A Project Report

On

Market Potential for Industrial Paint Booths

For

Consultech Engineers Pvt. Ltd.

By

Badal S. Bulkunde

Under the Guidance of

Prof. Trupti Dandekar

Submitted for

In partial fulfillment of the requirement for the award of the degree of Master of Business Administration (MBA Pune University)

Through

Vishwakarma Institute of Management Pune 48

ACKNOWLEDGEMENT

I take this opportunity to thank the management of the Consultech Engineers Pvt Ltd. for giving me an opportunity to work with an esteemed organization through this summer project. First and foremost, I would like to express my deep sense of gratitude towards MR. J.V. INGLE (Director) whose continuous encouragement helped me in increasing my morale. I am immensely indebted to all the managers for their invaluable contribution in my project. I express my deep sense of indebtedness and sincere gratitude to the Director of VIM DR. SHAILESH KASANDE for allowing me to undertake this project. I am also thankful to PROF. TRUPTI DANDEKAR (Internal Project Guide) for the invaluable support and guidance from time to time. I am thankful to my parents for their valuable support and all my friends for their immense support that contributed in my dream come true in development of this project.

LIST OF ABBREVIATIONS

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

CE MIDC SS Sheets MS Al PLC LED HP Db KW Mtr/Sec Hz IPF MID CED LFPM

Consultech Engineers Maharashtra Industrial Development corporation Stainless Steel Sheets Mild Seel Aluminium Programmed Logic Circuit Light Emitter Diode Horse Power Decibel Kilo-Watt Meters per second Hertz (Unit of Frequency) Industrial Product Finder Maharashtra Industrial Directory Cathodic Electro Deposition Linear Flow Per Minute.

List of Graphs And Tables Sr.No. 1 2 Figure/Table 1 2 Title Graphical representation of size of organization Graphical representation of MIDCs covered in Pune Region Graphical representation of types of industries covered Graphical representation of Awareness of air shower and its benefits Graphical representation of expected budget from customer for air shower Graphical representation clients using air shower of Page No. 29 30-31

32

33

34

35

Graphical representation of the problem faced by customers in current setup of air shower. Graphical representation of importance of after sales service rated by clients Graphical representation of the modes of advertisements preferred by Clients Graphical representation of the customer satisfaction with company services Graphical reprentation of customers who wish to install air shower in future. Graphical representation of buying preference by Clients

36

37

38-39

10

10

40

11

11

41

12

12

42

INDEX
CHAPTER NO. I II III IV V VI VII VIII IX X TITLE PAGE NO. 06-09 10-19 20 21-28 29-45 46 47-48

EXECUTIVE SUMMARY COMPANY PROFILE OBJECTIVES OF THE STUDY RESEARCH METHODOLOGY DATA ANALYSIS FINDINGS SUGGESTIONS & CONCLUSIONS LIMITATIONS BIBLIOGRAPHY APPENDICES

49 50-51

EXECUTIVE SUMMARY

CHAPTER-I: EXECUTIVE SUMMARY

Project work is an essential part of the partial fulfillment of the syllabus of M.B.A. (Master Degree of Business Administration), University Of Pune. This project report is prepared during the summer training at Consultech Engineers Pvt Ltd., Pune. The study has given the real exposure to sales of paint booth and powder coating aftermarket and the confidence to face the real marketing world. The study was conducted under the heading Market Potential for Industrial Paint Booths. The project topic was chosen as per the requirement of Consultech Engineers Pvt Ltd. The whole report is divided into dealing with different aspects of the study. The purpose of doing this project was to identify new opportunity for Consultech Engineers Pvt Ltd in paint finishing and powder coating in the market and to analyze the overall market presence in Pune area. Through this project we also come to know about the performance of Consultech with respect to its quality, price and availability . Consultech Engineers Pvt Ltd. is the exporters and manufacturers of industrial paint booths.. It also provides turnkey projects to its clients.

The industries selected for sample size were segmented according to the product manufactured and size of the respective company. The data collected during the project was primary as well as secondary data. Primary data was collected through the questionnaire filled by company authorities visited. The secondary data was collected to create the database of the survey. The sources used for secondary data are various magazines, governmental & non-governmental publications and internet. Some websites regarding information on various industries in Pune were also visited to get the information of particular Area.
7

The analysis was carried out on the basis of the information obtained from questionnaire. The business opportunities were estimated by some assumptions for the services offered by the Consultech. From the analysis it is concluded that the company has a good potential for generating business for Industrial Paint booths in Pune Region. The scope of this summer project includes evaluating Consultech in terms of price, general complaints about Consultech product in market, identifying and collecting reviews regarding Consultech quality, and establishing necessary steps and promotional tools.
At its Pune Corporate Office in the Marketing Department, Consultech is actively involved in pursuing the prospective customers to help them to improve the productivity and maintain clean environment. During the period of two months between June and Sept, 2011. I conducted an awareness drive wherein, I went to the listed customers and met them to explain the benefits of the paint booths.

