Presented By:

24)Patel Falguni 25)Patel Himesh 27)Patel Janak 28)Patel Karan

BRAND LEVELS :
Brand is imprinted in the minds of the customer. It represents the culmination of marketing efforts. A superficial look at the brands in a product category hardly reveals what meaning is conveyed to prospects by the brands to pull customers. A brand negotiates with its prospects at different levels. Depending upon the marketing strategy employed, a brand can convey different types of meanings.

The choice of meaning to be conveyed depends upon the development level of the market. As marketing thought has seen evolution from inward orientation to external orientation , branding has also evolved in similar fashion.

Brand is much more than about robustness of the watch is something that is very common. The four types of branding approaches can be found representing the product or customer or a combined focus.

There are four types of brand levels are as follows :

Attribute Brands Benefit Brands Emotional Brands Value Brands

 Attribute Brands :Brand Attributes portray a companys brand characteristics . They signify the basic nature of brand. Brand attributes are a bundle of features that highlight the physical and personality aspects of the brand. Attributes are developed through images, actions, or presumptions. Brand attributes help in creating brand identity.

A strong brand must have following attributes : 1) Relevancy- A strong brand must be relevant. It must meet peoples expectations and should perform the way they want it to. A good job must be done to persuade consumers to buy the product; else in spite of your product being unique, people will not buy it. 2) Consistency- A consistent brand signifies what the brand stands for and builds customers trust in brand. A consistent brand is where the company communicates message in a way that does not deviate from the core brand proposition.

3) Proper positioning- A strong brand should be positioned so that it makes a place in target audience mind and they prefer it over other brands. 4) Sustainable- A strong brand makes a business competitive. A sustainable brand drives an organization towards innovation and success. Example of sustainable brand is Marks and Spencers.
5) Credibility- A strong brand should do what it promises. The way you communicate your brand to the audience/ customers should be realistic. It should not fail to deliver what it promises. Do not exaggerate as customers want to believe in the promises you make to them.

6) Inspirational- A strong brand should transcend/ inspire the category it is famous for. For example- Nike transcendent Jersey Polo Shirt. 7) Uniqueness- A strong brand should be different and unique. It should set you apart from other competitors in market.

8) Appealing- A strong brand should be attractive. Customers should be attracted by the promise you make and by the value you deliver.

Examples Of Attribute Brand :1) PORSCHE Product Boxster

We have redefined the Boxster in terms of its performance, and defined how the roadster of the future should look. In doing so, we have once again succeeded in creating an icon of independence in that inimitable Porsche way. Just like its legendary predecessors, including the 550 Spyder, it is a Porsche that continues to epitomise the feeling of genuine freedom and advancement.

2) ZANDU Product Zandu balm

Zandu Balm is No.1 Ayurvedic remedy for headache, body ache and cold. It is 100% safe and no side effects. It has been trusted household solution for pain relief since 1935. Across India, Zandu Balm is synonymous for headache, body ache and cold remedy.

3) Procter & Gamble Product Head & Shoulders

Since 1950, head & shoulders has been at the forefront of scalp and hair science, significantly advancing the treatment of dandruff. Along with professional advice and expert insight we have a wide range of products to care for your scalp and nurture your hair . Head & Shoulders used micro ZPTO ingredient to establish brand efficacy.

4) POLAR INDUSTRIES LTD. Product Polar Fans

Presenting fans you'll love at first sight. POLAR PULSATOR FANS blend unmatched designs with elegant styling. Metallic embellishments and trimmings add class to its features. The annular ring on the motor, new two part blade trim and new look canopies gives POLAR PULSATOR FANS a chic trendy lookWe also give seven years guarantee to our valuable customer.

5) GODRRJ Product Godrej Refrigerator 1958. The summer heat gets easier. Godrej Appliances makes the very first refrigerator in India. Fast forward to today. Eon is bringing you cool new features to meet todays needs. Our addiction to innovation is an old story. We launched PUF (polyurethane foam) technology way back in the 80s. Created 100% CFC free fridges much before green got fashionable. And added colorful doors to these cooling machines. And so on.

