DRAFT PROGRAMME - CONFIDENTIAL

LTE Strategies
2012
12th-14th November, 2012

Learn how to develop a sustainable LTE business model and

network migration strategy and discover how to successfully
monetise LTE and LTE-Advanced networks

12th-14th November, 2012

 DRAFT PROGRAMME - CONFIDENTIAL
Conference Day One – Tuesday 12th November 2012
1. Evaluating the status of LTE deployments
across the world
- Evaluating the different stages of LTE deployment
across the globe
- Understanding why and how these operators have
undergone migration to LTE
What were the different deployment
strategies?
What technologies were used?
- Scrutinising the results of these commercial LTE
deployments and trials
What headline speeds were achieved?
What was the take-up from customers?
2. Justifying the business case for migrating to
LTE today
- Understanding the rationale for upgrading to LTE
today
- Determining whether or not to upgrade to HSPA+
rather than migrate to LTE
Quantifying the costs and expected ROI of
both
- Evaluating the pros and cons of migrating to LTE
today versus in the future
Can you deliver the required QoS required
without upgrading to LTE?
How can you minimise the risk of ‘over-
capacity’?
- Forecasting the expected ROI from your LTE migration
When can you expect this ROI?
- Evaluating the costs and benefits of migrating to LTE-
Advanced rather than LTE
3. Establishing how to develop a sustainable
business model for your LTE network
- Scrutinising and quantifying the costs of deploying LTE
- Determining how to finance your LTE network
How can you work with a partner to help
finance your LTE deployments?
- Understanding how to leverage legacy architecture to
minimise your costs during LTE deployment
- Discussing how to market and price LTE services to
generate an ROI
Determining how to balance an increase in
devices on your network whist still ensuring a
profit
- Establishing how to build the necessary scalability into
your LTE network to meet future demand
12th-14th November, 2012
4. Establishing why and how to migrate to LTE-
Advanced
- Understanding to what extent LTE-Advanced will have
a commercial advantage over LTE
Headline access speeds
Average cell capacity
Cost to carry
- Determining when network infrastructure and devices
will be capable of supporting LTE-Advanced technology
- Establishing how to successfully evolve LTE networks
to LTE-Advanced
To what extent does LTE-Advanced require a
fourth mobile network to be built and run in
parallel with 2G, 3G and LTE?
- Determining how to protect and leverage prior
investments in your network architecture in the roll-
out to LTE-Advanced
- Examining whether and how to market LTE-Advanced
as 5G to ensure an ROI
5. Interactive Panel Discussion: Should
operators upgrade to HSPA+ rather than LTE?
- What are the pros and cons of migrating to HSPA+
rather than LTE?
- What are the comparative costs and expected ROI of
both?
- To what extent can HSPA+ deliver the headline
speeds and QoS that customers are demanding?
- How future-proof is HSPA+ in comparison to LTE?
6. Establishing how to exploit LTE as an
opportunity to change your network
infrastructure supplier strategy
- Examining the different supplier approaches that can
be adopted when rolling out LTE
Use a new supplier for an LTE RAN but keep
existing suppliers for core network
Use new suppliers for both LTE RAN and core
network
Replace entire RAN network with a new
integrated LTE/3G/2G network
Replace entire existing mobile network with a
new integrated LTE/3G/2G network for both
RAN and core network
- Evaluating the pros and cons of these different
strategic approaches in terms of
Cost
Length of time to complete network build or
enhancements
Reliability and capability of new or enhanced
network
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Longevity of new or enhanced network
- Scrutinising the lessons learnt by operators changing
supplier strategies in the roll-out to LTE and LTE-
Advanced
7. Establishing how to develop a cost-effective
backhaul strategy for LTE networks
- Establishing how to evolve the backhaul network to
meet the performance levels required for LTE
- Quantifying the level of investment needed to
develop an effective backhaul strategy for LTE
networks
- Understanding and managing the challenges of
enabling interoperability between LTE architecture and
legacy backhaul architecture
- Leveraging LTE backhaul architecture to reduce OPEX
and the cost per bit of delivering LTE data
- Discussing why and how to use data offloading in LTE
backhaul networks
WiFi
Small cells
8. Utilising network sharing agreements to
reduce the cost of your LTE network
deployment
- Determining to what extent LTE will drive the need
for network sharing agreements
- Evaluating the cost savings that can be made by
entering into a network sharing agreement for LTE roll
out
- Leveraging network sharing to enable the cost-
effective development of an LTE network with optimal
QoS
- Assessing and minimising the impact of network
sharing on QoS
Determining the extent to which service
quality deteriorates if a partnership is formed
Establishing how to manage any reduction in
service quality
9. Determining how to develop a business
model for deploying LTE to rural areas
- Quantifying the costs versus ROI for deploying LTE to
rural areas
- Developing an effective spectrum plan for rural LTE
deployment
Evaluating whether the 800MHz band is the
most effective spectrum for LTE deployments
- Establishing the business case for using small cells
when deploying LTE in rural areas
- Leveraging network sharing to radically reduce the
cost of deploying LTE in rural areas
12th-14th November, 2012
10. Assessing whether and how operators should
build green LTE networks
