Virginia E.

Daffron
473 Kimberly Avenue Asheville, NC 28804 (828) 231-7207 vdaffron@gmail.com

PRINT COLLATERAL

After relocating to North Carolina in 2005, I was retained by my previous employer, Margulies & Associates (now Margulies Perruzzi Architects) to develop a series of project profiles to serve as an introductory marketing package for prospective clients. This series of pieces was designed to be printed in small quantities using digital printing technology. I was responsible for all aspects of the design and execution of this project, including concept development, interviewing clients, developing illustrations, assembling technical data and writing copy. This package was recognized with a 2006 Best of the Mountains award from the Public Relations Association of Western North Carolina.

INTRODUCTION

Margulies & Associates is a group of

talented architects and interior designers working collaboratively with clients who value design. Based in Boston, the 50-person firm is known for its interactive approach, which incorporates the input of those who will use the space into every aspect of the design.

Services For clients in the corporate, real estate and institutional communities, the firm offers a comprehensive range of architecture and interior design services: Strategic real estate planning Site evaluation and feasibility analysis Space planning Architectural design Interior design Move management Construction coordination

Leadership The four principals of Margulies & AssociatesMarc Margulies, AIA, Daniel P. Perruzzi, Jr., AIA, Janet Morra, AIA and Andrew J. Dean, AIA form a cohesive and experienced team. Individually, each oversees project teams serving a variety of clients; collectively, the group is responsible for the overall management and strategic direction of the firm. The firms principals are supported by senior associates, associates and a team of administrative professionals.

Recognition Consistently ranked as one of the most active practices of its kind in the region, Margulies & Associates has received recognition for excellence in client service, design, leadership and communications from a wide variety of professional and civic organizations. Margulies & Associates was included on the 2006 Zweig Letter Hot Firm List of the 100 fastest-growing design practices in the country.

MARGULIES & ASSOCIATES

DESIGN PROCESS

A Collaborative Approach
The Old Way Traditionally, architects have developed new designs through a series of meetings with clients, often stretching over many months. Arriving at the clients offices with presentation boards and rolls of drawings, the design team presents an array of ideas and alternatives. After listening to the clients reactions and requests, the designers retreat to the studio, returning a week later to repeat the cycle. Our Way Early on in his career, Marc Margulies recognized that emerging technologies could be harnessed to eliminate

the back-and-forth dynamic of the traditional design process. Marc has been recognized for his innovative use of new technology to incorporate the input of those who will occupy and use the new space into every phase of the design process. The practice Marc has built is committed to providing the benefits of this collaborative approach. How it Works Supported by an evolving array of the latest technology tools, our designers facilitate working discussions between the design team and those who will use the finished space. As the initial design emerges, drawings are projected onto a screen directly from the designers laptops. Every member of the client organizations team can immediately see how the finished space will look and feel, and hundreds of decisions can be made during a single meeting.

Including a construction manager in these collaborative sessions can further streamline the process. As the team considers, for example, a particular configuration or material, the construction manager can explain the impact of that decision on the project timeline or budget. Receiving this immediate feedback can reduce or eliminate the need for design changes later in the project schedule. The Benefits Revisions that once took weeks or months, with multiple schemes reviewed and commented upon by different departments or groups, now can happen almost instantly. Combining our clients knowledge of the needs of their own businesses with the creativity of our designers produces beautiful, supportive spaces that deliver functional and strategic business advantages.

Your 3-D design program has streamlined

the decision-making process for us.

Steve Andrews, CFO, Carat Interactive

Traditional Design Process

Designer

M&A Design Process

Designers User groups Client contact Executives Construction manager Consulting engineers

Client contact User groups

Client contact

Designer

Real Time Revisions

Revise Repeat

Consensus

Consensus
MARGULIES & ASSOCIATES

CLIENTS

Companies and Institutions We Serve

Spanning a variety of industries, our client list reflects the caliber of the organizations that have entrusted Margulies & Associates with design projects over many years: 501 Boylston Street Akamai Technologies Allaire / Macromedia AMB / Campanelli Analog Devices athenahealth Barefoot Books Bayer Healthcare Diagnostics Bay Networks Baystate Financial Berkshire Financial Blue Cross Blue Shield of MA Boston Coach Bracebridge Capital Brigham & Womens Hospital Brown University Bullhorn Caff Paradiso Candlewick Press Candlewood Suites Hotels Carat Interactive Ciba Corning Diagnostics Citizens Bank Citizens Energy Corp. Cognex Coyle Company Crosspoint Associates Davis Companies Digital Equipment Corp. Epiphany Equity Office Properties eSecLending Evergreen Solar Fidelity Investments First Marblehead Fleet Bank

