Marketing PR

Sending the message home

Reach millions more homeowners where they live with community newspapers
The best and brightest PR teams in America are reaching millions of homeowners where they live in community newspapers. Savvy marketers are extending the reach of their message by not only covering the top 500 daily newspapers, but by doing a more thorough job and covering the other 1,000 daily newspapers and 8,500 weekly community newspapers across the U.S. with newsworthy tips on home buying, energy efficiency, home maintenance and repairs, and home decorating. They are also covering radio stations and TV stations across the country with NAPS radio feature releases and NAPS TV feature releases, which reach millions of listeners and viewers each. Equivalent ad space cost is far greater than the cost of using NAPS to get the same coverage. Examples of some of the most highly read articles that NAPS has placed for some of the most successful marketing PR people in America are here in this booklet.

New Home
Weber Shandwick for Microsoft targeted homeowners with tips on how to save on insurance. The article drove readers to the MSN Money Web site and created an awareness of the Microsoft Money Software with financial-planning tools. The eyecatching artwork helped get this article placed in over 1,100 newspapers across the U.S.

Weber Shandwick for Amerisave, one of the leading and fastest-growing online mortgage companies, educated prospective homeowners about mortgages and how to choose.

Century 21 targeted parents with its expert tips on moving with children.

The American Land Title Association (ALTA) publicized the results of a survey of recent homebuyers and recommended purchasing an Owners Policy of Title Insurance while it offered consumer information on its Web site.

TWD & Associates for Real Estate Buyers Agent Council (REBAC) encouraged homebuyers to use an Accredited Buyer Representative and offered a toll-free number and a Web site to locate one.

Home Building
Liggett-Stashower for Crane Performance Siding and OSI Sealants offered tips on exterior projects for parts of homes that need sprucing up, including gutters, siding, roofing and driveways.

Burson for Champion Enterprises gave statistics on Americans currently owning a second home in the lead of this article about the advantages of manufactured homes.

The Brick Industry Association let prospective homeowners know how a more expensive alternative can actually save buyers money on maintenance and insurance in the long run and allow for greater appreciation that will more than make up for the initial expense. Readers were directed to a Web site that helps cities, suburbs and their residents learn how to enact or amend masonry ordinances.

Warm Weather Cooling Energy Efficiency

Miller Brooks for Certainteed offered window choices for specific U.S. regions and a variety of home styles. Readers were encouraged to do their homework by asking questions about energy efficiency, hardware and warranty features of windows, the answers to which led to vinyl windows as the logical choice.

Akhia PR for TruSeal Technologies used a scientific explanation to show how installing specially designed windows can prevent condensation that obstructs visibility, reduces the intensity of natural light, deteriorates interior finishes and causes mold.

Magnet for Carrier offered tips to consumers on programmable heating and cooling systems that can make homes more comfortable and save homeowners money.

Cold Weather Heating Energy Efficiency

MWW for d-CON warned that 21 million homes in the U.S. would be invaded by rodents as the cold weather set in and offered tips on protection.

Porter Novelli for The Propane Education and Research Council used statistics from the U.S. Department of Energy on households annual energy costs to attract the attention of editors and readers. The article showed the advantages of using propane to heat homes to save money and add comfort and security.

The American Gas Association offered simple steps that homeowners can take to make their homes more energy efficient.

Strata-G Communications for Handyman Connection offered simple tips that homeowners can take to avoid drafts, save energy and have lower heating bills.

Vandiver for Maytag offered tips on furnaces for higher energy efficiency, indicating that older furnaces may deliver only 50 to 60 percent efficiency.

Godfrey Advertising for York Heating and Cooling offered suggestions from the experts on how to select an HVAC contractor.

Home Maintenance and Repair

ZINSSER offered ideas on preventing mold and mildew by keeping airflow constant, eliminating moisture, cleaning infected areas and using their brand of mildewproof paint, which is backed by a five-year guarantee. A help line was offered for their expert answers to questions about mildew.

Liggett-Stashower for Loctite offered tips on home improvement projects for do-it-yourselfers.

Freeman PR for Rubbermaid Tough Tools offered do-it-yourselfers tips on identifying the right tools for the job to help make projects easier.

Home Air Quality

TVA Productions for Sanuvox Technologies helped homeowners to breathe easier with tips to prevent the negative health effects of indoor pollution using an ultraviolet air purifier.

