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Cu hi trc nghim marketing(c p n)

Chng 1 Cu 1 :nhu cu l g ? A La cm gic thiu ht mt ci g m con ngi cm nhn c B .L mt nhu cu c th tng ng vi trnh vn ha v nhn cch ca c th C .L mong mun ucj km them iu kin c kh nng thanh ton D .Tt c cc phng n trn u ng /a :a Cu 2 :Nhu cu ca con ngi c c im g ? A . a dng phong ph v lun bin i B . a dng phong ph v lun c nh C .C th v lun bin i D . C A v C /a :a Cu 3 :Hng ha l g ? A .L nhng th c th tha mn c mong mun hay nhu cu, yu cu v c cung cp cho th trng nhm mc ch tha mn ng i sn xut B .L nhng th c th tha mn c mong mun hay nhu cu, yu cu v c cung cp cho th trng nhm mc ch tha mn ngi tiu dng C .C A v B D . Tt c u sai /a : b Cu 4: Theo Philip Kotler th mi quan h gia nhu cu c th v hang ha my cp ?

A.3 B.4 C.5 D.6 /a :a Cu 5 :Tm cu tr li sai : Mi quan h gia nhu cu c th v hang ha uc th hin A .Nhu cu c th c tha mn mt phn B .Nhu cu c th ko c tha mn C .Nhu cu c th c tha mn hon ton D .Tt c diu sai /a :d Cu 6: Trao i l g : A L hnh vi trao v nhn mt th g m c 2 pha mong mun B .L hnh vi trao v nhn mt th g m c 2 ko mong mun C .L hnh vi trao v nhn mt th g m ch c 1 bn mong mun D .C A v C /a :a Cu 7 Trao i cn c my iu kin A.2 B.3 C.4 D.5 /a c

Cu 8 thc hin giao dich ngi ta cn cc iu kin no A .Hai vt c gi tr B .Tha thun cc iu kin giao dich C .Thi gian v a im c tha thun D . Tt c cc phng n trn Cu 9 Th trng l gi ? A .L mt tp hp nhng ngi mua hang hin c v s c B .L mt tp hp nhng ngi bn hang hin c v s c C .L mt tp hp nhng ngi sn xut hin c v s c D .Tt c cc phng n trn /a A Cu 10 Cu 10 Marketing l ? A . l hot ng ca con ngi nhm tha mn cc nhu cu thng qua trao i B .L mt qu trnh m cu trc nhu cu v hang ha v dch v c d on v c tha mn thong qua mt qu trnh bao gn nhn thc thc y v phn phi C .L s d on ,s qun l ,s iu chnh v s tha mn nhu cu thong qua qu trnh trao i D .Tt c u ng Chng 2 Cu 1 Qun l Marketing l ? A .L mt qu trnh phn tch xy dng,thc hin v kim tra B .L mt qu trnh qun l v kim tra C .L mt qu trnh phn tch ,qun l v kim tra D .C a v b

/a a Cu 2 ND ca qun l marketing gm A Qun l hin trng cu B Qun l cc loi hnh chin lc v h thng marketing hn hp C Quan nim qun l Marketing D Tt c cc phng n trn Cu 3 Theo Philip Kotler c my quan nim c bn to c s cho qu trnh qun l Marketing cc DN A3 B4 C5 D6 /a c Cu 4 Theo Philip Kotler quan nim c bn to c s cho qu trnh qun l Marketing cc DN gm : A Hon thin SX v hng ha B .Gia tng n lc TM C .Quan nim Marketing v quan nim marketing o c x hi D .Tt c cc phng n trn

Cu 5 Ngi M c cu ngn ng vui "Nu hon thin c chic by chut th tri ti " Cu ngn ng ny mun ni n quan nim no ? A Quan nim Marketing B Quan nim hon thin SX

