SUMMER INTERNSHIP REPORT PRESENTATION

ON
COMPARATIVE MARKET PATTERN OF RAJASTHAN STATE SEED CORPORATION LTD WITH RESPECT TO OTHER PRIVATE SEED COMPANY OF SOYA CROP IN KOTA(RAJASTHAN).

Presented By: SURENDRA KUMAR MALAV B.Sc. Ag(Hons.)+ABM

COMPANY PROFILE
Rajasthan State Seeds Corporation Ltd. (RSSCL ) was established under National Seed Project in 28 March 1978 under Indian companies act 1956. The total share capital of the company in Rs. 758.28 lacs out of which Government of Rajasthan holds 84% shares, National seed corporation ltd. holds 10% shares and balance 6% is held by Seed grower farmers of the state. RSSCL has 21 processing units whose seed processing capacity is 9.28 lacs Qtls. per year and storage capacity is 4.98 lac Qtls. The brand name of the products of RSSCL is 'Rajseeds' and is the most popular seed brand in Rajasthan for field crops.

COMPANY PROVIDES
RESEARCH& DEVELOPMENT

PRODUCTION

RSSCL

MARKETING

PROCESSING

OBJECTIVES
To

determine the most preferred soybean seed company in Rajasthan. To find out the market share of the RSSC in Rajasthan. To know about the dealer margin offered by different companies. Company image with regard to the soybean quality packing and availability of seeds.

RESEARCH METHODOLOGY
Identification of comparative market pattern

Questionnaire design

Collection of data

Graphical presentation and analysis

Conclusion and Suggestion

RESEARCH METHODOLOGY
Research Design: - Descriptive and exploratory Sample size: - 80 farmers and 20 dealers/retailers Survey Area:The research was conducted in many areas of Kota like: Borkeda Umedganj Bhadna Sitapura Badgoan Borabas

RESEARCH METHODOLOGY
Primary Data

Meeting with farmers, retailers and wholesalers

Questionnaire fill up.

FINDINGS
WHERE DID THE FARMERS PURCHASE THE SEED

14%

86%

SELF PRODUCT

FROM MARKETS

WHICH COMPANY FARMER PREFERS IN SOYBEAN CROP SEED?

4%
12% 0 40%
14%

30%

RAJ SEEDS

RAJ SHREE

CHAMBAL

SHRIRAM

OTHER

WHICH COMPANY GIVES THE MORE MARGINS IN SOYBEAN CROP COMPANY?

CONCLUSION
1. J.S.335soybean variety is very well-growing product of Rajasthan State Seed Corporation In Kota.

2 J.S.335soybean variety is one of the most effective seed accepted by the farmer of Kota district.
3 According to dealers response Raj shree and chambal are most preferred company by the customer it means they are highly aware About these Companies and highly satisfied with these two companies

4 All the result show that RSSC Seed Company has lower market share .
5 Most of the farmers were found to prefer big packing. Packing size of the cereal seeds from the dealers.