6) COLGATE Product Colgate Toothpowder Colgate has used the smooth powder quality to lure rural customer to buy their toothpowder.

7) DABUR Product Dabur Honeytus Cough Syrup

Dabur's Honitus Cough Syrup provides effective relief from cough, without side-effects. Dabur Honitus Cough Syrup is a Honey-based herbal syrup that is fortified with Tulsi, Mulethi & Banapsha. This herbal syrup attacks cough at its roots, and provides fast relief.

8) HYUNDAI Product Santro Xing The new Santro Xing sports stunning design changes which include refreshing exteriors and new look luxurious interiors. The new front radiator grille, the full wheel cover and the rear spoiler makes the new Santro Xing aesthetically more appealing and sporty. With metallic touches at multiple locations and plush new two tone beige and brown color scheme, the new Santro Xing adds elegance and style to the existing great looks.

9) LENOVO Product ThinkPad Computers Lenovo ThinkPad computers is promoted as slick machine.

10) DABUR Product Amla Hair Oil

Dabur Amla Hair Oil is India's trusted hair oil. Packed with the natural goodness of Amla (Indian gooseberry), Dabur Amla Hair Oil enriches your hair, making them strong from inside and beautiful outside to keep you looking absolutely gorgeous all day long.
Dabur Amla Hair Oil is today the largest hair oil brand in the country with over 35 million consumers. Dabur Amla Hair Oil has constantly evolved as the epitome of beauty for Indian women.

Definition:-The

amount that a brand is worth in terms of income, potential income reputation, prestige and market value. Brands with a high value are regarded as considerable assets to a company, so that when a company is sold a brand with a high value may be worth more than any other consideration

Level of value and power differ for different brands. All brands are intended to become great in terms of value. Some succeed and some do not.

To achieve a high level of value, marketing and brand managers have been working to create home in the minds to create consumers. With the rise in importance of brand management, they have become more and more convinced that the real value of dear consumer keep a particular brand to themselves.

Example of Value brand

Microsoft introduced on opiating environment named windows November 20, 1985 as to the growing interest in graphical user interfaces.

The student of university of Texas started company called pcs limited with capital of & 1000 in 1985, the company produce the first computer of its own design.

The company changed its name to Dell computer corporation in 1988. Dell a adopted polices to sales directly to consumers and custom assembled each ordered unit according to a selection of options.

In October 1948, after the Mc Donald brothers realized that most of their profit came from selling hamburgers, they carhop drive-in to establish a streamlined with , a simple menu of just cheeseburgers, French fries, shanks, soft drink, and apple pie.

The carhops were eliminated to make Mc Donalds a self-service operation. Mac and Dick Mc Donald had taken great care in setting up their kitchen like an assembly line to ensure maximum efficiency. The restaurants name was again changed this time to simply Mc Donald's, and reopened its doors on December 12,1948. MC Donald's maintain same test and quality in all branches across the world.

Intel corporation is an American multinational semiconductor chip make corporation, united largest Intel is the worlds largest & highest, based on founded on July 18,1986 is a portmanteau of integrated electronics. Intel was an early developer of SRAM & DRA memory chip, & this represented the majority of it's business until 1981.

In 1905, Hans wildorf & his brother in-law Alfred Davis founded wildorf &Davis in London. Their main Herman anglers Swiss movements to England and placing them in quality watch cases made by Dennion and others.

In 1908 wilsdorf registered the trademark Rolex and opened an office in La chouxde-fonds, Switzerland. The company name Rolex was registered on is November 1915.

 In 1901,william s. Harley, age 22, drew up plans for a small engine with a displacement 7.07 cubic inches and four-inch flywheels. The engine was designed for use in a regular pedal bicycle frame. Over the next two years, it was finished in 1903 with the help Milwaukee without pedal assistance.

In January 1905, small advertisements were placed in the Automobile and cycle trade journal "that offered bare Harley-Davidson engines to the do-it-yourself trade. By April, complete motorcycles were in production on a very limited basis by 1920, was the largest motorcycle manufacture were sold by dealers in 67 countries.