C Quan nin gia tng n lc TM D Quan nim hon thin hang ha /a D Cau 6 Gii php hon thin sn xut bao gm A . Gii php v cng ngh B .V qun l C .Nng cao k nng ca ngi lao ng D . C a, b,c Cu 7 Ch bn ci m khch hng cn ch ko bn ci doanh nghip c Dn vn dng quan nin no ? A Quan nim hon thin sn phm B .Quan nim gia tng n lc thng mi C Quan nim marketing D Quan nim hon thin sn phm /a c Cu 8 Quan nim Marketing o c X hi cn phi cn bng my yu t A .2 B .3 C .4 D .5 /a b Cu 9 Xt gc Marketing theo Philip Kotler c nhng loi nhu cu no ? A .Cu tiu cc ,cu tim nng ,cu y

B .Cu qu tha , cu suy gim v cu tht thng C .Khng c cu v nhu cu c hi D .Tt c cc phng n trn Cu 10 Chin lc Marketing c hiu l ? A .Mt h thng cc quyt nh KD mang tnh di hn m DN cn thc hin nhm t ti cc mc tiu t ra B .Mt h thng cc quyt nh KD mang tnh ngn hn m DN cn thc hin nhm t ti cc mc tiu t ra C .Mt h thng cc quyt nh KD mang tnh ngn hn v di hn m DN cn thc hin nhm t ti cc mc tiu ra D .Tt c u sai /a a Chng 3 Cu 1 Theo Philip Kotle h thng thong tin Marketing gm nhng b phn no ? A .Ch bo co ni b ,b phn thu thp thong tin marketing,b phn nghin cu marketing v b phn phn tch thong tin maketing B . B phn thu thp thong tin marketing,b phn nghin cu marketing v b phn phn tch thong tin maketing, b phn thc hin marketing C . B phn nghin cu marketing v b phn phn tch thong tin maketing, b phn thc hin marketing, b phn nh gi kt qu marketing D .Tt c u sai /a a Cu 2 Nhim v nghim cu Marketing gn A . c tnh ca th trng ,cc xu th hot ng kinh doanh v hng ha ca i th cnh tranh B .S phn ng ca khch hang i vi mt hang mi C .D bo ngn hn v di hn

D .c A,B,C Cu 3 Nghin cu Marketing l g ? A . l qu trnh thu thp,tp hp,ghi chp ,phn tch v x l cc d liu c lin quan n marketing hang ha v dch v nhm t ti cc mc tiu nht nh trng hot ng kinh doanh B . l qu trnh thu thp,ghi chp ,phn tch v x l cc d liu c lin quan n marketing hang ha v dch v nhm t ti cc mc tiu nht nh trng hot ng kinh doanh C . l qu trnh tp hp,ghi chp ,phn tch v x l cc d liu c lin quan n marketing hang ha v dch v nhm t ti cc mc tiu nht nh trng hot ng kinh doanh D Tt c cc phng n trn /a A Cu 4 Qu trnh nghin cu Marketing gm my bc A.3 B.4 C.5 D.6 /a c Cu 5 S liu thng tin c thu thp t A .thng tin s cp B .Thng tin th cp C .Thng tin s cp v th cp D .Thng tin s cp ,trung cp v th cp /a c Cu 6 Phn tch d liu l bc th my trong qu trnh nghin cu Marketing A .2

B .3 C .4 D .5 /a c Cu 7 PP chnh thu thp d liu gm ? A .Kho st ,quan st ,thc nghim v m phng B .Tm kim ,kho st ,thu thp v ghi chp C .Thu thp ,ghi chp v m phng D .Tt c a,b,c Cu 8 C 2 phng thc chn mu l A .Chn mu xc sut v chn mu c ch nh B .Chn mu chi tit v chn mu xc sut C .Chn mu ch nh v chn mu chi tit D .Chn mu xc sut v chon mu tng hp /a a Cu 9 H thng thong tin marketing l g ? A .H thng lien kt gia con ngi v thit b vi cc phng php hot ng hp l nhm thu thp v x l thng tin B .H thng lin kt gia con ngi v con ng i vi cc phng php hot ng hp l nhm thu thp v x l thng tin C . H thng lin kt gia Doanh nghip v khch hng vi cc phng php hot ng hp l nhm thu thp v x l thng tin D .Tt c c cc p/a trn /a a