- Determining to what extent building a green network
should be a factor in your strategic planning for LTE
- Quantifying the costs of building a green LTE network
versus those of building a typical LTE network
- Evaluating the advantages and disadvantages of
building a green LTE network
- Establishing how to build green LTE networks
Add network features that minimise power
consumption
Use solar panels on small cells
Reduce power consumption at off peak
periods
Conference Day Two - Wednesday 11th November
2012
11. Determining how to develop your LTE
network despite the lack of available
spectrum
- Understanding when mainstream devices and
network infrastructure will be capable of using a wide
range of spectrum bands
- Establishing to what extent operators should invest in
acquiring suitable spectrum bands based on predicted
trends
- Understanding how to use spectrum refarming
strategies to expand coverage and reduce short-term
costs
- Determining how to use both FD and TD LTE
networks to cost-effectively increase network
capacity
Assessing how TD-LTE and FD-LTE can
successfully co-exist
- Assessing the pros and cons for using FD spectrum for
macro networks and TD spectrum for small cells
12. Identifying and overcoming the challenges of
delivering VoLTE
- Establishing when to offer VoLTE services
- Examining how to successfully evolve your network to
offer VoLTE
Should you keep using a CS-based voice
network with new IMS interfaces for VoLTE?
Should you run a separate set of voice services
for 3G/2G-connected devices and for LTE-
connected devices?
- Determining how to ensure service consistency for
both 3G/2G-connected-devices and LTE-connected
devices
 DRAFT PROGRAMME - CONFIDENTIAL
- Evaluating the strategies that can be used to provide
voice services on LTE networks when voice charges are
expected to be more than data charges
Should you lower prices for voice on LTE to
match data prices?
Can you block OTT voice traffic?
13. Examining to what extent femtocells should
be integrated with your LTE network build
- Evaluating the advantages and disadvantages of using
femtocells in your LTE network build
Cost outlay
Cost savings
Interference
Indoor coverage
- Quantifying the costs of LTE femtocell volume-
deployment
- Establishing how to effectively manage volume-
deployment of LTE femtocells
How important is SORN as a way of managing
LTE femtocell deployment?
- Establishing the pros and cons of partnering with a
major fixed line broadband operator to successfully
deploy LTE femtocells
- Determining how to organise and manage
frequencies when using large numbers of LTE
femtocells
Which spectrum band should be used?
- Understanding whether LTE femtocells need to be
capable of supporting other radio technologies such as
3G and 2G
- Discussing how to generate additional revenue from
LTE femtocells
14. Examining how to leverage WiFI in LTE
networks to provide enhanced capacity and
QoS with seamless connectivity
- Examining how to use WiFi to expand network
capacity and reduce the cost of delivering data services
- Establishing how to use WiFi in converged LTE
networks
- Understanding how to minimise any reduction in QoS
caused by handovers to and from WiFi hotspots
- Determining how to ensure a good customer
experience for voice over WiFi
- Determining how to maintain control of end users
when they are using WiFi
15. Establishing a strategy that enables seamless
LTE roaming
- Identifying and managing the challenges of LTE
roaming
Complex technology
12th-14th November, 2012
Frequency and spectrum fragmentation
Lack of support for VoLTE
- Understanding how to handle both LTE-to-LTE
roaming and LTE-to-legacy roaming
- Discussing how to optimise the collaboration across
the LTE roaming ecosystem
How can forming partnerships help you
achieve ‘invisible LTE roaming’?
16. Panel Discussion: When are terminals going
to be LTE ready and what do operators do in
the meantime?
- Which terminals will be the best for delivering high
quality LTE services?
Smartphones
Tablets
Dongles
- Which service are expected to be the most popular
and what strategies can you adopt to ensure that you
deliver these services at a high quality?
- When will terminals be capable of delivering seamless
international roaming and what do operators do in the
meantime?
- What are the challenges of providing terminals that
are both TD-LTE and FD-LTE enabled?
When will TD-LTE devices be available?
17. Establishing how to simultaneously manage
and optimise QoS for both legacy and LTE
data services
- Determining how to analyse data patterns and use
this information to forecast expected customer data
usage
- Identifying and managing the bottlenecks in your
network
- Evaluating which KPIs to use in order to measure and
optimise QoS when migrating to LTE
Delay
Latency
Jitter
Availability
- Establishing the extent to which you should continue
to monitor QoS for legacy data services
- Determining how to enable seamless connectivity
across multiple devices
- Establishing how to monitor and optimise service
performance in a converged 3G/LTE network
What tools and strategies are there to
effectively instruct networks to deliver the
required information?
18. Understanding how to drive revenue from
LTE
 DRAFT PROGRAMME - CONFIDENTIAL

- Establishing how much money operators can make

from the sale of LTE devices alone
Developing a strategy to maximise this
revenue
- Establishing how to reposition LTE services in a way
that makes customers want to pay more
- Leveraging value-added services to increase revenue
from LTE
Determining how to develop a marketing
strategy that successfully promote6s LTE
services and ensures best ROI
- Establishing how to monetise LTE traffic at peak times

12th-14th November, 2012