KULTAM - IP Comm For Customer (Cisco)

Cisco Unified IP Communications
Adhe Widi Astato

Area Academy Manger Cisco Systems Indonesia
aastato@cisco.com
1
Presentation_ID
2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Agenda
Cisco IP Communication Overview Top Myths of IP Communications
Component
Implementation Scenario New World Applications
Presentation_ID
Cisco Confidential
1990: Transformation of
Business Computing
Mainframe Computer - 1975 Centralized control Inflexible Vendor-driven services

Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential
PC LAN - 1990
Distributed control Customization User-driven services
3
2003: Transformation of
Business Communications
Digital PBX - 1995 Centralized control Inflexible Vendor-driven services

IP PBX - 2003 Distributed control Customization User-driven services

4
Communications Technology Complexity:

Disparate Multiple Devices
Presentation_ID
Cisco Confidential
The Underlying Problem

Innovation Has Created Complexity
10 Voicemails! Meetings All Day
Have a Minute?
u there?
120 E-Mails!
15 Attachments!!
Information Overload
Too many devices Anywhere/anytime
Technology Limits
Disparate solutions Disparate access
Presentation_ID
Cisco Confidential
What Users Really Want
Information Control
Where I am When I want
Technology Solutions
Devices that work together Simple access to services
Presentation_ID
Cisco Confidential

Mr. Gadget
Presentation_ID
Cisco Confidential

Devices that work together with Simple Access
IP
Presentation_ID
Cisco Confidential
Improving Productivity:
The Road Warrior Example
Ubiquitous Access to Phone, E-mail, Fax and Voicemail with Unified Messaging and Soft Phone
Immediate response from 10,000 meters Reduced access complexity through one-stop mailbox Intelligent routing and prioritization of messages Extension portability and follow me capabilities
Presentation_ID
Cisco Confidential
10
50,000 Cisco IP Phones
Presentation_ID
Cisco Confidential
11
Presentation_ID
Cisco Confidential
12
Presentation_ID
Cisco Confidential
13
Cisco IP Phones Installations

Indonesia
Bank Mestika Dharma
Presentation_ID
Cisco Confidential
14
Agenda
Component
Presentation_ID
Cisco Confidential
15
The Top Myths of IP Communications

The Myths vs The Reality
The Myths
Customers should wait to deploy IP Communications until the standards are more mature IP Communications is more expensive than implementing a traditional TDM system There is no single compelling application ("killer application") for IP communications today IP Communications systems are less secure & less reliable Deploying IP Communications means throwing away your current PBX voice solutions
The Reality
Fundamental standards for IP Communications are already in place; new standards will continue to emerge IP Communications solutions are proven to offer lower TCO and high ROI
There are many applications available today that cut costs, increase revenue, and improve customer satisfaction
IP Communications solutions are secure and reliable IP Communications solutions offer migration at an organization's preferred pace
16
Presentation_ID
Cisco Confidential
What is High Availability?

Availability 99.000% 99.500% 99.900% 99.950% 99.990% Downtime Per Year (24x7x365) 3 Days 1 Day 15 Hours 19 Hours 8 Hours 4 Hours 36 Minutes 48 Minutes 46 Minutes 23 Minutes 53 Minutes 5 Minutes 30 Seconds
99.999%
99.9999%
Goal
For mission critical applications like voice, high availability is measured in system uptime (or lack of downtime) Goal: Five Nines < 5.3 minutes of outage per year Not only an admirable goal, but attainable with Cisco IP Telephony solutions
17
The Top Myths of IP Communications

The Five Nines Story
The recommended solution for campus deployments of IP telephony has redundant core and distribution layers, and redundant CallManager servers
This solution has a predicted availability of 99.999743%

Boundary
Call Manager Cluster Access Switches PSTN
Distribution Switches
PSTN gateways Core Switches
Presentation_ID
Cisco Confidential
18
Cisco Awarded US Department of Defense PBX1 Certification

First vendor to certify interoperability of a true IP Telephony solution
Cisco certified configuration includes:

Cisco CallManager 4.1 Cisco Catalyst 3550 and 3560 switches Cisco Catalyst 4500 and 6500 switches Cisco 2600 and 3700 gateways Cisco IP Phones 7940G, 7960G and 7970G
Cisco has 130+ US DoD sites with Cisco layer 2 & layer 3 networks no other vendor is certified for this infrastructure
Presentation_ID
Cisco Confidential
19
From #6 to #1 in Overall Enterprise Voice!

