BRAND SURVEY ON PUMA

SUBMITTED TO-Mr. HARINDER PAL BY- POOJA KUMARI FT-3rd YEAR 100475

Aknowledgement
. First and foremost I offer my sincerest gratitude to my guide,Mr. Ashish Hooda,who has supported me throughout my field survey with his patience & knowledge whilst allowing me the room to work in my own way.I attribute the level of my project work to his encouragement &effort & without him this report,too,would not have been completed or written.One simply could not wishfor a better or friendlier supervisor. The special thank goes to the helping staff of Puma showroom, Sec49, Sasssssinik colony , Faridabad and NH-10 ,Rohtak, Gurgaon .The support & working environment that they gave truly help the progression & smoothness of the field survey.The co-operation is much indeed appreciated.They sourced me to the required study materials & details through which much of the work has been done. Not least,I should thank my family,for their patience & forbearance whilst I have spent hundreds of hours working on it.

HISTORY OF PUMA
Puma is one of the best-known sports brands in the world, and the companys history is as exciting and varied as its range of shoes. The brands roots are shared with adidas and go back to 1924 when a new footwear company called Gebnuder-Dassler Schuhfabrik was founded in Herzogenaurach, Germany. It wasnt until 1948 that the Puma name was first used with the formation of Puma Schuhfabrik Rudol Dassler- now known simply as Puma. Puma brand history 63 years old.Puma pounches on top award, but kiwi company holds its own in globalPuma is a German brand.It is established in 1948.the puma company boots and Shoes have grown to be recognized for their best performance quality and design.Since 1769, beforeFrench Revolution puma brand has existed,at that time blades and razors.for intial production of sports shoes factory,but today the worlds leading companies,puma sneakers and embarked on a path of development puma, the sports clothing company has a job opening for lifestyle specialist in Hungary. Puma garments fabric are high quality for the purpose of comfortable way,and other product of puma brand material is also good variety.

In 1952. runner Josef Barthel of Luxembourg brought Puma its first Olympic Gold when he won the 1500 m in Helsinki. The formstripe, Introduced in 1956, has been the trademark of the brand ever since. Far from being a mere aesthetic addition, the strip gives extra strength.atld stabLfity to the upper section of each shoe. The 1960s brought Puma its fair share of drama particularly 1968, which was an important year for the brand, with the introduction of the modern cat logo, and the Olympic Games in Mexico. An incident involving 200 m champion Tommie Smith, who won in Puma spikes, made the 1968 Games notorious. As he took the stand to receive the gold medal, barefoot with his Pumas beside him, Smith and teammate John Carlos made the black power salute in protest of the inequality still endured by African-Americans at that time. He left his sneakers on the rostrum for all to see, and the Olympic Committee expelled both protesters from the Olympic Village.

In 1948 Rudolf Dassler split from his brother's company, Adidas, to form his own shoe company calledPuma. PUMA is one of the worlds leading sport lifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. 1920: Rudolf Dassler and his brother Adolf start making sports shoes. 1924: Foundation of Gebrder Dassler Schuhfabrik, Herzogenaurach, Germany. 1948: Foundation of Puma Schuhfabrik Rudolf Dassler (October 1.), Introduction of the ATOM, Puma's first football shoe.

 1949: Rudolf Dassler has the idea of football shoes with removable studs. He begins working on their development and production. Many football experts, like Sepp Herberger, are involved. 1952: Introduction of the SUPER ATOM. 1953: Development of ATOM's successor: the BRASIL. 1958: Introduction of PUMA's signature formstrip at the FIFA World Cup in Sweden. 1959: The company is transformed into a limited partnership named PUMASportschuhfabriken Rudolf Dassler KG. 1960: Introduction of the technologically advanced vulcanization production technique. 1966: Launch of the WEMBLEY, the predecessor model to the KING. 1968: Launch of the legendary KING. PUMA is the first manufacturer to offer sports shoes with Velcro fasteners. 1974: Rudolf Dassler dies. His sons Armin and Gerd take over the company's management. 1976: Introduction of the revolutionary S.P.A.-Technology 1982: Armin Dassler invents the DUOFLEX sole. 1986: Transformation into a stock corporation.

