BN K HOCH KINH DOANH

1. TNG KINH DOANH

1.1.

Tn nghnh ngh kinh doanh: THIT K - QUNG CO IN N

Tn ting Anh: DESIGN ADVERTISING PRINTING

1.2.

Lnh vc kinh doanh:

-

Thit k v in n: Danh thip, thip ci, ha n bn hng, th

hc sinh, th nhn vin, phong b th, tp gp, kp file, giy mi,
giy khen, giy chng nhn, giy tiu

- Thi cng, lp t: Bin qung co cc loi.

- Chp nh chn dung, in nh.
1.3.

L do chn ngnh ngh kinh doanh: THIT K - QUNG CO IN

N:
- Thit k - qung co in n l mt ngnh c th cn thit trn cc
nc trn th gii ni chung v Vit Nam ni ring, nghnh ny
cn ang non tr v mi i vi Vit Nam.
-

Hin nay trn a bn Thnh Ph Ninh Bnh ang c mt s ca

hng m ra, nhng cha p ng nhu cu ca th trng.

Ninh Bnh l mt tnh mi ln thnh ph, cng cuc i mi cn

din ra mnh m ko theo i sng dn tr tng cao, cc nh my
x nghip xy mi ngy cng nhiu, cng vi l cc ca hng
mi cng c dng nn. Nn nhu cu v vic lm bin qung co,
in n giy t ngy cng nhiu.

- C rt nhiu hnh thc qung co khc nhau nh: qung co qua

trang website, i truyn hnh, bo tr, radio Bn cnh th
hnh thc qung co thng qua in n (t ri, tp gp, kp file) v
bin hiu rt thng dng v mang li hiu qu rt cao, r rt cho
cc ca hng, nh my, x nghip.

- i tng cn n dch v in n, thit k, qung co l rt ng

o, chng ta c th bt gp mi n phm ca qung co ti bt c
ni u trong cuc sng hng ngy nh: bin qung co trc cng
cng ty, nh my, x nghip hay giy qung co t ri, tp gp
1.4.

Mc tiu xy dng dch v in n, qung co, thit k:

- Lun lm khch hng hi lng vi nhng sn phm ca mnh bng
nhiu cch thc khc nhau.
- Hon thin sn phm nhanh nht, m bo v tnh thm m cng
nh k thut cho khch hng.
- a ra cc phng n, tng qung co tt nht cho khch hng
- Gy c nim tin cng ty mnh cho khch hng, khin khch
hng lun nh n ca hng.
-

1.5.

Xy dng ca hng ngy cng ln mnh tr vng vi th trng

Ninh Bnh.

i th cnh tranh:
-

Cng nh nhiu nghnh ngh khc trn th trng nghnh Qung

co in n cng b cnh tranh rt khc lit, nhng khng phi v
th m ca hng mnh khng dm dng ln.

- Trong ton Thnh ph Ninh bnh c r nghiu ca hng Qung co

in n khc nhau m ra, cc ca hng ny c cc im mnh, yu
khc nhau: ca hng chuyn v in n, ca hng chuyn v mng
thi cng, Ca hng ca mnh cng khng ngoi tr vic ny,
nn ta cn bit phn tch im mnh yu ca ca hng mnh
pht huy im tt, khc phc im yu.
- Theo thng k s b th ton tnh Ninh Bnh c khong 40 ca
hng qung co ln v hn 150 ca hng qung co nh.
- Theo thng k mi nht Ninh Bnh c hn 900.000 ngi
Din tch: khong 1.400 Km2

Mt trung bnh: 643 ngi/ Km2

Tp trung ch yu ti trung tm Thnh ph Ninh Bnh
- iu ny ko theo cc Cng ty qung co tp chung rt nhiu ti
Thnh ph Ninh Bnh. Nn tnh hnh cnh tranh khc lit hn
nhng a phng khc.
- i ng thit k cn mc trung bnh, thi cng cn mang tnh i
ph
1.6.

Khc phc tnh trang trn:

- C rt nhiu cch khc nhau vn ln dn u nghnh qung
co in n ti Thnh ph Ninh Bnh, nhng do ngun nhn lc
cn rt hn ch ( 1 ngi) nn ch lm chuyn mt phn no .
- Ca hng phi lin kt vi nhiu ca hng qung co khc h
tr ln nhau v k thut, ng thi hc hi kinh nghim mi.
- Lun cp nht tnh hnh trn th trng, my mc, trang thit b
mi.

2.

NHN LC, KH NNG TI CHNH:

2.1.

Nhn lc: S nhn lc 01 Ngi

-

H v tn: Phm Vn Lng

- Chc v: ch ca hng
- Quyn hn: chu mi trch nhim v cc khu: thit k, in n,
qung co, th k, marketing
2.2.

Ti chnh: Hin ti ang c 1 latop dell inspion

2.3.

Cn thm trang thit b.

- Lc u mi lm th my mc trang thit b ch cn sn gin phc
v chuyn v in n.

