Tactic Type Contextual Contextual Contextual Contextual Contextual Contextual Contextual Behavioral Behavioral Behavioral Behavioral Contextual Contextual

Contextual Contextual Contextual Contextual Contextual Contextual Contextual Contextual Contextual Contextual Contextual Contextual Behavioral Behavioral Behavioral Behavioral Contextual Contextual Contextual Contextual Contextual Contextual Contextual

Segment KOP Style KOP Style KOP Style KOP Style KOP Style KOP Style KOP Style

Name (Including Data Vendor) Segment ID & Fashion::Accessories_Proximic 94746 & Fashion::Beauty_Proximic 94747 & Fashion::Body Art_Proximic 94748 & Fashion::Clothing_Proximic 94749 & Fashion::Fashion_Proximic 94750 & Fashion::Jewelry_Proximic 94751 and Fashion:Clothing and Accessories_Peer39 46871

KOP Purchase Behavior_Intent_Luxury_Retailers_Exelate 228775 KOP MasterCard Premium Luxury Retail_Bluekai DLX 252179 KOP MasterCard Smart Luxury Retail_Bluekai DLX KOP Fashionistas_Exelate 252241 106213

Mobile Style & Fashion::Accessories_Proximic KOP 94746 Mobile Style & Fashion::Beauty_Proximic KOP 94747 Mobile Style & Fashion::Body Art_Proximic KOP 94748 Mobile Style & Fashion::Clothing_Proximic KOP 94749 Mobile Style & Fashion::Fashion_Proximic KOP 94750 Mobile Style & Fashion::Jewelry_Proximic KOP 94751 Mobile Style and Fashion:Clothing and Accessories_Peer39 KOP 46871 GS Style & Fashion::Accessories_Proximic 94746 GS Style & Fashion::Beauty_Proximic 94747 GS Style & Fashion::Body Art_Proximic 94748 GS Style & Fashion::Clothing_Proximic 94749 GS Style & Fashion::Fashion_Proximic 94750 GS Style & Fashion::Jewelry_Proximic 94751 GS Style and Fashion:Clothing and Accessories_Peer39 46871 GS Purchase Behavior_Intent_Luxury_Retailers_Exelate 228775 GS MasterCard Premium Luxury Retail_Bluekai DLX 252179 GS MasterCard Smart Luxury Retail_Bluekai DLX 252241 GS Fashionistas_Exelate 106213 Mobile GS Style & Fashion::Accessories_Proximic 94746 Mobile GS Style & Fashion::Beauty_Proximic 94747 Mobile GS Style & Fashion::Body Art_Proximic 94748 Mobile GS Style & Fashion::Clothing_Proximic 94749 Mobile GS Style & Fashion::Fashion_Proximic 94750 Mobile GS Style & Fashion::Jewelry_Proximic 94751 Mobile GS Style and Fashion:Clothing and Accessories_Peer39 46871

Segment ExcludeBrowser Targeting Daypart Frequency Bid Variable Pricing None Exclude: Iphone, Ipad, Ipod, Blackberry, Windows Phone 5.11 No Mobile, Android None 1 7, Opera None Exclude: Iphone, Ipad, Ipod, Blackberry, Windows Phone 5.11 No Mobile, Android None 1 7, Opera None Exclude: Iphone, Ipad, Ipod, Blackberry, Windows Phone 5.11 No Mobile, Android None 1 7, Opera None Exclude: Iphone, Ipad, Ipod, Blackberry, Windows Phone 5.11 No Mobile, Android None 1 7, Opera None Exclude: Iphone, Ipad, Ipod, Blackberry, Windows Phone 5.11 No Mobile, Android None 1 7, Opera None Exclude: Iphone, Ipad, Ipod, Blackberry, Windows Phone 5.11 No Mobile, Android None 1 7, Opera None Exclude: Iphone, Ipad, Ipod, Blackberry, Windows Phone 5.11 No Mobile, Android None 1 7, Opera None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None 1 1 1 1 5.11 No 5.11 No 5.11 No 5.11 No