M$ 500
WW Enterprise & SMB Voice Shipments: Revenue
400
Nortel Siemens Avaya Alcatel NEC
300
Cisco
200
100
Mitel 3Com
0
02 Q3 02 Q4 03 Q1 03 Q2 03 Q3 03 Q4 04 Q1 04 Q2 04 Q3 04 Q4 05 Q1 05 Q2 05 Q3 Source: Synergy Research Group, 2005
20
Agenda
Component
Presentation_ID
Cisco Confidential
21
Cisco IP Communications
PBX Architecture
Call Processing
Switching
Line Connections Trunk Connections
Presentation_ID
Cisco Confidential
22
Cisco IP Communications Architecture
Cisco CallManager CallManager Express
Call Processing
Cisco Catalyst Ethernet Switch Cisco Catalyst Patch Panel
Switching
Cisco IP Phone Cisco IP Communicator
Line Connections
Voice Enabled Router or Gateway
Trunk Connections
23
The IP PBX
Cisco CallManager
High
(Dual processor)
Availability
Cisco MCS 7845-H1 Cisco MCS 7845-I1 Cisco MCS 7835-H1 Cisco MCS 7835-I1 Cisco MCS 7825-H1 Cisco MCS 7825-I1
Low
Cisco MCS 7815-I1
300
500
1000
2500
7500
> 30,000
Cisco IP Phones
24
How do you support 7,500 extensions ?

Cisco CallManager vs Legacy PBX
Cisco CallManager Legacy PBX
Presentation_ID
Cisco Confidential
25
Intergrated Services Routers (ISR)

Cisco CallManager Express (CCME)
Allows administrators and users easy access to manage the system and individual mailbox preferences Simplified user interface for Moves, Adds, and Changes Provides a combination of familiar Cisco CLI and GUI alternatives for system management Local and remote access Separate login allows Administrator or Users privileges. Admin privileges can be customized to limit access as appropriate GUI shared with Cisco Unity Express
Presentation_ID
Cisco Confidential
26
Integrated Services Routers (ISR)

Cisco Unity Express (CUE)
Autoattendant and voice-mail system for the small and medium office Supports Cisco CallManager or Cisco CallManager Express deployment scenarios Choice of Network Module or Advanced Integration Module for complete flexibility Supported on broad range of Cisco routers industry leading Cisco 2800 and 3800 series 12 to 120 mailboxes, 4 to 16 ports VPIM Networking with Cisco Unity Express or Cisco Unity International language support SNMP agent for remote monitoring, data collection and trap management
Key Benefits:
Cost-effective Specifically designed for branch office Application integration Fewer devices to manage Intuitive user interface Uses same menu and prompts as Cisco Unity Investment protection Increase mailbox capacity via simple software upgrade Broad range of configurations and scale Feature velocityHigh feature velocity to meet market and customer needs quickly
27
Presentation_ID
Cisco Confidential
Integrated Services Routers

SIP/SCCP IP Phones Capacity
Cisco Router 2801 2811 2821 #- Phone 24 36 48 96 # - Extension 120 144 144 384 CUE VM AIM Only AIM/NM AIM/NM AIM/NM
2851
3825 3845
168
240
500
720
AIM/NM
AIM/NM
Presentation_ID
Cisco Confidential
28
Broadest Choices Among Cisco IP Phones