1989: Launch of the TRINOMIC sport shoe system. 1990: Introduction of INSPECTOR, a growth control system for children's shoes. 1991: Launch of the DISC SYSTEM sports shoe. 1992: Capital increase by DM 20 million, share capital reaches DM 70 million. 1993: Jochen Zeitz is appointed Chairman and CEO, Proventus/Aritmos B.V. becomes majority shareholder. 1994: The first profit since the company's IPO in 1986 is regeristered. 1996: Puma is listed in the German M-DAX index; introduction of the CELL technology, the first foam-free midsole. 1997: Launch of the CELLERATOR. 1998: Puma merges sports and fashion. The company starts a cooperation with designer Jil Sander. 1999: Puma becomes an official on-field supplier of the U.S. National Football League (NFL). 2000: Production of fireproof footwear in partnership with Porsche and Sparco. 2001: Acquisition of the Scandinavian Tretorn Group.

2002: Launch of the SHUDOH. 2003: Majority shareholder Monarchy/Regency sells its shareholdings to a broad base of institutional investors. 2004: Collaborative partnership with world-renowned designer Philippe Starck. 2005: Mayfair Vermgensverwaltungsgesellschaft mbh acquires a total of 16.91% shareholding. 2006: The company is listed in the Dow Jones Sustainability Index; Introduction of the S.A.F.E. concept, a specific tool developed to continuously improve social and environmental standards. Shoe collection in cooperation with Alexander McQueen. 2007: Voluntary public take-over by Pinault-Printemps Redoute; Prolongation of the contract with Jochen Zeitz by five years. 2008: Melody Harris-Jensbach is appointed Deputy CEO; Designer and artist Hussein Chalayan becomes Creative Director, Puma also acquires a majority stake in Chalayan's business and Hussein Chalayan. Present day Puma AG has approximately 9,204 employees and distributes its products in more than 80 countries. For the fiscal year 2003, the company had a revenue of 1.274billion. Puma were the commercial sponsors for the 2002 anime series, Hungry Heart: Wild Striker, with the jerseys and clothing sporting the Puma brand.

ABOUT PUMA
Puma is one of the worlds leading sports companies that designs and develops footwear, apparel and accessories. PUMA starts in Sport and ends in Fashion. Puma is a sports and lifestyle leader in footwear categories like Soccer, Running and Motorsports. Puma is famous for great design with plenty of style, as seen in the Suede, El Rey, Roma, Clyde, Mostro, Speed Cat, First Round and Cabana Racer. Their Motorsport collection features officially licensed Ferrari and Ducati logowear. In soccer, PUMA is the official supplier to five European national teams, including defending world champion Italy, Austria, Switzerland, Bulgaria and Czech Republic. In addition, PUMA has a long-standing relationship with 11 African soccer federations including current African champion Egypt, Ghana, Cameroon, Angola, Ivory Coast, Morocco, Senegal, Tunisia and Namibia. In the United States, PUMA is the official sport and lifestyle apparel, footwear and equipment supplier to the Womens Professional Soccer league (WPS).

TOP TEN DESIGNER

DESIGNER NAME RAINDESIGN FIRALDESIGN ACEDESIGN ABSOLUTMUDD VECTOR SERGEM JAGGU Xs MART NEONLITE LAKSHMIKS PROJECT WON 279 126 102 97 93 87 85 77 75 69

Marketing Information
PUMA does not sell or otherwise share your personal information with anyone else, such as advertising agencies or marketing companies. We only send marketing information to those customers who specifically sign up for our mailing list. Customers can opt-out of receiving information by using the "unsubscribe" option in any marketing e-mail that they receive or by changing their preferences in the "My Account" section of the site.

Disclosure And Retention Of Personal Information

PUMA will share your personal information internally with those staff members who need it to complete your purchase or carry out your instructions regarding the receipt of marketing information. We will not disclose your personal information to any third party without your written consent unless required to do so by law. PUMA keeps your personal information for only as long as required to fulfill the purpose for which it was collected. In some cases, such as credit- or debit-card purchases, we are required by law to keep your personal information for a specified period of time. For those customers who have registered for the mailing list, their personal information is kept until we are notified that they no longer want their information stored.