Cu 10 Nh qun l marketing t A .Sch bo v tp ch chuyn ngnh B T i l v cc nh bn bun C T i th v ca nhng t chc D Tt c cc p/a trn Chng 4 Cu 1 C my nhm trong mi trng marketing A .2 B .3 C .4 D .5 /a 2 Cu 2 Nhm nhn t vi m gm nhng loi nhn t no ? A Nhn t cng ty ,nh cung cp B .Ngi mi gii marketing v khch hang C . i th cnh tranh v cng chng trc tip D . C a,b,c Cu 3 C my nhm khc hng ca DN A .2 B .3 C .4 D .5 /a b

Cu 4 c quyn nhm xut hin khi A . Trn th trng tn ti nhiu nh cnh tranh,kinh doan nhiu mt hng B .Trn th trng tn ti mt s t nh cnh tranh v kinh doanh cng mt mt hng C .Trn th trng tn ti mt s t nh cnh tranh v kinh doanh nhiu mt hng D . C A v C /a b Cu 5 Cu no khng phi l c im ca c quyn nhm A .Quy m th trng rt ln v c phn on B .Khng ch mt hoc hn mt on th trng C . c to ra do mt s hay mt nhm cc nh sn xut D . Tt c u sai Cu 6 Cnh tranh thung ty cn c gi l ? A .Cnh tranh khng hon ho B Cnh tranh c quyn C Cnh tranh hon ho D Tt c u sai /a c Cu 7 Ngi ta phn loi cng chng trc tip ca doanh nghip thnh nhng loi no A . Cng chng thuc cc phng tin thng tin i chng ,cng chng thuc c quan nh nc B .Nhm hnh ng v li ch cng dn v ni b doanh nghip C . A v B D .Tt c u sai /a c

Cu 8 Nhm nhn t v m gm A .Kinh t ,nhn khu v khoa hc cng ngh B .Vn Ha v chnh tr C .Khc hng v i th cnh tranh D ch c A v B Cu 9 Mi trng nhn khu gm nhng kha cnh no ? A Quy m v tc tng dn s B Trnh hc vn v thay i trong phn phi li thu nhp C Thay i trong gia nh v ni c tr D c a,b,c Cu 10 Theo quy lut Engel khi thu nhp kh dng v thu nhp rng tng ln th A Cc khon chi tiu cng tng ln B Cc khon chi tiu v s sn sang mua ca ngi tiu dung cng tng ln C Cc khon chi tiu cng gim i D .Tt c u sai /a b Chung 5 Cu 1 Theo quan nim marketing th th trung uc hiu l ? A .L tp hp nhng ngi mua hang hin ti v tim nng B . L tp hp nhng ngi mua hang qu kh v hin ti C .C A v B D .Khng cu no ng /a a

Cu 2 Theo quan nim kinh t hc Phung ty th th trung uc hiu l A l tp hp nhng ngi mua hng hin ti v tim nng B .L tp hp nhng ngi mua hng qu kh v hin ti C L nhng nhm ngi mua v ngui bn thuc hin nhng giao dich lin quan ti bt k nhng th g c gi tr D .C A v C /a c Cu 3 tm kim v khi thc th trng mc tiu mt cch tt nht Dn phi tp trung vo loi nhim v chnh no ? A Khai thc th trng hin c bng cch thm nhp su hn vo th trung ny vi nhiu gii php khc nhau B Tm mi phung thc c th m rng ranh gii th trung hin ti C Khai thc th trng mi vi nhiu loi sn phm mi D C A v B /a d Cu 4 DN phn chia th trung thnh nhng loi no trong nhng loi sau A Th trung tim nng ,th trung thc t ,th trung mc tiu v th trung cn thm nhp B Th trung tim nng,th trung mc tiu ,th trung ngn hn v th trung di hn C Th trung mc tiu th trung ngn hn ,trung hn v di hn D .Tt c a,b,c /a A Cu 5 Th trng tin nng uc hiu l A Th trung m DN c th khai thc trong tung lai B Th trung m DN c th khai thc trong tung lai bao gm nhng khch hng cha mua hng ca DN v khch hng ang mua hng ca i th