COMPANY PROFILE

CHAPTER- II: COMPANY PROFILE

Consultech Engineers Pvt. Ltd. (CE) is the leading designers and manufacturers in the field of Surface Coating Plants and Equipments. CE offer Total Solution in the Field of Surface Coatings, that starts from consultancy, designing, engineering and commissioning of tailor-made systems for powder coating, liquid paint coating and Metal pretreatment, on turnkey basis, for all types of application requirements of finish coating for industrial and consumer goods. The company has established in the market in the year 1996. Best Quality Systems, Excellent Service Back-up, the unmatched superior workmanship and user friendly design is a specialty. CE also offer consultancy in plant operations and maintenance of the equipments. They design and manufacture the equipments meeting customers exact requirement for its optimum production output & satisfaction, after several discussions about the requirement, with the customer. Consultech Engineers Pvt Ltd was established by Ingale Brothers. Incorporated in 1996, CE is headquartered in self-own landmark at Warje, Pune. The business operations of the Company consist of 3 divisions spread across Maharashtra, Gujarat & Middle East. The 3 divisions of the company consists of surface coating, lubrication systems & air showers.

10

Areas of operation:

Paint Finishing Systems Batch type & Automatic / conveyorised Paint finishing systems for metal, wood & plastics Powder Coating Plants Batch type & Automatic / conveyorised powder coating systems Electro Coat Systems (CED) Industrial & automotive components Environmental Technology Material handling Systems

History and Growth

Consultech: At a Glance

Founded : 10th April 1996 Satellite Office : Shri Krishna Apartment, Behind Karishma Hotel, Off Warje Flyover, Warje Manufacturing Plant : Shivne Industrial Area Pune

Product Portfolio : Paint Booths , Air showers, Lubrication System

11

12

 Exports:
Name Projects

Advance Electro Engg. - Dubai, UAE 2002

Powder Coating System Installed in 2002

Advance Electro Engg. - Doha, Qatar 2nd Repeat order 2004

Powder Coating System, 2004

Advance Electro Engg. - Abudhabi, UAE 3rd Repeat order 2006

Powder Coating System

Arabian Neon - Baharain

Powder Coating & Wet Painting System

Sun Moon Aluminium Kuwait

Conveyorised Powder Coating Plant

13

 Prestigious Projects: Name Crompton Greaves Ltd Cummins India Ltd Project Motor Painting System, Ahmednagar Paint application system & modification in paintbooths Endurance Systems ltd. Kalyani Brakes Ltd, Chakan Manugraph Industries Ltd Kirloskar Oil Engine Ltd Polybond India Pvt Ltd Spray painting equipments Conveyorised Powder coating system Powder coating plant Converised Painting System Painting System for rubber bonded material

14

Clientele:

15

Vision Technology leadership in the surface coating solutions. Be among the top three companies in all the key markets of India. Be the global leader in providing profitable End-to-end surface coating solutions.

Mission
To contribute to sustainable development of world class coating solutions

through an integrated product design and manufacturing strategy.

To increase the contribution of paint booths

to meet global surface

coating demand.

KEY EXECUTIVES Mr. J.V. Ingale - Managing Director Technical Sales and Marketing Mr. N.V. Ingale- Executive Director Production Mr.S.V. Ingale -Director Installation and Services

16

Registered Office and Works:

Consultech Engineers Pvt. Ltd 78, Dangat Industrial Estate Shivane, Pune 411 023 Tel:+91 20 25290437 Fax:+91 20 25291485 Email :c_tech@vsnl.net Web: www.consultechindia.com

Product Range Paint Booths Dyna Spary Water Wash paintbooth Dry Spary- Dry type Paintbooth Special purpose liquid spray booths Mini Booths Teflon Coating booths Vehicle refinishing booths Leather spray booths Downdraft paint booths DDSW wet type DDSD dry type Ecobake- Paint Baking/ Powder curing ovens
17

