nhn s dng cho gia nh v vn phng Cc doanh nghip nh, di 200 nhn vin Cc doanh nghip va v ln, trn

rn 200 nhn vin Cc t chc chnh ph, gio dc, y t

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hng c nhn: vi cc mt hng nh laptop, PC, thit b lu tr Khch hng doanh nghip: vi cc mt hng nh Server, Workstations T nm 1996, Dell thc hin bn hng trc tuyn (trc tip) cho khch hng c nhn thng qua Website www.dell.com. y, khch hng c cung cp catalog v sn phm m dell cung cp, ty chnh sn phm theo mun v t hng. Dell s lp rp sn phm v vn chuyn n cho khch hng sn phm ng nh khch hng yu cu.

Phn ln doanh thu ca Dell t B2B, trong khi B2C c thc hin qua quy trnh tng i chun ha Dell cung cp cho hn 100.000 khch hng doanh nghip dch v h tr khch hng c bit (Premier Dell service). Dell cung cp hai h thng mua sm trc tuyn cho BA, qua cho php BA theo di, mua v kim tra cc n hng qua website c Dell customize ph hp vi BA

Ti website, BA c th la chn v cu hnh my tnh khc nhau sao cho ph hp vi tng b phn kinh doanh ca mnh. Nhn vin ca BA thng qua h thng Intranet c kt ni vi h thng ca Dell cng c php la chn v t mua my tnh ph hp vi nhu cu s dng ca mnh. Dell cng s dng m hnh ny khi mua thit b, linh kin t cc nh cung cp ca mnh, y l m hnh ecollaboration.

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Khch hng vo website ca Dell xy dng my tnh vi cu hnh ty chnh Sau khi, khch hng ng vi my tnh m mnh xy dng th c s d liu khch hng ca Dell s ghi li thng tin cu hnh my H thng s phn tch cc linh kin cn thit ri gi cc thng tin ny ti nh sn xut cc linh kin tng ng Theo , cc nh sn xut lun trong tnh trng sn sng chp nhn cc yu cu ca Dell v s tin hnh giao sn phm cho Dell theo s lng yu cu.

Mt l, thc hin thng qua Premier Pages ca Dell ti a ch http://premier.dell.com.Dell c trn 500.000 ti khon Premier Page ca cc doanh nghip v cng ty nh v va trn ton th gii. Premier Pages h tr 13 ngn ng. Hot ng t hng tin hnh tng t nh ca khch hng c nhn. Hai l, tch hp vi h thng ca Dell. Thay v t hng qua website nh thng thng, H thng ca Dell cho php cc doanh nghip c th s dng cc ng dng t hng t h thng ERP (ERP Procurement Application) ca h t hng

Quy trnh giao dch gm 4 bc: 1. "PunchOut" Xc thc cc truy cp ti catalog ca khch hng ti Dell t trnh duyt ca khch hng cho vic mua hng. 2. Order Requisition Cc d liu v gi hng s c chuyn ti cho khch hng vo thng h thng ERP ca khch hng. 3. Electronic Purchase Order Khch hng chuyn cho Dell cc n t hng. 4. PO Acknowledgement Dell phn hi li cho khch hng. C s ca phng thc giao dch ny da trn s trao i d liu in t EDI gia cc my ch ca cc bn.

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D liu c cp nht lin tc chnh xc ca thng tin cao Khng b trng lp thng tin D liu c trao i qua h thng tch hp gia Dell v khch hng. Cho php khch hng ty bin n hng.

Kh khn Yu cu phi c s tng thch v d liu in t nn Dell phi c s tch hp vi nhiu h thng ERP. Mt s khu vn phi thc hin th cng nh cp nht d liu; gi ha n.

Cc nh cung ng ca Dell t cc tp on sn xut my tnh v linh kin: Intel, AMD cho vi x l Seagate, Maxtor, Quantum .. cho cng Samsung, Toshiba, Micron cc chip RAM Sony, Phillips, Nokia, Samsung, Acer cho mn hnh SCI, Solectron cho cc linh kin my in v cho cc thng my tnh v u ni Microsoft cho cc phn mm v h iu hnh; V Nhiu cc nh sn xut thit b gc (OEM) i Loan cho cc linh kin khc

Mi khi Dell tip nhn 1 n hng, h thng x l s bc tch n hngthnh tng phn nh, tp hp li ri t ng chuyn n cho nh cung ng thch hp. Dell s dng h thng SCM ca i2 Technologies. H thng cho php, mi 20 giy, s tin hnh tng hp n hng

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To ra li th cnh tranh so vi cc i th truyn thng da trn: Khng phi d tr, tn kho mi khu ca chui gi tr. Khng phi thanh ton trc cho cc nh cung ng trc. Gim thi gian sn xut, lp rp. Hin nay: 90% nh cung ng ca Dell chp nhn hnh thc t hng s dng h thng tch hp ca Dell. C 15 nh cung ng ca Dell chim n 85% gi tr cung ng.

Kh khn H thng i hi phi c s trao i cc thng tin, nhu cu, tnh trng tn kho. Phi c h thng ERP trn c s trao i d liu in t nh h thng mng Extrant.

Sony S nhn vin: 158.500 Tc tng nhn s: 4.7% Doanh thu: 63,542.2 triu T l tng trng hng nm: 4.6% Thu nhp sau thu: 1,050.7 triu Tng trng thu nhp bnh qun: 31.0%

BM-Lenovo Cc s liu chnh tnh n thng 3/2005: S nhn vin: 20,600 Tc tng nhn s: 80,6% Doanh thu: 2,891.0 triu T l tng trng hng nm: 2.7% Thu nhp sau thu: 143.6 triu Tng trng thu nhp bnh qun: 6.4%

HP Cc s liu chnh tnh n thng 10/2006: S nhn vin: 150.000 Tc tng nhn s: 0.7% Doanh thu: 91,658.0 triu T l tng trng hng nm: 5.7% Thu nhp sau thu: 6,198.0 triu Tng trng thu nhp bnh qun: 158.5%

Bt u bng m hnh marketing trc tip i vi my tnh c nhn, sau bt u kinh doanh qua mng. Tip n Dell p dng m hnh build-to-order (BTO) vi quy m ln, cho php khch hng la chn sn phm theo nhu cu. Dell thu c li nhun nh gim trung gian v gim lng hng lu kho. p ng nhu cu ln, Dell p dng m hinh th 3 l mua sm trc tuyn nhm nng cao hiu qu mua nguyn liu, thit b u vo (SCM), phi hp vi cc i tc v nng cao hiu qu hot ng bn trong doanh nghip (B2Bi). Tip n Dell p dng m hnh e-CRM duy tr quan h tt vi khch hng. M hnh kinh doanh ca Dell tr thnh in hnh v c nhiu nh sn xut khc p dng, c bit l cc nh sn xut t.

THANK YOU