Zimmerman, Laurent & Richardson for Beam Industries pointed out that central vacuum systems not only make cleaning easier and more convenient, they also remove allergens from the home.

Home Decorating
Fleishman-Hillard for Ross Stores reported that results of recent research show that Americans spend more than half of their time close to home and that an increasing number of Americans are entertaining at home. The article suggested ways of dressing up a room without investing a lot of time or money.

3M for Command adhesive mounting strips offered the advice of a professional art installer on a wall arrangements design.

Rugman.com gave expert advice on picking rugs to help consumers be sure they get what they pay for.

L. C. Williams & Associates for ICI Paints for Glidden paint brand gave expert advice and suggestions on creating personalized spaces for kids of all ages.

Pedone & Partners for Goebel and the M. I. Hummel collectibles targeted wedding party planners with this article on a cake topper that helps capture romance, tradition and memories of the special day for the years to come.

JM Byington & Associates for Waverly offered expert advice on coordinating colors in home decorating.

Holidays

Paine PR for Duracell offered safety tips including using flashlights with fresh batteries as part of childrens Halloween costumes.

Weber Shandwick for Sprint got over 1,400 placements on this release, which gave advice on stuffing holiday stockings with such items as a calling card or a hands-free wireless phone kit to keep drivers safe.

1-800-FLOWERS.COM offered tips to help extend the life of roses for Valentines Day.

Anne Evans for Linens n Things gave advice in this article about party planning for a happier holiday experience.

Broadcast
1-800-FLOWERS.COM did this TV release with information on picking roses for Valentines Day, during which time more than $3.5 billion is spent each year, mostly on floral purchases and other gift items.

Miller Brooks for CertainTeed did this radio release on a new technology in exterior products such as siding, roofing, decking, windows and fencing. This created an awareness of the durability and maintenance-free features as well as the aesthetic value.

Minority
USPS sent this story to all the African-American newspapers across the country to reach millions of additional readers where they live with tips on moving for their online Movers Guide.

Ogilvy PR for Wells Fargo offered home financing tips to Hispanic newspaper editors and readers across America with a Web site and phone number.

Turn Your Feature into Increased Recognition

NAPS provides an easy, cost-effective method of getting your series of stories out to nearly every newspaper in the country. We cover Americas newspapers: 1,500 dailies and 8,500 weeklies are on our media list. We also cover 6,500 radio stations and 1,000 TV stations. NAPS has a longstanding relationship with editors and broadcasters. Most of them are hungry for good feature releases in camera-ready or computerready copy form. Your distribution is not to a media list from a directory but to NAPS contacts who use these releases and who take the time to send usage cards. You extend the reach of your communications programs to millions of additional readers, listeners and viewers when your information is placed in 100 to 400 newspapers, 100 to 150 TV stations and 300 to 400 radio stations. You go on the Internet free with each story you have NAPS send to newspapers not just somewhere on the Net but on the NAPS Web site, trusted by the worlds editors. Distributing your releases to all 10,000 newspapers across the U.S. includes our supplying the writing, art, production, mailing, postage, clippings, 100 repro proofs, tracking and a computerized usage report showing the circulation and major market area of each clip as well as audience data for broadcast. You save time and money because NAPS is like an overnight package delivery service: You get fast, efficient delivery at low cost. Let us offer you a free proposal: Our writers and artists are happy to offer copy, art and layout suggestions based on your background material, press releases, VNR, brochures, Web pages, annual reports, position papers or whatever else you have on hand. There is no cost or obligation for this. Guarantee: Youll love the results of each release or you get another one free.

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Address Correction Requested

North American Precis Syndicate, Inc. 415 Madison Avenue New York, NY 10017

North American Precis Syndicate, Inc.

New York Washington Chicago Los Angeles San Francisco Atlanta 415 Madison Ave., New York, NY 10017
1819 L St., NW, Washington, DC 20036 303 East Wacker Dr., Chicago, IL 60601 1801Ave. of the Stars,LosAngeles,CA 90067 235 Montgomery St., San Francisco, CA 94104 1031 Burton, NE, Atlanta, GA 30329 (212) 867-9000 (202) 347-5000 (312) 856-9000 (310) 552-8000 (415) 837-0500 (404) 888-0400
NORTH AMERICAN PRECIS SYNDICATE, INC.

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