Professional Documents
Culture Documents
No.1 Broadcaster in India Global Giant News Corps major subsidiary India No.1 Cable Network 20 popular channels transmitting No.1 Distribution Power Relationships with over 6200 cable operators nationwide Operating channel distribution company, Star DEN Equity in Hathway (MSO) DTH (Tata Sky) with Tata Group No.1 Brand value Highest advertisement value in market
Leading on line shopping in Korea 1st Home Shopping network in Korea,1995 Revenue, USD 1.8 Bill. (2007) No.1 Customer Satisfaction National Customer Satisfaction Index No. 1 TV home shopping network (2002~2008) Korea Brand Power Index No. 1 Internet shopping site (2005~07) No.1 success story in Asia No.1 Home shopping company in Shanghai, China (2004~2009)
Customer Satisfaction
Customer satisfaction Index
All Figs in % June May April
Accuracy of Information
Call center executive
Product Strategy
Establish premium Home Shopping Channel image through premium brand line-up not shown hitherto in Indias Tele-shopping industry Maximize sourcing power by achieving high sales volumes for strategic products Differentiate with Exclusive products which will be sold only on STAR CJ
No. 1 sales channel for Bajaj Food processor, Samsung 28L grill
The 1st
No. 1
Only 1
Adding new premium brands like BlackBerry, Nokia, Panasonic, Phillips, Dell, Tanishq, etc. Only Homeshopping channel selling precious jewelry by Ddamas, Asmi and Tanishq leading jewelry brands Innovative home appliances sourced directly from Korea, Happy Call double sided pan, Home Power Laundry hanger
24-Sep-12
Washing Machine, LCD TV, Air Conditioner, Digital-Cam, Printers, Mobile Phones, Notebooks
Ethnic, Active, Casual Perfume, Functional, Coloring Watches, Bags, Shades, Pens Reading System, Scribble Dinner set, Juicer-MixerGrinder, Water purifier Footwear, Road Pilot
Fashion Cosmetics Jewelry & Accessory Education Kitchen & Small Appliance Leisure & Sports
Insurance
Health Insurance
Growing Coverage
B2B
Solution Provider