Commitment to Children
PUMA does not collect or maintain information from those people that we know are under 13 years old and we do not specifically target this group in our marketing materials or other advertising. PUMA is one of the worlds leading sport lifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan.

About brand logo

Why chose the puma logo?
Puma is a mountain lion,we wanted to learn more about this animal,so we could teach other people about their life and other important facts.

Adaptions
: pumas have large feet that are used for jumping great height. :long tails are used to balance themselves on their jumps and steep edges. The puma or mountaion lion can climb up and down trees.

Indian market is one of the fast booming market in the world. It attract most of the Indian and international company towards them. Due to the globalization most of international branded company inter in the Indian market and increase the competition between them. There are different international competitor which are present in the Indian market like Lee, Levis, PUMA, Nike, Mc Donald, Dominos, Elle etc. These company try to attract most of Indian customer. Most of the Indian people prefer imported stuff because they think imported company provided better look and they charge lower prices but in the case of Shoes and Garments its not like that.

Additionally, the Puma logo is also multifunctional and can be used for different purposes easily while keeping its original identity intact. The size, background and color of the Puma logo can be modified or changed without altering its integrity. No doubt, the Puma logo effectively manages to brand the company and its products.

ABOUT APPAREL PRODUCTS

OCCASION
Casual. party. sports.

WIDTH
Comfortable Normal

 Constructions Details OF PRODUCTS SLEEVE SHORT SLEEVE Full sleeve Meigar sleeve SLEEVELESS NECK V-NECK ROUND NECK DEEP NECK

PRODUCTS TYPES
REGULAR

SOLID STRIPES PRINTED

PRODUCTS CATEGORY
CAPRIES JACKETS JEANS TOPS SHIRTS COATS T-SHIRTS CARDIGNS HAREM-PANTS SWEATERS SCARVES MUFFLOURS

TECHNIQUES
KNITTED WOVEN

MOST FABRICS USED FOR PUMA

COTTON WOOLLEN NYLON POLYESTER

MATERIAL OF APPAREL PRODUCTS

CANVAS FABRIC LEATHER MESH NUBUCK SUEDE SYANTHETIC

OTHERS CLOTHING
CATEGORYCAPRIS, CARDIGAN, HAREM PANTS,SWIM WEAR, TRACK SUITS WIND CHEATERS,NIGHT SUITS,GOWNS. PULLOVERS,JUMPERS,LEGGINGS,KURTA/KURTI,PONCHOS,HANDKERCHIEF AND OTHER DRESS MATERIAS.

FOR BOTH MENS WEAR AND WOMENS WEAR ALL SIZESMALL(S), X SMALL(XS), MEDIUM(M), LARGE(L), X LARGE(XL)

ALL MATERIALCOTTON, COTTON LYCRA, NYLON POLESTER, VISCOSE WOOLLEN

PRICE RANGE500Rs.-2000Rs. 2000Rs. -3000Rs.

ACCESSORIES
BELTS WATCHES GLOVES KEY RINGS WALLET PRICE RANGE0-500Rs. 500-299Rs.

Puma Jewelry & Watches

Price Range
Below $40.00 $40.00 - $60.00 $60.00 - $80.00 $80.00 - $120.00 Above $120.00

PUMA COLOURS RANGE

Beige, Black, Blue, Brown, Gold, Green, Grey ,Multi Color, Mustard, N.A., Nubuck , Orange ,Pink, Purple, Red, Silver , White, Yellow.

ALL STYLE
Aviator wayfarer

The main objective of this study are

To understand why customer buy a particular product. To know the marketing opportunities. To know about customer acceptance of the product. To analyze the customer expectation from the manufacturer. To help the company to know what behavior of consumer in footwear case.

Men's Bags Backpacks Duffel Bags Sling Bags Portfolio Bags Kids' Bags Backpacks School Bags Stationary Bags Women's Bags Handbags Clutches Vanity Cases Wallets Backpacks Duffel Bags

BAGS

PRICE RANGE0-500Rs 500-1049Rs

FOOTWEAR
Shoes, sandles, slippers, flotters,etc.

