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CLASS: SYBMS

SUBMITTED TO: PROF. VINOD NAYAK ROLL NOS.:ANIKET GHOSALKAR 15011 SURAJ HEGDE 15012 RASIKA GUPTE 15013 SUJITHRA IYER 15014 JACKLIN JACOB 15015

SR NO. 1 2 3 4 5 6 7 8

PARTICULARS INTRODUCTION OBJECTIVES COMPANY PROFILE MANAGEMENT OF THE COMPANY LONG TERM AND SHORT TERM STRATEGY FUNCTIONS OF THE CEO FUNCTIONS OF THE HR MANAGER HR STRATEGY

9
10 11 12 13 14 15 16 17

PRODUCT FILE
MARKETING STRATEGY TYPES OF PRODUCTS EXPORTS DISTRIBUTION CHANNEL MANUFACTURING COST COST SHEET BALANCE SHEET MEMORANDUM AND ARTICLES OF ASSOCIATION

INTRODUCTION
We are a new international Trading Company in INDIA, MUMBAI. We have many new fashionable goods in stock. The principle of our company is: the same goods, our price is the favorable; the same price, the quality of our goods is the top; the equal competition, our service is the best.

Our HERMES FOOTWEAR products are durable, eco-friendly, vegan, and thoughtfully & mindfully constructed, making them comparable in quality to leather and synthetic shoes but without the chemicals, cruelty, and unsustainability that are part and parcel of the manufacturing process of conventional shoe.
HERMES FOOTWEAR COMPANY manufactures and markets all types of footwear, footwear components and leather. In addition, the Company markets products related to footwear, accessories, garments, sports goods and other merchandise.

OBJECTIVES
The main objects of the Company as detailed in its Moa are: To carry on business as boots and shoes manufacturers and dealers, leather merchants and manufacturers, leather dressers, and other materials, manufacturers of and dealers in rubber goods. To carry on the business of manufacturers and dealers in machinery for the production of boots and shoes and other leather and rubber goods and to carry on all business connected therewith. To establish and maintain shoe-repair shops and/or orthopedic departments.

COMPANY PROFILE
NAME OF COMPANY
ESTABLISHED KEY PEOPLE

: HERMES FOOTWEAR
: JAN 2008 : Ms. SUJITHRA RAGHVAN (C.E.O.)

PRODUCTS
TYPE OF BUSINESS TURNOVER

: SHOES AND SANDALS.


: EXPORT-IMPORT. : Apprx. 30-40 Crores

EMPLOYEES
REGISTERED OFFICE

: 150
: 42, JOSHI STREET SECTOR-7, NAVI MUMBAI : CHENNAI & HYDERABAD : 51410592 / 51410593 : (020) 6602 6789 : www.hermesfootwear.com

OTHER BRANCHES TEL FAX WEBSITE

MANAGEMENT OF THE COMPANY


SURAJ (DIRECTOR) SUJITHRA (C.E.O) RASIKA (C.F.O)

ANIKET (CHAIRMAN)

JACKLIN (HR MANAGER)

NAME OF DIRECTORS MS.SUJITHRA RAGHAVAN (CEO) MS. RASIKA GUPTE (CFO)

RESIDENTIAL ADDRESS B-787, Sushant Lok-I, Gurgaon 122002. Ram Villa Gurgaon Mahrauli Road, Sector 17, Gurgaon 122 002. 110, Southern Avenue, 4th Floor, Flats 1 And 2,Kolkata - 700 029. 3, Coral Court, SL Towers, Sector 28, Gurgaon, Haryana. 306 A, Beverly Park, Part I, Gurgaon. 375, Swapna Lok Breach Candy Mumbai 121, Maneka Heights, Vashi Navi Mumbai

REMUNERATION 40lacs 350 lacs

MS. JACKLIN JACOB (HR MANAGER) MR. ANIKET GHOSALKAR (CHAIRMAN) MR. SURAJ HEGDE (DIRECTOR) MR. VINAY JOSHI (FINANCE MANAGER) MS. RAVEENA SHAH (LEGAL ADVISOR)

30 lacs

60lacs

50 lacs Sittings

sittings

LONG TERM STRATEGY OF THE COMPANY


Companies that commit the resources to developing a systematic growth strategy consistent with their firms long-term objective industry that will be increasingly defined by scarcity and intense competition.
Those companies that fail to develop such a strategy are unlikely to survive over the long-term. The stakes are high: the last companies standing are likely to enjoy outsized profits and strong valuations as industry competitors fall by the wayside and mineral prices escalate due to limited supply.