Cisco IP Phone 7970G/7971G-GE
New Cisco IP Phone 7960G / 7961G

New Cisco IP Phone 7940G / 7941G
Update Cisco Wireless
New Cisco IP Phone 7985G
Cisco VT Advantage
IP Phone 7920
Cisco IP Phones 7905G/7912G
Cisco IP Communicator Cisco VG248 Analog Phone Gateway
Cisco IP Conference Station 7936 Cisco IP Phone 7902G Cisco ATA 186/188
29
Cisco IP Communicator
Laptop (W2K, XP) Cisco IP Communicator Audio Head Set
Plantronic Clarisys
PC . Office Phone Video Phone
Video Telephony Advantage
Presentation_ID
Cisco Confidential
30
Agenda
Component
Presentation_ID
Cisco Confidential
31
1990s : Separate Data and Voice Network
Head Quarter PBX Branch Office
PSTN
Branch Office ROUTER
WAN
SERVERS
INTERNET
Internet
Presentation_ID
Cisco Confidential
32
2000s : Voice over IP (VoIP)
PSTN
Branch Office
WAN
SERVERS
INTERNET
Internet
Presentation_ID
Cisco Confidential
33
2002s : IP Telephony + VoIP
PSTN
V
Branch Office
WAN
V
SERVERS
IP TEL
INTERNET
Internet
Presentation_ID
Cisco Confidential
34
Today: IP Telephony End-to-End
PSTN
V
Branch Office
WAN
V
Hotel / Airport / Hot Spot / Home SERVERS IP TEL INTERNET
Internet
Presentation_ID
Cisco Confidential
35
Agenda
Component
Presentation_ID
Cisco Confidential
36
Differentiator: Cisco IP Phone Services
Presentation_ID
Cisco Confidential
37
Cisco IP Phone 7960 Display Applications
Irfan Setiaputra CEO, Indonesia
IP Telephony Appliance
Web site integration via XML
Irfan Setiaputra
Personalized menus via softkeys

Corporate directory integration via LDAP Extensible interface with IP services offers clear differentiation to PBX connected devices
Presentation_ID
Cisco Confidential
38
XML Applications
Presentation_ID
Cisco Confidential
39
XML Applications (contd)
Presentation_ID
Cisco Confidential
40
XML Applications (contd)
Presentation_ID
Cisco Confidential
41
Many Killer Apps for IP Communications
Inventory Check
Flight Schedule
Interest Rates
Employee Directory
Class Registration
Emergency Bulletin
Wake up Call
Time Card
Headline News
Shipment Tracking
Advertising
Instant Messaging
Purchase Requisitions Conference Manager
Outlook Integration
Account Codes
Presentation_ID
Unified Messaging
Employee Benefits
Local Attractions
Room Service
42
Cisco Confidential
Developing Your Own Applications
Presentation_ID
Cisco Confidential
43
Enterprise Mobility
Dual Mode Handset
Presentation_ID
Cisco Confidential
44
Enterprise Mobility
Solution Components
Cisco CallManager resides on MCS Server
Cisco Call Manager CCM
Cisco Mobility Manager CMM
Cisco Mobility Manager Resides on MCS Server
Cisco IP Phone
Cisco IP Phone / Soft Phone Clients
Cell or PSTN Phone

Any standard Cell or PSTN Phone

45
Enterprise Mobility
Solution Components
Cisco CallManager resides on MCS Server
Cisco Call Manager CCM
Cisco Mobility Manager CMM
Cisco Mobility Manager Resides on MCS Server
Cisco IP Phone
Cisco IP Phone / Soft Phone Clients
Cell or PSTN Phone

Any standard Cell or PSTN Phone

46
Enterprise Mobility
Solution Components
Features & Benefits
Simultaneous Ring (Desk and Cell Phone)
Single Business Number Single Voice Mail Box
Caller
Cisco Mobility Manager
Cisco CallManager
Desk Pickup
Cell Pickup Mobile Voice Access Cisco IP Communicator
Enterprise IP Network
Dual-Mode Phone
Cisco IP Phone
Remote destination
47
Enterprise Mobility
Simultaneous Ring
Caller
Inbound call to Desk phone The desk phone starts ringing and the mobility application is offered The mobility application places a call to the cell number If the cell phone answers, the Mobile Connect application does media manipulation to answer the call by swapping the media information of the outbound call and inbound call. The answer stops the ringing on the IP Phone. Call appears in desk phone as In use Remote The answer anchors the call in the enterprise
Remote destination

