Educational Games (primary school) Renewable Energy & Electric Car

Intake 9B, Group 5: Chan Kin Hei (3356283) Chung Chun Yu (3358149) Lam Wing Kei (3356387) Lee Cheuk Ming (3356267) Li Shok Hei (3356285) Tsoi Shui Pang (3356338) Yu Kam Keung (3358193)

Section 1: Project Background & Project Objective

Project Background
Total GHG Emission in Hong Kong (2008)

Electricty Generation Transport Others

Presenter: Li Shok Hei

Project Background

In the Budget 2012-2013, the Government

allocating over HK$30 billion on building environment-friendly facilities and funding the green projects. secured an additional of HK$180 million to subsidise bus companies for of hybrid buses and fully electric buses trials.

Presenter: Li Shok Hei

Project Objective

Pass on the message of Green to our next generation. Enlightenment kit in renewable energy collection, transmission and application.

Profitable business in both education & toys market sector.

Presenter: Li Shok Hei

Section 2:
Market Research, Analysis, Strategies and Implementation

Product Research
Selling price comparison with Major Competitors
Wind Turbine
TSMIYA HK$ 530

Capacitor Car
TSMIYA HK$215 to HK$385 Lego HK$ 530 to HK$845

T&K Wind Turbine HK$ 395

T&K Wind Turbine II HK$ 330

Presenter: Chung Chun Yu

Tomy HK$ 430 to HK$765

Market Research Education Sector

Education Budget for Developed Countries

US Dollars (Billion)

*Exchange rate has been applied

Presenter: Chung Chun Yu

Market Research Numbers of School

Number of Primary & Secondary School Primary School 568 54,857 6,312 21,398 46,027 129,162 Secondary School 524 37,100 1,396 3,741 14,607 57,368 Total 1,092 91,957 7,708 25,139 60,634 186,530

Hong Kong USA Australia UK China Total

Presenter: Chung Chun Yu

Market Research Private / Household Sector

Over 94% of the Hong Kong household spending in education is roughly HK$31 thousand annually. The $21 Billion US Toy Market in an Infographic indicted overall global toys market is about US$52.5 billion

Presenter: Chung Chun Yu

Marketing Strategy
3 Implementation Stages 1. Start up stage Target market mainly in primary and secondary education science lab kit 2. Reinvestment stage Target market will be extended to family educational learning kit 3. Sustainability & Commercial Stage Target market will extend to developer and government for commercial application.
Presenter: Chung Chun Yu

Financial Analysis

Projected Revenue Assumption Start Up Expenses Break-Even Analysis Projected Profit & Loss

Financial Analysis
Revenue Assumption
IND. % Education Sector (Projected Sell in Unit) 18% initial Year 1 Year 2 Year 3 Year 4 Year 5 10% 168,000 185,000 204,000 224,000 246,000

Education Sector (Projected Sale in Dollar) Private / Housedold Sector (Projected Sale in Dollars) 0.1% initial

US$33.6M

US$37M

US$40.8M

US$44.8M

US$49.2M

18%

US$52.5M

US$61.95M

US$73.1M

Total Sale Assumption

US$33.6M

US$37M

US$93.3M

US$106.75M

US$122.3M

Presenter: Lee Cheuk Ming

Financial Analysis Start Up Cost Summary

Office furniture Computer hardware and software Setup, installation and consulting fees Business cards and stationery Decorating and remodeling Fixtures, counters, equipment & Installation Starting inventory, raw materials, tools, etc. Deposits with public utilities Legal and other professional fees Business licenses and permits Advertising and promotion for opening Signage Rent & security deposit Operating Cash Other TOTAL START UP COST: US$5,000 US$10,000 US$8,000 US$1,500 US$5,000 US$2,000 US$16,000 US$1,500 US$7,500 US$3,500 US$2,500 US$2,000 US$12,000 US$12,800 US$30,000 US$119,300