Forrester Research Four Cambridge Center Gaston & Snow Gillette Gloucester Street Cigar Co. Gomez Advisors Greenberg, Seronick & OLeary Greenpoints Grove Bank Growth Company Gutierrez Company Harvard Medical School Hinckley Allen & Snyder Holcim Ltd. Intercontinental International Place JAFCO Ventures K Capital Kens Foods Liberty Mutual Lois Paul & Partners Lowell Connector Park Lucent Technologies / Bell Labs Maric, Inc. Massachusetts General Hospital MCI MFS Mirick OConnell

National Development New England Financial Nordblom Northland Investment Nuvera Fuel Cells OneBeacon Insurance Open Market Osram Sylvania Oxford Bioscience Palmer & Dodge Partners Healthcare Payton Construction Permabit Pioneer Investments Racepoint RCW Mirus Robinson & Cole RSA Security Salem, Saxon & Nielson Scudder, Stevens & Clark Sapient Sherin & Lodgen State Room Sterling Bank StorageNetworks TFA Leo Burnett The Body Shop Tishman Construction Tufts Healthcare TYCO Healthcare US Trust

Above: The Blue Cross Blue Shield of MA Quincy Member Services Center, which represents a portion of the more one million square feet of office space the firm has designed for this client.

MARGULIES & ASSOCIATES

Oxford Bioscience Partners Boston, MA

DESIGN CHALLENGE
This successful bioscience investment firm thrives on transparency, openness and collaboration. Flooding the interior of the firms new Back Bay office suite with light and views seems obvious now, but when Oxford first saw the space it was a warren of drywalled private offices and corridors. The new interior architecture suits Oxfords personality and philosophy, while capitalizing on the locations most compelling features. Gregory L. Brown, VP of Operations for building manager Hines, comments, I show this space often to give an idea about how an attractive interior can be built on a reasonable budget. MARGULIES & ASSOCIATES

DESIGN STRATEGY:

Visualize in 3-D
To help the partners at Oxford visualize the relationships created by the proposed design, Margulies designers translated the two-dimensional plan into a 3-D view. Using laptop computers with projectors, the design team took the Oxford executives on a tour of the new space before a single wall had been built. Margulies 3-D technology allows the viewer to change the angle of the view and to rotate the floorplan a full 360 degrees, providing an opportunity to experience the preliminary design from any perspective. With a much clearer understanding of the look and feel of the space than a flat floor plan could convey, Oxfords leadership was able to make critical decisions about office configurations and adjacencies.

Partner offices enjoy tremendous views, but share them with staff and visitors alike.

A curving reception desk mimics the flowing lines of the office plan.

Light, color and sophisticated materials create a relaxed, yet elegant environment.

A comfortable boardroom seats up to twenty.

From the initial interview

through the entire design and build-out process, including some last minute finishes and changes, Margulies proved themselves to be entirely reliable, competent, technically savvy and extremely creative. They listened carefully to our needs during the initial design phase and responded with a layout that perfectly summarizes the culture we promote within our firm. I was in charge of the process, and the Margulies teams professional, yet personable, demeanor made the entire project a pleasure. During construction, Margulies was consistently on top of things, participating in weekly meetings with me, the project coordinator and the contractor. Oxfords space is regularly shown off by the building management, who consider this space to be the most beautiful in the building. Kathleen Moeckel, Partner
Above: The layout of Oxfords space invites movement, promoting Oxfords goal of forging unique and productive alliances between the companies and technologies it funds.

PROJECT SUMMARY
Completion: 2003 Size: 15,000 square feet Client: Oxford Bioscience Partners Principal: Marc Margulies, AIA Construction Manager: Structuretone MEP/FP: SEi Companies Lighting Consultant: Reflex Lighting Photos: Warren Patterson

Forrester Research Cambridge, MA

DESIGN CHALLENGE
Forrester Researchs collaborative culture has been critical to the technology consulting firms success. In its new headquarters, Forrester sought an interior architectural design to embody and foster the companys distinctive way of working. In the 125,000 square foot facility, there are no private offices. Teams work in open areas called pods, which can be easily reconfigured in response to client and project requirements. Meeting areas, telephone booths and pods radiate from the main lobby via circulation paths and interconnecting staircases.

Views of the main reception area on the buildings fourth floor. Internet terminals, a variety of seating options and private telephone booths invite clients and visitors to make themselves at home.

MARGULIES & ASSOCIATES

DESIGNING FOR COLLABORATION

Our clients goal of enhancing collaboration through the design of the companys headquarters offices is integrated into every aspect of Forresters space. In this design, circulation spaces take on new functions. As shown at 1 , small alcoves, thoughtfully appointed, set the stage for productive informal gatherings. Walking from one department to another invites discovery, as glass-fronted meeting rooms provide a glimpse of the many industries and trends tracked by Forrester Research.
Unique features of the floorplan ( 2 ) include the workspace pods, shown in light green, which house teams of up to 10 staffers; quiet work areas, shown in blue, for focused writing and small group work; and the ample conference and training rooms, shown in orange.

