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Pitch Deck

1. Company Overview (The Pitch) a. Nail down very clearly your mission and pitch. Must be short and to the point. b. This is your elevator pitch. You have 10 seconds to hook them. 2. Problem Statement a. What pain point are you hitting with your target market? b. How big is the problem = Market size (Bottom-up & Top-down). c. Highlight specific customers who told you the pain. 3. Solution Statement a. How are you going to address the pain point in your target market? i. What is the economic impact? b. Detail products and benefits. c. Add a slide or two to show the architecture and where it fits. i. Dont go over-board with technical jargon and acronyms.

4. Secret Sauce (Technology) a. Do you have a technology edge? Detail it. b. Do you have patents pending? c. Future Product Development i. Use the timeline to show this. ii. Dont want to be a one-trick pony. 5. Competition (Competitive Landscape) a. List your top 3 competitors and highlight your advantages and how you will win. b. Show your market knowledge; know your enemy, turn them into a partner. c. Best to put in a table format. d. Move the goal post on your competition. This means change the ground rules. Show your knowledge.

Pitch Deck
6. Market Execution (Go To Market) a. How will you win in the market? b. How will you sell the products? c. What is your Go-to-Market strategy? d. Define the person you are selling to: i. What is the Sales cycle? 7. How will you make Money? (Revenue Strategy) a. Show the high level financials to the money making. b. Example: Rev./Sales - Cost of Sales = Profit. c. Conservative is always better. (VCs are generally risk taking optimists their minds will do the rest of the work) 8. Who will put this Plan into action? (Team) a. Who are the key team members? b. What are their backgrounds? i. Deep Domain Expertise ii. Multiple Disciplines c. Why will this team win? d. Where/What will you need to recruit? 9. Use of funds a. How much are you looking for? Why? b. Detailed timeline for key events and milestones i. Performance goals ii. Back-up with KEY financial assumptions

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