Air Handling System Dry type/wet type Solutions for Lubrication Systems Centralized Lubrication System Motorized Lubrication System Standard Air Showers Dyna Flow -One Way Operation Dyna Flow- Two Way-One Way Operation Authorized Distributor of Graco Equipments in India

About Graco

Founded in 1926, Graco is a world leader in fluid handling systems and components. Graco products move, measure, control, dispense and apply a wide range of fluids and viscous materials used in vehicle lubrication, commercial and industrial settings. Consultech Engineers Pvt ltd is the Authorized Dealer and Distributor of Graco Products in Pune and West Maharashtra. Some of the products for which CE is the authorized distributor are: Pumps & Pumps Packeges 18

 Accessories like Air Filters ,Dryers,Hosses Etc Proportioners (Automatic, Electric and Pumatic) Meters and Control Equipments Guns and Valves.

Industrial Paint Booths

Specification of Standard Paint booths:

Dimension im (mm) Tube Lights Watts 2 x 36 2 x 36 2 x 36 2 x 36 Nos. 1 1 2 3

Exhaust Blower H/h 3275/2100 3275/2100 3275/2100 3275/2100 Capacity M3/hr 1 x 6800 1 x 9500 2 x 6800 2 x 9500 Motor Rating 1 x 3.75 KW 1 x 3.75 KW 2 x 3.75 KW 2 x 3.75 KW

Models
DrySpary-DB15 DrySpary-DB21 DrySpary-DB30 DrySpary-DB36

W/w 1594/1500 2194/2100 3094/3000 3694/3600

D/d 2394/1500 2394/1500 2694/1800 2694/1800

19

OBJECTIVES OF THE STUDY

20

CHAPTER-III: OBJECTIVES OF THE STUDY

Objectives of study: Every research study needs certain objectives which gives the study its parameters and a defined framework. Lack of this framework results in the project becoming vague and it then becomes very difficult for the reader to find out what the researcher actually wants to highlight. The objectives are listed as below.
1. Market potential: To study the market potential for INDUSTRIAL PAINT BOOTHS in Pune and to find the requirement of paint booths in developing MIDCs in Pune.

2. Customer Analysis: Need assessment of targeted customers studying their awareness, budget, their requirements & expectations.

3. Competitors Analysis: To identify the major players in target market and to know the current scenario of Competition.

21

RESEARCH METHODOLOGY

22

CHAPTER-IV: RESEARCH METHODOLOGY

Research in common parlance refers to a search for knowledge. The Advanced Learners Dictionary of Current English lays down the meaning of research as a Careful investigation or inquiry especially through search for new facts in any Branch of knowledge. Research is a scientific and systematic search of Information on a specific topic. In fact, research is an art of scientific Investigation.

According to Phillip Kotler, it is a systematic design, collection, Analysis of data and relevant to a specific marketing situation facing the company.

Title of project:

Title of project is To study the Market Potential of Industrial Paint Booths in Pune MIDC.

Hypothesis:

There is potential market for Industrial Paint Booths in Pune MIDC area.

23

Research Design

Purpose of Research To create awareness about Paint Booths and its benefits in the market. Lead generation for Consultech Engineer Pvt Ltd. Facilitate the Marketing team with an effective and efficient client database. Scope of Study:

The geographical scope of this research is Pune Analysis for new upcoming market for Industrial paint booths. Many of the companies are planning for expansion and in this survey
researcher tries to find out the requirement of paint booths in these new companies which will helpful for developing future plans.

Sample unit

The researcher has surveyed the selected MIDC of Pune district which is listed as below:-

Pimpari-Chinchawad MIDC Chakan MIDC

24

 Sinhagad Industrial Area Ranjangaon MIDC KhedShivapurMIDC Pirangut MIDC Hinjewadi MIDC Shirwal MIDC Nagar Rd MIDC Hadapsar MIDC

Sample size

From the listed region visited by the researcher 100 companies were surveyed during the project period.

Sampling technique

Sampling technique used by me was Deliberate Sampling since the sample list was given by Consultech

Research instrument

The researcher used the questionnaires to collect the information about the need and requirement of the Paint Booths.

25

Contact method

The researcher during the survey visited the companies on cold visit basis. If it was not possible to collect the information from cold visit then a prior appointments was taken of the concerned person who could provide the necessary information about the paint booths. Even if it was not possible to collect the information then researcher used the observation method to collect the information about the paint booths being used by the respondents. Along with the observation method the researcher conducted the telephonic interview of the various respondents from the sample unit surveyed.