JTAPI
Cisco CallManager
Cisco IP Phone
In use remote
48
Enterprise Mobility
Desk Pickup
Caller
If the mobile user hangs up, the PSTN leg clears The Mobile Connect application places the caller on hold The IP phone user can resume the call If the call isnt resumed within a certain configurable time, the Mobile Connect application clears the call
Cisco Mobility Manager Cisco CallManager
ON HOLD
Cisco IP Phone
User can Resume The Call

Remote destination
49
Enterprise Mobility
Cell Pickup
Caller
Call is answered in desk phone or a desk pickup invoked. Using IP phone services configured CMM service is selected. Press the pickup soft key. The configured cell phone rings. Answer the cell phone. Press Hold soft key in the desk phone. CMM does the media manipulation and the caller can talk to the cell phone.
Cisco IP Phone Cisco Mobility Manager
JTAPI
Cisco CallManager
Press Pick Up Hold Soft Key

Remote destination
50
Enterprise Mobility
Mobile Voice Access
Destination
Inbound call to IVR on H323 Gateway
Gateway IVR interacts with CMM and plays prompts and collect data for authentication and destination number user wants to dial. CMM verify the identity of the caller, and collects the destination number information. CMM then transfers the call from Gateway to a selected outgoing CTI Port.
CMM uses the shared line CTIPort of the user to make call out to destination number.
Cisco CallManager
IVR
Once the destination number answers CMM does media manipulation and call is in connected state between remote destination and destination number.
Caller
Cisco IP Phone
Presentation_ID
Cisco Confidential
51
Enterprise Mobility
Cisco IP Communicator
Gives PCs the functionality of an IP phone Provides access to phone extensions and services outside the office
Destination
Savings from
Expensed home phone bills Cell phone usage Calling cards
Cisco CallManager
Intra-company toll bypass (on-net within the enterprise) Lower off-net call expenses Leverages enterprise's negotiated volume long-distance rates (and tail-end hop-off internationally) Cisco Unified Video Advantage 2.0/+ interoperability
INTERNET
IVR
Cisco IP Phone (Ext.1000)
Cisco IP Communicator (Ext.1000)
Caller
Presentation_ID
Cisco Confidential
52
Enterprise Mobility
Dual Mode Phone
Caller
Cisco CallManager
Nokia S60 Device CCX Compatible Nokia SCCP Client
Nokia Mobile VPN*

Nokia Mobile Email* Nokia Business Center * (Push Email+PIM) Nokia Device Manager* Pointsec File Crypto * Symantec Mobile Security *
Enterprise IP Network Access Point 802.11 Cisco IP Phone (Ext.1000)
53
Enterprise Mobility
Dual Mode Phone (WiFi)
Nokia announced the completion of a technology license agreement to allow their dual mode phones to integrate with Cisco CallManager (June 14, 2005) Heres what it means: Nokia will deliver:
New dual mode phones for enterprise New SCCP client application
Caller
Cisco CallManager
Cisco will deliver:

IP Communications (CallManager, Unity, etc) Enterprise WLAN infrastructure Enterprise IP network infrastructure
Access Point 802.11
How will they integrate?

Cisco Compatible eXtensions (CCX) for voice and data over WLAN
SCCP for CallManager integration
Cisco IP Phone (Ext.1000) Nokia (Ext.1000) Remote destination

54
Enterprise Mobility
Dual Mode Phone (GSM)
Nokia announced the completion of a technology license agreement to allow their dual mode phones to integrate with Cisco CallManager (June 14, 2005) Heres what it means: Nokia will deliver:
New dual mode phones for enterprise New SCCP client application
Caller
Cisco CallManager
Cisco will deliver:

IP Communications (CallManager, Unity, etc) Enterprise WLAN infrastructure Enterprise IP network infrastructure
Access Point 802.11
How will they integrate?

