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FLOWER OF SERVICE FOR TOURISM INDUSTRY

Information Payment Billing


Core

Consultation Order Taking

Exceptions Safekeeping

Hospitality

Facilitating elements Enhancing elements

COX & KINGS


Won Several Awards and Recognition

COX & KINGS is India's market leader in destination management.

C&K operates in 20 countries through its Subsidiaries, Branch offices and Representative offices.

Created brand Indias Top Rated Tour awareness among Operator Outbound by travellers through its the Economic Times & products like Duniya Travel Agents. Dekho, Bharat Dekho and FlexiHol Best Domestic Tour Operator by TAFI-abacus for Outbound Travel, Awards for Business Domestic Travel and Leadership in Tour Flexible Individual Travellers respectively. Operating (2009)

RAJ TRAVELS

Shree Raj Travels and Tours Limited founded in 1976 by Mr. Lalit Sheth

Raj Travel World specializes in group tours & holidays across the globe.

It has many firsts to its credit, and has always been an innovator in the travel industry.

Achievements: It has recently Consumer introduced It has 79 World Awards, www.raj.travel, has awarded offices and which is a fully Raj Travel 1000 agents integrated travel portal offering World, India's across flights, hotels, Number 1 INDIA. buses, holidays Travel Agency and many more in 2008. features .

PRODUCT

PRODUCT LEVELS OF THE 2 COMPANIES


Potential (C&K-Online Portal ; Raj Travelshotels) Augmented (Customized meals, Travelling with the finest families) Expected (Timely bookings, everything scheduled)

Basic (Tickets Stay Meals)

Core (Travelling)

PACKAGES OFEERED BY COX & KINGS


Destination Management Outbound Tourism Domestic Holidays Business Travel Incentive And Conference Solutions NRI

PACKAGES OFEERED BY RAJ TRAVELS


Group Tours Individual Packages

Tailor Made Holidays


Corporate Tours Incredible India

PRICE

COX & KINGS


1) Low pricing strategy catering to high class people. 2) Custom based pricing. 3) Full and final payment of total tour cost has to be made 45 days prior to departure. 4) Compulsory supplements in the tour package.

COX & KING EUROPEAN DISCOVERY


1) HIGHLIGHTThey are covering 15 places such as Amsterdam,Brussels,Paris,Chamonix,Geneva,Lucerne,Schaf fhausen,Germany,Wattens,Innsbruck,Venice,Pisa,Florence, The Vatican,Rome 2) No. of days- 15 days/14nights @ 20% discount.

3) Optional sightseeing

COX & KING - EUROPEAN DISCOVERY


Twin
INR 54999 + EUR 1650 Total INR = 153,999 20% discount + 40000 = INR 163,199

Triple
INR 54999 + EUR 1650 Total INR = 153,999 20% discount + 40000 = INR 163,199

Single
INR 54999 + EUR 2225 Total INR = 188,499 20% discount + 40000 = INR 190,799

Child without bed INR 36599 + EUR 969 Total INR= 94,739 20% discount + 40000 = INR 131,679

RAJ TRAVELS
1) Raj Travels pricing methods are demand based pricing cost based pricing competition based pricing 2) They believe in all incusive price point strategy.

RAJ TRAVELS- GRAND EUROPE 2012


1) HighlightThey are covering 12 places which includesLondon,Paris,Nice,Florence,Rome,Venice,Innsbruck,Interl aken,Chammonix,Zurich,Heppenheim,Geldrop.
2) No. of days- 23days/22nights with no discount.

RAJ TRAVELS - GRAND EUROPE 2012

3) Euro rate of exchange will be applicable as per the prevailing rate of exchange at the time of making the payment.

RAJ TRAVELS GRAND EUROPE 2012


4) Prices
Twin
Rs. 60,000 + Euro 3959

Triple
Rs. 60,000 + Euro 3909

Single
Rs. 60,000 + Euro 4619

Child without bed 60,000 + Euro 2949

PLACE

PLACE

Tour operator

Travel agent

Customer

Raj travels
Large number of offices across India Has few offices abroad Very few franchise locations in India Online booking of holidays, hotels and flights

Cox and Kings


Wide spread offices all over the country. Has large number of offices abroad Large number of franchise locations in India Internet booking of packages and tickets

PROMOTION

PROMOTION STRATEGIES BY RAJ TRAVELS

Advertisements in newspapers Sales promotions by offering discounts

Word of mouth
Brochures Testimonials on the website

PROMOTION STRATEGIES BY COX & KINGS


Advertisements in newspapers Publish advertisements in various tourism and photography magazines Publish testimonials of happy customers on Cox & Kings website

Advertisements on websites of various airlines, hotels, transport services providers.

Upload videos on YouTube and other video sharing websites.

PROCESS

Physical Evidence
Difficulty in Locating Place Customer Enquiry Down Payment & Submission of Docs.

Customer Action
Enjoys tour 10 nights/ 11days

Remaining Payment

Travel to Destination

Return Journey

Line of Interaction
Explaining Details Completing Customer Formality

Employee Action Face-to-Face


Confirming Hotel Needs Guide Interaction Guide Interaction Customer Feedback

F r o n t s t a g e

Line of visibility Enter Customer Details Bookings Done

B a c k s t a g e

Physical Evidence
Customer Enquiry
Negotiating the Terms & Down Payment

Customer Action
Remaining Payment & Submission of Docs.

Travel to Destination

Enjoys tour

Return Journey

Line of Interaction
Explaining Details Completing Customer Formality

Employee Action Face-to-Face


Hotel Needs Customer Feedback

F r o n t s t a g e B a c k s t a g

Line of visibility Enter Customer Details Bookings Done

PEOPLE

PEOPLE
RAJ TRAVEL WORLD
o Serves 150 outbound passengers every day. o Over 500 employees and over 1,000 agents. o Share options, performance driven incentives, profit share and an employee share plan.

COX & KINGS


o 90% of its customers go for leisure travel. o Employees a total of 1,905 employees. o Has a extensive network of 185 general sales agent and preferred sales agent.

PEOPLE CUSTOMER REVIEW


Raj Travel World
o Highly professional o Courteous o Tour guides were resourceful and helpful o Proactive o Accommodating

Cox & Kings


o Unresponsive regarding details of travel o Unprofessional o Lack personal interaction skills o Poorly informed o Not cooperative.

PHYSICAL EVIDENCE

PHYSICAL EVIDENCE
Raj Travel World
o Website
o Outlet o Brochures o Provides customized accommodations.

Cox & Kings


o Website
o Outlet

o 24x7 call centre o Brochures

PHYSICAL EVIDENCE CUSTOMER REVIEW


Raj Travel World
o Local travel was very comfortable. o Accommodation provided was of high standard and food in Local hotels were extremely good. o The execution of itinerary was well organized and extremely punctual.

Cox & Kings


o Poorly designed packages made the travel very hectic. o Sightseeing's promised not delivered. o Tickets were badly booked, airline couldnt find our booking.

SUGGESTIONS
MARKETING MIX
Product Pricing

Raj Travels
Customization for International Tours -----

Cox & Kings


Be more informed in advance All Inclusive Pricing Strategy could be adopted. ----Potential Promotion Television Ads

Place Promotion

Updated Site & More Locatable Branches Potential Promotion Television Ads

People
Physical Evidence Process

---------More Employees for Accelerated Process

Employees to be more responsive


Outlets Should be bigger Should be well informed to Accelerate Process

THANK YOU
Jasneet Kaur Chandok 106

Foram Parekh

129

Dhvani Sanghavi

138

Bhoomika Shah

142

Khushbu Shah

144

Poorvi Talwar

150

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