Primary Data:

It is the method in which the data is collected by on field research. These are the data collected or gathered specially for the project in hand. The sources of primary research are Personal Interviews Questionnaire Interviews Telephonic Interviews Survey Method Observations

26

COLLECTION OF DATA THROUGH QUESTIONNAIRE METHOD:

This method of data collection is quite popular, particularly in case of big enquiries. It is being adopted by private individuals, research workers, private and public organizations and even by governments. In this method, a questionnaire is sent to the persons concerned with a request to answer the questions and return questionnaire. A questionnaire consists of a number of questions printed or typed in a definite order on a form or set of forms.

Collection of Primary Data

The researcher collected the data by visiting 100 companies in the industrial region of the MIDC of the Pune. Personal interview and telephonic interview were used for data generation in raw form. The data was noted down on the questionnaire form used by the researcher. This data collected by him was a source for analysis and conclusions were drawn from it. Personal Interviews Questionnaire Interviews Telephonic Interviews Survey Method Observations

27

Secondary data collection

The secondary data are those which have already been collected by someone else and which have already been passed through the statistical process. Secondary data may either be published data or unpublished data. Usually published data are available in: 1. Various publications of the central, state or local governments; 2. Various publications of foreign governments or of international bodies and their subsidiary organizations; 3. Technical and trade journals; 4. Books, magazines and newspapers; 5. Reports and publications of various associations connected with business and industry, banks, stock exchanges, etc.; 6. Reports prepared by research scholars, universities, economists, etc. in different fields. 7. Public records and statistics, historical documents, and other sources of published information.

In case of my project the main sources of secondary data were from Company existing data, Internet , Technical and trade journals

28

Methods of Data analysis and statistical Tool: There are different techniques that can be used for data analysis .The techniques that

are uses for analysis are Tabular Analysis Graphical Analysis

Scope of study:

The geographical scope of this research is Pune Analysis for new upcoming market for paint booths. Many of the companies are planning for expansion and in this survey researcher tries to find out the requirement of industrial paint booths in these new companies which will helpful for our company. Study will provide basic inputs to company to formulate marketing strategy to increase sale of paint booths.

29

DATA ANALYSIS

30

CHAPTER-V: DATA ANALYSIS

Data is a very essential part of any survey. The data collected should be valid so as to get the correct picture of the market. After the collection of the data, it has to be processed and analyzed in accordance with the outline laid down for the purpose at the time of developing the survey plan. This is essential for a scientific study and for ensuring that there is presence of all relevant data for making contemplated comparisons and analysis. Analysis means the computation of certain indices or measures along with searching for patterns of relationship that exists among the data group. If the analysis is not done in a proper manner then the very purpose of conducting the survey is defeated. Hence in this report an attempt is made to do the correct analysis of the data collected by me in the due course of time.

31

1) Size of Companies in Pune Region Table 1 Type of Organization A B C Sizes Small 21 Percentage

Medium 36 Large 43

Type of Organisation in Percentage

c Large, 43 a Small b Medium, 36 a Small, 21 b Medium c Large

Graph 1 INTERPRETATION: In PUNE region, total 100 responses were taken, out of which 21 were small scale industries, 36 were medium scale organization and 43 were large scale organization. The large scale industries in Pune area are large in number. Thus the demands of large scale organizations are of great importance to be considered for further upgrades in the products.
32

2) MIDC Area in Pune Region Table 2 Number of Sr.No MIDC Area Companies 1 2 3 4 5 6 7 8 9 10 11 Hadapsar Industrial Area. Pirangut MIDC. Chakan MIDC. Ranjangaon MIDC. Sinhgad MIDC. Nagar Road(Sanaswadi ,KoregoanBhima, Khondapuri) Hinjewadi MIDC KhedShivapur Industrial Area Shirwal MIDC Nagpur Pimpri-Chichwad MIDC 1 19 23 5 4 14 5 6 13 1 9

33

8 Khed 9 Shirwal 10 Nagpur, 1 1 Hadapsar Shivapur MIDC, 13 Industrial Industrial Area., 1 Area, 6 7 Hinjewadi MIDC, 5

11 PimpriChichwad MIDC, 9 2 Pirangut MIDC., 19

1 Hadapsar Industrial Area. 2 Pirangut MIDC. 3 Chakan MIDC.

3 Chakan MIDC., 23 6 Nagar Road(Sanaswadi ,Koregoan Bhima, 4 Ranjangaon Khondapuri), 14 5 Sinhgad MIDC., 4 MIDC., 5

4 Ranjangaon MIDC. 5 Sinhgad MIDC.

Graph 2 INTERPRETATION: From above graph Chakan is biggest MIDC with large numbers of companies, followed by Nagar Road and then by Shirwal. Consultech has opportunity to target these areas to get market for their products.

