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ENTREPRENEURSHIP MODEL ONTOLOGY: CEFE MODEL CANVAS

Yanto Sidik Pratiknyo PPM-Manajemen, Jakarta, Indonesia Founding Member of International CEFE Association for Entrepreneurship, Frankfurt, Germany Tyasti Noeryoeswati Small Enterprise, Jakarta, Indonesia Maria Nainggolan PPM-Manajemen, jakarta, Indonesiaa, Indonesia Jakarta, Indonesia, July 2012

Competency based Economies trough Formation of Entrepreneur (CEFE)

CEFE
SUNDAY , July15, 2012

Iinternational CEFE Association for Entrepreneurship. Frankfurt Germany

Est. 1234

Price Euro

ENTREPRENEURSHIP MODEL CANVAS: CEFE REFORMATED


'If the world were a village of 1000 people, 700 would be illiterate and 500 would be starving.'

CEFE is a comprehensive set of training instruments using

an action-oriented approach and experiential learning methods to develop and enhance the business management and personal competencies
Yanto Sidik Pratiknyo Founding Member of International CEFE Association for Entrepreneurship, Frankfurt, Germany Tyasti Noeryoeswati Small Enterprise, Jakarta, Indonesia

of a wide range of target groups, mostly in the context of


income employment generation and economic development.

July 15th, 2012

What is
CEFE has proven to be a very successful approach to the promotion of small and medium enterprises, employment, income and economic growth. The major findings of an official evaluation of the German Ministry for Economic Cooperation carried out in different countries in Asia, Latin America and Africa reflect that: Participants declare CEFE to be useful or very useful for the development of their entrepreneurial competencies: 91% for their personal development: 93% for the development of their business: 86%

'The world is a small village and only 10 % of the problems of today won't be there tomorrow, but 90 % of the problems of tomorrow are unknown today.'

July 15th, 2012

What is
98% of existing entrepreneurs with 1-2 employees and 100% of entrepreneurs with 6-10 employees claim that their income and turnover increased by at least 30% after going through a CEFE training Out of a training course for potential entrepreneurs 44% did not start a business, while about 45% became successful entrepreneurs. Up to now, CEFE seems to be especially successful and fruitful when used for people with a lower educational background and/or low income.

Rainer Kolshorn and Jim Tomecko

Society Macro Environment, related the global aspects, government regulation, conducive climate (what help you) Meso Environment, is the direct relationship, customer especially (who you help) Micro Environment, family friend, and other relationship in helping the entrepreneurs (who help you)

Individual (Actor) Capability, the combination of inherited talents and acquired skills (what you do) Motivation, the objective of entrepreneurship activity such income, development, entrepreneurial carrier.(what you get) Personal Resources, the own equity, place or other asset to be given to the business (what you give).

Rainer Kolshorn and Jim Tomecko

STRATEGEERING
Reshaping Situation: persuade the society factors especially to customer in mezo aspect and partner in the micro aspect (how you do)
Complementing: Collaboration to fulfill the gap between entrepreneur and society (how give you) Adapting Actor: Improving the entrepreneur to match the mezo or customer especially (how you help)

VALUE
The Key of the interaction among the Actor and Society as the outcome or success is the value proposition (how you help, costumer to fulfill their needs) to be given to the market or customer in the mezo block. In CEFE course we use value analysis value engineering (VAVE). Other tools can be used or introduced in developing creativity in the course. Creative Marketing tools are also can be used related to the 4 P (Product, Price, Promotion, Place)

CEFE MODEL CANVAS


Macro SOCIETY Value Capability

ACTOR

Mezo

Motivation

Micro

Resources

Reshaping

Complementing STRATEGEERING

Adapting

CEFE MODEL CANVAS


Macro: What help you Capability: What you do Value: How you help ACTOR Motivation: What you get

SOCIETY

Mezo: Who you help

Micro: Who help you

Resources: What you give

Reshaping How you do

Complementing How give you STRATEGEERING

Adapting: How help you

CEFE MODEL CANVAS


Macro: What help you? Value: How you help Capability: What you do

Mezo: Who you help

Motivation: What you get

SOCIETY

ACTOR

Micro: Who help you

Resources: What you give

Reshaping: How you do

Complementing: How give you

Adapting: How help you

STRATEGEERING

CEFE MODEL CANVAS


Macro: What help you? Value: How you help Capability: What you do

Mezo: Who you help

Motivation: What you get

SOCIETY

ACTOR

Micro: Who help you

Resources: What you give

Reshaping: How you do

Complementing: How give you

Adapting: How help you

STRATEGEERING

Beginning

CEFE MODEL CANVAS


Value: How you help

TYAS JAKARTA Small Shop

Macro: What help you?

Capability: What you do Small Shop

Mezo: Who you help Neighbor SOCIETY

Motivation: What you get Income ACTOR

Micro: Who help you

Resources: What you give Time Man power

Reshaping: How you do

Complementing: How give you

Adapting: How help you

STRATEGEERING

CEFE MODEL CANVAS


Macro: What help you? Value: How you help

TYAS JAKARTA Small Shop

Capability: What you do Small Shop

Mezo: Who you help Neighbor SOCIETY

Motivation: What you get Income ACTOR

Micro: Who help you

Resources: What you give Time Man power

Reshaping: How you do

Complementing: How give you

Adapting: How help you

STRATEGEERING

CEFE MODEL CANVAS


Macro: What help you? Value: How you help Small Shop

TYAS JAKARTA Small Shop

Capability: What you do

Mezo: Who you help Neighbor SOCIETY

Motivation: What you get Income ACTOR

Micro: Who help you

Resources: What you give Time Man power

Reshaping: How you do

Complementing: How give you

Adapting: How help you

STRATEGEERING

Beginning

CEFE MODEL CANVAS


Value: How you help Capability: What you do

Macro: What help you?

Mezo: Who you help

Motivation: What you get

SOCIETY

ACTOR

Micro: Who help you

Resources: What you give

Reshaping: How you do

Complementing: How give you

Adapting: How help you

STRATEGEERING

CEFE MODEL CANVAS


Macro: What help you? Value: How you help Capability: What you do

Mezo: Who you help

Motivation: What you get

SOCIETY

ACTOR

Micro: Who help you

Resources: What you give

Reshaping: How you do

Complementing: How give you

Adapting: How help you

STRATEGEERING

CEFE MODEL CANVAS


Macro: What help you?
Apa yang membantu anda? Institusi/Instansi

Bilingual Indonesia Value: How you help


Bagaimana anda membantu?

Capability: What you do


Apa yang anda lakukan?

Keunggulan Produk
Mezo: Who you help
Siapa yang anda bantu? Pembeli

Motivation: What you get


Apa yang anda peroleh?

SOCIETY

ACTOR

Micro: Who help you


Siapa yang membantu anda? Keluarga,Teman

Resources: What you give


Apa yang anda berikan? Modal

Reshaping: How you do


Bagaimana anda melakukan?

Complementing: How give you


Bagaimana cara memberi anda?

Adapting: How help you


Bagaimana cara membantu anda?

STRATEGEERING

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