Presenter: Lee Cheuk Ming

Financial Analysis Break-even Analysis

Fixed Costs Production costs: Direct materials Direct labor Indirect production costs Selling expenses: Sales salaries & commissions Advertising Miscellaneous selling expense General expenses: Office salaries Supplies Miscellaneous general expense Totals
Presenter: Lee Cheuk Ming

Variable Costs

US$32 US$80 US$15

US$4,000 US$2,000 US$1,500 US$4,000 US$1,000 US$3,500 US$16,000 US$3

US$130

Financial Analysis Break-even Analysis

Sales and Income data:
Selling price per unit Expected unit sales Target operating income for the period (Monthly) $200.00 14,000 $16,000.00

Results Contribution margin per unit Unit sales at break-even point US$70 229

Dollar sales at break-even point

Presenter: Lee Cheuk Ming

US$45,714

Financial Analysis Profit & Loss Summary

Description Income Sale Income Cost of Goods Sold Gross Profit Year 1 US$33,600,000 US$21,840,000 US$11,760,000 Year 3 US$93,300,000 US$60,645,000 US$32,655,000 Year 5 US$122,301,000 US$79,495,650 US$42,805,350

Presenter: Lee Cheuk Ming

Financial Analysis Profit & Loss Summary

Description Year 1 Expenses Start-Up Cost US$119,300 Payroll US$48,000 Sales and Marketing and US$552,000 Other Expenses Depreciation US$5,000 Leased Equipment Telephone US$1,810 Utilities US$5,400 Insurance US$3,000 Office Rental US$12,180 Vechicle Opertaing US$5,000 Expenses Computer Hardware Development Staff Traning US$12,000 Taxes US$1,764,000
Total Expenses
Presenter: Lee Cheuk Ming

Year 3

Year 5

US$48,001 US$552,000 US$5,000 US$1,810 US$5,400 US$3,000 US$12,180 US$5,000 US$12,000 US$4,898,250 US$5,542,641

US$48,002 US$552,000 US$5,000 US$1,810 US$5,400 US$3,000 US$12,180 US$5,000 US$12,000 US$6,420,803 US$7,065,195

US$2,527,690

Financial Analysis Profit & Loss Summary

Description Profit & Loss Summary Year 1 Year 3 Year 5

Net Profit (Loss) US$9,232,310 US$27,112,359 US$35,740,156 Net Profit (Loss)% 79% 83% 83%

Presenter: Lee Cheuk Ming

Section 3: Product

Wind Generator Structure

Wind Generator included: 6 pieces of 30 degree bevel blades Speedup Gearbox DC motor (As a generator) Tower cabin

Presenter: Yu Kam Keung

Wind Generator Function

Convert wind energy into electric power Provide a source to charge up the battery for capacitor car Let student know how to get the renewable energy and how important of the energy
Speedup Gearbox Generator DC Output

Blades

Presenter: Yu Kam Keung

DC/DC converter
Description: DC/DC converter controlled by PWM Convert a varying input voltage to a fixed output Used to charge battery and run a Motor

Presenter: Lam Wing Kei

DC/DC converter
Block Diagram: Step down the voltage of the Wind Turbine to 3V charge the battery and capacitor If any fluctuations , the controller will vary the duty cycle to regulate the output voltage

Presenter: Lam Wing Kei

Capacitor Car

Gears Wheels
Presenter: Chan Kin Hei

Motor Control Board

Control Circuit

Zener diode

Protection the limit of capacitor charging No more than 2.3V

Diode Protect the supply when adverse current occur if the input voltage is lower than the voltage of capacitor.

Presenter: Chan Kin Hei

LabVIEW System Monitoring

LabVIEW has been programmed to :

Collect current and voltage information from wind turbine, convertor / inverter and batteries. Transform and calculate collected data into graphical display.

Presenter: Tsoi Shui Pang

LabVIEW System Monitoring

Monitorin g

Presenter: Tsoi Shui Pang

Calculate d

Section 4: Summary

Summary

Steady growth in education funding Government Investment in environmental project Positive investment return This project is in the solid position to launch

Presenter: Lee Cheuk Ming

Q&A

The End