C Th trng m DN ang khai thc v s khai thch trong tung lai D Tt c u sai /a b Cu 6 th trung thc t uc hiu l A Th trung m DN c th khai thc trong tung lai B Th trung chim phn ln doanh s bn ca DN C Th trung m DN ang khai thc D Th trung DN c th chim lknh v gia tng th phn /a c Cu 7 Phn on th trung l g? A .L qu trnh phn chia th trung thnh nhng on nh hn mng tnh khng ng nht B .L qu trnh phn chia th trung thnh nhng on nh hn mng tnh ng nht cao C . L qu trnh phn chia th trung thnh nhng on khc bit mng tnh khng ng nht D .Tt c u ng /a b Cu 8 Tiu thc phn on th trung gm nhng tiu thc no dui y? A a l kinh t ,c im nhn khu hc v li sng hnh vi B Kinh t xa hi ,c im nhn khu hc v li sng hnh vi C Khoa hc cng ngh , a l kinh t v c im nhn khu hc /a a Cu 9 Phn on th trung to c hi cho cc DN no ? A Doanh nghip ln B Doanh nghip va v nh

C Doanh nghip mi thnh lp D c a,b,c /a b Cu 10 nh v sn phm trn on th trung la chn l buc th my trong pht trin mt k hoch phn on c th A3 B4 C5 D6 /a 5 Chung 6 Cu 1 Marketing phn loi khch hng trong nuc thnh nhng loi no ? A C nhn v t chc B C nhn v doanh nghip C Doanh nghip v t chc D c a,b,c /a a Cu 2 Chn cu tr li ng nht v tin trnh quyt nh mua ca khch hng l ngui mua c nhn A Nhn thc vn ,tm kim thong tin B ng gi cc phung n la chn C Quyt nh mua hng v thi sau khi mua hng D T c cc phng n trn /a d

Cu 3 Ngi mua hng t chc hay cn gi l ngi tiu dung t chc c hiu l A Nhng t chc mua hng ha v dch v phc v cho cc nhu cu hot ng chung B Nhng t chc mua hng ha v dch v phc v sn xut , bn li C A hoc B D Khng c phng n no ng /a c Cu 4 Ngi tiu dung t chc so vi ngi tiu dung cui cng c s khc bit v A .Bn cht s dng B Bn cht chn nh cung cp C Bn cht mua hng D c a,b,c /a c Cu 5 Ngui tiu dung t chc khi mua hng thung vn dng cc phng php phn tch c th no ? A Phng php phn tch gi tr sn phm v Phung php phn tch gi tr tp trung B Phng php phn tch gi tr sn phm v phung php nh gi nh cung cp C Phung php nh gi nh cung cp v phung php phn tch gi tr tp trung D C a,b,c /a b Cu 6 Vi nhng hp ng mua hng quan trng v phc tp nhng ngi tiu dng t chc thng s dng cch thc no? A Mua hng trc tip B Mua hng gin tip C u thu v thng lng

D C A v B /a c Cu 7 V phung din tip cn th trng th ngi tiu dng t chc c nhng c im no ? A Nhu cu ca ngi tiu dng t chc bt ngn t nhu cu ca ngi tiu dng cui cng B S lng ngi tiu dung t chc thng t hn v tp trung hn so vi ngi tiu dng cui cng C Ngi tiu dung t chc thung mua theo nh k thng qua hp ng D C a,b,c Cu 8 C 2 loi hnh thc dch v m ngi tiu dng t chc thng yu cu l A Dch v trc tip v dch v tng tc B Dch v gin tip v dch v tung tc C Dch v i din v dch v tung tc D Khng c cu no ng /a c Cu 9 Pht trin mt k hoch mua ca ngi tiu dng t chc bao gm my bc ? A3 B4 C5 D6 /a d Cu 10 Tm kim nh cung cp l bc th my trong k hoch mua ca ngi tu dng t chc ? A Bc 2 B Bc 3

