Sample Pitch Deck

SLIDE #1
2012 Example Investor Pitch Deck for start-ups

From www.ReOverThinking.com
@kipmcc @reOverThinking
NewCo Overview
Jan 26, 2012
Why is this here?????
Presented to InvestCoVentures, Jan 16 2012
Agenda and Company Snapshot

SLIDE #2
Agenda Background
Market overview
Company Snapshot
What do we do?
Heres where you get to put what you do, who you do it for and why that matters in one thin sentence. List your target customers (today & future) by big-name categories like and health care, IT or similar List actual partners and customers that youve had material conversations with List FTE and contractors separately; note founders vs. employees if appropriate Friends, family, anyone else?
Team
NewCo Business and Business Model
Target markets
Company & Business Details

Progress & Mile stones
Partners & Customers Employees Investors Founded Headquarters 2011E Financials
Company metrics
Competition
Customers & Pipeline Financial Overview Financing & Use of Proceeds
Q? 2010
Austin, Texas
Bookings: $xyz million Revenue: $xyz million Expense: $xyz thousand
Team and Roles

SLIDE #3
Graduated Cum Laude from XYZ University IT/Dev Background & Winner Start up contest First start-up was
Over 10 years of programming and web development experience. Built site & Architecture from the ground up
Leads marketing, SEO, and early sales Optimization specialist with background in statistics
John Doe, CEO
Jane Buck, CTO
Founder #3, role
Board members and advisors

Person #1
Role, interesting facts, areas of influence, etc.
Person #2
Role, interesting data
Todays Problem is Big & Difficult

SLIDE #4A: The Prototype problem slide big data cloud
Well-known, clearly-defined target customers

have a big, valuable problem thats core to their success!
$$$$
And this end-state is a clearly virtuous position that we just might be able to help with.
Our customers problem is big & valuable today!!

Heres why via discussion
We have solved this problem where others have tried and failedstay tuned for why were different! Heres an anecdote that makes this problem very real to someone unfamiliar with the market
mobile
The Security Risk Gap is Growing Exponentially

SLIDE #4B Increasing rate of new vulnerabilities Decreasing time to patch them
$2B lost in 2004 alone!
Security Walk-in worms, e-mail attacks Risk Gap Rogue applications stealing IT resources
IT Security Capacity Time, Business Growth
Traditional tools cant fully mitigate todays security challenge Perimeter firewalls are porous (e.g. allow port 80) and cant handle the core Comprehensive patching is impossible Not all end-points under IT control
New security demands exceed IT capacity

5
Current Service Provider Challenges (2001)

SLIDE #4C
Broadband providers face many obstacles today:

Need to recoup the billions of CapEx invested in network infrastructure Need normalized way to create, activate, and deliver basic & enhanced IP services across multiple devices Increasing complexity of subscriber home network environment Massive growth of subscriber base and associated support expense
Service Creation
Service Execution
Network Intelligence
Service Activation
Expensive acquisition & activation costs
Invoke
Our Solution is Valuable & Proprietary

SLIDE #5A: The Prototype solution slide For these customers that cant wait to buy it!
Well-known, clearly-defined Well-known, target clearly-defined Well-known, customers target clearly-defined Well-known, customers target clearly-defined customers target customers
big data
cloud
mobile
with an efficient go-to-market that well talk more about in a minute.
GTM
Our Solution Ties It Together
Our solution is simple yet quite defensible

Well talk you through all the details now
We closed our first n customers quickly because they needed our solution so badly
They are referenceable, happy & providing feedback
At $xyz in MRR, were underpriced relative to our value

7
Product Demo or Product Line

SLIDE #5B
Intrusion Prevention Bridges The Gap
Broadband Service Management

SLIDE #5C
Before Our Product

Phone support $$ Installation Costs and Truck Rolls
After
$$
Cost
Subscriber Churn $$ Repeat Truck Rolls
Service Mgmt
Service management Initial and on-going service fulfillment
$$
Providers operational costs cut by as much as 50% Plus great intangible benefits
Faster time to market: win the broadband land-grab! Happier customers: brand and reputation matter!
Budgets Allocated & Re-directed for IPS

