Information technology has changed the world in many ways, while telecommunications and the internet have revolutionized

how people interact; the information available at the touch of the button has also changed the way people shop. With multiple choices available, people have the power to make choices like never before. However, companies are also discovering the other side of the information explosion. Any defect, faulty service or simply being rude to customers can have huge repercussions on the companys reputation. There are genuine instances where complaints have been ignored in the past or simply not addressed, but not anymore. Consumer complaints India now has many cells that help customers fight their cases. The strict regulation of safety that manufacturers need to follow are adhered to and in cases they are ignored, consumers can now take up the issue without any apprehensions. Consumer complaints forums now take up the entire case on behalf of the consumer including legal assistance. The consumers need not look for lawyers or advocates separately.

Consumer complaint, India, also works towards educating customers about their rights. There have been plenty of instances where consumers are unaware of their rights. India being a huge country with plenty of people without basic education, cells that take up cudgels on behalf of these people is a welcome move.
People who have access to the internet and know how to use it also use the online consumer complaints forum to air their grievances. This has led to healthy situation where consumers get the best service and products while the service providers raise their standards of service. The quick resolution rate of the consumer complaints has also had a positive impact on consumers across the country.

The population of India is also a huge attraction to many multi-national brands because the sheer number of consumers ready to buy new products is unimaginable elsewhere. This has led to top brands wanting to establish their products in India. However, they are also cautious of providing sub standard service or products because they are aware of the level of consumer complaint, India reach within the country. The dedication shown by many consumer complaint forums in addressing the various issues faced by customers has given rise to healthy competition between companies and manufacturers to provide their best services and products. Consumer complaint cells are located across major cities and towns of India and many of them are working towards covering as many villages and remote areas that they can.