handling
Capacity is 2nd highest in India with two all weather ports at Kolkata &
Haldia handling 52.03 mn tons of cargo traffic (2005-06). There is a
proposed Deep Sea Port at Sagar Island and Minor Port at Kulpi that will
further strengthen its maritime forefront. The State also has a navigable
river line.

Figure 2. Haldia Port

2.3 Historical Trade-Logistics & Warehousing

Kolkata is the principal retail-and-services market to a vast hinterland

comprising of the eastern and northeastern part of India. Specialized &
traditional markets have existed for more than a century like the:
Burrabazar Market, Bagri Market, China Bazaar, Sir Stuart Hogg Market
etc., some of which even transacted internationally before the Imperial
Ages.

Historically, warehouses have been located in close proximity to primary

markets. However, urban congestion and restriction on movement of
Heavy Vehicles are forcing businesses to realign their supply chain and
move to city peripheries resulting in emerging locations. In the state of
West Bengal, close to 3,500 acres of land is scheduled to be developed
as logistics parks and warehouses, over the next five years.

Figure 3. Container Logistics at Khidderpore Docks

 Page 4 of 9
 
2.4 Warehousing Scenario in Kolkata

There is a dearth of modern and organised warehousing in Kolkata. Since

the times of the East India Company in Kolkata, a number of warehouses
locations flourished in and around Kolkata. Various locations in West
Bengal are estimated to have vacant warehousing space of about 22
million sq.ft. Most of these are archaic in nature and have small floor plate
areas varying between 15,000 sqft and 25,000 sqft.

Now with rapid urbanization, they have become dilapidated structures as

most of them are more than a century old and lack modernization.
Aggravating the situation are traffic restrictions for heavy vehicles
movement and water-logging which is rendering them useless. Lease
Rents are in the range of Rs. 12 – 15 per sqf/month. Land being scarce, Figure 4. Vacant FCI Godown at Taratala
prices have already become unrealistic, rendering Warehousing Business
unprofitable.

Adding to that, most of the traditional Warehousing Locations are

converted into Residential Condominiums or Mini-Township. For e.g.
Budge Budge, Howrah, Taratala etc. As a result, spaces covering large
floor-plates of up to 1,00,000 sft. and more are rare to find, rendering them
viable for prevailing B2B Businesses.

2.5 Future Trade-Logistics & Warehousing Developments

Ten Special Economic Zones (SEZs) in the proximity of Kolkata have

received in-principal approvals so far. This is set to result in major demand
for logistics in this region. As a result, centres like Haldia, Falta, Kulpi,
Dankuni, Kharagpur, Bantala, Taratala and Durgapur are expected to
witness substantial logistics activities in the near future.
Figure 5. Encroached Warehouse on Strand Road.

3. Project ‘Freight PORT’

3.1 Site Features

Situated near the NH2-NH6

Intersection, which is both
the arrival and trans-
shipment point of Long-
Distance heavy vehicles this
location is just one of the
many ‘landing points’ which
witness the arrival and trans-
shipment point of Long-
Distance heavy vehicles.
Absence of suitable facilities,
results in huge queues of
heavy vehicles and multi-
axle trailers causing mile
long traffic snarls and
accidents. The Site has a
200 feet+ frontage ensuring
visibility and un-hindered
ingress/egress of heavy
vehicles and multi-axle
trailers. The site falls on
Mouzas (administrative sub-
district) Jagadishpur
(J.L.No.2), Mouza - Baigachi
(J.L.No.1), Mouza -
Jaypurbill (J.L.No.13). The
terrain of the land is flat and
well above ‘flood-level’.

Figure 6. Regional Map of Future Logistic and Transhipment Hubs around Kolkata

 Page 5 of 9
 
  

Figure 7. Kolkaata Map showing ‘freight

f PORT’ Sttrategic Location and
a Multimodal C
Connectivity

3.2 Site Pictures

P

 
Fig
igure 8. 180 Degre
ree Pan of Site Frontage

 
Fig
igure 9. 360 Degre
ree Pan of within thhe site

3.3 Conn
nectivity to Terrminal/ Trans-s
shipment Locations

Terminal// Trans-shipme
ent Locations Modal Conn
nectivity R
Road Distances
s Commu
ute Time
Kolkata Coore City (Primarry Markets) Road d 15 Kms 1 Hour
H
Kolkata Aiirport Air 17 Kms 15 Minutes
M
Howrah Sttation Railwaays 12 Kms 45 Minutes
M
Haldia Porrt Sea 80 Kms 2 Hours
H
Netaji Sub
bhas Port (Khiddderpore) Riverinne 14 Kms <1 Hour
Durgapur Aerotropolis (Prroposed) Air/Ra
ail 170 Kms 2 Hours
H