HEEL HEIGHT
Up to-3cm 3cm-5cm

MATERIALS
Leather
Fabric

Puma Shoes
The brand is focusing on bringing distinctive designs and a global outlook to each product range by blending influences of sport, lifestyle and fashion. In order to achieve these goals, our brand template emphasizes PUMAs distinctiveness, individualism, spontaneity, internationalism and sporting heritage. An important part of our brand strategy is maintaining vigilant watch over our distribution channels, ensuring that we maintain the high level of desirability necessary for sustainable growth. Concurrently, in areas where licensee growth is desired, we will provide solid guidance and strict alertness to make certain that the brands objectives and direction are maintained.

DEPARTMENT OF FOOTWEAR
MEN

WOMEN KIDS

PRICE RANGE
s.

2699-3999Rs 4999-5999Rs 5299-8099Rs.

Puma Apparel Barcode

Barcode:-A pattern of thick and thin lines that is printed on things we buy .It is contains information that a computer can read What We Offer You can purchase a single barcode number for only $30USD or Rs1400 (or even less if you buy more barcodes), excluding images. This is a once-only cost, and then the barcode number is yours for life. You don't have to pay any joining fees or annual fees - so this is an inexpensive way to purchase barcode numbers for your retail products. Pay in $US by credit card, or in rupees directly into our bank account. The EAN-13 barcode numbers we supply are designed for use on retail products internationally. You can use them on your products in India, or exported worldwide. The barcode numbers originate from GS1-US (previously know as the Uniform Code Council - UCC).

Your barcode number will be unique - no-one else in the world can legally use your barcode number. We guarantee that we won't sell duplicate numbers - we are careful to ensure we only sell each number once. You become the legal owner of your barcode number. You can use it on any product you choose. If you stop making your current product, you can reuse your barcode number on another product. You can confidently purchase barcode numbers from us - we are a legal company established in New Zealand. Our office is in Auckland, NZ - feel free to call and talk with us ph +64 9 445 1296 (this is our office in NZ - please remember there is a time difference). Our company is fully owned by a charity, so all profits go towards charitable purposes, including helping disadvantaged children in Asia, Africa & Bolivia.

 We can supply you with EAN-13 retail barcode numbers, or UPC-A barcode numbers (used in the USA). We can also create the actual barcode graphic image for you & supply it in .tif, .bmp, .wmf, .eps and other formats. We can provide you with a Guarantee Certificate in .pdf format, or as a paper copy. We can create your barcode images if you already have a EAN, UPC, ISBN, ISSN or other number, or if you require ITF-14 or TUN carton codes.

Pricing
Starts at $39USD or Rs1800 for one barcode number - includes barcode images & Guarantee Certificate (includes images in .tif, .bmp, .jpg, eps & pdf formats).

The price per barcode number reduces if your purchase more numbers. eg 10 barcode numbers are $29USD or Rs1350 eachincludes barcode images & Guarantee Certificate (includes images in .tif, .bmp, .jpg, eps & pdf forma`ts) Contact us for bulk pricing if you require more numbers. Artwork (if you already have a barcode number) (includes images in .tif, .bmp, .jpg, eps & pdf formats) $20USD or Rs900 each Guarantee Certificate postal version $20USD or Rs900 ISBN & ISSN barcodes (includes images in .tif, .bmp, .jpg, eps & pdf formats) $20 or Rs900 each.

Barcode Inspection
The EyeC GmbH offers solutions for barcode inspection. The Barcode option of EyeC allows testing all relevant Barcodes for correct content, decodability and quality according to CEN/ANSI. In addition to the well-known codes like EAN, PZN, Laetus, 25, 39, 128 the Proofiler can also test the newer RSS-Codes or two-dimensional codes like the Data matrix code. If equipped with the Optional Barcode Inspection, without any additional time or effort, the EyeC Proofiler will automatically identify and locate all barcodes on your print sample, and inspect each particular barcode.

BARCODES IMAGE

BRAND PRONUNCIATION
Puma Brand of shoe Name: Puma Phonetic Pronunciation: POO-muh Audio Pronunciation: Tags: brands.