C Bc 4 D Bc 5 /a b Chng 7 Cu 1Mc ch xy dng k hoch ha chin lc Marketing l ? A Ch ra ng hng ca cng ty B Gip cng ty phan b ngun nhn lc hp l C Gip cc b phn ca cng ty t nh gi ,nhn thc v nhng im mng v im yu ca mnh D c a,b,c Cu 2 Xy dng k hoch chin lc marketing l A Nhm tip cn th trng ,nghin cu sn sau cu ai v dnh nhng th phn ln hn ti nhng th trng hn ch B Nhm tip cn th trng mi,nghin cu sn sau cu ai v dnh nhng th phn nh hn ti nhng th trng hn ch C Nhm tip cn th trng ,nghin cu sn sau cu ai v dnh nhng th phn ln hn ti nhng th trng khng hn ch D Khng cu no ng /a a Cu 3 K hoch Marketing c th c phn loi theo A Thi gian ,quy m B Thi gian ,quy m v phng thc thc hin C Thi gian ,khng gian ,quy m v phng thc thc hin D c a,b,c /a b

Cu 4 K hoc Marketing trung hn c thi gian l ? A 2-3 nm B 2- 4 nm C 2-5 nm D 2 -6 nm /a b Cu 5 k hoch Marketing di hn c thi gian l ? A 5 10 nm B 5 12 nm C 5 15 nm D c a v c /a d Cu 6 Ngi ta c th xy dng cc k hoc marketing theo cch thc no ? A T di ln trn B T trn xung di C A hoc B D A v B /a c Cu 7 Quy trnh xy dng v thc hin k hoch bao gm my bc A5 B6 C7 D8

/a c Cu 8 Thit lp cc b phn KD chin lc l bc th my trong quy trnh XD v thc hin k hoch ha chin lc marketing A Bc 1 B Bc 2 C Bc 3 D Bc 4 /a b Cu 9 SBU l g ? A L mt n v ,mt dy truyn sn xut hay mt b phn sn phm t ch c lp bn trong cng ty vi mt th trng xc nh v mt ngi qun l ,lnh o c trch nhim B L mt n v ,mt dy truyn phn phi hay mt b phn sn phm t ch c lp bn trong cng ty vi mt th trng xc nh v mt ngi qun l ,lnh o c trch nhim C n v ,mt dy truyn sn xut v mt b phn sn phm t ch c lp bn trong cng ty vi mt th trng xc nh v mt ngi qun l ,lnh o c trch nhim D L mt n v ,mt dy truyn sn xut hay mt b phn sn phm t ch c lp bn trong cng ty vi mt th trng c th v mt ngi qun l ,lnh o c trch nhim /a a Cu 10 Biu tng Ngi sao B sa - ? Con ch cp ti ma trn no ? A C hi th trng sn phm B BCG C PIMS D GE /a b Chng 8

Cu 1 Theo Philip Kotler th sn phm l g ? A L nhng ci g c th cung cp cho th trng ,do th trng i hi v tha mn c nhu cu th trng B L nhng ci g c th cung cp cho th trng ,do th trng i hi v tha mn c nhu cu khch hng C L nhng ci g c th cung cp cho th trng ,do th trng i hi v tha mn c nhu cu th trung v khch hng D Tt c u sai Cu 2 Cu trc sn phm c xc nh theo nhng cp no ? A Sn phm hu hnh ,sn phm v hnh v sn phm thc B Sn phm hu hnh ,sn phm v hnh v sn phm m rng C Sn phm hu hnh ,sn phm thc v sn phm m rng D C a v b /a c Cu 3 Sn phm tiu dng gm c A Hng ha thit yu B Hng ha lu bn C Hng ha c bit D c a,b,c Cu 4 Mua thun ty ,mua lp li ,mua c s cn nhc v mua c k hoch mun nhc ti kiu tiu dng no ? A Tiu dng hng ngy B Hng ng cu C Hng mua theo ty hng D C b v c

