ONLINE COMMUNICATION AND INFORMATION

Willy Coomans
willy.coomans@xios.be

1. Web 2.0 2. Websites 3. Newsletters 4. Phishing 5. SEO 6. Blogs 7. Online publicity 8. Social Media
You should look at http://xioswilly.classy.be/international/onlinecommunication/index.html where you will find a lot of links and documents.

INS DE LA PUERTA

1. WEB 2.0
What is web 2.0 Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online. Web 2.0 basically refers to the transition from static HTMLWeb pages to a more dynamic Web. Originally, data was posted on Web sites, and users simply viewed or downloaded the content. Increasingly, users have more input into the nature and scope of Web content and in some cases exert real-time control over it. Also, web 2.0 refers to special types of sites such us youtube, wikis or the social network. Which are the opportunities for enterprises to use Web2.0. That they get a lot of feedback from costumers and clients, and they can adapt more to their needs. Open communication with an emphasis on Web-based communities of users, and more open sharing of information. Wide Web (retroactively referred to as Web 1.0) is greater collaboration among Internet users and other users, content providers, and enterprises. Web 2.0 is been used more as a marketing term than a computer-sciencebased term. Blogs, wikis, and Web services are all seen as components of Web 2.0. One of the most significant differences between Web 2.0 and the traditional World

2. WEBSITES
NAME YOUR WEBSITE
When do you use a .eu name? Every country has a country code and this one is the top-level domain for the European Union. Also we can use it if we are in Europe but also the citizens of the Europe. The European commission was the one who started this.

Why should you care about EYEBALLTRACKING? Because is a type of analysis very useful tool in order to know the parts of the website that more visible to the user. This helps to build a better and more interesting webpage for the users in order to have a better and easy navigation experience. Normaly the part that is more used is the part that is at the beginning and in the left. So this is why the information relevant have to be at the beginning and with the exact number of words not to many and not to much, otherwise the reader will get bored. The rest of the text people just read it on top, not word by word, they read vertically.

WEBACCESSABILITY
Explain what web-accessability is. Web accessibility means that people with disabilities can use the Web. They can perceive, understand, navigate and interact with the Web, and they can contribute to the Web. Web accessibility also benefits others, including older people with changing abilities due to aging. You have to care more about specific points when you design and build the website so they can use the website in an easy and proper way with their specific browser. Some examples of website-adaptations are: Alternative text for images (considering blind people) Keyboard Input (considering people with with limited fine motor control)

CONTENTMANAGEMENTSYSTEM

What is an contentmanagementsystem? Is a program to help/allows people with cero knowledge about HTLM or graphic design to build a website.

Why is it used? What are its advantages? Used when a lot of people are uploading information and alternate the design or dont know anything about designing but you want/need a website to be done. the advantages of usin the CMS are: Ability to add or edit pages on your website yourself It is nice to have control over your investment, the feeling of empowerment to control your website is a good one. In particular for an organisation or business that is dynamic and needs things to happen fast. Not have to pay your developer monthly maintenance or hourly rate for changes Why pay someone to do something you can do yourself right? (but can you?) Useful in organisations, with many content contributors, that perhaps need to audit additions and changes to content being made Many CMSs offer the ability to delegate roles and cascade these throughout the organisation with some people writing content and others giving the OK. A CMS can be ideal for this type of workflow.

WEBSTATISTICS
Why do you need to have them? When you want to be sure that the website is being used and used properly. It will give you a lot of relevant information about the ones who use it and about how they use the webpage.

 What can you learn from them? You can learn a lot of information such us how they found out the webpage, where the users come from, the time they spend on the webpage Also you can compare statistics of your website and realise what the user actually wants from you so you can be offer that to him and gain more.

3. NEWSLETTERS ***

Give three examples of ONLINE-NEWSLETTERS (2 in your country and 1 other) Independence: Spain http://www.independanceclub.com/ Grupon: Spain http://www.groupon.es/ iTunes: http://www.apple.com/es/itunes/ Analyse them shortly (which elements do you find in these newsletters? Look also at the bottom of the newsletter) ?????

