Introducing

mmC Group: a management consul<ng and advisory rm

Corporate presenta<on Conden+al document
Madrid, 2012 For further informa+on please contact: Carlos Valdecantos (+34 696 940 221; cva@group-mmc.com) Pedro Domingues (+34 675 462 211; pmd@group-mmc.com)

mmC GROUP Strategy Consultants Corporate presenta+on May2012

Page 1

mmC Group is a management consul2ng rm, created in 2005 to provide advisory and technology services in the TMT (telecommunica2ons, media & technology) sector.
INTRODUCTION TO MMC GROUP > THE COMPANY > WHO WE ARE

Company descrip<on
mmC group is an interna+onal management consul+ng rm founded in early 2005. We have extensive experience of and a strong focus on marke+ng, sales and business strategy, acquired in the telecoms, media and technology (TMT) sectors through engagements in more than 20 countries and 4 con+nents Founded by four highly experienced and skilled senior consultants with established telecoms backgrounds, mmC Group has grown rapidly becoming a reference in telecom consultancy in Europe, Africa and Middle east mmC Group brings together a team of 40+ professionals with diverse and rich professional backgrounds and that have been a key asset to our business competencies mmC Group has been able to aZract senior interna+onal resources with top-5 management consul+ng background mmC Group has an interna+onal footprint and provides high value-added solu+ons in the elds of business strategy, marke+ng, technology and sales

Origin

Who we are

mmC GROUP Strategy Consultants Corporate presenta+on May2012

Page 2

The ac2vi2es of mmC Group interrelate strategic vision and implementa2on, with the aim of guaranteeing protable growth...
INTRODUCTION TO MMC GROUP > THE COMPANY > MMC AS A STRATEGIC BUSINESS CONSULTING SERVICE

Management consul<ng services

Strategic vision and implementa<on - Company turn arounds, restructuring and reshaping strategy plans - Marke+ng plans, pricing, customer value management - Strategic advice, strategic planning and new business development in a rapidly changing environment - Sales, trade marke+ng and new channel distribu+on strategies aimed to nd new way to interact and acquire customers Hands-on approach - Direct responsibility and capacity-building in the start-up and development of new business ini+a+ves and business units - Interim management posi+ons in project management, marke+ng, sales and opera+ons

Areas of specializa<on
Rigorous analysis and crea+ve thinking about the shicing landscape, new compe++on and emerging digital technologies
Business strategy

Deni+on of feasible and dieren+al P&S oers enabling sustained and measurable value crea+on

Oer and S&D network design

What we do

Quan+tave modelling of markets and business opportuni+es, factoring the expected impact of trends, new technologies and compe++ve dynamics Opera+onal support to implement the high-impact ini+a+ves iden+ed, through mixed teams with mmC and client resources

Business planning

Opera<onal plans implemen- ta<on

mmC GROUP Strategy Consultants Corporate presenta+on May2012

Page 3

 and allowing us to provide the most appropriate solu2ons for our clients by combining strategy, technology and execu2on.
INTRODUCTION TO MMC GROUP > THE COMPANY > MMC AS A STRATEGIC BUSINESS CONSULTING SERVICE

Skill set
Rigorous analysis and crea+ve thinking about the shicing landscape, new compe++on, unique market opportuni+es, and emerging digital technologies Marke+ng plans and programs to acquire customers and capture value from target market segments in combina+on with global brand strategies and local brand building programs

Business Strategy

Strategic Marke<ng & Branding

Dene and deliver technology solu+ons that create sustained and measured business value Ensure user adop+on of solu+ons through applica+on of func+onal design, mul+media, and market distribu+on

(Gaining the Knowledge) Solu<ons Delivery Interim Execu<ve Teams

Strategy

Temporary execu+ves and managers assume opera+ng roles, providing CXO level skills

Technology
(Enabling Delivery) Solu<ons Design

Execu<on
(Eec+ve Ac+on) Market entry &Value mgt

Guide complex programs and start-up situa+ons through eec+ve management

Conceptualize, design and implement eec+ve technology plaeorms. Technical integra+on and change management

