ENTRY No management of an organization wakes up one morning and decides for the firm to enter a target market without

any entry strategies or focusing on a strategic option available to them . EFC in an attempt to capture or enter an existing or new market will adopt the following entry strategies: 1. Cost leadership strategy. EFC seeks to be the low cost producer for a given level of quality. EFC seeks to sell its products and services below the average industry prices to gain entry into the market, that is UCC campus and other geographical locations. EFC attempts to enter this markets by improving process efficiencies, gaining unique access to a large source of lower cost materials, making optimal outsourcing and making vertical intergration decisions. By adopting this strategy, EFC is able to attract buyers and build a customer base. 2. Market penetration. EFC tries to achieve a market penetration by increasing the number of their salespersons, increasing advertising expenditure , offering extensive sales promotion items or increasing publicity efforts. When EFC adopts this strategy, it would enable it enter the target market and also increase its market share through greater marketing efforts.

GROWTH STRATEGIES Every organization try to pursue a growth strategy of which Elsbernd food court is part. Organizations pursue these strategies because of the following factors: pressure from investors and others with a financial interest in the company, survival, a path to success , and managers desiring to leave behind a legacy as having made a significant contribution to the company , The growth strategies to be adopted by EFC as follows; 1. Vertical integration. By adopting this strategy, EFC can be able to control or own its upstream suppliers and its downstream buyers. Vertical integration can have a significant impact on the business units position in its industry with respect to cost, differentiation and other strategic issues. This strategy will enable EFC achieve a reduced transportation costs, provide more opportunities to differentiate(by means of increased control over inputs),expansion of core competencies ,and capture upstream and downstream profit margins. 2. Outsourcing. The adoption of this strategy would enable EFC to make a conscious decision to abandon or forgo attempts to perform certain value chain activities internally and instead farm them out to outside specialists and business partners who can perform them better and cheaply so that much attention can be placed on its core competencies. By adopting this strategy,EFC enjoys a reduction in the risk exposure, streamlines the companys operations and concentration is placed on strengthening and leveraging its core competencies.

3. Market development. By adopting this strategy, EFC can be able to introduce its products and services to new markets.