BRAND AMBASSANDAR
Who is the brand ambassador? ilaya thalabathy vijay Who is the animal on the brand puma? A puma. Who is the brand ambassador of cadbury bournvita? Sania Mirza is the new brand ambassador of Bournvita How do you say the brand puma? YOU say it PEWW MAA. Who is the brand ambassador of dove soap?

thrisha

 Brand care Label

LABEL PRINT MACHINE

PUMA TODAY
Puma AG has approximately 9204 employees and distributes its products in more than 80 countries. CEO and chairman jochen Zeitz since 1993. Puma is the main producers of enthusiast driving shoes and race suits. It is the official sponsor forFIFA World cup. Puma has partnership with Ferrari BMW.

PUMA FACTS
Puma AG is the third top successful company in the World of sportswear. Puma AG manufactures athletic footwear(58.5% of 2007 revenue),apparel(34.8%),equipment and accessories(6.7%). At the end of 2007,the company ran 116 concept stores Worldwide.only 25.3% of its 2007 sales come from the Americas region. Puma AG is aggressively pursuing expansion opportunities in emerging markets as part of its growth strategy.

Puma competitors
Prada sports Well known luxury brand. 4 years ago prada dared to step into the sport segment. Focus on fashion and trends but their price startegy is still too high. Diesel Major fashion brand including:sunglasses,footwear,watches, fragrances and writing tools Experienced an unexpected growth rate. Brand is still situated in Itly (jeans production).

Success Factors
Strong presence: sports and lifestyle/fashion market. Products meeting market demand. High innovative and qualitative products. Big distribution network. Harnessing resources and experiences. Ample knowledge in R and D.

Financial Highlights
Financial Reporting:
Puma abides by the International financial Reporting Standards IFRS, AND Reports. Its earning on a quarterly basis.

Business:
Puma is engaged in the development and marketing of broad range of sports and Lifestyle articles including footwear, apparel and accessories.

Financial Highlights
Distribution:
Puma distributes its products in more than 130 countries.

Total Revenue:
Puma s revenue for the fiscal year 2008 was 2,524.2 million.

BRAND CENTRE
Germany is the main centre and others are America, Europe, Africa, U.K, India.

In India Puma stores

Bangalore, Chennai, Mangalore, Chandigarh, Nagpur, Kolkata, Mysore, Bhopal, Pune, Hyderabad, Mumbai, Lucknow, Coimbatore, Delhi, Kalyan, Vadodara, Trichy .

In Haryana main Puma stores

Gurgaon, Rohtak,

 How useful was this sizing information? We make every effort to provide accurate information, please help us correct any errors or let us know if you found this information useful. If you feel that we can make improvements or provide additional information please feel free to comment. Your comments will greatly assist other readers of this information. We greatly appreciate your contribution.

Puma Men's Apparel Size Chart US men's size Chest Waist Inseam S
CHEST 35 - 37 WAIST 29 - 31 INSEAM 31

M CHEST 38 - 40 WAIST 32-34 INSEAM 32 L CHEST 41 - 44 WAIST 35 - 38 INSEAM 33

 XL CHEST WAIST INSEAM XXL CHEST WAIST INSEAM-

45 - 48 39 - 41 34 49 - 55 42 - 45 35

Puma Women's Apparel Size Chart US women's size Chest Waist Hip XS (2) CHEST 30 - 32 WAIST 21 - 23 HIP 31 - 33 S (4-6) CHEST 33 - 34 WAIST 24 - 25 HIP 34 - 35 M (8-10) CHEST 35 - 37 WAIST 26 - 28 HIP 36 - 38 L (12-14) CHEST 38 - 40 WAIST 29 - 31 HIP 39 - 41 XL (16-18) CHEST 42 - 45 WAIST 32 - 34 HIP 42 - 45

Puma Youth Apparel Size Chart US youth size Chest Waist Hip S (8) CHEST 26 - 28 WAIST 24 - 25 HIP 27 - 29 M (10-12) CHEST 28 - 30 WAIST 25 - 26 HIP 29 - 31 L (14-16) CHEST 30 - 32 WAIST 26 - 27 HIP 31 - 33 XL (18-20) CHEST 32 - 35 W AIST 27 - 29 HIP 33 - 35

 SOCKS
(by shoe size)

Size
Men Women SIZE X-Small MEN 12T-2 WOMEN 1-4 SIZE MEN WOM Small 1-4 3-6

SIZE MEN WOMEN

SIZE

Medium 5-8 7-10

LARGE(MEN 9- 11),(WOMEN 11-14)

MANUFACTURING FACILITIES
PUMA USES OUTSOURCED PRODUCTION FACILITIES IN OVER 40 COUNTRIES

OFFICIAL COMPANY LANGUAGE:

ENGLISH

REGISTERED OFFICE:
HERZOGENAURACH,GERMANY

SWOT ANALYSIS
Strength
Experience in R and D. Branding. Management and International strategy.