Technical Architecture

Business Opera<ons

Company turn-arounds and restructuring programs. Build the core business capabili+es required to launch or run a business

mmC GROUP Strategy Consultants Corporate presenta+on May2012

Page 4

We understand the specic challenges of emerging and high growth markets and address them locally working with all relevant industry players and stakeholders.
INTRODUCTION TO MMC GROUP > THE COMPANY > OUR REGIONAL FOCUS

Regional focus and approach

Countries where we have operated Market focus

Common traits of countries we work in

Madrid Oce

Egyp+an Hub

Lisbon Oce

Europe & North, Sub-Saharan and South Africa

Middle East and East Africa

Emerging Asia

Dubai Oce

Indian Hub

GDP growth higher than world average Underdeveloped xed line/ dominant mobile markets "Emerging innova+on - Going beyond mature market models adop+on - Possibility to export emerging markets innova+on to more developed markets Con+nued signicant CaPex investment for growth Con+nued addressable market expansion, yet relevant price pressures

mmC GROUP Strategy Consultants Corporate presenta+on May2012

Page 5

mmC Group have been suppor2ng more than 30 clients across Emerging Markets turning around opera2ons into protable businesses.
ILLUSTRATIVE EXAMPLES > CASE STUDIES, DELIVERABLES AND RELEVANT CREDENTIALS > WHY mmC ?

Why mmC Group? A We have been part of the launch of xed and mobile operators in dierent markets Deep experience in Combina+on of strategic thinking and execu+on capabili+es to obtain tangible results the xed and mobile Strategic & Opera+onal support in xed line carriers for marke+ng, sales, IT and markets Network departments

Value added by mmC Group

Several creden+als in either Middle East, Asia and Africa, helping our clients in Team with a real dierent func+onal areas: business planning, entry strategy and execu+on in hands-on experience prac+cally in all the func+onal areas as well as in program management in emerging markets Skilled interna+onal consultants with real hands on experience in working on-site for top-+er operators C mmC can support in an emerging markets strategy deni+on and implementa+on Combina<on of providing full support to the strategic, commercial, technology and network areas consul<ng + mmC can bring its partners and collaborators network to speed the go-to-market partners network +melines whilst providing an objec+ve view D Extensive tools and methodologies experience Proven methodologies, business cases, processes and templates ready to use to accelerate the deni+on and implementa+on phases Support in opera+onal deni+on and program management Results oriented approxima+on

mmC GROUP Strategy Consultants Corporate presenta+on May2012

Page 6

Our leadership team has more than 20 years of telecom consul2ng experience and seniority and extensive experience in the TMT space...
INTRODUCTION TO MMC GROUP > THE COMPANY > MMC GROUP PARTNERS TEAM

Partners team
Kai Uebach Advisory Partner mmC Group Madrid Oce Carlos Valdecantos Partner mmC Group Madrid Oce Pedro Domingues Partner mmC Group Lisbon Oce Cossey Khalifa Partner mmC Group Dubai Oce

20+ years combined consul+ng and private equity experience Organiza+on & Structure Numerous turnarounds in various industries Long-las+ng telecommunica+on Chief execu+ve experience Corporate strategy, turnaround & transforma+on M&A, PMI & PE support Marke+ng & sales ini+a+ves Chief execu+ve experience in Africa and ME. Board member of dierent telecom operators

16+ years of Strategy, Marke+ng, Sales and M&A experience in Africa & ME Innova+on strategy Eciency and implementa+on programs Sales and distribu+on strategy and opera+ons specialist Program/ launch management M&A, Valua+on and Business case development Marke+ng and sales strategy Opera+onal eciency

17+ years of strategy experience in USA, Europe and ME Outsourcing strategy Program management of large scale transforma+on programs Demand management experience IT Governance Program management Opera+ons Management Launch management Organiza+on & Structure

12+ years of IT, Strategy , Process and PM experience in ME &Europe Process improvement for IT implementa+ons PMO of large scale transforma+on programs Telecom & Government industries specialist PMO setup and opera+on Corporate & IT Strategy IT Opera+onal Models (Organiza+on & processes) Business Process Re- engineering

mmC GROUP Strategy Consultants Corporate presenta+on May2012

Page 7

having collaborated with top-2er operators in emerging & developing markets through involvement in a wide variety of engagements.
INTRODUCTION TO MMC GROUP > MMC ENGAGEMENT EXPERIENCES

