Professional Documents
Culture Documents
Strategy plan
Index
1. 2. 3. 4. 5. 6.
Whats the problem? Whats missing? What do we focus on? What will we try to achieve? How will we try to achieve it? The public face of the campaign
Over 10 million children (0-5) die each year unnecessarily; Million of children fail to grow up healthy and to achieve their potential because of preventable ill health; The preventable death and ill-health of children negatively influence their development and that of their countries.
Whats missing?
There is enough knowledge => the problem is not technical; There are sufficient resources to prevent the senseless deaths => the resources needed are affordable and they have been already committed; There are agendas, commitments and calendars established => the problem is not about not knowing what to do
Whats missing?
The problem is lack of political will and accountability. There is no public awareness and outrage on the scandal of child mortality; If leaders fail to deliver, nothing happens to them; The voices of children are not heard. => Most alliances and partnerships focus on advocacy and supporting governments to deliver. No campaign exists to mobilise children and the public to pressure governments.
Generate enough public pressure to ensure that governments in South and North deliver on their promises with respect to the health of children; Creating a global movement for childrens health that unites the voices of children and people; Engaging selected leaders as champions for child survival.
2.
3.
50 million children of at least 60 countries of the North and South join their voices, holding the duty bearers to account for their right to health in the most powerful global child call ever; Children engage with key actors in eliminating the barriers to the realisation of their right to healthcare in 40 countries; 15 national Southern governments invest at least 15% of their national budget for health by 2010;
5.
Donor governments increase their investment in health by 2010; World Economic Forum, Clinton Initiative and other key global influencers cover the issue of child mortality and child health from 2009.
c)
events, petitions, letters, demonstrations Print media, audio/visual media, social media (Internet), advertising, viral emails, marketing, celebrity support Score-card report of HoS on their performance in health investment in their mandate
Creating spaces for childrens participation and for their voices to be heard and magnified:
Week of action on the right to health (November 20th); Global health survey; by and of children regarding the obstacles that they face; Support child-led organisations to advocate for their right to health.
With a sophisticated lobbying approach to accessing key world leaders and their closest advisors:
Engage selected Heads of State and key academics in championing the issue of child survival.
Is a campaign needed?
Why are 10M children left to die every year? Attitudes in decision-making arenas that children had little intrinsic value. That they were worthless, even disposal; People do not hold governments and donors accountable for their promised funding on health for children. So, whats needed? What would make a difference? The public to tell decision-makers that children do matter, and are valuable; Children and the public to hold their governments and donors accountable and pressure them to follow-through on funding health services. => We therefore need a campaign!
Member agencies could not hold governments and donors to account on their own; The Campaign would be a force multiplier, would amplify the effect of the work of all other partnerships for health.
Promote the worth/value of children by putting them at the centre of the campaign; teaching them about their right to health; empowering them to call on their leaders Communicate the scale and the urgency of the situation: this year 10 million children will die, and next year another ten million, and so on. Not to mention those older children who suffer with poor health Provoking outrage: i. At the disposability of young children ii. That unfulfilled funding promises are to blame for so many deaths. We want to provoke outrage and make this unacceptable, a moral issue.
Name: Global Movement for Childrens Health Now! Campaign => stresses sense of urgency Slogan: Arent I worth it? or Am I not worth it? => Its a leading question. It prompts the answer yes and forces the target to agree and recognize the worth of the child in question. Mock ups:
G8
Malawi
Ghana
Concrete plans
How well we use communication tools (advertising, e-petitions, online social space, celebrity endorsement) depends on how much is invested in this project; What we do and achieve will depend on the scope, resources, time; The details of what we do, when need to wait until we know what the commitments will be what we can afford to do, how many people we have to do it, and how much time there is to do it.
This campaign will result in a wave of outrage about the disposability of children that you wont have to create for your own campaigns not just health but other child-related campaigns; Success in this campaign will mean a sea change in the perception of childrens worth among general public and decision-makers; It will also create a social shift in which the general public realizes they can and should keep their governments accountable for their promises.
4.
organization. More activist supporters means more funding. Activist supporters who are later asked for funds are more generous than just donors; There is also opportunity for greater synergy between the GMC and member agencies, e.g., The new GMC website will include a front page section where member agencies can post their banner adverts for fundraising initiatives.
Meeting MDG4 by 2015 means saving almost 7 millions lives, every year!