include: Iphone, Ipad, Ipod, Blackberry, Windows Phone 7, Opera Mobile, Android None 1 5.11 No include: Iphone, Ipad, Ipod, Blackberry, Windows Phone 7, Opera Mobile, Android None 1 5.11 No include: Iphone, Ipad, Ipod, Blackberry, Windows Phone 7, Opera Mobile, Android None 1 5.11 No include: Iphone, Ipad, Ipod, Blackberry, Windows Phone 7, Opera Mobile, Android None 1 5.11 No include: Iphone, Ipad, Ipod, Blackberry, Windows Phone 7, Opera Mobile, Android None 1 5.11 No include: Iphone, Ipad, Ipod, Blackberry, Windows Phone 7, Opera Mobile, Android None 1 5.11 No include: Iphone, Ipad, Ipod, Blackberry, Windows Phone 7, Opera Mobile, Android None 1 5.11 No Exclude: Iphone, Ipad, Ipod, Blackberry, Windows Phone 5.11 No Mobile, Android None 1 7, Opera Exclude: Iphone, Ipad, Ipod, Blackberry, Windows Phone 5.11 No Mobile, Android None 1 7, Opera Exclude: Iphone, Ipad, Ipod, Blackberry, Windows Phone 5.11 No Mobile, Android None 1 7, Opera Exclude: Iphone, Ipad, Ipod, Blackberry, Windows Phone 5.11 No Mobile, Android None 1 7, Opera Exclude: Iphone, Ipad, Ipod, Blackberry, Windows Phone 5.11 No Mobile, Android None 1 7, Opera Exclude: Iphone, Ipad, Ipod, Blackberry, Windows Phone 5.11 No Mobile, Android None 1 7, Opera Exclude: Iphone, Ipad, Ipod, Blackberry, Windows Phone 5.11 No Mobile, Android None 1 7, Opera None None 1 5.11 No None None 1 5.11 No None None 1 5.11 No None None 1 5.11 No include: Iphone, Ipad, Ipod, Blackberry, Windows Phone 7, Opera Mobile, Android None 1 5.11 No include: Iphone, Ipad, Ipod, Blackberry, Windows Phone 7, Opera Mobile, Android None 1 5.11 No include: Iphone, Ipad, Ipod, Blackberry, Windows Phone 7, Opera Mobile, Android None 1 5.11 No include: Iphone, Ipad, Ipod, Blackberry, Windows Phone 7, Opera Mobile, Android None 1 5.11 No include: Iphone, Ipad, Ipod, Blackberry, Windows Phone 7, Opera Mobile, Android None 1 5.11 No include: Iphone, Ipad, Ipod, Blackberry, Windows Phone 7, Opera Mobile, Android None 1 5.11 No include: Iphone, Ipad, Ipod, Blackberry, Windows Phone 7, Opera Mobile, Android None 1 5.11 No

APN Inventory Category Inventory Source Group Target Domain ListInventory Quality Filter None None None On None None None On None None None On None None None On None None None On None None None On None None None On None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None None On On On On On On On On On On On On On On On On On On On On On On On On On On On On On

Campaign Name TAGHeuer KOP Style TAGHeuer KOP Style TAGHeuer KOP Style TAGHeuer KOP Style TAGHeuer KOP Style TAGHeuer KOP Style TAGHeuer KOP Style

Advertiser Line Item Converter Exclusion & Fashion::Accessories_Proximic TAGHeuer 151755 & Fashion::Beauty_Proximic 151755 TAGHeuer & Fashion::Body Art_Proximic TAGHeuer 151755 & Fashion::Clothing_Proximic TAGHeuer 151755 & Fashion::Fashion_Proximic TAGHeuer 151755 & Fashion::Jewelry_Proximic151755 TAGHeuer and Fashion:Clothing and Accessories_Peer39 TAGHeuer 151755

TAGHeuer KOP Purchase Behavior_Intent_Luxury_Retailers_Exelate TAGHeuer 151756 TAGHeuer KOP MasterCard Premium Luxury Retail_Bluekai DLX TAGHeuer 151756 TAGHeuer KOP MasterCard Smart Luxury Retail_Bluekai DLX TAGHeuer 151756 TAGHeuer KOP Fashionistas_Exelate TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer TAGHeuer 151756 KOP Style & Fashion::Accessories_Proximic TAGHeuer 151757 KOP Style & Fashion::Beauty_Proximic 151757 TAGHeuer KOP Style & Fashion::Body Art_Proximic TAGHeuer 151757 KOP Style & Fashion::Clothing_Proximic TAGHeuer 151757 KOP Style & Fashion::Fashion_Proximic TAGHeuer 151757 KOP Style & Fashion::Jewelry_Proximic151757 TAGHeuer KOP Style and Fashion:Clothing and Accessories_Peer39 TAGHeuer 151757 GS Style & Fashion::Accessories_Proximic TAGHeuer 151767 GS Style & Fashion::Beauty_Proximic 151767 TAGHeuer GS Style & Fashion::Body Art_Proximic151767 TAGHeuer GS Style & Fashion::Clothing_Proximic 151767 TAGHeuer GS Style & Fashion::Fashion_Proximic 151767 TAGHeuer GS Style & Fashion::Jewelry_Proximic 151767 TAGHeuer GS Style and Fashion:Clothing and Accessories_Peer39 TAGHeuer 151767 GS Purchase Behavior_Intent_Luxury_Retailers_Exelate TAGHeuer 151768 GS MasterCard Premium Luxury Retail_Bluekai DLX TAGHeuer 151768 GS MasterCard Smart Luxury Retail_Bluekai DLX TAGHeuer 151768 GS Fashionistas_Exelate TAGHeuer 151768 GS Style & Fashion::Accessories_Proximic TAGHeuer 151769 GS Style & Fashion::Beauty_Proximic 151769 TAGHeuer GS Style & Fashion::Body Art_Proximic151769 TAGHeuer GS Style & Fashion::Clothing_Proximic 151769 TAGHeuer GS Style & Fashion::Fashion_Proximic 151769 TAGHeuer GS Style & Fashion::Jewelry_Proximic 151769 TAGHeuer GS Style and Fashion:Clothing and Accessories_Peer39 TAGHeuer 151769