   

 Page 6 of
o 9
 
3.4 Site Infrastructure
I

Infrasttructure Feature
es & Specificattions
Primary Road: Width
P W between 35
3 m and 40 m
S
Secondary Roadd: Width betweeen 20 m and 25 m
Internal Ro
oadways
3 m - wide (10 fe
eet) median andd sidewalk at booth sides.
C
Concrete road with
w 2 traffic lanees for 2 sides.
P
Primary Supply: HT Sub-station n from WBSEB
Power
S
Secondary Suppply: 24x7 DG Seet Backup
B Culvert and
Box d Covered Open n Ditch network and retention ponds.
p Calculate
ed flow capacity y of drainage
DSWM d
ditches and relaated structure to ensure prev vention of wate er-logging throuugh controlled discharge of
s
sewage, conformming applicable pollution normss.
munications
Telecomm P
PSTN based Unnderground Tele ecommunication ns distribution syystem using fibe
er-optic cabling
Site Bound
dary Perimeter Bound
P dary with 15 feeet high brick-walll fencing
H
High-Mast Lightting at intersecctions and Street light poles aligning
a in para
allel every 40 m (131 feet)
Lighting
in
nterval along ro
oad medians.
Water Sup
pply T
Treated Water fo or industrial use
e and chiller plants
S
Strategically loccated Pillar Hyydrants, Autom matic Sprinkler System, Autoomatic Fire ala arm System,
Fire Protecction
S
Specialized Gass protection system, Hose reel system, Dry/Wet riser system,, etc will be provvided. A Mini
System
F station is alsso planned whe
Fire en the developm ment reaches addvanced stages.
Security 2
24x7 Controlled Access with CC CTV
ent
Environme A
Adequate Green
n Verge for aestthetics and to co
ounter-effect an
ny adverse effecct on the environ
nment

3.5 Mastterplan of 133 Acres

A

Figure 10. 133 Acres

A Masterplan

 Page 7 of
o 9
 
3.6 Build Specifications

A number of Businesses have key dependence on Logistics and

Storage like Agro-Distribution, Fish Meat & Poultry Distribution,
Parcel Services, Shipping Companies, Freight Movement
Corporations, and Consumer Durables. Each one of them handles
goods & materials in proportions that vary qualitatively and
quantitatively.

Therefore, instead of creating pre-fabricated structures

‘FreightPORT’ is offering BTS (Built-to-suit) facilities based on the
individual clients requirements. These will incorporate manual, semi-
automated and automated access. Environment-Control during
storage like Ventilation, HVAC, and Cold Storage can also be
incorporated in a modular fashion.

For businesses which opt to augment assembly, packaging, Figure 11. A BTS Typical Warehouse Layout
assortment lines into their storage, SDF (Standard Design Factory
Buildings) is being offered. For businesses in Consumer Durables, a product display cum sale counter platform is being offered. The
floor plates will also of varying sizes in the range of 1,00,000 sft + and will be based on customization preferred by the client.

3.7 Facilities (Proposed)

 
Primary

• Dry Docking
 
• Gantry Cranes
• Fork-Lifts  
• Truck Service Station
• Fuel Bunk  
• Product Display Arena
• Transshipment Facilitation
 
• Customs Office

 
Ancillary
 
• Government Relationship Office
• Wholesale Mart  
• Business Center
• Retail & Entertainment Centre
• Food Courts
 
• Paramedical Centre
• Bus Interchange  
• Banking Facility
• Courier Desk  
• Landscaping & Greenery
• Support Housing
Figure 12. Collection of Ancillary Facilities (Proposed)  

3.8 Facility Management

The entire facility being ‘leased’ will be managed by a SPV incorporating SoPs (Standard Operating Procedures). The facility
being ‘Gated’, it will be possible to keep it immuned to external elements, as far as possible. Apart from managing security,
ensuring services continuity, the management will also handle billing of services like Truck Parking, Dry-Docking, usage of
mechanical and automation equipments like crane and forklifts. It will also be ensured that adequate greneery has to be
maintained on a continuous basis to counter any adverse effects, if they emerge.

 Page 8 of 9
 
 4. Abou
ut Us

The projecct is promoted by Bengal An nmol South Citty Infrastructuure Ltd. a PPP e Partnership) consortium
P (Public Private
between WBSIDC,
W South City Projects (K
Kolkata) Limited
d. and Anmol Biiscuits Pvt. Ltd.