34

3) Type Of Companies under survey Table 3

Company Type Automotive Auto Ancilliary Plastics & Polymers Engineering Others a b c d e

Percentage 12 19 7 53 9

Type of companies in Percentage

60 40 Percentage 20 0 a Automotive b Auto Ancilliary c Plastics & Polymers d Engineering e Others

Graph 3 INTERPRETATION: Out of 100 companies, maximum weightage are Engineering companies which contributes about 53 %. And Auto Ancilliary industry contributes about 19% of total segment. Thus , CE has huge market to target segments like Engineering and Auto Ancillaries.
35

4) Products Manufactured by Companies in under survey. Table 4 Product Metal Wood Plastic Others a b c d Percentage 78 0 11 11

Product Material
100 50 0 a b c d Percentage

Graph 4 INTERPRETATION: Graph shows percentage wise distribution of manufactured products material in selected Companies in Pune Area. According to the above data Metal production is the high market in Pune and Plastic is on second position. There is a large potential for Consultech Engineers to push their products in metallic and plastic manufacturing companies.

36

5) Awareness about paint booths Table 5 Awareness Aware Not-Aware a b Percentage 88% 12%

Product Awareness
88% Aware 12% Not-Aware

Graph 5 INTERPRETATION: Pie Chart shows that majority of customer are aware about paint booths and only 12% of customers were not aware about the air shower and its benefits.

37

6) Industrial Paint booth users

Table 6

Percentage of paint booths users

Paint booth user 55 Non user 45

60 50 40 30 20 10 0 paint booth user non user percentage of paint booths users Series1

Graph 6
INTERPRETATION: From the chosen sample 55 percent are having existing paint paint booth setup and rests are non user.

38

7) Monthly paint consumption Table 7 Consumption in ltrs 0-100 100-200 200-300 >300 percentage 42 33 17 8

Percentage
50 40 30 20 10 0 0-100 Ltrs a 100-200 Ltrs b 200-300 Ltrs c >300 Ltrs d Percentage

Graph 7

INTERPRETATION: From the graph it is evident that majority of paint consumption in companies is between 0-100Ltrs followed by 100-200 Ltrs.
39

8) Satisfaction level Table 8 Satisfied With Performance of a paint booth Satisfied not satisfied non users Percentage 39 11 45

Percentage
non users

not satisfied

Percentage

Satisfied 0 10 20 30 40 50

Graph 8 INTERPRETATION: Almost 30% of the existing users are not satisfied with paint booths performance they are using.

40

9) Parameters affecting paint booth buying decisions Table 9 Parameter Rating Price Average 3.079208 Standard Deviation
1.083357

Brand Past Experience Consultants Recommendation

2.118812 3.009901 1.74257

1.51409 0.499901 0.986443

INTERPRETATION: From above observations it is clear that price is the most important criteria of buying a paintbooth as its average is more and standard deviation is less followed by past experience.

41

10) Problems faced by customers? Table 10 Problems Faced from Current Setup a b c d e Percentage 1 4 1 37 57

Blower problem Conveyor problem Corrosion Running Well Not Applicable

Problems in current setup Percentage

60 50 40 30 20 10 0 Blower problem a Conveyor problem b Corrosion c Running Well Not Applicable d e Percentage

Graph 9
INTERPRETATION: From the given chart it is evident that the existing customer faces the major problem of material handling by conveyor system.

42

11) Future requirement of paint booths Table 11

New Setup Require Requirement No requirement

Percentage 44 56

Future Requirement of Paint booth Percentage

new requirement no requirement

Graph 10
INTERPRETATION:

There are 44% new projects requirements, so the market for industrial paint booths is very booming.

43

12) Importance of After sales Service Table 12 Element Extremely Important Very Important Somewhat Important Not Very Important Total Respondent 40 45 10 5 100 Percentage 40 45 10 5 100

45 40 35 30 25 20 15 10 5 0 Extremly Important Very Important somewhat Important Not Very Important

Graph 11

INTERPRETATION: 1. About 45% of the respondents feel that after sales service are very important. These would include periodic maintenance of the Paint Booth.

