Professional Documents
Culture Documents
HNH NH BN NGOI
Qun o, tc tai, trang sc Cng c lm vic Phong cch
Vn ha ng x
N ci
NHNG GI TR BN TRONG
NIM TIN KIN THC M PHM
S PHC V
S TRAO DI
KIN THC X HI
CC PHM CHT
TH MNH CA ORIFLAME
phn khc th trng lun nng cao cht lng, ci tin mu m. gi c mua hng tin li t vn ti nh qung co trung thc chm sc chu o
???
TM L KHCH HNG
S gi, xu Mun c nhng g ngi khc c Khng mun b xem thng Hay bt chc Thch mua hng r Thch c hng dn tn tnh Thch mua nhanh, thun tin Thch s m bo Thch c khuyn mi, tng qu Thch ngi bn hng c chuyn mn cao T ra hiu bit Khng mun b p mua hng, thch c t nguyn Mun c t vn chn tht v sn phm.
DIN BIN TM L
cao cnh gic T chi thng T m: thin cm , c cm Mun mua Xem li ti tin
CC K NNG THM D
QUAN ST
LNG NGHE
LIN TNG
T CU HI
1. 2. 3. 4. 5. 6. Ai c nhu cu, quyn quyt nh ? H yu cu g ? phc v g? Phi mua? phi bn ? Khi no ? thi gian gp ? a im ? Khch hng sn sng b bao nhiu tin? cn sn phm?
TM LI
Chng ta phi thc hin c 4 bc:
MONG MUN NHU CU NG C L DO
THA MN NHU CU GII QUYT NHU CU NHN THC NHU CU PHN TCH NHU CU
TRNH BY TIN CH
Ngay t u trnh khch hng ni khng. Bn li ch, khng bn sn phm. Ti tin nm gn tri tim hn khi c. 80% thng v thnh cng do yu t tnh cm. c khi hi. Then cht khng ch sn phm. 2 chi 1.
K THUT X L T CHI
Theo thng k: 60% khch hng ng mua sau khi t chi trn 5 ln.
o su, nm d ng. Vng trn nht tr: ng tnh c iu kin. K thut im lng. Lit k. Mn uy tn ngi khc. Gim nh. Th thut thuc an thn. Hi ngc.
Ly n Hng
Du hiu khch mun mua
Bt u mm ci & xem ti liu Hi t m hn v cch s dng Hi v cc dch v km theo Cc cu ch: ch ang cn, mu m cng p, sn phm cng hay. Hi xem c bt khng ?
Ghi ha n
Trng hp 1: nu thy khch t v thch, ly n hng ngay. Trng hp 2: khch cn phn vn, ng vi, t vn thm hoc ly 1 bui hn khc. Cho khch mn catalogue 2 ngy tham kho. Nu khch t chi mua hng, vn gi mi quan h ln sau. Tm khch hng khc.
NHNG IU CN TRNH
n tr Ni v nhng iu cm k n vo thi gian khng thch hp Khng so snh vi i th cnh tranh Ni xu ng nghip ng tnh vi khch hng Ni v nhng vn ring t ca khch cp n s tng thiu.
LI KHUYN
Tin vo bn thn quan h tt vi mi ngi Hiu r sn phm Bn s hi lng Ni s tht Bit lng nghe Lun sn sng nghe li t chi ng b qua vi nhng khch hng nh S tay ghi chp
O C TVV
Khng ni qu s tht v sn phm. T vn ng nhu cu ca khch. BN NHNG G KHCH CN, KHNG BN NHNG G KHCH THCH. Khng bn sn phm mc tin cho ngi c tin, sn phm r cho ngi t tin. CH BN NG NHU CU CA KHCH. Ni trc nhng phn ng trn da c th xy ra vi khch trc khi khch quyt nh mua hng.
NN NH
NGI BN HNG GII KHNG PHI L NGI BN C NHIU M L NGI LUN C KHCH HNG BN !