Creative IDs

Apply Creative With OBA Creative Vendor

2166742, 2166743, 2166744, 2166746 2166742, 2166743, 2166744, 2166746 2166742, 2166743, 2166744, 2166746 2166742, 2166743, 2166744, 2166746 2166742, 2166743, 2166744, 2166746 2166742, 2166743, 2166744, 2166746 2166742, 2166743, 2166744, 2166746

2166748, 2166749 2166753, 2166755 2166748, 2166749 2166753, 2166755 2166748, 2166749 2166753, 2166755 2166748, 2166749 2166753, 2166755
2184091, 2184093, 2184094, 2184095 2184091, 2184093, 2184094, 2184095 2184091, 2184093, 2184094, 2184095 2184091, 2184093, 2184094, 2184095 2184091, 2184093, 2184094, 2184095 2184091, 2184093, 2184094, 2184095 2184091, 2184093, 2184094, 2184095

Creative Fee See Data Fee Tab See Data Fee Tab See Data Fee Tab See Data Fee Tab See Data Fee Tab See Data Fee Tab See Data Fee Tab See Data Fee Tab See Data Fee Tab See Data Fee Tab See Data Fee Tab See See See See See See See See See See See See See See See See See See See See See See See See See Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Tab Tab Tab Tab Tab Tab Tab Tab Tab Tab Tab Tab Tab Tab Tab Tab Tab Tab Tab Tab Tab Tab Tab Tab Tab

Geograpahy AdEXPose AlertAdExpose Alert DMA US Only No N/A US Only No N/A US Only No N/A US Only No N/A US Only No N/A US Only No N/A US Only No N/A US Only US Only US Only US Only US US US US US US US US US US US US US US US US US US US US US US US US US Only Only Only Only Only Only Only Only Only Only Only Only Only Only Only Only Only Only Only Only Only Only Only Only Only No No No No No No No No No No No No No No No No No No No No No No No No No No No No No N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A

Activate CampaignCampaign Daily Launch Cap AppNexus FeeAdXpose Fee No 100.11 AppNexus 10% AdXpose .06 CPM No 100.11 AppNexus 10% AdXpose .06 CPM No 100.11 AppNexus 10% AdXpose .06 CPM No 100.11 AppNexus 10% AdXpose .06 CPM No 100.11 AppNexus 10% AdXpose .06 CPM No 100.11 AppNexus 10% AdXpose .06 CPM No 100.11 AppNexus 10% AdXpose .06 CPM No No No No No No No No No No No No No No No No No No No No No No No No No No No No No 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 100.11 AppNexus 10% AdXpose .06 CPM AppNexus 10% AdXpose .06 CPM AppNexus 10% AdXpose .06 CPM AppNexus 10% AdXpose .06 CPM AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus AppNexus 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose AdXpose .06 .06 .06 .06 .06 .06 .06 .06 .06 .06 .06 .06 .06 .06 .06 .06 .06 .06 .06 .06 .06 .06 .06 .06 .06 CPM CPM CPM CPM CPM CPM CPM CPM CPM CPM CPM CPM CPM CPM CPM CPM CPM CPM CPM CPM CPM CPM CPM CPM CPM

Data Fee See Data Fee See Data Fee See Data Fee See Data Fee See Data Fee See Data Fee See Data Fee

Inventory Quality Filtering Inventory Trust TabAllow All Platform Reviewed TabAllow All Platform Reviewed TabAllow All Platform Reviewed TabAllow All Platform Reviewed TabAllow All Platform Reviewed TabAllow All Platform Reviewed TabAllow All Platform Reviewed

and and and and and and and

Trusted Trusted Trusted Trusted Trusted Trusted Trusted

Block Domain List? Partners / Enter List No Partners / Enter List No Partners / Enter List No Partners / Enter List No Partners / Enter List No Partners / Enter List No Partners / Enter List No

See Data Fee TabAllow All See Data Fee TabAllow All See Data Fee TabAllow All See Data Fee TabAllow All See See See See See See See See See See See See See See See See See See See See See See See See See Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee Fee TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow TabAllow All All All All All All All All All All All All All All All All All All All All All All All All All