Cisco Compatible eXtensions (CCX) for voice and data over WLAN
SCCP for CallManager integration
Cisco IP Phone (Ext.1000) Nokia (Ext.1000) Remote destination

55
The Strategic and Financial Justification

Why IP Communications ?
Reduce Cost of Network Ownership
Reduction in Equipment and Maintenance Costs
Combining multiple network Infrastructure into a single IP-based Network
Centralized Call Processing at HQ

Reducing the number of wiring drops Reducing or eliminating PBX upgrade costs
Reduction in Network Administration Costs

Improving the productivity of network support through simplified network management Enabling network support staff to manage much higher user communities with same number of personnel (Share Resources/Services) Minimizing expenditures associated with moves, adds and changes
Reduction in Network Carrier Costs

Reducing long distance and International tariffs for Voice and Fax via toll-bypass
Presentation_ID
Cisco Confidential
56
The Strategic and Financial Justification Why IP Communications ?

Enhanced Business Communications
Enable Mobile Workforce
Enable employees to be as productive out of the office as theyre in the office
Unified Messaging
Deliver every message regardless of media or type into a single inbox
Personal Communication Assistants

Tools to forward critical calls to the most appropriate number
IP Video Solutions
Video-on-demand capabilities to the desktop (Save on travel costs)
IP Phones and IP Soft Phones

XML based application such as employee directory, daily calendars, e-mail and voice mail accessible via phones
Multi-channel Contact Centers

IP Contact Center enable call agents to be located remotely
Presentation_ID
Cisco Confidential
57
Presentation_ID
Cisco Confidential
58

KULTAM - IP Comm For Customer (Cisco)

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Cisco Unified IP Communications

Adhe Widi Astato

2006 Cisco Systems, Inc. All rights reserved.

Cisco IP Communication Overview Top Myths of IP Communications

2006 Cisco Systems, Inc. All rights reserved.

Mainframe Computer - 1975 Centralized control Inflexible Vendor-driven services

Digital PBX - 1995 Centralized control Inflexible Vendor-driven services

IP PBX - 2003 Distributed control Customization User-driven services

Communications Technology Complexity:

2006 Cisco Systems, Inc. All rights reserved.

The Underlying Problem

2006 Cisco Systems, Inc. All rights reserved.

What Users Really Want

2006 Cisco Systems, Inc. All rights reserved.

Communications Technology Complexity:

2006 Cisco Systems, Inc. All rights reserved.

Communications Technology Complexity:

2006 Cisco Systems, Inc. All rights reserved.

2006 Cisco Systems, Inc. All rights reserved.

50,000 Cisco IP Phones

2006 Cisco Systems, Inc. All rights reserved.

150,000 Cisco IP Phones

2006 Cisco Systems, Inc. All rights reserved.

180,000 Cisco IP Phones

2006 Cisco Systems, Inc. All rights reserved.

Cisco IP Phones Installations

Bank Mestika Dharma

2006 Cisco Systems, Inc. All rights reserved.

Cisco IP Communication Overview Top Myths of IP Communications

2006 Cisco Systems, Inc. All rights reserved.

The Top Myths of IP Communications

2006 Cisco Systems, Inc. All rights reserved.

What is High Availability?

The Top Myths of IP Communications

This solution has a predicted availability of 99.999743%

PSTN gateways Core Switches

2006 Cisco Systems, Inc. All rights reserved.

Cisco Awarded US Department of Defense PBX1 Certification

Cisco certified configuration includes:

2006 Cisco Systems, Inc. All rights reserved.

From #6 to #1 in Overall Enterprise Voice!

WW Enterprise & SMB Voice Shipments: Revenue

Cisco IP Communication Overview Top Myths of IP Communications

2006 Cisco Systems, Inc. All rights reserved.

2006 Cisco Systems, Inc. All rights reserved.

Cisco MCS 7815-I1

How do you support 7,500 extensions ?

2006 Cisco Systems, Inc. All rights reserved.

Intergrated Services Routers (ISR)

2006 Cisco Systems, Inc. All rights reserved.

Integrated Services Routers (ISR)

2006 Cisco Systems, Inc. All rights reserved.

Integrated Services Routers

2006 Cisco Systems, Inc. All rights reserved.

Broadest Choices Among Cisco IP Phones

New Cisco IP Phone 7960G / 7961G

New Cisco IP Phone 7985G

Cisco IP Phones 7905G/7912G

Cisco IP Communicator Cisco VG248 Analog Phone Gateway

PC . Office Phone Video Phone

Video Telephony Advantage

2006 Cisco Systems, Inc. All rights reserved.