Professional Documents
Culture Documents
SUBMITTED TO: PROF. VINOD NAYAK ROLL NOS.:ANIKET GHOSALKAR 15011 SURAJ HEGDE 15012 RASIKA GUPTE 15013 SUJITHRA IYER 15014 JACKLIN JACOB 15015
SR NO. 1 2 3 4 5 6 7 8
PARTICULARS INTRODUCTION OBJECTIVES COMPANY PROFILE MANAGEMENT OF THE COMPANY LONG TERM AND SHORT TERM STRATEGY FUNCTIONS OF THE CEO FUNCTIONS OF THE HR MANAGER HR STRATEGY
9
10 11 12 13 14 15 16 17
PRODUCT FILE
MARKETING STRATEGY TYPES OF PRODUCTS EXPORTS DISTRIBUTION CHANNEL MANUFACTURING COST COST SHEET BALANCE SHEET MEMORANDUM AND ARTICLES OF ASSOCIATION
INTRODUCTION
We are a new international Trading Company in INDIA, MUMBAI. We have many new fashionable goods in stock. The principle of our company is: the same goods, our price is the favorable; the same price, the quality of our goods is the top; the equal competition, our service is the best.
Our HERMES FOOTWEAR products are durable, eco-friendly, vegan, and thoughtfully & mindfully constructed, making them comparable in quality to leather and synthetic shoes but without the chemicals, cruelty, and unsustainability that are part and parcel of the manufacturing process of conventional shoe.
HERMES FOOTWEAR COMPANY manufactures and markets all types of footwear, footwear components and leather. In addition, the Company markets products related to footwear, accessories, garments, sports goods and other merchandise.
OBJECTIVES
The main objects of the Company as detailed in its Moa are: To carry on business as boots and shoes manufacturers and dealers, leather merchants and manufacturers, leather dressers, and other materials, manufacturers of and dealers in rubber goods. To carry on the business of manufacturers and dealers in machinery for the production of boots and shoes and other leather and rubber goods and to carry on all business connected therewith. To establish and maintain shoe-repair shops and/or orthopedic departments.
COMPANY PROFILE
NAME OF COMPANY
ESTABLISHED KEY PEOPLE
: HERMES FOOTWEAR
: JAN 2008 : Ms. SUJITHRA RAGHVAN (C.E.O.)
PRODUCTS
TYPE OF BUSINESS TURNOVER
EMPLOYEES
REGISTERED OFFICE
: 150
: 42, JOSHI STREET SECTOR-7, NAVI MUMBAI : CHENNAI & HYDERABAD : 51410592 / 51410593 : (020) 6602 6789 : www.hermesfootwear.com
ANIKET (CHAIRMAN)
RESIDENTIAL ADDRESS B-787, Sushant Lok-I, Gurgaon 122002. Ram Villa Gurgaon Mahrauli Road, Sector 17, Gurgaon 122 002. 110, Southern Avenue, 4th Floor, Flats 1 And 2,Kolkata - 700 029. 3, Coral Court, SL Towers, Sector 28, Gurgaon, Haryana. 306 A, Beverly Park, Part I, Gurgaon. 375, Swapna Lok Breach Candy Mumbai 121, Maneka Heights, Vashi Navi Mumbai
MS. JACKLIN JACOB (HR MANAGER) MR. ANIKET GHOSALKAR (CHAIRMAN) MR. SURAJ HEGDE (DIRECTOR) MR. VINAY JOSHI (FINANCE MANAGER) MS. RAVEENA SHAH (LEGAL ADVISOR)
30 lacs
60lacs
50 lacs Sittings
sittings
FUNCTIONS OF C.E.O.
A CEO's complete involvement in any change process in the organisation is a must. An innovation-led change requires three fundamentals to be met: market feasibility, technical feasibility, and the appointment of a leader or the chief operating officer who is emotionally attached to the project. It is the CEO's initiative to obtain outside information and establish technical feasibility for an idea to take the company into the future. For the product idea to get propelled, customer interaction or determining market feasibility is equally important. A major part of the CEO's time is spent in monitoring and reviewing. But he needs to be clear on what to monitor and review. It is not the business plan, or even the cost and cash flow that is important: it is the milestones. Once the CEO provides financial and human resources support, the resistance to such projects will diminish. The project leader/CEO must be strong enough to stand by the team and its actions The CEO/leader of the organisation to ensure that the dream project is given the right kind of impetus, since many are unable to foresee the benefits from such a project while still under development.