D/a c Cu 5 Hng ha tiu dng lu bn c chia lm nhng nhm chnh no ? A Hng ha da trn c im v loi hng ha B Hng ha da trn gi c C Hng ha da trn cng dng sn phm D C a v b /a d Cu 6 Sn phm Dch v gm nhng loi sn phm no ? A Sn phn dch v tiu dng ,sn phqmr dch v cng nghip B Sn phm dch v cng nghip v nng nghip C Sn phm dch v hng ha v tiu dng D c a v c /a a Cu 7 Hnh thc qun l sn phm gm A Gim c Marketing v gim c sn phm B Hi ng k hoch sn phm C Gim c sn phm mi v nhm qun l sn phm D c a ,b,c Cu 8 C mi sn phm c a ra th trng th hi ng tm ngng hot ng .y l hnh thc t chc qun l sn phm no ? A Nhm qun l sn phm B Gim c sn phm mi C Gim c Marketing

D Hi ng k hoch sn phm D/a d Cu 9 Vng i sn phm l ? A L qung thi gian phm tn ti thc s trn th trng k t khi sn phm c thng mi ha ti khi b o thi khi th trng B L qung thi gian phm tn ti trn th trng k t khi sn phm c thng mi ha ti khi b o thi khi th trng C L qung thi gian phm tn ti thc s trn th trng k t khi sn phm c a ra th trng ti khi b o thi khi th trng D Tt c u sai /a a Cu 10 Sp xp no ng vi vng i sn phm ? A Gii thiu trung thnh ,tng trng v suy thoi B Gii thiu ,tng trng ,trng thnh v bo ha C Gii thiu, tng trng ,trng thnh v suy thoi D Tt c u sai /a c Chng 9 Cu 1 Hoc nh mc tiu trong chnh sch gi gm ? A Doanh s bn v li nhun B Mc tiu th phn v dn u cht lng sn phm C Mc tiu cn thit khc D C a,b,c Cu 2 Nh sn xut nh gi sn phm thp hn gi th trng th DNang hng ti mc tiu no ?

A Doanh s bn v li nhun B Mc tiu th phn C Mc tiu cn thit khc D Khng c cu no ng /a b Cu 3 Mt cng ty hng khng thng bo bn v i h gi thu ht mt lng khch hng ln .Vi mc gi ny A Doanh nghip lun c li B Doanh nghip ch cn chi ph thun ty C Doanh nghip cha c hoc c mt phn rt t li nhun D C b v c /a d Cu 4 Mc tiu sng st thung c p dng i vi doanh nghip no A Doanh nghip ang pht trim B Doanh nghip ang ph sn C Doanh nghip hot ng khng c hiu qu D Khng cu no ng /a c Cu 5 Cu ca t tng 10% trong thng ny v gi ca loi sn phm tng 20% .Vy h s co gin bng ? A 2% B 5% C 0,2% D 0.5%

/a c Cu 6 C nhng loi chi ph no ? A Chi ph c nh v chi ph bin i B Chi ph c nh bnh qun v chi ph bin i bnh qun C Tng chi ph c nh v tng chi ph bin i bnh qun D C a ,b /a d Cu 7 Xt v ngn hn cc ung cong biu din cc loi chi ph thung A Vn ng theo hng dc xung B Vn ng theo hung dc ln C Vn ng theo hung dc ln nhng tht dn D C a, b,c /a b Cu 8 Xt v di hn cc ung cong biu din cc loi chi ph thung A Vn ng theo hng dc xung B Vn ng theo hung dc ln C Vn ng theo hung dc ln nhng tht dn D C a, b,c /a c Cu 9 C nhng chnh sc nh gi ph bin no ? A Chnh sch nh gi ht vng v da trn c s chi ph B Chnh sch da trn nhn thc ca khch hng v phn ng cnh tranh C Theo nh hng nhu cu v truyn thng

