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  • Hpto Guidelines

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    Duong Tle
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    The amount of the skin the user can see is dependent on their screen settings. Depending on their screen resolutions 70% of TVNZ.co.nz users will be in white or black color and be able to view. The le size of the image should not exceed 60kb. The image size can be approx width 1400px and approx height 700px.

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    The amount of the skin the user can see is dependent on their screen settings. Depending on their screen resolutions 70% of TVNZ.co.nz users will be in white or black color and be able to view. The le size of the image should not exceed 60kb. The image size can be approx width 1400px and approx height 700px.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    55 views6 pages

    Hpto Guidelines

    Uploaded by

    Duong Tle
    The amount of the skin the user can see is dependent on their screen settings. Depending on their screen resolutions 70% of TVNZ.co.nz users will be in white or black color and be able to view. The le size of the image should not exceed 60kb. The image size can be approx width 1400px and approx height 700px.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Home page take-over guide

    *The amount of the skin the user can see is dependent on their screen settings. Depending on their *screen resolutions The centre section should always 70% of TVNZ.co.nz users will be in white or black color and be able to must be of width 960px view Depending on their *screen resolutions 70% of TVNZ.co.nz users will be able to view

    HPTO Speci cations:

    What to provide us with....


    The le size of the image should not exceed 60kb. The image size can be approx width 1400px and approx height 700px
    (which will include the fade in or as long as it keeps the le size of the whole image upto max 60kb)

    Skin images to be supplied in jpeg/jpg format only.

    Please note due to screen resolutions circa 30% of TVNZ.co.nz users will be able to view the side skins in their entirety.

    Please note due to screen resolutions circa 30% of TVNZ.co.nz users will be able to view the side skins in their entirety.

    Please Note: All creative is subject to TVNZ editorial sign o .

    The le cuts at fade with the start of black included

    Page 1

    Home page take-over guide

    The HPTO Skins will either Fade to black or Cut to black only. No other block colors.

    Cut to Black - Sample design

    Page 2

    Home page take-over guide

    The HPTO Skins will either Fade to black or Cut to black only. No other block colors.

    Fade to Black - Sample design

    Page 3

    Home page take-over guide


    Background Wallpaper
    Repeating Image can be used as a background as long as it always fades into black. The image should not over power the website content, please treat it with some form of opacity or brightness reduction.

    Some form of design/campaign continuity between all of the ad units is recommended

    Skins on either side (Please note the amount of the skin the user can see is dependent on their screen settings). All ad units are exclusive, 100% SOV for the day. TVNZ has the right to cancel/remove a HPTO at any stage (this would mainly be if there was a case of an editorial/news content clash)
    Page 4

    Home page take-over guide


    We now serve 2 options in HPTOs.
    A Static Skin while the webpage moves along.... Example
    Please Note: Both the options are priced di erently. For details please contact your respective Account Manager/Executive.

    The Regular moving skin....Example

    When in regular position...

    When in regular position...

    When the page is scrolled down... Notice how you can still see the skins

    When the page is scrolled down... Notice how you cannot see the skin but just the black bg... Page 5

    Home page take-over guide


    Flash Details
    The banner click through URL is to be supplied to Ad sales by the client.
    Dimensions: 760 x 120 pixels Flash SWF File Size: 30k maximum GIF/JPG File Size: 20k maximum

    Big Banner Ad

    Flash actionscript clickTag

    To be inserted on all Flash ads. A transparent button that covers the entire banner with this code: on (release){ getURL(_level0.clickTag, "_blank"); } Flash version 6 or higher, ActionScript version 2.0

    Rectangle Ad x2 (Island Ad)

    Optional Drop down video Ad All Flash Banner ads must be supplied with a back up JPG or GIF
    Flash video within an ad unit is accepted, with a maximum of one for the homepage takeover, including the Drop Down ad unit. E.g. if the Drop Down unit contains a video then all other ad units need to be standard animated or static creatives. The video must be user initiated and the audio is required to be activated by a click. Please create and submit your creatives with video through a Rich Media Solution Provider (e.g. Eyeblaster or DoubleClick DART Motif service)

    Dimensions: 300 x 250 pixels Flash SWF File Size: 30k maximum GIF/JPG File Size: 20k maximum

    Dimensions: 300 x 250 pixels

    Page 6

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