Weakness
Missing sports segments. Low financial resources compared to rivals.

Opportunities
Fitness hype. Technology. Acquisitions and sponsorships.

Threats
Actual economic situation. High competition and imitation of products.

Strength
First,the companys financial position is extremely strong.The financial growth of puma has been phenomenely. Secondly puma is more diversified than the competition. Pumas brand image stands for quality ,the latest technology and prestige. The company has been in business for a longer time than any of the competition, and the company has been able to create favorable brand recognition. Pumas top management is highly marketing oriented, and most of the key personnel come from a marketing background.This is strength in this business,since the industry is marked driven instead of products driven,also an increase in demand is the expected market trend. Puma is a Global brand.

Weakness
It is that it doesnt promote much. There are not much of promotional activities being done by the company .not much advertisement is done. Company should look for the same. The organization does have a diversified range of sports products .however ,the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. The retail sector is very price sensitive, however most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consume.

Opportunities
The brand is fiercely defended by its owners whom truly believe that puma is not a fashion brand. The business could also be developed internationally, building upon its strong global brand recognition. For example, emerging markets such as China and India have a new richer generation of consumers.there are also global marketing events that can be utilized to support the brand as the World Cup, the olympics,I PI, and Soccer World Cup.

Threats
To keep-up with the competitions penetrating efforts will cost a lot of money and put a lot of pressure on marketing and research and development. Also, the short product life cycles ply an important role in the return on investment in a particular product line. Furthermore, weakening markets may be a serious threat. Puma is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. such an exposure could mean that puma may be manufacturing and/ or selling

Future of puma
Its aim to be the most desirable sport lifestyle company. Aims at bolstering its position as one of the few true multicategory brands,and at making effective use of the many opportunities offered by the sport lifestyle market in all categories and regions. It plans to evolve the organization. Qualitative growth and a long-term strengthening of brand appeal will be given priority, instead of growth at any cost . Puma plans to evolve the organization through the fostering of unique company values, all compatible with the personality of the brand. The can be best summarized in four words:Passion, Openness, Entrepreneurship.

Passion
It is not a business that manufactures and sells soap powder or ballpoint pens or instant coffee. It is a business rooted in the passionate world of sporting endeavor.The history of the brand resonates with the great athletes and legendary performances, celebrated in stadiums across the globe.Puma Makes products designed to facilitate the individual achievements that evoke the most Passionate reponses.

Openness
Todays markets place is one of the fastest changing and dynamic on the planet quickly and effectively in this environment demands a culture of openness, where opinions can be shared without fear of blame and where old wisdom can be questioned without the fear of antagonism. In this culture, respect and understanding flourish naturally, team workflows seamlessly, barriers dissolve and a much over-used word, empowerment, takes on real meaning.

Self-Belief
Global business face new challenges every day. It is the quality of the people in these business and their belief in their own abilities that enable these challenges to be overcome .pumas recognition of this is reflected in its determination that everyone in the company understands and embraces the company values, as well as benefits from the experience and integrity of their colleagues. Only with self-belief will individuals have the confidence to make things happen, take the tough decisions and realize their ambitions for themselves and, ultimately, the business.

Entrepreneurship
Few business succeed without great ideas. Puma has been built on them and needs them to flow relentlessly hour by hour, day- by -day .this demands a willingness to thick outside the box, to Zig where others Zag and to seek inspiration beyond the more obvious boundaries of our business universe. Such creativity has inspired the puma brand strategy .It will also be needed to make it a reality.

THANKS FOR YOUR ATTENTION

Puma Today
Puma AG has approximately 9204 employees and distributes its products in more than 80 countries. CEO and Chairman Jochen Zeitz since 1993. Puma is the main producer of enthusiast driving shoes and race suits. It is the official sponsor for FIFA World Cup. Puma has partnership with Ferrari and BMW.