D c a,b.c Cu 10 DN sn xut c 100 my tnh vi tng chi ph c nh l 1000000$ v tng chi ph bin i l 25000$ v mong mun thu c mt khon li nhun l 50000$.Vy gi bn sn phm ny l A 1057 $ B 1075$ C 1175$ D 1157$ /a b Chng 10 Cu 1 knh phn phi l ? A Tt c cc t chc ,cc n v ,b phn thuc doanh nghip hoc tt c nhng ngi lin quan n qu trnh phn phi v gip doanh nghip tiu th sn phm B Tt c cc t chc ,cc n v ,b phn hoc tt c nhng ngi lin quan n qu trnh phn phi v gip doanh nghip tiu th sn phm C Tt c cc t chc ,b phn hoc tt c nhng ngi lin quan n qu trnh phn phi v gip doanh nghip tiu th sn phm D Tt c u sai /a b Cu 2 Chc nng ca knh phn phi l ? A Nghin cu Marketing v mua hng B Xc tin bn v dch v khch hng C K hoch ha sn phm v t gi D Tt c a,b,c Cu 3 Cu no khng phi l chc nng ca knh phn phi

A Nghin cu Marketing v mua hng B Xc tin bn v dch v khch hng C Nghin cu sn phm v i th cnh tranh D K hoch ha sn phm v t gi /a c Cu 4 Nh Sn xut Nh trung gian bn l ngui tiu dng cui cng l loi knh A 1 cp B 2 cp C 3 cp D Tt c u sai /a a Cu 5 Nh Sn xut Nh trung gian bn l - Nh trung gian bn bun Ngui tiu dng cui cng l loi knh phn phi gin tip no ? A 1 cp B 2 cp C 3 cp D Tt c u sai /a b Cu 6 Kt hp nh sn xut vi nh bn bun l kt hp theo ? A Chiu ngang B Chiu dc C Chiu su D Tt c a,b,c

/a b Cu 7 Mt DN mun tng cng v cng c v th cu mnh ti bt c ni no hoc giai on no ca h thng DN nn tin hnh kt hp theo A Chiu ngang B Chiu dc C Chiu su D Tt c a,b,c /a a Cu 8 Ni dung no ko phi l ni dung cu qun l knh phn phi ? A Qun l lung sn phm B Qun l hng d tr C Qun l kho bi vn chuyn D Qun l gi bn sn phm /a d Cu 9 Quyt nh quan trng i vi hot ng qun l bao gm A Tc quay vng hng ha trong kho B B sung hng d tr C Lng hng cn b sung D C a,b,c Cu 10 Mt cng ty cn 4 ngy hon thnh mt n t hng ,bn c 10 n v hng d tr , phong trng hp hng n chm 1 ngy .Vy lng hng b sung s l ? A 20 B 30 C 40

D 50 /a d Chng 11 Cu 1Truyn thng marketing l ? A L mt qu trnh truyn ti thng tin do ngi mua thc hin nhm gy nh hng ti thi hnh vi v nhn thc ca ngi bn B L mt qu trnh truyn ti thng tin do ngi bn thc hin nhm gy nh hng ti thi hnh vi v nhn thc ca ngi mua C L mt qu trnh truyn ti thng tin do ngi sn xut thc hin nhm gy nh hng ti thi hnh vi v nhn thc ca ngi mua D L mt qu trnh truyn ti thng tin do ngi sn xut thc hin nhm gy nh hng ti thi hnh vi v nhn thc ca ngi bn /a b Cu 2 h thng marketing c nhng lai nhim v ch yu no ? A Truyn ti thng tin v hng ha m doanh nghip c nh cung cp cho th trng B Chuyn ti thng tin ,hnh nh tt ca DN n ngi tiu dng C Xy dng v duy tr tt cc mi quan h vi khch hng D Tt c cc phng n trn Cu 3 S khac bit gia h thng marketing v h thng truyn thng thng marketing A Mc tiu chin lc B Chi ph thc hin C V chc nng v mc tiu D C a,b,c /a c Cu 4 Qu trnh truyn tin bao gm nhng yu t ?

