Arunprabhakar Deepthi Dhanasheela Durai Gopinath

Objective of the field visit  To understand the lifestyle of the people in rural areas  To know about how the FMCG players enter into the rural markets  To know about the fake products in the markets .

Daily Wages Primary school. Higher Secondary Schools in Ravanpatti. Palayam. Theni & Kambam Hospital – in palayam.About Kokilapuram  Kokilapuram is a village near by Chinnamanur. Theni     District Occupations – Agriculture. 5 Kms away from the village Transport system – Share Autos .

Lifestyle of the people  Importance to education. cleanliness. Grinder & Refrigerator . hygiene  Brand awareness  Own house and good infrastructure  TV’s.

Products  Toiletries  Bathing Soap  Washing Soap  Washing Powder  Shampoo  Cosmetics  Paste .

 Cooking Products  Masala  Salt  Oil  Milk  Tea & Coffee powder  Gas Cylinders .

 Companies like Cavinkare. Procter & Gamble have made their products available in the retail outlets. But still local products and fake products still available in the markets which are threat to the top MNC’s.Distribution  Major FMCG companies like HUL. ITC have good market share in these markets .

Dairy Milk .Fake Products But normally we find out many fake products with similar name to branded products.Miranda  Daily Milk .  Polpenlibe – Alpenlibe  Special .Good Night coils  Marantha .Sprite  Good Luck . Eg.

Overall Learnings  The people have a good lifestyle. Veerapandi river. Newspaper. etc via Kokilapuram  The Advertisements and the Product Dealers plays a vital role in the introduction of New product varieties  The people are having a good knowledge about the daily happenings through the means of T. which is mainly due to the influence who go to many tourist places such as Suruli falls.V. Kerala. Radio ..

 Many women are in SHGs  Most of the People have bank accounts. having cattle/poultry/cows in their houses.Contd…. in constructions. mainly for NREGA  Most of the women too work in various forms such as in 100 day work. have petty shops. agricultural works.  The people there are very friendly and they are very happy to share their thoughts  Their hospitality was too good and in some places it was very touchable .

The dealers mostly collect the money only after the sales of the products. especially the FMCG companies enter     into the rural market through the dealer force The dealers will go the kirana/petty shops of the rural areas and give the products for sales. t-shirts.Entry of the companies  The companies. banners given by the dealers to promote the sales . This is especially for the new products Advertisement play a vital role in rural marketing Also there are free gifts.

Problems  The people there shared many of their problems with us. Also the workers will sell the quality goods in black and because of that they didn’t get many goods .  We don’t have a hospital even for a first aid  We don’t have a school for our children  The Public Distribution Centre is too bad. The centre will be opened for once or twice a week.

There are no preventive steps taken by the authorities in controlling that. It creates a big loss to the farmers . etc.  The pigs create a big mess in the farms & fields. The pigs destroy the banyan plantains.Contd…. food crops.

Interesting Things  Our team watched a Fight between Cocks in a house. It was a good experience . The family always participate in the cock fight that takes place in the surrounding places.

Kandhasamy Devar (late) was worked as a lawyer in 1942. The special thing in this is.  We gone around the farms and saw many different varieties of birds  We saw many fake products which imitate the branded products.  We came to know about a Lawyer’s family. Mr.Contd…. under the rule of Britishers .