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Sell knowledge, find answers.

www.tellatic.com info@tellatic.com ___________________________________________ Giuseppe Canale & Shira Crane Creators

Why Tellatic? Only Timely Information is Valuable


Information is only useful if you have access to it when you need it. Tellatic does exactly that: opens a line of communication with someone who knows what you need to know, when its useful for you. We can all relate to the experience of spending too much time searching for a piece of information, only to turn up empty handed. Fruitless Internet searching and untimely answers are frustrating. Tellatic gives you access to the knowledge you need, when you need it, so its as useful as possible.

How it Works: Buy and Sell Knowledge


Imagine a website where you discuss and debate a specific argument with an expert during affordable, ten-minute chat sessions. This is Tellatic. The gratification that comes with sharing our knowledge or learning something new is extremely rewarding. This win-win combination forms the foundation of Tellatic. A student (not necessarily in the institutional sense, but simply someone who needs information) purchases a ten-minute chat session for $9.99. The tutor (who is not necessarily a teacher by profession, but someone with extensive personal or professional experience in a specific field), explains, advises and responds to questions, earning six dollars for each completed session. All this takes place in a traditional, one-on-one chat environment. Each tutors reputation is based on the credentials they provide in their profile and various student evaluations. Students leave real-time feedback during the chat through a sliding rating system and at the end of the session have the opportunity to provide constructive criticism. In the unlikely event that the student is completely unsatisfied with the information provided, they can file a complaint and receive a refund and/or a suggestion for an alternative tutor.

What We Need: Investments to Grow


Weve created the prototype, done initial market research and given our all towards making Tellatic an efficient, useful tool for Internet users. Now, we need to raise money to perfect the software, polish our look, spread the word, protect the interests of the project, and hire creative people to work with us and help consolidate our ideas. If youve ever been part of a team working towards a goal, but lacking the means to reach your objective, you know exactly how we feel. Were excited to offer a valuable knowledge transfer system thats accessible to everyone.

With some expert programmers, a server administrator, a graphic designer, a small team of marketers, a customer support system and a legal advisor, Tellatic could become a profitable online service for tutors and students everywhere. Invest in Tellatic and make it easier for the two billion Internet users worldwide to find the information theyre looking for. Were looking to raise $325,000 to cover the first year of startup costs (explained in detail in the financial forecast). We propose a 4 year payback period.

1st Year Financial Forecast

Income
Estimated 900 sales per day (circa 37 sessions/hour) at $9.99 each Total Daily Income $8991.00 Daily income x 350 days Total Annual Income $3,146,850.00 $8991.00

Tutor Expenses
900 Daily sales at $6.00 each Total Daily Tutor Salary Expense $5,400.00 Daily tutor expense x 350 days Total Annual Tutor Salary Expense $1,890,000.00 $5,400.00

Payment Processing Expenses


900 Daily sales at $0.49 each Total Daily Payment Processing Expenses $441.00 Daily payment processing expense x 350 days Total Annual Payment Processing Expenses $154,350.00 $441.00

Total Daily Profit (Before Variable Operating Costs) Total Annual Profit (Before Variable Operating Costs)

$3,150.00 $1,102,500.00

1st Year Detailed Forecast


Annual Income Annual Tutor Expenses Annual Payment Processing Expenses Total Annual Fixed Expenses Total Annual Profit Before Variable Expenses Variable Operating Expenses Marketing Programmers Legal/Financial Consultant Customer Support 2 escalated priority operators 4hr/day @$20/hour x 7 days/week 5 low priority 24/7 operators Graphic Designer Servers (including consultation) Total Variable Operating Expenses Total Combined Operating Expenses Net Profit Before Tax Income Tax 35% Net Profit After Tax $3,146,850.00 $1,890,000.00 $154,350.00 $2,044,350.00 $1,102,500.00

$100,000.00 $80,000.00 $60,000.00 $58,240.00 $4,000.00 $20,000.00 $5,000.00 - $20,000.00 $322,240.00 - $337,240.00 $2,366,590.00 - $2,381,590.00 $780,260.00 - $765,260.00 $273,091.00 - $267,841.00 $507,169.00 - $497,419.00

2 - 5 Year Financial Forecast

Income
Estimated 2760 sales per day (115 sessions/hour) at $9.99 each Total Daily Income $27,572.40 Daily income x 350 days Total Annual Income $9,650,340.00 $27,572.40

Tutor Expenses
2760 Daily sales at $6.00 each Total Daily Tutor Expenses $16,560.00 Daily tutor expense x 350 days Total Annual Tutor Expenses $5,796,000.00 $16,560.00

Payment Processing Expenses


2760 Daily sales at $0.49 each Total Daily Payment Processing Expenses $1,352.40 Daily payment processing expense x 350 days Total Annual Payment Processing Expenses $473,340.00 $1,352.40

Total Daily Profit (Before Variable Operating Costs) Total Annual Profit (Before Variable Operating Costs)

$9,660.00 $3,381,000.00

2-5 Year Detailed Financial Forecast


Annual Income Annual Tutor Expenses Payment Processing Expenses Total Fixed Expenses Variable Operating Expenses Marketing/Trends Programmers / New Development Legal/Financial Consultant Customer Support 2 escalated priority operators 4hr/day @$20/hour x 7 days/week 8 low priority 24/7 operators Graphic Designer Servers (consultation included) New Idea Laboratory/Development Statistics Searchable Knowledge Base Total Variable Operating Expenses Total Combined Operating Expenses Net Profit Before Tax Income Tax 35% Net Profit After Tax $9,650,340.00 $5,796,000.00 $473,340.00 $6,269,340.00

$100,000.00 $100,000.00 $60,000.00 $58,240.00 $6,400.00 $20,000.00 $10,000.00 $50,000.00 $5,000.00 $10,000.00

$50,000.00

$419,640.00 - $459,640.00 $6,688,980.00 - $6,728,980.00 $2,961,360.00 - $2,921,360.00 $1,036,476.00 - $1,022,476.00 $1,924,884.00 - $1,898,884.00

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