The conso ortium memberss have had busiiness involveme ents in numerou us sectors in thee State of West Bengal for decades. They
are well aware
a of the eco
onomic potentia
al of the State and the challen nges that lie ahhead. This partn nership is there
efore a joint
endeavor and a commitm ment towards the
e Industrial and Economic furth herment of the State.
S Project ‘F
FreightPORT’ is just one of
the initiativves towards cre
eation of Modern
n Trade-Logisticcs Infrastructure
e, that the State is need of.

  
WBSIDC (West Bengal Small Scale In ndustries Deve elopment Corp poration) a
Government Undertaking for the prom motion of SME in the state. Set up after
independence in 1961 forf extending su upport and prom motion of SSI in the state
e Department of Cottage & Small Scale Industries, Gov
under the vt. of West
Bengal. It helps SSI Units
U with well diversified acctivities of industrial and
commerccial estates all over
o the state. Besides infrasttructure supportt, WBSIDC
  extends marketing
m assistance to the SSSI units, supply of raw materialss and other
promotion
nal assistance tot the SSI sectoor making a siggnificant contribu
ution in the
economicc growth and emmployment gene Bengal. 
eration in West B

South Ciity Projects (Ko olkata) Ltd. brings together magnates in real estate and
in turn, harnesses
h the best
b in engineering, design, arrchitectural aestthetics and
managem ment skills. South City is a connsortium of one of the leading developers
of Eastern India having ana unblemished d track record in
n the Real Estatte Industry.
ely they have so
Collective o far undertaken and complete ed more than 100 projects
comprisinng of more than 10 million sq. ft.
f in the variouss parts of Kolkata and also
  in other part
p of the country. The promotters of South C City are magnate es like R.S.
Agarwal and R.S. Go oenka of the Emami Group p, J.K. Khetaw wat of the
Rameswa ara Group, Pra adeep Sureka of the Sureka Group, S.K. Todi T of the
Shrachi Group,
G R.K. Bachhawat of the J.B.Group and d the head of The Eastern
India Teaa Co. Ltd., and Sushil
S Mohta off the Merlin Grooup of Companiies, are the
people beehind South City y Projects (Kolkkata) Ltd.  

  Anmol Biscuits
B Pvt. Lttd. an ISO 900 01:2000 Certifie
ed Company is one of the
leading FMCG
F Player in Eastern & Northern Reg gion of India, under the
leadership of Mr. Baijna ath Choudhary, Mr. Bishwanath Choudhary, Mr. M Dilip K.
Choudhary, Mr. Gobind d Ram Choudh hary and Mr. B Bimal Kumar Choudhary.
C
Having itss state-of-the-arrt manufacturing
g units at Danku
uni (West Benga al) & Noida
(Delhi). Anmol
A Biscuits is the market leader in almo ost every district of West
Bengal, Orissa, Bihar, Jharkhand, Ja ammu & Kash hmir, Uttar Praadesh and
Uttaranchhal; and is now w looking forward to achieve tthe same in Ma aharashtra,
Chhattisggarh, Madhya Pradesh, Andhra a Pradesh, Rajassthan, Punjab and
a Assam.
 

Disclaimer: Information contaained in this docum ment is intended too entice interest inn prospective clients, Conttact Informatio
on:
investors, consultants on thee subject developm ment. Illustrations, references, chartts, diagrams in thhis
document are a descriptive annd necessitated inn comprehension and interpretationn of the envisageed
development by the intended recipient and provided in pure confiddence that no part of this document or
whole thereof or the information contained hereein shall be reprodduced or divulged beyond reasonabble
parameters. Due conscience has h been applied such that this discclosure does not amounta to any harm,
intellectual, competitive
c or signnificant whatsoeverr and is not directed towards any action, direct or indirect,
that may harrm the corporationss or their clients/associates, to which the information(s) may relate to. Thiss is
not an offer document committting any form of trransaction, engageement whatsoever.. When in doubt, the
intended reccipient is advised to solicit Third-Partty Contacts, Press Releases, Perspeectives, Photographhs,
Excerpts froom Reports, Markketing Communicaations, Regulatoryy Notifications etc. in relation to the Tirthankar Basu
Mr. T
projects/assignments for substtantiation of the information containeed herein, before making
m any decisioon.
This documeent exhibits features and facilities of thhe envisaged development which are conceptual in natuure HP: +91 96322 663 300
and are subjject to change withoout prior notice. LL : +
+91 33 4000 26600
Email: basu.tirthank
kar@southcityprrojects.com
th
7 Flloor, Shrachi To
ower
686, Anandapur,
E. M. ByPass, R. B Page 9 of 9Juncction
PConnector
ata 700 107. State of WB, INDIA
Kolka
 
Document Revisioon 19122008 4:52 PM