Background Of The Apple Inc.

Apple started in 1976 as a computer company. In the last decade, however, Apple has expanded into a very intricate company that specializes in much more than just computers. In 2001, Apple broke the barrier with the iPod, eventually becoming the dominant market leader in music players. As well, Apple joined the phone industry in 2007 with the iPhone, which has also been widely successful. Apple is a consumer goods company, and therefore evaluating its value requires understanding its products and consumers. This can be very difficult because Apple competes with many different companies throughout the different industries it takes part in. A good description from Wikipedia describes Apple: "For reasons varying from its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry." One of the most unique things about Apple is that it has a very strong customer base. This is extremely important in understanding Apple!

Vision And Mission Vision

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 19805 with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals, and consumers around the world through its innovative hardware, software, and Internet offerings.

Mission
Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities 'where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvement in OUf environmental, health and safety management systems and in the environmental quality of our products, processes and services.

Product Produce By Apple Inc.

1. Macintosh Laptop Apple currently offers three different laptops in its MacBook family. MacBook MacBook Pro MacBook Air

Macbook

Macbook Pro

Macbook Air 2. Tablet Pc (iPad) iPad its the new generation of computer that using touch interface only.

iPad

3. Macintosh Desktop

Currently, Apple sells three Macintosh desktop computers.

iMac Mac Mini Mac Pro

The iMac is Apple's most successful desktop computer, and has been credited as one of the product's that help keep Apple alive and well. The iMac is very unique because the computer is built into the monitor, making the product very slim.

iMac

Mac Mini

Mac Pro 4. Software

Apple develops its own operating system to run on Macs, Mac OS X, the latest version being Mac OS X v10.7 Lion. Apple also independently develops computer software titles for its Mac OS X operating system. Much of the software Apple develops is bundled with its computers. An example of this is the consumer-oriented iLife software package which bundles iDVD, iMovie, iPhoto, iTunes, GarageBand, and iWeb. For presentation, page layout and word processing, iWork is available, which includes Keynote, Pages, and Numbers. iTunes, QuickTime media player, and Safari web browser are available as free downloads for both Mac OS X and Windows.

Mac OS X 10.7 Lion

5. iPhone The iPhone is a line of Internet- and multimedia-enabled smartphones designed and marketed by Apple Inc. The new iPhone 4 was unveiled by Apple CEO Steve Jobs on WWDC 2010.

iPhone 4 6. iPod iPod is a multifunctional music player device design by Apple Inc and was unveiled by Apple CEO Steve Jobs on WWDC 2010.

iPod Touch 4th Generation

iPod Nano 6th Generation

iPod Classic 6th Generation

iPod Shuffle 4th Generation

Geography Apple Inc.

Apple Inc.'s world corporate headquarters are located in the middle of Silicon Valley, at 1 Infinite Loop, Cupertino, California. This Apple campus has six buildings that total 850,000 square feet (79,000 m2) and was built in 1993 by Sobrato Development Cos.In 2006, Apple announced its intention to build a second campus on 50 acres (200,000 m2) assembled from various contiguous plots (east of N Wolfe Road between Pruneridge Avenue and Vallco Parkway). The new campus, also in Cupertino, will be about 1 mile (1.6 km) east of the current campus.The new campus building will be designed by Norman Foster.

Why At California
The company wasn't looking for institutional investment, and at that time it probably wasn't thinking remotely like a Fortune 500 company, so it probably just incorporated in the state where the business was located - the straightforward thing to do.All engineer at Apple Inc. are staying close at California.So its better put the Apple Inc. headquarters at there.

Apple Inc. Headquarters

Hierarchy Of Apple Inc.

My Own Opinion Advantages

High Profit Company Make A Quality Product A Lot Of Customer Many Franchies In The World

Disadvantages
A Lot Of Customer Cannot Afford To Buy Apple Product High Maintainence Product Fierce Rivals With Microsoft To Develop A Better Product