Fully-equipped training rooms ( 3 ) make hosting frequent client information seminars and staff training sessions simple. The company cafeteria ( 4 ) provides additional opportunities for interaction and collaboration between staff members.
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C O N V E R S A T I O N with our client: Jean Baranowski, Director of Corporate Services

Since leading the project team for the design and construction of Forresters headquarters, Jean Baranowski has continued to call on Margulies & Associates for the design of offices in San Francisco, CA, Foster City, CA, Dallas, TX and Amsterdam. After interviewing several architecture firms for the design of our Cambridge offices, we felt very comfortable selecting Margulies & Associates. We all responded well to the energy and enthusiasm of the Margulies team, and we were intrigued by the firms use of technology to enhance the design process. Seeing the space take shape on the computer screen as we are talking really works for me. As the floor plan unfolds, I am able to immediately business has grown and changed in response to our clients needs, and the space has supported these changes without requiring additional construction. Its interesting to see how professionals who are new to Forrester adjust to working in our collaborative environment. All of the features we designed to provide privacy when it is neededlike the phone closets, team meeting spaces and conversation nookshave really functioned in the ways we intended. Over the years our model of how our space should support our business has evolved, and Margulies has continued to refine the concept. But when visitors step into our lobby and exclaim, What a wonderful space! I know that the design is enduring the test of time beautifully.
Above: Forresters open, collaborative environment, featuring supportive systems furniture, indirect lighting and views over Cambridge, MA. Left: Conference rooms are fully connected to the office networks, and feature extensive presentation capabilities.

identify changes and modifications to the design. I remember designing our Amsterdam office on a plane with Marc. When we landed in Boston, many of the important decisions had been made. One of the best features of our headquarters space has been its flexibility. Over the years, our

PROJECT SUMMARY
Completion: 2001 Size: 125,000 square feet Principal: Marc Margulies, AIA Construction Manager: Skanska USA MEP/FP: BR+A Consulting Engineers Systems furniture: Knoll Currents Art: Joyce Zavorskas Lighting: Reflex Lighting Photos: Warren Patterson

The Coyle Company Waltham, MA

DESIGN CHALLENGE
The Coyle Company develops secure estate plans to protect family assets for future generations. As the firm grew, president Janet Coyle envisioned an elegant space designed to provide a comfortable and private environment for discussing clients wealth planning goals and objectives. To make the small office suite distinctive, the design team used unexpected materials, such as the reception areas copper-clad ceiling suspended above a honed marble floor. Slabs of the same marble top the boardroom credenza. In addition to the interior architectural design, Margulies & Associates selected accessories and appointments to complete the look. This design has received Buildings magazines 2006 Project Innovations recognition.

Top: The warm hues of the unusual copper reception area ceiling set the tone for the sophisticated space. The reflective qualities of this material also maximize the natural illumination from the adjacent building atrium. Above: The glass wall of the boardroom features panels of crinkled fabric encased in resin, a decorative treatment that offers privacy while introducing textural interest into the room.

MARGULIES & ASSOCIATES

1: Warm woods, contemporary fabrics and an accent wall of red create a relaxed atmosphere in the office of the companys President.
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2: The palette of classic neutrals enlivened by varying textures and rich accent colors is established in the reception area. 3: Indirect lighting fixtures are suspended at an angle to increase visual interest in the open office area. 4: A small meeting room featuring original art and comfortable seating is the perfect setting for confidential financial discussions. 5: (Shown opposite) Colors from the office are intensified in the kitchen and break area.
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C O N V E R S A T I O N with our client: Janet Coyle, President

Unlike some of Margulies & Associates clients, The Coyle Company is not a large enterprise. With a staff of 12, this group of consultants develops strategies to preserve wealth for future generations of highnet-worth clients families. While the services the Coyle Company provides are highly technical, they are also very personal. Janet Coyle comments, We started off by describing a feel that we were looking for. The design team translated that concept into a reality. We found them to be very creative, and yet practical. As much as we wanted our offices to be distinctive, the space still needed to work for our business. Marc Margulies provided a lot of guidance early on in the project, when we were deciding how much space to take. He determined the proper size for the offices and sketched the basic layout. Marc also toured various office suites with me and helped me think through the pros and cons of each space. After the real estate decisions were finalized, our project manager, Jennifer Latto stepped in and became our main point of contact. We were more than happy with Jennifers hands-on, proactive style. Since her expertise encompasses both architecture and interior design, having one person to coordinate every aspect of the project made things so much easier for us. Some of Jennifers design ideas pushed us a bit further than we would have gone on our own. For example, I was a little nervous about the intensity of some of the paint colors she selected. But, in the end, her taste and judgment proved to be right on target. I see now that we needed those splashes of color and the texture of some of the bolder fabrics to complement the neutrals in the palette. Both Jennifer and Marc were very easy to deal with. They were accessible by email and phone, and they both know how to get things done. I felt that we received the full benefit of their different strengths at the appropriate times in the project. The other key element to the success of this project was the great attention to detail demonstrated by the design team and executed by the contractor. The quality of the workmanship throughout our new space is superb, and it really shows the unique materials, colors and furnishings to their best advantage. On the whole, I really dont think the project could have gone any better. I feel very proud to welcome clients to our elegant and contemporary new space.