SLIDE #6A $$ $$ $ $$
DDoS
$$
$$ $$ $ AV
IT Security: $10B TAM
$$
Host-based Solutions
$$ $ $$
$ $ $$ $ $ $$ $ $ $ $ $ $ $$ $ $ $ $$ $$
$$
Bandwidth Mgmt
$$ $ $$
North Am IT Security Market
Firewalls
$$ $ $$
Intrusion Prevention
$$
$$ $$
IDS
The $10B security industry is growing at a 25% CAGR Intrusion Prevention is a $200m market that is stealing budget from older, less-impactful security segments
14
10
We Target US Online Retailers

SLIDE #6B
510,600 Online Retailers in the US 104,755
Our Target Market

Sells Online Sells Commodity Items Sells in the US Does $500K - $30M in annual revenue Spends 5%-10% of revenue annually to find, support & sell
TAM: $2.4 billion & growing at 15% annually

- source: blah blah Research, June 2011
Next Generation Home Security Market

SLIDE #6C
Next Generation Home Security, Monitoring and Automation

Next Generation Home Security Remote Monitoring Energy Management Lighting/Thermostat Control Elderly and Home Health Care Entertainment Management/Control
$47B 90M HHs

$7.5B 11M HHs
Traditional Home Security
$38B 88M HHs

Source: Xyz research
$31B 80M HHs
NewCos Platform & Product Offering

NewCo can access entire $47B market Next-Gen Home Security, Monitoring, Automation
2011
12
2015
Product, Vision THE SLIDE

SLIDE #7A Real, today Real, tomorrow Real in the future
Phase One Name

Product #1
Phase Two Name

Product #3 Product #4
Phase Three Name (aka your vision)

Product #5 Nifty bundle of stuff
The Future
Solution Thingy
The Past
The Phase One Problem, Solution
What you do in Phase 2
The BIG problem / solution relative to your vision
Pithy but logical business / challenge / solution evolution over time
13
BroadJumps Product Vision (2001)

SLIDE #7B
Deployment Acceleration
Virtual Truck Qualifier Virtual Truck Installer
Subscriber Management
CorrectConnectTM Service Access Manager
Value-Added Service Delivery

ControlWorks Fulfillment Engine Virtual Truck Agent
Activate the Service
Manage the Service
Differentiate the Service
Cost savings delivered throughout the broadband subscriber lifecycle
14
Progress and Milestones

SLIDE #8A
15
Traffic and Customers by Channel

SLIDE #8B Traffic by Channel
Great customer growth despite seasonal traffic Decreasing concentration of traffic and customers from Channel #3
Direct Chan#1 starting to work
Customer acquisition cost decreasing month over month to $xx.yy

Customers by Channel
Churn rate steady at 1.77% over Q4 2011

Chan#1
Chan#2
Chan#3 Chan#4 Chan#5 Chan#6
16
Customer Acquisition
SLIDE #8C
Organic SEM
Email Mktg
100%
Landing page 95.9% bounce rate
With limited data, acquisition costs are trending lower due to better conversion rates post activation
4.14%
Sign-up for service

2.02%
Direct / Organic
spend people, time
Paid Search / SEM Ad Network XXY

$2,500 $2,500 $2,500 $2,500
Activation
May traffic to site 1100
June 900
May 320
June 340
$7.35
May 177
$14.12
June 200
$12.50
0.61% of visits to website become Paying Customers
$7.81 Cost per visit sign ups conversion rate 3.9% 4.0% 3.5% number of sign-ups 42.9 36 11.2 Cost per sign-up $223.21 activation conversion rate 49.0% 51.0% 43.3% total activations 21.0 18.4 4.8 Cost per Activation $515.51 customer converstion rate 24.5% 28.8% 21.0% total paying customers 5.2 5.3 1.0 Cost per paying Customer $2,500.00
3.9% 48.0%
6.4 $392.79
5.5% 48.0%
4.7 $535.01
6.3% 49.0%
6.2 $404.92
13.26 9.735 12.6 $188.54 $256.81 $198.41
32.0%
43.0%
48.0%
2.0 2.0 3.0 $1,250.00 $1,250.00 $833.33
17
Other business metrics

