Professional Documents
Culture Documents
Exceptions Safekeeping
Hospitality
C&K operates in 20 countries through its Subsidiaries, Branch offices and Representative offices.
Created brand Indias Top Rated Tour awareness among Operator Outbound by travellers through its the Economic Times & products like Duniya Travel Agents. Dekho, Bharat Dekho and FlexiHol Best Domestic Tour Operator by TAFI-abacus for Outbound Travel, Awards for Business Domestic Travel and Leadership in Tour Flexible Individual Travellers respectively. Operating (2009)
RAJ TRAVELS
Shree Raj Travels and Tours Limited founded in 1976 by Mr. Lalit Sheth
Raj Travel World specializes in group tours & holidays across the globe.
It has many firsts to its credit, and has always been an innovator in the travel industry.
Achievements: It has recently Consumer introduced It has 79 World Awards, www.raj.travel, has awarded offices and which is a fully Raj Travel 1000 agents integrated travel portal offering World, India's across flights, hotels, Number 1 INDIA. buses, holidays Travel Agency and many more in 2008. features .
PRODUCT
Core (Travelling)
PRICE
3) Optional sightseeing
Triple
INR 54999 + EUR 1650 Total INR = 153,999 20% discount + 40000 = INR 163,199
Single
INR 54999 + EUR 2225 Total INR = 188,499 20% discount + 40000 = INR 190,799
Child without bed INR 36599 + EUR 969 Total INR= 94,739 20% discount + 40000 = INR 131,679
RAJ TRAVELS
1) Raj Travels pricing methods are demand based pricing cost based pricing competition based pricing 2) They believe in all incusive price point strategy.
3) Euro rate of exchange will be applicable as per the prevailing rate of exchange at the time of making the payment.
Triple
Rs. 60,000 + Euro 3909
Single
Rs. 60,000 + Euro 4619
PLACE
PLACE
Tour operator
Travel agent
Customer
Raj travels
Large number of offices across India Has few offices abroad Very few franchise locations in India Online booking of holidays, hotels and flights
PROMOTION
Word of mouth
Brochures Testimonials on the website
PROCESS
Physical Evidence
Difficulty in Locating Place Customer Enquiry Down Payment & Submission of Docs.
Customer Action
Enjoys tour 10 nights/ 11days
Remaining Payment
Travel to Destination
Return Journey
Line of Interaction
Explaining Details Completing Customer Formality
F r o n t s t a g e
B a c k s t a g e
Physical Evidence
Customer Enquiry
Negotiating the Terms & Down Payment
Customer Action
Remaining Payment & Submission of Docs.
Travel to Destination
Enjoys tour
Return Journey
Line of Interaction
Explaining Details Completing Customer Formality
F r o n t s t a g e B a c k s t a g
PEOPLE
PEOPLE
RAJ TRAVEL WORLD
o Serves 150 outbound passengers every day. o Over 500 employees and over 1,000 agents. o Share options, performance driven incentives, profit share and an employee share plan.
PHYSICAL EVIDENCE
PHYSICAL EVIDENCE
Raj Travel World
o Website
o Outlet o Brochures o Provides customized accommodations.
SUGGESTIONS
MARKETING MIX
Product Pricing
Raj Travels
Customization for International Tours -----
Place Promotion
Updated Site & More Locatable Branches Potential Promotion Television Ads
People
Physical Evidence Process
THANK YOU
Jasneet Kaur Chandok 106
Foram Parekh
129
Dhvani Sanghavi
138
Bhoomika Shah
142
Khushbu Shah
144
Poorvi Talwar
150