44

COMPETITORS ANALYSIS:-

Identification of the major players in Target Market:The following are the major players in Pune Region: 1. Dynavac India Private Limited. 2. Trilogics Katraj Pune 3. Autocoats 4. Excel Finishing 5. Raj Systems 6. Patwin

Corporates which are Global 1. Eisenmann 2. Taikisha

45

FINDINGS

46

CHAPTER-VI: FINDINGS

The large scale companies in Pune area are large in number. Thus the demands of large scale organizations are of great importance to be considered for further upgrades in the products. It was found that respondents give first preference to the product price followed by past experience. Name wont help to push the product until continuous follow up is made. Most of the customers are satisfied from the service provided by the carrier. In this survey it is found that there is good potential for industrial paintbooths system in Chakan, Nagar Road and Shirwal MIDC. Consultech Engineers CE has huge market to target segments like Engineering and Auto Ancillaries. In this region 44% of companies have plans for expansion which has requirement of paint booths.. Consultech is the one of the brand accepted by many companies in Pune MIDC area for Paint Booth. It is found from this survey that around 90% customers of CE are Satisfied with the product and they can be our recurring customer.

47

 CE have great chances to increase sale, provided company educatethem about importance of industrial paint booths.

SUGGESTIONS AND CONCLUSION

48

CHAPTER VII: SUGGESTIONS & CONCLUSION

Suggestions In the survey of 100 company, researcher got some suggestions from the consumers which are mentioned below: Company should improve their service after sales. Company should create more awareness about new development and new upcoming technology as well as various services available for customer. Company should provide the technical support periodically to understand the problem of the client. Company must watch and scan the competitive environment including Taikisha and Patwin. Company should make the two different strategies for their existing customers and new customers. Management has to look and work on the cost of production. The efforts have to take on reducing cost of production. There is vast scope for product, so effective marketing strategy must be implemented. Proper credit facilities are to be provided to customers.

49

Conclusion After research it was found that there is a good potential market available for industrial paint booths system in Pune industrial area. In Pune most of the companies are well aware about the paint booth system and its special features. Majority of respondents give first preference to the product price followed by past experience. CE have some weakness like no proper updates available to consumers, the price policies of Consultech are less competitive. Regular service engineering support is not available to existing customers. Consultech Engineers have good opportunities because still large market to be captured as new MIDC area is being allotted by the government. As in the survey it was found that many companies are aware of paint booth system which is having a great potential market in future.

50

LIMITATIONS

51

Limitations Of The Project: The project had the following limitations. Some of the companies do not allowed entering in premises due to security purpose. Certain questions which are not properly responded by respondents. Due to time constraint, some respondents didnt discuss the subject for sufficient time. Convincing was tough and hence extract vital information from as when being told that I am a summer trainee, the responses would No or would be that the executive officer was out of office and being the assistant of him, he was not able to answer. Taking appointments of the Maintenance Managers or Production Manager of the some of the big companies was a very difficult job.

52

BIBLIOGRAPHY

53

CHAPTER-VIII: BIBLIOGRAPHY
Books and Reports 1. Marketing By Philip Kotler. 2. Marketing Research by Tull and Hawkins

Websites 1. www.consultechindia.com 2. www.ipfonline.com

54

APPENDICES

55

CHAPTER-IX: APPENDISES

QUESTIO

Name of the company Address Contact Person Phone Number Mobile No

: : : : :

1)Which type of organization? ..

II. Small III. Medium IV. Large

2) Type of industry:

a. Automotive b. Auto Ancillary c. Plastics and Plolymer d. Engineering e. others

56

3) Material of the product manufactured by the company. a) Metal b) Wood c) Plastic d) Other

4) Are you aware of paint booth and its benefits? a) yes b) no

5) Does your company uses paint booth?..................

6) What is your monthly paint consumption? ..

7) Are you satisfied with current paint booths performance?.....................

8) What are the problems faced by current set up? a) Blower problem b) conveyor problem

c) Corrosion d) running well e) NA

9)

FACTORS AFFECTING PURCHASE DECISION[(4=Very Important, 3=Important, 2=Less Important, 1= Neutral] Brand Price Past Experience Consultants Recommendation

10) Do you have any other paint finishing project, its capacity?

57

11)How would you rate importance of after sales service for your organization for paintbooth? a) Extremely Importance c)somewhat important b) very important d)not very important

12) Your valuable feedback: ______________________________________________________________________________ ______________________________________________________________________________ ______________

58

59