We are conducting a study about iPhone, and would like to ask for your opinions.

The questionnaire will approximately take you 10-15 minutes to complete. Thanks for your insights! SCREENING QUESTIONS

S1. Do you current use a smartphone or non-smartphone ? Not a Phone user Smartphone Non-smartphone Both 1 2 3 4
Terminate Terminate

S2 S2

S2. Have you ever purchased mobile phone? Yes No 1 2 Q1

Terminate

MAIN QUESTIONNAIRE

Q1. What Brand of mobile Phone do you currently own?

You can choose more than one answer.

Apple Samsung Nokia Motorola Sony LG HTC Blackberry Others ( please be specified )

1 2 3 4 5 6 7 8

Q2. How likely are you to purchase mobile phone in the coming 6 months? Not at all likely <- - - - - - - - - - - - - - - - - - - - - - - - - - > Extremely likely 1 2 3 Q3. Are you interested in iPhone products? 4 5

Not at all interested <- - - - - - - - - - - - - - - - - - > Extremely interested 1 2 3 4 5

Q4. Are you aware of iPhone 3GS 8GB offered by Apple? Yes No 1 2

Q5. When choosing a new mobile phone, how important are each of the following factors?
Please give your answer on a scale of 1 5.

1
Not at all important

5
Very important

The product size (smaller) The product weight (light weight) Price of the products Appearance Brand name Attractive advertising Recommended by sales Recommended by friends/family Promotions / discounts Simple operation

1 1 1 1 1 1 1 1 1 1

2 2 2 2 2 2 2 2 2 2

3 3 3 3 3 3 3 3 3 3

4 4 4 4 4 4 4 4 4 4

5 5 5 5 5 5 5 5 5 5

Q6. Which of the following functions do you use the most?

Maximum of 3 answers

Web surfing Watching video Listening to music Checking emails Instant messages Playing games Phone calls Others ( please specify )

1 2 3 4 5 6 7 8

Q7. Which color would you like for your phone?

Black White Sliver Red Pink Others ( please specify )

1 2 3 4 5

Q8. Which channel would you prefer to buy mobile phone?

Maximum of 3 answers

Specialty store One2free Smartone 3 Broadway Fortress Chung Yuen Willson Suning Citicall Online Store Others ( please specify )

1 2 3 4 5 6 7 8 9 10

Q9. How did you know the latest information of mobile phone?

Television Newspaper Magazine Internet Radio Friends or family Others ( please specify )

1 2 3 4 5 6 7

DEMOGRAPHICS

Finally, please answer some personal information questions for analysis purpose.

D1. What is your gender? Male Female 1 2

D2. Which of the following groups best describe your age? 18 or below 19-24 25-29 30-34 35-39 40-44 45-49 50-54 55 or above 1 2 3 4 5 6 7 8 9

D3. Please indicate your occupation. Professional Manager Executive Businessman White collar Blue collar Housewife Student Retired Unemployed 1 2 3 4 5 6 7 8 9 10

D4. Please indicate the range of your monthly HOUSEHOLD income. Under HK$16,000 1

HK$16,001 HK$20,000 HK$20,001 HK$30,000 HK$30,001 HK$40,000 HK$40,001 HK$50,000 HK$50,001 HK$60,000 HK$60,001 HK$70,000 HK$70,001 HK$80,000 HK$80,001 HK$90,000 HK$90,001 HK$100,000 HK$100,001 or above

2 3 4 5 6 7 8 9 10 11

D5. Please indicate the range of your monthly PERSONAL income. No income Under HK$10,000 HK$10,001 HK$12,000 HK$12,001 HK$15,000 HK$15,001 HK$20,000 HK$20,001 HK$30,000 HK$30,001 HK$40,000 HK$40,001 HK$50,000 HK$50,001 HK$60,000 HK$60,001 or above 1 2 3 4 5 6 7 8 9 10

Created by: -Wong Yip Chun -Corey Lo -Chung Sze Ho (PDMR Group 3)

< Thank you and this is the end of the questionnaire >