FUNCTIONS OF HR MANAGER
Development of human resources is needed by any organization if it wants to succeed in the fast-changing business environment. Organizations can prosper and progress only through the creative efforts and competencies of their human resources. Now-a-days, organizations are becoming more and more dependent upon people. HRP is a process of identifying human resource requirements in terms of quality and quantity.
Recruitment and selection are two of the most important functions of personnel management. Recruitment precedes selection and helps in selecting a right candidate. Recruitment is a process to discover the sources of manpower to meet the requirements of the staffing schedule and to employ effective measures for attracting that man powers in adequate numbers to facilitate effective selection of efficient personnel. Selection is a process of selecting a right person for right job
PRODUCT FILE:
QUALITY: We pay utmost importance to quality as it is the life line of every business. We have also framed a quality management system which is strictly followed within the organization at each and every step. Right from the procurement of raw materials to final inspection every material is scrutinized in detail so that the best quality material is supplied. We have appointed a team of quality control inspectors who know their task and accomplish their duty with complete dedication and responsibility. All our QC inspectors are trained for European markets and testings. We strive to maintain our standards of quality by all means so that the best product is provided to our clients.
All products produced at the Company.s manufacturing units are checked for quality adherence before they leave the factory premises. The techniques used for quality checks include sampling and physical tests. The merchandise are again physically tested for quality adherence by the store managers at each retail outlet. The Company estimates that no more than 1% of the total produce of the Company contains manufacturing defects leading to rejection.
Retail outlets and dealers have been empowered by the Company to repair the Company.s products using local resources for which they are reimbursed by the Company.
MATERIALS
The materials used to produce footwear are Leather, rubber, synthetic materials and fabrics are all mainly used for the uppers. Each material has its own specific features, not only in appearance but also in properties, performance and treatment. The type of material used has an important influence on how long the item lasts and, often, dictates the recommended use. However, the natural material that is most widely used for footwear is LEATHER. Leather breathes, it is soft, it has good impact resistance, it adapts perfectly to your feet.
MARKETING STRATEGIES :
PRODUCT MIX Product: The product range of HERMES footwear comprise of womens/ mens shoes. Its product history began in last two years and had provided Wide range of shoes. For e.g :- Resort wear, Bridal wear, Fancy wear etcfor women. Leather shoes, Office wear, sports etc for men. PRICE MIX Pricing: HERMES footwears pricing is designed to be competitive to the other fashion shoe retailers. The pricing is based on the basis of premium segment as target customers. HERMES footwear as a brand commands high premium. Our Products range starts from 1000-5000 PLACE MIXPlace: HERMES FOOTWEAR are distributed to Multi Brand store front and the exclusive HERMES footwear stores across countries. While this necessitates a second trip for the customer to come and pick up the shoes, it allows HERMES footwear to offer a much wider selection than any of the competition PROMOTION MIXPromotion: Location, targeted advertising in the newspaper and strategic alliances serves as the foundation of HERMES footwear advertising and promotion effort. They form the prime building blocks of their portion strategy. Our brand ambassador is Kunal Kapoor.
OUR PRODUCTS
DISTRIBUTION CHANNEL
MANUFACTURER
BUYER
COMPANY
RETAILER
BOUTIQUES
MANUFACTURING COST
PARTICULARS RAW MATERIAL LABOUR ADMIN SUPPLIES MACHINES OVER HEADS R&D OTHERS TOTAL PERCENTAGE 55% 22% 7% 6% 3% 5% 1% 1% 100%
PARTICULARS
DIRECT MATERIAL DIRECT WAGES
PRIME COST
AMOUNT IN (Rs)
30,00,000 25,00,000
55,00,000
UNITS
1,00,000 1,00,000
1,00,000
1,00,000 20,00,000
76,00,000
1,00,000 1,00,000
1,00,000
1 20
76
74 150 30
180
ADD: PROFIT
2,00,000
1,00,000
20
SALES
2,00,00,000
1,00,000
200
2010 2015
2016 2020
2021 - 2025
TOTAL FUNDS
70,00,000
90,00,000
10,50,00,00
OBJECT CLAUSE:
1.TO EARN MAXIMUM PROFIT 2.PROVIDE PROPER SERVICES TO CUSTOMER 3.SOCIAL RESPONSIBILITY LIABILITY CLAUSE: A type of business ownership combining several features of corporation and partnership structures: is not a corporation or a partnership may be called a limited liability corporation, the correct terminology is limited liability company owners are called members not partners or shareholders number of members are unlimited and may be individuals, corporations, or other LLC's
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