SLIDE #9
18
Competition, Secret Sauce, Differentiation

SLIDE #10
19
Current Customers, Partners, Discussions

SLIDE #11
Customers
Pipeline
Partners
Sales cycles seem to be 4 to 6 on average; deal size is $50k-$250k Training channel partners this quarter; 1-2 active sales cycles next Pipeline filled up through inside sales cold-calling and email response
20
Financial Information & Projections

SLIDE #12
Revenue & Expense

$350,000 $300,000 $250,000 $200,000 $150,000 $100,000 $50,000 $0 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Total Expense Q4 2009 FY 2009 Q1 2010
Headcount 2
Total Revenue
21
Financing Details
SLIDE #13
Existing Investors
Founders seed funded the company for 3 months
Approximately $100k invested by founders & family
Raised $20k from Capital Factory in Austin, TX

Common stock, $xyz valuation
Would like to raise $zyx

Lasts company 12 months Use of proceeds
Hiring 2 people: developer, sales Incremental server capacity at AMZN Critical tool / service we need to run business
Timing: would like to close in next 90 days

22
SLIDE #14
2012 Example Investor Pitch Deck for start-ups

From www.ReOverThinking.com
@kipmcc and @reOverThinking
Thank you.

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SLIDE #1

2012 Example Investor Pitch Deck for start-ups

Why is this here?????

Presented to InvestCoVentures, Jan 16 2012

Agenda and Company Snapshot

Company & Business Details

Partners & Customers Employees Investors Founded Headquarters 2011E Financials

Customers & Pipeline Financial Overview Financing & Use of Proceeds

Presented to InvestCoVentures, Jan 16 2012

Team and Roles

John Doe, CEO

Jane Buck, CTO

Founder #3, role

Board members and advisors

Presented to InvestCoVentures, Jan 16 2012

Todays Problem is Big & Difficult

Well-known, clearly-defined target customers

Our customers problem is big & valuable today!!

Presented to InvestCoVentures, Jan 16 2012

The Security Risk Gap is Growing Exponentially

$2B lost in 2004 alone!

IT Security Capacity Time, Business Growth

New security demands exceed IT capacity

Presented to InvestCoVentures, Jan 16 2012

Current Service Provider Challenges (2001)

Broadband providers face many obstacles today:

Expensive acquisition & activation costs

Presented to InvestCoVentures, Jan 16 2012

Our Solution is Valuable & Proprietary

with an efficient go-to-market that well talk more about in a minute.

Our Solution Ties It Together

Our solution is simple yet quite defensible

At $xyz in MRR, were underpriced relative to our value

Product Demo or Product Line

Intrusion Prevention Bridges The Gap

Presented to InvestCoVentures, Jan 16 2012

Broadband Service Management

Before Our Product

Subscriber Churn $$ Repeat Truck Rolls

Budgets Allocated & Re-directed for IPS

IT Security: $10B TAM

North Am IT Security Market

Presented to InvestCoVentures, Jan 16 2012

We Target US Online Retailers

510,600 Online Retailers in the US 104,755

Our Target Market

TAM: $2.4 billion & growing at 15% annually

Next Generation Home Security Market

Next Generation Home Security, Monitoring and Automation

$47B 90M HHs

Traditional Home Security

$38B 88M HHs

$31B 80M HHs

NewCos Platform & Product Offering

Product, Vision THE SLIDE

Phase One Name

Phase Two Name

Phase Three Name (aka your vision)

The Phase One Problem, Solution

What you do in Phase 2

The BIG problem / solution relative to your vision

Pithy but logical business / challenge / solution evolution over time

Presented to InvestCoVentures, Jan 16 2012