Professional Documents
Culture Documents
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Acquisitions
When one company takes over another and clearly established itself as the new owner, the purchase is called an acquisition
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Volkswagen Group
Founded Founder 28 May 1937 Ferdinand Porsche
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It has maintained the largest market share in Europe for over two decades.
The company's production grew rapidly in the 1950s and 1960s and in 1965.
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Financial Data
Production output Revenue Operating income 8,494,280 (2011) 159.33 billion (2011) 11.27 billion (2011)
Profit
Total assets Total equity
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Audi
Founded Founder Headquarters 16 July 1909 August Horch Ingolstadt, (Germany) Automotive
Industry
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Audi became the first German car manufacturer to present a production car.
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Audi oversees worldwide operations from its headquarters in Germany. Audi-branded vehicles are produced in seven production facilities worldwide.
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Financial Data
Production output 1,343,195 units (2011)
Revenue
Profit Total assets
Total equity
Ducati
Founded Founder 1926 Ducati Family
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Societa Radio Brevetti Ducati is established. The Ducati factory was destroyed in the war. After the bombing. Later on Ducati focused on Motor Engines.
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In 1946 the Borgo Panigale factory started to manufacture the Cucciolo, the first motorcycle produced under the Ducati brand. Now, Ducati is one of the most Respected and desired Bike Manufacture in the world.
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Financial Data
Revenue 479 million (2011)
There is not much current financial data available for the companys current financial condition because of the on-going dealing process.
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Actual Deal
In April 2012, Volkswagen Group's Audi subsidiary announced its intention to buy Ducati for 860 million (US$1.2 billion).
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Audi
They bought Ducati because they can.
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Conclusion
I would like to conclude the presentation saying that it was not the best of the moves for Audi & Volkswagen to buy Ducati. They could have concentrated more on Porsche and MAN.
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IMCOST 2012-13