4. PHISHING
So, what is phishing? Is a method/technique used to get personal information about a person. The people get to their email accounts an email being informed as if they were a bank or the insurance for example and they will tell the people to go to a change their pin or to send some information for checking. What this people dont know is that this is all just a trick to get information about your bank account in order to steel from you. Give three things you should look at when you receive an e-mail and you doubt whether its a legal e-mail. 1. Always check it is a real company, person and look to the senders address. Because sometimes you can find a mail from a company and the URL doesnt coincide. 2. Look the link (you just put the mouse on them to see the real URL) to se if the address and CC: coincides 3. Many times they make spelling mistakes, and if they ask for information its mostly illegal.

5. SEO SEO means Search Engine Optimalisation

Explain PAGERANKING PageRank is Googles ranking software that calculates the relevance of a webpage to the search keywords entered. The software analyses both the number of incoming links and the quality of the referring webpage to generate a relative measurement between 0 (low-relevance) and 10 (high-relevance). How does Google Works? What is important for them to make a listing of relevant websites?

Google uses the search engine optimization (SEO) and webmaster tools to assist webmasters. The most important thing is that your webpage is structured and organised and that you have a clear sitemap. Explain how you can make your website been shown among the ten first solutions on Google without paying! Using good descriptions, sitemaps, titles. With a good structure. Tags and keywords are very important. Also is interesting to use links and description of images. Tell more about the links. Explain the working of AdWords and give some examples of keywords you would use to promote 1. New Toyota car for young women Toyota, new car, women cars, women 2. A government campaign in favour of subsidies for a warm water boiler on solar heating Solar heating, worm water boiler, removable enery OK subsides =TOO BROAD
Explain the working of ADWORDS!

6. BLOGS
There are blogging CEOs and there are blogs run by Enterprises. And there are blogs from consumers/clients which are very interesting for communication. And there are the blogs of journalists or dedicated to journalists. How would you use your own (company) blogs to promote either the ToyotaIQ-car or the parfum Chanel 5? I choose the perfume Chanel 5. First of all I will write about the characteristics and the benefits from it to the readers, so they have information that is relevant for them. This will feel, to the readers that are coming not from a commercial that is sometimes no reliable but from a person so it gives confident. I will use the blogs as a page in which people could give their opinion or experience about the product and share it. Also I would creat an event and or PRs will we the bloggers, many people follow and listen to what this people say and is a great opportunity to move all this people towards my company. They will go to the event not only to see the bloggers but to know better our product because someone that I admire say it is worth it. Give examples of 3 existing blogs which could be interesting to communicate on. I will choose blogs that are written by consumers/clients such as: 1. http://www.theblondesalad.com/

2. http://www.amlul.com/ 3. http://yoshino-poupeedechiffon.blogspot.com/

What is TRACKBACK ? Is a tool that permits you to receive an announcement when someone that is in other blog is posting something that is in your blog. This tool links both posts. What is a RSS-FEED? RSS feeds are little information that you send automatically to the people who are subscribed to your page/blog. It is a very useful tool because people can see all the information you have published in a very short time. They can also check the information using a feed reader but they can still do it with the normal browser. How can you use it in your online pr? Clients, customers, stakeholders and press will subscribe so they will we well informed by you

7. ONLINE PUBLICITY
HOW and WHERE you would promote either the Toyota-IQ-car (banners,...) or the perfume Chanel 5 (banners,..). Basically I will promote the perfume in fashion blogs, fashion magazines, social media in which the target are women and they are the interested in the product. I will use banners, displays, facebook. Explain what you put on the banner. I will use a famous person or a model, she has to be well know and really pretty, probably Rachel Bilson or Freida Pinto The background will be pear white with shadows , the model will show the product and the logo will just appear in the bottle. It has to look stylish and chic.

8. SOCIAL MEDIA ***

How will you use Facebook and Twitter? Integrate Facebook and Twitter in the promotion of the car or the perfume. As I was telling in the previous question, I will use social media to promote the product, in this case the perfume. FACEBOOK: I will create an account in which people will add as a friend and will find info about the new product. Also there will we an event created, something like if you go to a chanel store you will have the opportunity to try the product and get some samples and the first 100 clients to get it will be in a raffle for a whole set of mini chanel perfumes, only 2 will win the prize.

TWITTER: create a profile separate from the chanel profile and start posting the pictures, and communicating about the raffle. People can we updated easily if they follow your profile. So at the beginning we are going to need to get to know the profile, follow interesting people that might give us the followers that we need. Also important to use other social media tools to inform about the twitter profile.