SWOT Analysis of Nokia Nokia Corporation (NYSE: NOK) is one of the worlds largest telecommunications equ ipment manufacturers.

It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support cu stomer needs and the growth of the telecommunications industry. Nokia also produ ces mobile phone infrastructure and other telecommunications equipment for appli cations such as traditional voice telephony, ISDN, broadband access, professiona l mobile radio, voice over IP, wireless LAN and a line of satellite receivers. N okia provides mobile communication equipment for every major market and protocol , including GSM, CDMA, and WCDMA. SWOT Analysis of the Company: Nokia Strengths: Nokia has largest network of distribution and selling as compared to other mobil e phone company in the world. It is backed with the high quality and professiona l team in the HRD Dept. The financial aspect is very strong in case of Nokia as it has many more profitable business. The product being user friendly and have a ll the accessories one want that is why is in great demand making it No-1 sellin g mobile phones in the world. Wide range of products for all class. The re-sell value of Nokia phones are high compared to other company s product. Weakness: Nokia has many strengths and some weakness. Some of the weakness includes the pr ice of the product offered by the company. Some of the products are not user fri endly. Not concern about the lower class of the society people. Not targeting pr omotion toward them. The price of the product is the main issue. The service cen ters in India are very few and scare. So after sales service is not good. Opportunity : Nokia has ample of opportunity to expand its business. With the wide range in pr oducts,features and different price range for different people, it has an advant age over the competitors around. With the opportunity like Telecom penetration in I ndia being at the peak time, Nokia has an opportunity to increase its sales as well as the market share. As the standard of living in India has increased the purch asing power of the people as increased as well, so Nokia has to target right cus tomer at right time to gain the most out of the situation. Threats: Nokia has many threats to tackle to maintain its position as market leader. The threats like emerging of other mobile companies in the market. The companies lik e Motorola, Sony Eriksson, Cingular (U.S) etc. these companies have come to the stand of tough competition with Nokia in the field of Mobile Phones. Threats can be like providing cheap phones, new features, new style and type, good after sa les service etc. So, Nokia has to keep in mind the growing competition around. N okia has to make strategies to tackle problems in the present and the near futur e. The growing demand of WLL network can cause drop in sales for Nokia, as Nokia provides many less CDMA phones to the customer.