A Ngi pht ngn Tn hiu Ngi nhn B Ngi pht ngn m ha ngi nhn C Ngui pht ngn tn hiu m ha ngi nhn D C a v b /a a Cu5 xy dng v trin khai k hoch truyn thng marketing bao gm my bc A3 B4 C5 D6 /a d Cu 6 Mt k hoch truyn thng marketing thng do mt doanh nghip no thc hin ? A Doanh nghip ln B Doanh nghip nh C Doanh nghip va hoc ln D Doanh nghip va hoc nh /a c Cu 7 Xc inh mc tiu truuyn tin l bc th my trong k hoch truyn thng marketing A Buc 1 B Bc 2 C Bc 3 D Bc 4 /a b

Cu 8 Thit k ni dung truyn tin l bc th my trong k hoch truyn thng marketing ? A Buc 2 B Bc 3 C Bc 4 D Bc 5 /a b Cu 9 C nhng cng c truyn thng marketing no? A Marketing trc tip B Quan h vi cng chng C Qung co v xc tin bn D C a,b,c /a d Cu 10 Chc nng ca qung co gm? A Chc nng gi nh B Chc nng thuyt phc C Chc nng thng tin D C a,b,c Chng 12 Cu 1Dch v l g ? A Dch v l mt loi hot ng hay li ch m nhiu thnh vin c th cung cp cho thnh vin khc ,nht thit phi mang tnh v hnh v khng dn n s hu mt vt phm c th no c B Dch v l mt loi hot ng hay li ch m mt thnh vin c th cung cp cho thnh vin khc ,nht thit phi mang tnh hu hnh v khng dn n s hu mt vt phm c th no c

C Dch v l mt loi hot ng hay li ch m mt thnh vin c th cung cp cho thnh vin khc ,nht thit phi mang tnh v hnh v khng dn n s hu mt vt phm c th no c

D Tt c du sai /a c Cu 2 c im ca dch v l ? A Tnh v hnh B Tnh l thuc C Khng ct tr c v khng n nh D C a,b,c Cu 3 Tnh l thuc cn c gi l A Khng tch ri khi ngoi s dng B Khng tch ri khi ngun gc C Khng tc ri khi nh cung ng D Tt c u sai /a b Cu 4 Phn loi dich v theo quan im marketing bao gm ? A Theo khch hng mc tiu B Theo ngun cung ng C Theo hnh thc hng ha s hu v nhu cu khch hng D c a,b,c Cu 5 Dch v c th c cung cp bi A C nhn

B T chc nh nc C T chc x hi D c a,b,c Cu 6 Phn loi dch v theo hnh thc hng ha s hu tc l dch v c cung cp t A Hng ha s hu cu ngi bn B Hng ha s hu cu ngi mua C C a v b D Tt c u sai /a c Cu 7 Mc tip xc vi khch hng bao gm A Tip xc cao ,tip xc thp B Tip xc cao ,tip xc trung bnh C Tip xc cao ,tip xc trung bnh v tip xc thp D tt c u sai /a a Cu 8 Dch v cung ng theo trinhd k nng c phn thnh A Lao ng k nng cao B Lao ng k nng TB C Lao ng k nng thp D C a,b,c Cu 9 Ngui ta phn loi dch v phi li nhun thnh my nhm A2 B3

C4 D5 ./a c Cau 10 S khc nhau gia marketing dch v phi li nhun v v li nhun A V hnh thc trao i B V i tng v li ch C V mc tiu v kt qu D c a,b,c

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