Platform Reviewed and Trusted Partners / Enter List No Platform Reviewed and Trusted Partners / Enter List No Platform Reviewed and Trusted Partners / Enter List No Platform Reviewed and Trusted Partners / Enter List No Platform Platform Platform Platform Platform Platform Platform Platform Platform Platform Platform Platform Platform Platform Platform Platform Platform Platform Platform Platform Platform Platform Platform Platform Platform Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed Reviewed and and and and and and and and and and and and and and and and and and and and and and and and and Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Trusted Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No Partners No / / / / / / / / / / / / / / / / / / / / / / / / / Enter Enter Enter Enter Enter Enter Enter Enter Enter Enter Enter Enter Enter Enter Enter Enter Enter Enter Enter Enter Enter Enter Enter Enter Enter List List List List List List List List List List List List List List List List List List List List List List List List List

1/user/minute? No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No

Vendor Discription AlmondNet/Datonics All Segments Proximic All Segments Peer39 All Contextual Segments AdStats/Language Lotame

Fee

$1.00

$0.04

0.15% $0.05

Demographic Audeinces (Age/Gender) $0.25 Advanced Demographic Audiences (HHI/Relationship Status/Spenish Speakers) $0.75 Behavioral Audiences (Travel, Art, Entertainment, ect) $0.75 Influencer Audience (Bloggers/Commenters/Uploaders) $1.00 Exelate Standard Segments Custom Segments Bizo Professional Bizo Core Nielsen Segments (ConneXions, P$ycle, PRIZM) V12 V12 PYCO segments V12 Auto Segments V12 Demo, Non Auto Alliant Segments Performance Purchase history Demo MasterCard Advisor Top Tier In-Market Eveotg Targus All Segments v12 $1.00 20% 30% $1.50 $3.00 $1.75 $1.00 $1.25 $0.65 $1.25 $1.00 $0.65 $1.60 $2.00 $0.66

Demographic Auto Segments PYCO Segments All other Segments

Brilig

$0.65 $1.75 $1.00 $0.75

$0.80

1 Attribute

2 Attributes 3+ Attributes
DataLogix All DLX Segments ex. Financial and Demo Financial and Demo

$1.00 $1.50

$1.00 $0.65

BlueKai BlueKai In-Market In-Market - Autos In-Market - Consumer Packaged Goods (CPG) In-Market - Education In-Market - Financial Products & Services In-Market - Local Goods & Services In-Market - Other Vehicles In-Market - Retail In-Market - Travel Predictors - Autos Predictors - Retail Predictors - Travel Interest Lifestyles Past Purchases B2B B2B - Granular Segments B2B - Professional Segments Branded Data V12 PYCO Personality Profiles Auto Demo & Other Segments Branded Data TruSignal Estimated HH Income High Value Look-Alike Audiences Branded Data - MasterCard Standard Premium Branded Data - DataLogix Branded Data - DataLogix - DLX CPG Branded Data - DataLogix - DLX Demographics Branded Data - DataLogix - DLX Finance Branded Data - DataLogix - DLX Frequent Buyers Branded Data - DataLogix - DLX Lifestyles Branded Data - DataLogix - Polk Automotive Branded Data - DataLogix - DLX Seasonal Branded Data - IXI Branded Data - IXI - Income 360 $1.71 $1.06 $1.17 $1.03 $0.90 $1.15 $0.76 $1.15 $1.03 $0.46 $0.69 $1.13 $1.13 $1.35 $3.00 $1.50 $1.00 $1.25 $0.65 $1.00 $1.50 $1.60 $2.00 $1.00 $0.75 $0.75 $1.00 $1.00 $1.00 $1.00 $1.00

Branded Data - IXI - Discretionary Spending Branded Data - IXI - Economic Spectrum Branded Data - IXI - Ability to Pay Branded Data - IXI - Economic Cohort Branded Data - Lotame Branded Data - Lotame - Age and Gender Branded Data - Lotame - Behavioral Branded Data - Lotame - Advanced Demographic Branded Data - Lotame - Influencers Branded Data - Nielsen+ Branded Data - TARGUSinfo AdAdvisor Branded Data - TARGUSinfo AdAdvisor - Automotive Branded Data - TARGUSinfo AdAdvisor - Demographics Branded Data - TARGUSinfo AdAdvisor - Education Branded Data - TARGUSinfo AdAdvisor - Hobbies & Interests Branded Data - TARGUSinfo AdAdvisor - Home Improvement Branded Data - TARGUSinfo AdAdvisor - Household Products Branded Data - TARGUSinfo AdAdvisor - Life Events Branded Data - TARGUSinfo AdAdvisor - Presence of Children Geo/Demo/Custom Custom Categories Demographic Geographic

$1.00 $1.00 $1.00 $1.25 $0.75 $1.13 $1.13 $1.50 $1.30 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $0.81 $0.57 $0.57