PROJECT SUMMARY
Completion: 2005 Size: 5,000 square feet Client: The Coyle Company Principal: Marc Margulies, AIA Project Manager: Jennifer Latto, NCIDQ Construction Manager: Execuspace Construction MEP/FP: AHA Engineers Furniture Dealer: Peabody Office Furniture Lighting Consultant: Boston Light Source Carpet: Designweave, Pinnacle Artwork: Boston Art Photos: Warren Patterson

Blue Cross Blue Shield of Massachusetts Quincy, MA

DESIGN CHALLENGE
When health insurer BCBSMA purchased this 1980s-era office building in 2004, the property didnt come close to meeting current standards for workspace design and accessibility. Bringing this patient back to health required a complete renovation of the building and site, including a new 1,300car parking structure, on-site childcare center and cafeteria. In addition to meeting its associates business needs, BCBSMA was also committed to reducing the environmental impact of the renovation project and the buildings ongoing operation. The project is expected to receive LEED certification.

The original building atrium extended the full height of the structure, but its narrow footprint made such a tall space feel awkward. The new design divided the vertical area into a more comfortable three-story entry hall, with two-story gathering areas on floors four and six above.

MARGULIES & ASSOCIATES

2 1: BCBSMAs mandate to provide comfortable, supportive workspace for its associates drove the renovation project. 2: Training rooms feature complete audiovisual and presentation capabilities, as well as views of the Neponset River. 3: The employee cafeteria, a necessary amenity in the buildings suburban setting, features light wood cabinetry with black granite and brushed stainless steel accents. Specialty track lighting provides plenty of illumination, along with a touch of fun, above serving areas.

3 4: Furnishings in this informal kitchen accommodate the needs of BCBSMAs diverse workforce. 5: Thoughtfully-designed building signage, wide corridors and ample indirect lighting assist associates and visitors in finding their way. 5

CORPORATE REAL ESTATE INFORMATION

OCCUPANCY LEED

Total ............................................... 1,555 Workstations ................................. 1,450 Offices................................................. 105 Ratio ................................................. 70:30 Conference facility .......................... 288 Training facility ................................ 150 Video conference ............................... 7 Child-care center ...............................90
PARKING

Level ......................Certified (expected) Status .................. Preparing submission

OPERATIONS

Garage parking.................. 1,350 spaces Surface parking .......................46 spaces

CAFETERIA

Seats .................................................... 270 Transactions per day (avg.) ......... 3,000

FURNISHINGS

Dealers ................ Office Environments Corporate Interiors Systems furniture ....................Haworth Causeway, Unigroup 7x7, 7x12 Office furniture .............................Metro Carpet........................................ Interface Pivoting polymer panels............. 3Form Indirect office lighting .............. Peerless

New windows ....Low E Clear Glass C HVAC, office space .............1,200 tons Closed cell tower Water-cooled VAV rooftop units HVAC, critical loads ............... 300 tons Open cell tower Heat exchanger ....................... 200 tons Electrical capacity ............... 5,000 amps UPS .......................... 375 KVA (Liebert) Critical/standby loads ............. 800 KW Life safety loads ....................... 400 KW Life safety system .................Caterpillar Security......... Software House C-Cure Controls ............................Invensys ENE Wiring .............................................. Cat 6

Over a million square feet and eight years into our relationship, this is still the team Id choose again tomorrow. Lawrence Healey
Director, Real Estate Design & Construction

PROJECT SUMMARY
Completion: 2006
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Size: 345,000 square feet Owner: BCBSMA Principal: Janet Morra, AIA

Construction Manager: Macomber Builders MEP/FP: SEi Companies Structural: Souza True & Partners Geotechnical: Haley & Aldrich Civil: Judith Nitsch Engineering Landscape: Brown, Richardson & Rowe

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Reception Entrance from garage Cafeteria Kitchen and loading dock Building services HR department IT Childcare center

Food Service: Clevenger Frable LaVallee Building Envelope: Simpson Gumpertz & Heger LEED: Richard Moore, AIA, LEED Audiovisual: Ear-Relevant Sounds Elevator: Lerch Bates Hardware: Campbell McCabe Acoustic: Cavanaugh Tocci; Acentech Photos: Warren Patterson