01 my in mu canon in nhng n phm khng quan trng v

mu. L do: my in canon in tit kim mu, in nhanh, nhng mu
sc khng p: 2.500.000 vn

01 mu in epson in nhng n phm lin quan n hnh nh. L

do: my in mu p sng rc r, nhng li in chm, tn nhiu mc:
17.000.000

- My cn mng loi A4: 1.500.000vn

- My ep platich loi A3: 1.600.000vn
- 01 t giy t, vn bn (1.500.000)
- Chi ph lm bin qung co cho ca hng: 1.300.000vn
2.4.

a im hot ng:
- Chn a im ti ng Lng Vn Thng, phng ng Thnh,
Thnh ph Ninh Bnh.
- L do chn a im ny: do y l ni trung tm ca thnh ph
Ninh Bnh
-

Gi thu mt bng r: din tch: 20m2 , gi: 2.000.000vn

- L ni tip gip gia Thnh ph Ninh Bnh v thnh ph Nam

nh
- C rt nhiu ca hng, ca hiu nhiu ngi qua li

3. NGUN KHCH V CCH TM NGUN KHCH

3.1.

Khch l n vi ca hng khong 30%

3.2.

Khch quen bit khong 15%

3.3.

Khch tm c t cc mi quan h 20%

3.4.

t mt s ca hng i din tm kim thm khch hng (trch

10% cho ca hng i din) Chim 20%

3.5.

Khch hng lin kt vi khch sn, trng hc, nh my, x nghip

chim khong 15%

4. CCH NH GI V PHNHG PHP NH GI SN PHM

CA CA HNG:
Bng bo gi th nhn vin loi: 90 mm x 54 mm
S lng
(th)

In bnh thng theo 1 mu

(/1th)

50 - 150
150 - 250
250 - 400
400 - 500

990
870
730
690

Km theo l lch trch ngang

(H v tn, b phn - /1
th)
350
330
300
270

Bng bo gi th nhn vin loi: 140 mm x 11 mm

S lng
(th)

In bnh thng theo 1 mu

(/1th)

50 - 150
150 - 250
250 - 400
400 - 500

1.890
1.625
1.425
1.250

Km theo l lch trch ngang

(H v tn, b phn - /1
th)
350
330
300
270

BNG BO GI IN HA N BN L
Ha n loi ch 2 mu , xanh
Kh A5 (210mm x 148mm)
Kh A4 (279mm x 210mm)
S lng
S t
Vn/quyn
S lng
S t
Vn/quyn
6 - 10
50
15.900
5 - 10
50
29.900
11 - 20
50
15.500
11 - 15
50
29.500
21 - 30
50
14.900
16 - 20
50
28.900

Ha n 2 lin cacbon: trng, hng ch , xanh

Kh A5 (210mm x 148mm)
Kh A4 (279mm x 210mm)
S lng
S t
Vn/quyn
S lng
S t
Vn/quyn
6 - 10
100
34.900
5 - 10
100
69.900
11 - 20
100
34.500
11 - 15
100
68.900
21 - 30
100
33.900
16 - 20
100
67.800
Ha n 3 lin giy cacbon: trng, hng, tm ch , xanh
Kh A5 (210mm x 148mm)
Kh A4 (279mm x 210mm)
S lng
S t
Vn/quyn
S lng
S t
Vn/quyn
6 - 10
150
42.900
5 - 10
150
103.900
11 - 20
150
51.900
11 - 15
150
102.800
21 - 30
150
49.800
16 - 20
150
99.800

BNG BO GI IN PHONG B TH
S lng (ci)
150 - 300
300 - 600
600 - 1000
Hn 1000

Gi
990
950
890
850

Bng bo gi thit k - in n danh thip(gi r)

S lng hp
(1hp/ 100 ci)

Chi ph nu lm thm
Lt nn
Cn mng bng

S mt in

Thnh tin

01

50.000

+ 5.000

+ 10.000

02

60.000

+ 5.000

+ 15.000

01

46.000

+ 4.600

+ 9.300

02

55.800

+ 4.6000

+ 14.000

01

45.000

+ 4.500

+ 9.000

02

50.000

+ 4.500

+ 13.500

01 - 05

06 - 10

> 10

Chp nh h s: 12.000vn/ln
Bin qung co loi thng: 210.000vn/m2
In thip ci: ty tng loi thip ci, gi c khc nhau

5. D ON THU CHI TRONG THNG

5.1.

S tin phi tr trong 1 thng:

- Tin thu mt bng: 2.000.000/thng
- Tin in, nc: 300.000vn/thng
- Tin mng: 160.000vn/thng
- Tin giy t lin quan: 20.000vn/thng
- Tin hao mn my mc: 60.000vn/thng
Tng cng: 2.540.000vn

5.2.

S tin thu li trong 1 thng: 5.500.000vn/thng

5.3.

S tin cn li: 5.500.000 2.540.000 = 2.960.000vn

Mi u ca hng hot ng cn gp nhiu kh khn thch thc,
nhng sau th n nh dn dn sau khong 2 4 thng th ca hng
bt u c li.

6. D NH TNG LAI SAU 1 NM HOT NG

Hin ti ca hng lm n cn nh l, sau khi c thm tin vn s mua thm
mt s my mc trang thit b: my photocopy, bn gh, t tip tc phc
v cho vic kinh doanh ca ca hng.