Professional Documents
Culture Documents
About Kokilapuram
Kokilapuram is a village near by Chinnamanur, Theni
District Occupations Agriculture, Daily Wages Primary school, Higher Secondary Schools in Ravanpatti, Palayam, Theni & Kambam Hospital in palayam, 5 Kms away from the village Transport system Share Autos
Products
Toiletries Bathing Soap Washing Soap Washing Powder Shampoo Cosmetics Paste
Cooking Products Masala Salt Oil Milk Tea & Coffee powder Gas Cylinders
Distribution
Major FMCG companies like HUL, Procter & Gamble
have made their products available in the retail outlets. But still local products and fake products still available in the markets which are threat to the top MNCs. Companies like Cavinkare, ITC have good market share in these markets
Fake Products
But normally we find out many fake products with similar name to branded products. Eg. Polpenlibe Alpenlibe Special - Sprite Good Luck - Good Night coils Marantha - Miranda Daily Milk - Dairy Milk
Overall Learnings
The people have a good lifestyle, which is mainly due
to the influence who go to many tourist places such as Suruli falls, Veerapandi river, Kerala, etc via Kokilapuram The Advertisements and the Product Dealers plays a vital role in the introduction of New product varieties The people are having a good knowledge about the daily happenings through the means of T.V., Newspaper, Radio
Contd.
Many women are in SHGs Most of the People have bank accounts, mainly for
NREGA Most of the women too work in various forms such as in 100 day work; have petty shops, agricultural works, in constructions, having cattle/poultry/cows in their houses. The people there are very friendly and they are very happy to share their thoughts Their hospitality was too good and in some places it was very touchable
into the rural market through the dealer force The dealers will go the kirana/petty shops of the rural areas and give the products for sales. The dealers mostly collect the money only after the sales of the products. This is especially for the new products Advertisement play a vital role in rural marketing Also there are free gifts, t-shirts, banners given by the dealers to promote the sales
Problems
The people there shared many of their problems with
us, We dont have a hospital even for a first aid We dont have a school for our children The Public Distribution Centre is too bad. The centre will be opened for once or twice a week. Also the workers will sell the quality goods in black and because of that they didnt get many goods
Contd.
The pigs create a big mess in the farms & fields. There
are no preventive steps taken by the authorities in controlling that. The pigs destroy the banyan plantains, food crops, etc. It creates a big loss to the farmers
Interesting Things
Our team watched a Fight between Cocks in a house.
The family always participate in the cock fight that takes place in the surrounding places. It was a good experience
Contd.
We gone around the farms and saw many different
varieties of birds We saw many fake products which imitate the branded products. We came to know about a Lawyers family. The special thing in this is, Mr. Kandhasamy Devar (late) was worked as a lawyer in 1942, under the rule of Britishers
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