STAR CJ introduction

STAR & CJ Network in India

Brand Power No.1 Expertise & Success Story In Home Shopping.

No.1 Broadcaster in India Global Giant News Corps major subsidiary India No.1 Cable Network 20 popular channels transmitting No.1 Distribution Power Relationships with over 6200 cable operators nationwide Operating channel distribution company, Star DEN Equity in Hathway (MSO) DTH (Tata Sky) with Tata Group No.1 Brand value Highest advertisement value in market

Leading on line shopping in Korea 1st Home Shopping network in Korea,1995 Revenue, USD 1.8 Bill. (2007) No.1 Customer Satisfaction National Customer Satisfaction Index No. 1 TV home shopping network (2002~2008) Korea Brand Power Index No. 1 Internet shopping site (2005~07) No.1 success story in Asia No.1 Home shopping company in Shanghai, China (2004~2009)

Customer Satisfaction
Customer satisfaction Index
All Figs in % June May April

Payment Option Packaging Delivery Person Delivery TAT

88% 84% 75% 92% 82% 81%

0 20 40 60 80 100 120

Accuracy of Information
Call center executive

Scores across parameters are in the range of 80-100%.

Sample : 30 per month Source : AC NEILSON

Product Strategy
Establish premium Home Shopping Channel image through premium brand line-up not shown hitherto in Indias Tele-shopping industry Maximize sourcing power by achieving high sales volumes for strategic products Differentiate with Exclusive products which will be sold only on STAR CJ

The 1st Homeshopping channel to launch Blackberry smartphone

No. 1 sales channel for Bajaj Food processor, Samsung 28L grill

Precious jewelry and innovative products sourced directly

The 1st

No. 1

Only 1

Adding new premium brands like BlackBerry, Nokia, Panasonic, Phillips, Dell, Tanishq, etc. Only Homeshopping channel selling precious jewelry by Ddamas, Asmi and Tanishq leading jewelry brands Innovative home appliances sourced directly from Korea, Happy Call double sided pan, Home Power Laundry hanger

24-Sep-12

STAR CJ Product/Brand Portfolio

Strategic Category Strategic Product Strategic Brands

Electronic Home Appliance IT & Mobile

Washing Machine, LCD TV, Air Conditioner, Digital-Cam, Printers, Mobile Phones, Notebooks
Ethnic, Active, Casual Perfume, Functional, Coloring Watches, Bags, Shades, Pens Reading System, Scribble Dinner set, Juicer-MixerGrinder, Water purifier Footwear, Road Pilot

Fashion Cosmetics Jewelry & Accessory Education Kitchen & Small Appliance Leisure & Sports

Insurance

Health Insurance

STAR CJ home shopping business

Currently live STAR CJ ALIVE 24 x 7 Premium Home Shopping Network. New Internet Shopping Mall :(www.starcj.com) Extensive reach and value proposition makes STAR CJ a complete new & effective platform to enhance your brand equity and sales. STAR CJ alive is currently holding a viewership of more than 18 million households. We intend to spread the convenience of home shopping beyond 20 million households by the end of this year. Our vision is to become the number 1. online commerce & marketing service company by the year 2012.

Why STAR CJ is different

Growing Coverage

One stop & High-End Broadcasting Facility

Robust Supply Chain, from A-Z

Complete Customer Care & Logistics

Delhi-NCR Mumbai Maharashtra Haryana Chandigarh Punjab Gujarat UP

And still counting

STUDIO/ SETS/ PGM. LOOK ON STAR CJ ALIVE (INDIA)

STUDIO/ SETS/ PGM. LOOK ON STAR CJ ALIVE (INDIA)

Business Verticals of STAR CJ

STAR CJ alive Channel

www.starcj.com

Online shopping mall

B2B

Solution Provider