HINA UTTAM ROLL NO.

57

FOUNDATION OF APPLE
Steve Jobs and Steve Wozniak

laid the foundation of APPLE COMPUTERS INC. on April 1,1976 to sell the Apple 1 (personal computer kit)

NAME AND LOGO

The name was taken by Steve Jobs. The first Apple logo was designed by Ron Wayne, co-

founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity.

NAME AND LOGO

In 1977 Jobs asked the art designer Rob Janoff to design

the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. In 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998

THE EVOLUTION OF A BRAND

1975

1977

1997

2006

MISSION STATEMENT
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings

Best Known Products

Hardware line:

Macintosh line of personal computers iPod portable media players iPhone Mac OS X operating system iTunes media browser iLife iMovie, iTunes, iPhoto Final Cut Studio video editing

Software products:

The start

1975 Steve Wozniak was working for Hewlett Packard (calculator manufacturers) by day and was a computer hobbyist by night. He realized that the prices of some computer parts had gotten so low he could buy them himself. Decided to work with fellow hobbyist Steve Jobs to build their own computer On 4/1/1976 released the Apple I (for $666) and started Apple Computers. Had 8 KB of RAM.
9

APPLE 1 (LAUNCHED ON 1 JULY 1976)

Apple 1976-1984

APPLE 1 (LAUNCHED ON 1 JULY 1976)

APPLE 2

(INTRODUCED ON 16 APRIL,1977)

APPLE 3 (MAY 1980)

 APPLE LISA (INTRODUCED ON 1 JANUARY 1983)

APPLE LISA 2 (INTRODUCED ON 1 JANUARY 1984)

MACHINTOSH (January 24,1984)

Competitors analysis
Apple's top three hardware competitors are Dell,

Hewlett-Packard, and IBM. In addition, Apple competes with Microsoft in many areas of the personal computer software industry.

Dell Inc.
Founded in 1984 by Michael Dell, Dell lnc. (www.dell.com) was the. largest manufacturer of personal computers in 2004. Dell's greatest strength is its ability to drive down costs through its

direct sales approach. Dell has nearly perfected the cost and quality control aspects of just-intime manufacturing, and thereby has enjoyed a tremendous advantage over its rivals in quality and production costs. Dell is not known for innovation. Dell has limited itself to few product categories outside of its core computer hardware. Dell's sales of items such as printers, network switches, projectors, and USB storage devices have been limited. Dell is diversifying its product line into consumer electronics. Dell has begun to branch out into other areas by launching its own music download store.

Hewlett-Packard
Hewlett-Packard's merger with Compaq on May 3,

2002, has created a large company. Hewlett-Packard does have certain competent strengths. Sales of printers and printer ink account for approximately 30 percent 0: the company's total revenue but generates 70 percent of its operating profits. offer a desktop computer at a price much lower than Apple can.

International Business Machines(IBM)

Apple and IBM jointly developed the Power PC

line or central processing chips to compete with Intel and its Pentium line of central processors. In December 2004, Lenovo Group Limited, the largest information technology company in China, acquired IBM's Personal Computing Division.

Microsoft
John Sculley's decision not to license the Macintosh

operating system to Bill Gates lead to Windows operating system developed by Microsoft . Windows operating system captures close to 95 percent of the personal computer industry. The Windows Media Player comes bundled with the Windows operating system that is sold on almost every computer in the world.

SWOT ANALYSIS
STRENGTHS One of the oldest hardware manufacturers.
Control over the product. High quality product. Easy to carry products

WEAKNESSES Focusing on internal engg. more than marketing

High price Consumer faced problems with faulty batteries Had difficulties on some of its products quality control Not issued dividends

Huge consumer base loyal to apple

Product diversification

SWOT ANALYSIS
OPPORTUNITIES Less expensive new product lines with quality.
Product line is functional and attractive. Flexibility to its users.

THREATS Pressure from competitors.

Substitution effect

Technology changes at a rapid rate.

Forced to develop new products.

iPods are able to communicate.

New car models with iPod connectivity.