Some of our engagement experiences (not exhaus<ve)

Descrip<on and Comments

Our team has par+cipated in assignments over 4 con+nents (Europe, Africa & ME, America and LatAm) in mobile, cable, xed and ISP industries We have been involved in many dierent areas incuding company launches and restructuring (merges, post-transac+on integra+on, ...), marke+ng and sales (service oering, pricing, distribu+on, VAS,) as well as other areas such as program management (3G launches, iptv, service plaeorms, ) We usually report to a CSO/CMO/CCO, but are able to work at all levels and focus on executable recommenda+ons Hands on and make-it-happen approach

mmC GROUP Strategy Consultants Corporate presenta+on May2012

Page 8

mmC Groups management advisory prac2ce covers the key industry challenges faced in several TMT markets covering a broad range of key client needs
INTRODUCTION TO MMC GROUP > THE COMPANY > WHAT WE DO

Type of support

Func<onal areas
Strategic planning Commercial improvement Network & IT M&A Opera<onal support

Strategic insight

Maximizing protability in tradi<onal business (voice and data)

Evolving and expanding to new services

Opera<onal and execu<on support

Transforming into a leaner opera<on

Improving the opera<onal engine to become best-in-class

mmC GROUP Strategy Consultants Corporate presenta+on May2012

Page 9

and providing a full range of services tailored to the needs and the challenges faced by most of the emerging markets players in the telecom space.
INTRODUCTION TO MMC GROUP > SERVICE OFFERING

Our detailed Service Oering in Emerging Markets

Telco in a box Start up program oce C-level interim management Program management / launch oces Advisory to the Board Market entry, expansion, and partnership strategies Customer Value Management Bundling strategy Pricing strategy Churn management ARPU s+mula+on strategies Service oering deni+on Customer Care strategy Reten+on and loyalty strategies

1
Start up strategy

4
Network & IT

Network strategy Network cost op+miza+on Infrastructure outsourcing Network sharing & Managed services Disaster recovery and Business con+nuity IPTV strategy and deployment Cloud strategy M&A and valua+on strategy Investment opportunity iden+ca+on Business planning & modeling Commercial & Tech Due diligence Post transac+on services and company re-structuring/shaping Money transfer and m-payments Mobile Number Portability Spectrum auc+on and valua+on Regula+on strategy and interconnec+on Bid book prepara+on LTE & 2.6GHz/800Mhz

2
Commercial improvement Marke<ng

5
M&A and transac<onal services

Sales strategy Distribu+on models towards sales eciency Channel management and Commissioning deni+on Sales & Distribu+on turn around

3
Commercial improvement Sales Telecom regula<on

mmC GROUP Strategy Consultants Corporate presenta+on May2012

Page 10

Our unique approach and consul2ng value proposi2on has been selected by most of the top-2er telecom operators in Middle East and Africa...
INTRODUCTION TO MMC GROUP > FOUR REASONS TO SELECT MMC GROUP

1. 2. 3. 4.

Higher seniority of our consultants and partners quality +me dedica+on Real telecom specializa<on and hands-on approach Higher Value-for-money in the telecom consul+ng business Pragma<c and reliable recommenda+ons leading to a feasible implementa+on

NO JUNIORS IN OUR TEAMS TELECOM EXPERTS ECONOMIC UPSIDE OPERATIONAL FOCUS

mmC GROUP Strategy Consultants Corporate presenta+on May2012

Page 11

...gePng outstanding results in every client served.

INTRODUCTION TO MMC GROUP > FOUR REASONS TO SELECT MMC GROUP

Company recogni<on and recommenda<on lefers

Source: mmC Groups LinkedIn page - h>p://www.linkedin.com/company/mmc-group/management-consulDng-and-advisory-services-in-the-tmt-industry-15791/product?trk=biz_product

mmC GROUP Strategy Consultants Corporate presenta+on May2012

Page 12

mmC Group Strategy Consultants

Madrid Lisbon Cairo Dubai T: +34 91 129 8100 F: +34 91 714 1888 Web: www.group-mmc.com Blog: consultantvalueadded.com

mmC GROUP Strategy Consultants Corporate presenta+on May2012

Page 13