SHORT TERM STRATEGY


Entrepreneurs and business managers are often so preoccupied with immediate issues that they lose sight of their ultimate objectives. That's why a business review or preparation of a strategic plan is a virtual necessity. This may not be a recipe for success, but without it a business is much more likely to fail. A sound plan should: Serve as a framework for decisions or for securing support/approval. Provide a basis for more detailed planning. Explain the business to others in order to inform, motivate & involve. Assist benchmarking & performance monitoring. Stimulate change and become building block for next plan. A strategic plan should not be confused with a business plan. The former is likely to be a (very) short document whereas a business plan is usually a much more substantial and detailed document. A strategic plan can provide the foundation and frame work for a business plan. A strategic plan is not the same thing as an operational plan. The former should be visionary, conceptual and directional in contrast to an operational plan which is likely to be shorter term, tactical, focused, implementable and measurable. As an example, compare the process of planning a vacation (where, when, duration, budget, who goes, how travel are all strategic issues) with the final preparations (tasks, deadlines, funding, weather, packing, transport and so on are all operational matters). A satisfactory strategic plan must be realistic and attainable so as to allow managers and entrepreneurs to think strategically and act operationally.

FUNCTIONS OF C.E.O.
A CEO's complete involvement in any change process in the organisation is a must. An innovation-led change requires three fundamentals to be met: market feasibility, technical feasibility, and the appointment of a leader or the chief operating officer who is emotionally attached to the project. It is the CEO's initiative to obtain outside information and establish technical feasibility for an idea to take the company into the future. For the product idea to get propelled, customer interaction or determining market feasibility is equally important. A major part of the CEO's time is spent in monitoring and reviewing. But he needs to be clear on what to monitor and review. It is not the business plan, or even the cost and cash flow that is important: it is the milestones. Once the CEO provides financial and human resources support, the resistance to such projects will diminish. The project leader/CEO must be strong enough to stand by the team and its actions The CEO/leader of the organisation to ensure that the dream project is given the right kind of impetus, since many are unable to foresee the benefits from such a project while still under development.

FUNCTIONS OF HR MANAGER
Development of human resources is needed by any organization if it wants to succeed in the fast-changing business environment. Organizations can prosper and progress only through the creative efforts and competencies of their human resources. Now-a-days, organizations are becoming more and more dependent upon people. HRP is a process of identifying human resource requirements in terms of quality and quantity.
Recruitment and selection are two of the most important functions of personnel management. Recruitment precedes selection and helps in selecting a right candidate. Recruitment is a process to discover the sources of manpower to meet the requirements of the staffing schedule and to employ effective measures for attracting that man powers in adequate numbers to facilitate effective selection of efficient personnel. Selection is a process of selecting a right person for right job

HUMAN RESOURCE STRATEGY


HERMES FOOTWEAR worlds of work is changing: outsourcing, international mobility, talent shortages, new labour laws, globalization, shifting demographics, an ageing workforce. Where, how, and for whom, people work is, in turn, transforming company structures and cultures. Over the next decade, the convergence of dominant business, demographic, and social trends will only accelerate the changes sweeping through today's workplace. In fact, people issues within the workplace are now a priority on the boardroom agenda. Companies have realized that a successful business depends on how you design and implement a people strategy that is properly aligned with, and supports, your business strategy. Only then can HR become an actively participating strategic business partner in implementing plans and achieving budgets. As a result, HR leaders are under more pressure than ever to demonstrate results from their workforce practices and policies; they are being encouraged to implement people strategies that support the organizations business objectives and increase accountability and transparency around people management and reporting. The bottom line: HR is increasingly seen as a strategic linchpin, one that needs to work closely with operations, finance, and other corporate departments to help drive business strategy and success.

PRODUCT FILE:
QUALITY: We pay utmost importance to quality as it is the life line of every business. We have also framed a quality management system which is strictly followed within the organization at each and every step. Right from the procurement of raw materials to final inspection every material is scrutinized in detail so that the best quality material is supplied. We have appointed a team of quality control inspectors who know their task and accomplish their duty with complete dedication and responsibility. All our QC inspectors are trained for European markets and testings. We strive to maintain our standards of quality by all means so that the best product is provided to our clients.

All products produced at the Company.s manufacturing units are checked for quality adherence before they leave the factory premises. The techniques used for quality checks include sampling and physical tests. The merchandise are again physically tested for quality adherence by the store managers at each retail outlet. The Company estimates that no more than 1% of the total produce of the Company contains manufacturing defects leading to rejection.

Retail outlets and dealers have been empowered by the Company to repair the Company.s products using local resources for which they are reimbursed by the Company.

MATERIALS
The materials used to produce footwear are Leather, rubber, synthetic materials and fabrics are all mainly used for the uppers. Each material has its own specific features, not only in appearance but also in properties, performance and treatment. The type of material used has an important influence on how long the item lasts and, often, dictates the recommended use. However, the natural material that is most widely used for footwear is LEATHER. Leather breathes, it is soft, it has good impact resistance, it adapts perfectly to your feet.

