Telco in Gen-C (Connected Consumers) Era

Computaris at a Glance
Computaris
ISVs: Software lifecycle CSPs: BSS solutions Extracting network knowledge Managing subscriber data Monetization Loyalty & Churn management MVNE/O Convergent Charging Data Policy Management

BSS & VAS (real-time)

Solutions

250 employees 200 projects 70 operators Part of R-Systems Group

$87m in 2011 2500 employees

Bridging the gap between IP and Telecom

Service Launch Hotspots

Africa Access & Software Advertising Application Store/Portal Communications Customer Loyalty Education Healthcare Infotainment Location based services Mobile Apps Money Others Personalization Security Services Management Social Networking TV/Video Utility Services Total
Source: OVUM

Asia Pacific
3 2

Europe
5 6 16 41 1

Middle East
1 5 5 1

North America
4 4 6 1 1 4 6 6 3 3 1 1 7 1

South/Ctrl America
3 2 7 3 2 1 1 1 5

6 7 1 2 4 3 1 2 27 3 1 3 2

20 19 1 3 4 16 6 2 16 11 2 3 11 4

10 30 8 39 30 24 3 6 22 3

4 5 1 3 1 1 2 1

3 2 1

6 2

41 9

12 8

6 3

65

131

294

32

68

40

Todays Reality
US smartphone penetration
the bad news: smartphone users are likely to churn; ~40% of all Smartphone or applications users are likely to churn within 1 year from signing a contract (NSN)

Source: Nielsen

Innovation focus

Digital Darwinism
Gen Cs behavior in the online world

Shopping: 800Mn users

Social 901Mn FB Users

Gaming: 250Mn users

VOIP: 663Mn Skype Users

Apps: 25bn Apple apps downloaded

Music: 16bn iTunes songs downloaded

Generations Merged into One

Baby Boomers Generation X
1946 1964 1965 1976

Generation Y
1977 1994

Generation Z
1995 date

Woodstock

Why me

Millennials

Gen 9/11

The New Global Generation

Gen C - connected consumers multiple touch points
Connected Communication

Co-create Control

Clicking

Community oriented

Computerized Change

Gen C by the Numbers

Regardless of age, people are connecting

Multi-taskers
WHAT ARE TABLET AND SMARTPJHONE OWNERS DOING WHILE WATCHING TV?

CHECKED EMAIL

57%

SURFED FOR UNRELATED INFO

44%

DURING PROGRAM

44%
VISITED SOCIAL NETWORKING SITE

CHECKED EMAIL

59%

Source: IBM

SURFED FOR UNRELATED INFO

44%

DURING COMMERCIAL

44%
VISITED SOCIAL NETWORKING SITE

Gen C - Communication Preferences in 2020

Consumer behavior

Social animal 2.0

Connected

Huge increase in digital data consumption

IT/Telecom convergence

iEverywhere

Data privacy

Telco Brand Engagement in Social Media Facebook/Twitter accounts Proprietary social networks attempts Mix of customer care & digital marketing

Going Social
T-Mobile
T-Mobile US - 4G Tweet Race

T-Mobile Spain Angry Birds live (viral campaign)

Going Social
Telstra
BlurtI

First audio status update for Facebook Platform that allows you to record a 30 seconds-voice message which is then posted to your wall
A new way for people to communicate in their preferred environment!

Results

20,000 active users in 4 weeks Preloaded on 178,000 handsets as a software update Available to all 3,500,000 subscribers

Going Social
Virgin Mobile

Recruited cool teenagers as brand ambassadors at launch Australia Virgin Mobiles Fair Ride
3 weeks, 75 bicycles hidden in different locations around the state and clues were released everyday 1 bike per day as award

Opportunities Alternatives to NFC

Vodafone UK
Vouchercloud

Uses GPS information and maps on smartphones to locate the closest retailer. Users simply download the voucher to their Smartphone and show it to the reader
Results

700,000 active users 2,000 merchants offering 8,000 discounts or loyalty schemes

Opportunities Operator App Stores

SK Telekom

200k Apps+ Content

Contextual Relevant Content in Local Language >$90 Million Revenue

Developer Engagement and Support

Franchise Model

SK Planet Key to Success

Local market knowledge Network Agnostic 16 Million Users

Focus on user experience

Todays Cutting Edge Loyalty

Self-Learning Churn Prediction

Lifecycle Management

Automated Targeted Campaigns

Social Network Integration

Tariff Simulator

Real-Time Loyalty Management

The Mobile Social Network

A new opportunity?
User experience My Friends My Family My Blogs My Money My Lifestyle My Interests/ Favourites My Colleagues My Play My Likes/Dislikes Operator challenges Limited reload & call history Profiling subscribers Social network 900 million active users 140 friends on average

50% of active users log on to

Facebook daily

Measure campaigns impact & ROI

Create segmented, dynamic campaigns

Bridging the gap between IT and telecoms

What is the Level of Integration?

Increase & monetize your Facebook audience
Expand your Facebook audience by offering:
Automatic bonuses Advanced self-care channel Member-get-Member campaigns Surprise bonus campaigns

Monetize your audience efficient up-sell channel on Facebook:

Personalized offers One click away buying of services

Recommended Approach
Collaborate, integrate & add value

Aggregate data from multiple sources for gen-C campaigning Broaden the scope of traditional services Create local developers/gated communities

Partner/acquire existing (third party) players

Enable other participants in the value chain Communicate value & create emotional connections by enhancing the use of social networks

Copyright @ Computaris

Thank you!
Ioana Serban ioana.serban@computaris.com : @ioanaserban_