Steve Jobs : The iPodfather

Presented By:

Anupam Batra Neeraj Bisht

Early life
Born on February 24th, 1955 in San Francisco, California Full Name: Steven Paul Jobs Put up for adoption a week after birth Adopted by Paul Reinhold Jobs and Clara Jobs Adoption was finalized under the condition that Steven would attend college.

Education
Skipped 5th grade , Took his first electronics class in high school After school, attended lectures at the HewlettPackard company where he met Steve Wonzniak during work Graduated high school in 1972, Enrolled in Reed College in Oregon Dropped out after one semester, Slept on his friends dorm room floor and dropped in on classes of interest

The Beginning of A Career

In 1974, Jobs took a job as a technician at Atari, Inc. in Los Gatos, California

Jobs was assigned to create a circuit board for the arcade video game Breakout.
Jobs attended meetings at Wozniaks Homebrew Computer Club Steve convinced Wozniak to work with him in building computers

Apple
Born on April 1st, 1976 Apple I designed and prototype built First single board computer with built-in video interface Apple II designed in the following year In 1976, Jobs looked to hire a public relations agency to help advertise

Smooth Sailing
Most investors turned Apple down Retired Intel executive Mike Markkul decided to invest Became publicly traded company in 1980,Launched LISA in 1983 Unsuccessful due to its few software programs and high price Very popular sold approximately 70,000 Macs in the first 100 days

The Downfall
Sales began to plunge Wozniak quit Apple in 1985 Board members of Apple met on May 28th, 1985 and each voted on the removal of Steve from the company

Still Looking Up
After taking time off, Jobs wanted to get back to Apple and his love for computers. In 1986, Jobs bought The Graphics Group (later renamed Pixar) from Lucasfilm's computer graphics division for the price of $10 million, $5 million of which was given to the company as capital. Founded NeXT Computer in 1989 Company slowly starts going downhill

Still Looking Up (Cont.)

Closed a NeXT factory in that February
Laid off half of the employees and stopped making computers NeXT was acquired by Apple Inc. in 1997 Jobs management style had drastically changedRelaxed and was open to suggestions Employees commented that Jobs made experimenting with electronics fun

Still Looking Up (Cont.)

NeXT STEP software was being turned into Mac OS X Under Jobs guidance the company increased sales Introduced the iMac and other new products Jobs held the title of ICEO By the year 2000, he created even greater advances in new technology

The New Beginning

In early 2000, Pixar leads animated film Industry
Later that month, Jobs announced his return to the CEO position Insisted on keeping his $1 annual salary Although his salary was low, the company granted him ten million shares of Apple stock worth hundreds of millions

The New Beginning (Cont.)

First project as CEO was the G4 Cube

Was too expensive and didnt satisfy a certain market

Lasted only twelve months in Apples line-up

The New Beginning (Cont.)

The next step for Steve was his newest operating system, Mac OS X: The future of Apple Apple wanted software to sync up digital devices Jobs took matters into his own hands and created iLife suite.

The New Beginning (Cont.)

In 2001, Jobs opened Apple retail stores so customers could: Try out computers Test software Meet with sales people This was a large risk but he knew that people would want to buy them

Portable Audio Revolution

Less than a year after iTunes was released, Apple released the iPod In July 2002, the new iPod was available for Windows users as well Sales skyrocketed and 75% of MP3 players are iPods In eight weeks, five million songs were sold on iTunes took over 80% of the legal music downloading market

More Successful Changes

October 2005, 5th generation of iPod was introduced

Could play music videos and TV shows

Jobs announced the opening of the iTunes video store

Pixar
Pixar was Jobs second company Swept the box office with its animated films On January 24th, 2006, Disney bought out Pixar for $7.4 billion Finding Nemo, The Incredibles, Ratatouille, WALL-E, Up and Toy Story 3 each received the Academy Award for Best Animated Feature, an award introduced in 2001.

Learning from Steves Life:

Have

strong opinions, just not always your own

Openness Hurts Sometimes

Focus, focus and Focus

Working in team means talking

Planning Succession