PREMIER UNIVERSITY

FACALITY OF BUSINESS ADMINISTRATION

Subject:Principles of Marketing Class presentation-1 Presentation topics:Marketing mix program. Section:B Semester:3rd Department:BBA

GROUP:3
Name ID No.

MD.TAMJIDUL HOQUE 475 AVIJIT BISWAS ARAFAT RAHMAN

HOSSAIN MD. SARWAR MD. JAMSHED ALI 479 500 576 588

Marketing Mix Program:Companies

that operate in one or more foreign markets must decide how much,if at all,to adapt their marketing mixes to local conditions. **Marketing Mix Program Have Two Main Elements. **Standardized marketing mix. **Adapted marketing mix.

Standardized

marketing mix:An

international marketing strategy for using basically the same product,advertising,distribution channels and other elements of the marketing mix in all the companys international markets.

**Focal point:
1)Basically the same product . 2)Using the same marketing approaches worldwide.

Examples:Coca-cola or Fuji film

 Adapted marketing mix:An international marketing strategy for adjusting the marketing mix elements to each international target market,bearing more costs but hoping for a larger market share and return.

**Focal point:
1)To each target marketing. 2)Bearing more costs but hoping for a larger market share and return.

Examples: HSBC (Worlds Local Bank)

Which one is best

There

is no absolute truth that which one is best.Different company follow different strategy to attract the target customer.Most marketers suggest that the company should think globally but act locally.

Marketing Mix Program

Product
Promotion Price Distribution

Channels

Product:Anything that can be offered to a

marketing for attention,acquisition,use or consumption that might satisfy a want or need.

**Focal point:
*Attention *Acquisition *Might be satisfy a want or need.

Examples:Sony Digital Camera

Three product strategies:We discus

three product strategies.

a)Straight product extension. b)Product adaptation. c)Product invention.

a)Straight product extension:

Straight product extension means marketing a product in a foreign market without any change.

Examples:Kodak Film

b)Product adaptation:
Product adaptation involves changing the product to meet local conditions or wants.

Examples: Lux

c)Product invention:
Product invention consists of creating something new for a specific country market.

Examples:Suzuki & Maruti

Promotion:Companies can either adapt

the same promotion strategy they used in the home market or change it for each local market.Consider advertising message,some global companies use a standardized advertising theme around the world.

**Focal point:
1)Consider advertising message. 2)Global companies use a standardized advertising theme around the world.

Examples: Coca-cola diet & Coca-cola light

Price:The amount of money charged for

a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service.

**Focal point:
1)Product or Service. 2)Consumers exchange for the benefit. 3)Using the product or service.

Factors affecting price decisions:

Internals factors *Marketing objectives. *Marketing mix strategy. *Costs. *Organizational

Pricing decisions

considerations.

External factors *Nature of the market & demand *Competition *Other Environmental factors(economy, resellers,govt.)

Distribution Channels:Designing
international channels that take into account all the necessary links in distributing the sellers products to final buyers,including the sellers headquarters organization,channels among nations,and channels within nations.

**Focal point:
a)Sellers headquarters organization. b)Channels between nations. c)Channels within nations.

Whole-Channel Concept For International Marketing:

Sellers headquarters Seller organization for international Channels between nations

Final user or buyer

Channels within nations

Examples: Asian sky shop

We are very much grateful to almighty Allah for giving us the scope to study Business Studies.We also grateful to our course teacher for his kind co-operation and guidance.At last all of the classmates who helps us lot in this presentation.

THANK YOU