MARKETING STRATEGIES :
PRODUCT MIX Product: The product range of HERMES footwear comprise of womens/ mens shoes. Its product history began in last two years and had provided Wide range of shoes. For e.g :- Resort wear, Bridal wear, Fancy wear etcfor women. Leather shoes, Office wear, sports etc for men. PRICE MIX Pricing: HERMES footwears pricing is designed to be competitive to the other fashion shoe retailers. The pricing is based on the basis of premium segment as target customers. HERMES footwear as a brand commands high premium. Our Products range starts from 1000-5000 PLACE MIXPlace: HERMES FOOTWEAR are distributed to Multi Brand store front and the exclusive HERMES footwear stores across countries. While this necessitates a second trip for the customer to come and pick up the shoes, it allows HERMES footwear to offer a much wider selection than any of the competition PROMOTION MIXPromotion: Location, targeted advertising in the newspaper and strategic alliances serves as the foundation of HERMES footwear advertising and promotion effort. They form the prime building blocks of their portion strategy. Our brand ambassador is Kunal Kapoor.

TYPES OF LEATHER USED:


Smooth leather has a soft surface with tiny pores, it can be shiny or matt. Drummed leather has a very soft and lined surface. Patent leather has a very smooth and shiny surface; it is easily damaged, due to chemical substances, to frost. Nubuck is similar to suede and is easily marked even if you touch it lightly with your fingers, but they brush off easily. Leather a type used for the soles on formal footwear. Crust a section of the skin, under the surface. In our company, synthetic materials and fabrics are used for the uppers and insole or lining of a shoe. 2 most frequent used synthetic material used besides textile.

OUR PRODUCTS

EXPORTS IN OTHERS COUNTRIES

DISTRIBUTION CHANNEL
MANUFACTURER

BUYER

COMPANY

RETAILER

BOUTIQUES

MANUFACTURING COST
PARTICULARS RAW MATERIAL LABOUR ADMIN SUPPLIES MACHINES OVER HEADS R&D OTHERS TOTAL PERCENTAGE 55% 22% 7% 6% 3% 5% 1% 1% 100%

COST SHEET FOR THE YEAR ENDED 31ST MARCH 2010

PARTICULARS
DIRECT MATERIAL DIRECT WAGES
PRIME COST

AMOUNT IN (Rs)
30,00,000 25,00,000
55,00,000

UNITS
1,00,000 1,00,000
1,00,000

COST PER UNIT


30 25
55

ADD:FACTORY O/H FIXED COST VARIABLE COST


WORK COST/FACT. COST

1,00,000 20,00,000
76,00,000

1,00,000 1,00,000
1,00,000

1 20
76

ADD:ADMINISTRATIVE O/H COST OF PRODUCTION ADD:SELLING O/H


TOTAL COST

74,00,000 15,00,00,00 30,00,000


1,80,00,000

1,00,000 1,00,000 1,00,000


1,00,000

74 150 30
180

ADD: PROFIT

2,00,000

1,00,000

20

SALES

2,00,00,000

1,00,000

200

VERTICAL BALANCE SHEET OF HERMES SHOES


PARTICULARS SOURCES OF FUND SHARE CAPITAL RESERVES & SURPLUS LESS: FICTITIOUS ASSET BORROWED FUNDS
TOTAL FUNDS AVAILABLE

2010 2015

2016 2020

2021 - 2025

50,00,000 11,00,000 1,00,000 9,00,000


70,00,000

70,00,000 13,00,000 3,00,000 10,00,000


90,00,000

90,00,000 15,00,000 5,00,000 5,00,000


10,50,0000

APPLICATION OF FUNDS INVESTMENTS


WORKING CAPITAL

51,00,000 3,00,000 24,00,000 8,00,000


16,00,00,00

53,00,000 5,00,000 26,00,00,00 10,00,000


18,00,00,000

55,00,0000 7,00,000 28,00,00,000 12,00,00,00


20,0000000

CURRENT ASSET CURRENT LIABILITIES


WORKING CAPITAL

TOTAL FUNDS

70,00,000

90,00,000

10,50,00,00

MEMORANDUM AND ARTICLES OF ASSOCIATION


NAME CLAUSE: HERMES FOOTWEAR, 42, JOSHI STREET SECTOR-7, NAVI MUMBAI

OBJECT CLAUSE:

1.TO EARN MAXIMUM PROFIT 2.PROVIDE PROPER SERVICES TO CUSTOMER 3.SOCIAL RESPONSIBILITY LIABILITY CLAUSE: A type of business ownership combining several features of corporation and partnership structures: is not a corporation or a partnership may be called a limited liability corporation, the correct terminology is limited liability company owners are called members not partners or shareholders number of members are unlimited and may be individuals, corporations, or other LLC's

THANK YOU

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