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PHIU IU TRA
TNH HNH TIU DNG SA BT CNG THC
1. Xin hi b nh anh/ch ang tui no?

0 6 thng

6 12 thng

12 36 thng

Trn 3 tui

2. Anh/ch ang s dng sn phm sa bt cng thc ca cc hng sa trong nc


(Vinamilk, Nutifood) hay cc hng sa nc ngoi (Abbott, Mead Johnson, Meiji,...)?
(A) Cc nhn sa trong nc
Nu cu tr li l (A), l do g khin anh/ch khng s dng cc sn phm sa bt nc ngoi?

Gi cao

Bao b khng hp dn

Cht lng khng khc g sa ni

B ung khng hp

Khc (xin vui lng ghi r) ..............................................................................


(B) Cc nhn sa nc ngoi
Nu cu tr li l (B), v sao cc sn phm sa bt trong nc cha thuyt phc c anh/ch?

Cha hi lng v cht lng

B ung khng hp

Gi thp nn khng tin tng

Thng hiu khng ni ting

Bao b khng hp dn
Khc (xin vui lng ghi r) ..............................................................................
3. Anh/ch thng s dng sn phm sa bt cng thc ca hng sa no?

Abbott

Vinamilk

Nestl

Meiji

Nutifood

Dumex

Mead Johnson

XO

Khc (xin vui lng ghi r) ...............................................................................................


4. Tiu ch no khin anh/ch la chn sn phm ca hng sa trn?

Gi c

Thng hiu

Cht lng

Bao b

Qung co

L do khc (xin vui lng ghi r) ......................................................................................

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5. Anh/ch bit n sn phm trn qua hnh thc no?

Qung co trn TV, bo, i

Bn b, ngi quen gii thiu

Internet
Khc (xin vui lng ghi r) ..................................................................................................
6. Anh/ch thng mua sn phm trn u?

Siu th

Bnh vin ph sn, TT dinh dng

Cc i l

t hng qua mng

Cc ca hng tp ha nh
Khc (xin vui lng ghi r) .................................................................................................
7. Khi la chn sn phm sa, anh/ch thng tham kho kin t u?

T bc s, chuyn gia dinh dng

T bn b, ngi quen

T qung co
Khc (xin vui lng ghi r) .................................................................................................
8. Anh/ch nh gi cht lng sn phm hin ang dng mc my? 1 tng ng vi
thp nht, 5 tng ng vi cao nht.

9. Trong tng lai, anh/ch c nh chuyn sang tiu dng sn phm ca hng sa khc
khng? Nu cu tr li l C xin vui lng tr li tip cu 10.

Khng

10. L do no khin anh/ch mun chuyn sang tiu dng nhn sa khc?

Khng hi lng v cht lng sn phm hin ti


Gi c sn phm hin ti qu cao
B ung khng hp (b tr, ng rut, hoc khng tng cn)
L do khc (xin vui lng ghi r) ........................................................................................
>> Xin cm n anh/ch dnh thi gian lm phiu iu tra trn! <<

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