Storied Telling

Observations from Retail

11/1/2012

Groove--KSC--for Keelig--CCC@Stanford

Best Merchandising, Best Layouts, Best Dcor, Best Dressing Spaces Invited into stores by brilliant, themed, locally created interior art... Invited to engage with website through storytelling. here an example of the Magazine online with branded shoes by designer duo for Anthro

11/1/2012

Groove--KSC--for Keelig--CCC@Stanford

Anthro = Artistic Anthro = Artistic Assortment Anthro = Creativity Why is the sale section expanding into the store (from the room in the back)? Is it eroding the brand?

11/1/2012

Groove--KSC--for Keelig--CCC@Stanford

Groove--KSC--for Keelig--CCC@Stanford 11/1/2012 4

Apple store: iPhone 5 launch & Crowd control lines through the door and snaking around the mall--good for business? customer service or sales pitch? clutter king vs. design diva?

Organized, Attractive, Inviting

Drew us in. Looking for lunch boxes: Not made in China. Organize to make such searches easier?
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Free People
Delightfully designed stores How to bring in design projects from their website and blog to create: In-store engagement? Additional revenue?

11/1/2012

Groove--KSC--for Keelig--CCC@Stanford

 Local store has beautiful window displays. Large sales items out in front of store: Does this erode the brand? How to sell products in-store (such as furniture covers) which cannot be displayed without hurting the sales of the furniture?

11/1/2012

Groove--KSC--for Keelig--CCC@Stanford

Want greeting cards? Hunt for them! Informational UNICEF site fails to deliver

tapproject home page excels at generating action to support fundraising for water. What can UNICEF learn for their info store?

11/1/2012

Groove--KSC--for Keelig--CCC@Stanford

the stores
www.apple.com & Manhattan Beach store www.anthropologie.com & Torrance & El Segundo stores www.thecontainerstore.com & Torrance store www.freepeople.com & Torrance store www.potterybarn.com & Rolling Hills Estates store www.tapproject.org & www.unicef.org

11/1/2012

Groove--KSC--for Keelig--CCC@Stanford

footnote on nopics
armed on my shopping trip with iPhone and a stand-alone camera, I found each memory card full, and with only the bare necessities saved, had no scope for deleting digital debri and no room for additional images. With this, came the realization that I saw all the better simply because I looked rather than clicked.

11/1/2012

Groove--KSC--for Keelig--CCC@Stanford

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