Professional Documents
Culture Documents
Gazanfar Ahmed
Amin Ismaili
Google philosophy
The philosophy of Google is
to be the perfect search engine combined with rapid innovation When you dont know about any thing Just GOOGLE IT !!!
Historical Context
A patent war is a "battle" between corporations or individuals to secure patents for litigation (a process of fighting or defending case in civil court law). The current Smartphone wars started in year 2008. The patent wars is between the largest technology and software corporations like Microsoft, Apple, Google, Samsung, HTC, etc largest technology and software corporations based in the United States, China, Europe, Japan, Korea and Taiwan
According to PC Magazine, Apple brought the patent wars to the Smartphone market by its desire to "go thermonuclear" on Google's competing Android device makers such as HTC, Samsung and Motorola
In buying the hardware company, Google made clear its desire to acquire the estimated 25,000 patents held by Motorola , which will strengthen Googles patent portfolio.
Google has less patents , so Google is catching-up with the patents of Smartphone's by purchasing 1000 of IBM patents.
that doesn't do much to blunt lawsuits against Android since the patents mainly cover the architecture of memory and micro processing chips rather than mobile operating systems.
Android
Linux OS java SE
Google services
Windows mobile
Windows
iphone
Objective C java
iOS
April 2010
Oct 2010
July 2011
GOOGLE Acquired MOTOROLA MOBILITY August 2011 Acquire Motorola mobility $12.5 billion-enhance portfolio Samsung agrees not to sell its Android-based galaxy tab 10.1 in Australia until the dispute resolves
September 2011
Samsung vows revenge against Apple by claiming that it will block sales of iphone whenever it goes for sales in their native -Korea
Porters analysis
Value chain
INSTITUTIONAL LINKAGES
It includes the;
shareholders of the companys stock, suppliers, trade associations community the government activist groups and the media, all who have their own agendas and responsibilities to the people they serve.
Each has a relationship with Google and has a power to affect Googles decisions. Googles distributed business model ensures that no stakeholder has a level of importance that could singly change the direction of the company,
The way the mass of web users, media, and governments interpret their activity could influence the companys objectives.
It is Googles managements job to ensure the survival of the firm and the long-term benefits of the stakeholders. Litigation and politics often have an effect on both the short-term and long-term results.
Shareholder Pattern
Major Direct Holder
SCHMIDT ERIC E, SHRIRAM KAVITARK RAM, DOERR L JOHN, DRUMMOND DAVID C, PICHETTE PATRICK (For more details, see appendix).
Institutional Holder
VANGUARD GROUP, INC., STATE STREET CORPORATION, BlackRock Institutional Trust Company, JP MORGAN CHASE & COMPANY, Bank of New York Mellon Corporation, etc, etc. (For more details, see appendix).
14%
Institutions and Mutual Fund Holders Individual Direct Holders
84%
STOCK PATRENS
APPLE
MSFT
Revenue
Gross Margin EBITDA Operating Margin Net Income EPS P/E PEG (5 yr expected): P/S
47.54B
0.6 15.85B 0.28 10.56B 31.91 22.55 1.31 4.98
4.64B
0.74 1.09B 0.12 524.00M 0.19 143.68 1.98 12.95
72.36B
0.75 28.79B 0.36 15.71B 1.85 14.75 1.05 3.21
4.96B
0.69 1.32B 0.16 3.97B 3.25 6.05 1.56 4.67
131.60M
0.59 13.79M 0.05 N/A 0.05 24.83 1.15 2.39
Financial Highlights
Continue
Future of Google
Google Glass Driverless cars Micro-robot monitor Smart beds Phone calls Robot for parties Home Automation Universal Language translation
REFRENCES
CASES:
Google Inc.Benjamin Edelman, by Thomas R. Eisenmann Symbian, Google & Apple in the Mobile Space (A)
Prediction Markets at Google by Peter A. Coles, Karim R. Lakhani, Andrew McAfee WEB LINKS http://en.wikipedia.org/wiki/Android_(operating_system) http://www.networkworld.com/news/2011/092011-android-patents-251061.html?page=1 http://www.youtube.com/results?search_query=google+role+in+patent+war&oq=google+role+in+patent+war&gs_l=you tube-reduced.3...534368.545696.0.546037.27.27.0.0.0.0.421.3906.8j10j5j0j2.25.0...0.0...1ac.1.Qb0bg1DEGPs http://www.scribd.com/doc/51097249/google-android http://www.spiegel.de/international/business/bild-863213-417254.html
http://www.telecompetitor.com/google-not-dominant-in-search/
http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=AAPL http://www.businessweek.com/articles/2012-03-29/apple-s-war-on-android http://en.wikipedia.org/wiki/Societal_views_on_patents http://www.brighthand.com/default.asp?newsID=18149&news=patent+infringement+lawsuits+apple+microsoft+google+ htc+samsung
THANK YOU
APPENDIX
PATENT AS A WEPON
Patents as Strategic Weapons: Patent portfolios values rising rapidly, they are being re-valued as a strategic weapon Patent as a protection Patent is now using as a profit generator.
Patents as Competitive Weapons: Add Costs to Competitors. A patent license fee adds costs to the new entrants product, thereby making its price-point higher for consumers in the marketplace
Raises Funding Risks. The threat of patent litigation can dampen innovation and/or add to its costs, and potentially make it more difficult to get VC funding
ANDROID PHONES
Android was unveiled as its first product, a mobile device platform built on the Linux kernel version 2.6 The first commercially available phone to run Android was the HTC Dream, released on October 22, 2008.
Since 2008, Android has seen numerous updates which have incrementally improved the operating system, adding new features and fixing bugs in previous releases. Each major release is named in alphabetical order after a dessert or sugary treat; for example, version 1.5 Cupcake was followed by 1.6 Donut.
The 4.2 Jelly Bean. In 2010,
Google launched its Nexus series of devices - a line of Smartphone's and tablets running the Android operating system, and built by a manufacturer partner. HTC collaborated with Google to release the first Nexus Smartphone, the Nexus One.
The series has since been updated with newer devices, such as the Nexus 4 phone and Nexus 10 tablet, made by LG and Samsung respectively. Google releases the Nexus phones and tablets to act as their flagship Android devices, demonstrating Android's latest software and hardware features.
EPS TTM
Shares Outstanding
$44.16
EX-Date 11/7/12 P/E TM
940.7M
11.8x
Dividend
$10.60
Dividend Yield
1.02%
Previous Close $27.68 Day Low $27.00 52 Week Low 12/22/11 - $25.48
EX-Date
02/19/13 Dividend $0.92
P/E TM
10.6x Dividend Yield 3.02%
Porter Diamond
Government
Government Support Innovative & Entrepreneurial culture
Demand Conditions
Consumer Sophistication Needs of Nation Distribution channels
Related Industry
Google Strategies
Google establishes strategy to be the Perfect Search Engine.
1.
2.
characteristic of Google ;
to make webpage clean-off all ads to group all webpage contents together finally is easy-to-access
Organizational structure
This is a hybrid form of functional and multidivisional structure. It ensures the centralized planning a large company needs while giving the small business units the flexibility to innovate like a small start-up
Google Products
Android Google Chrome Chrome book Nexus Google+ ; in competition to Facebook or Twitter
4,559,855 4,244,249
3,848,514
1.72 1.6
1.45
3,440,410,597 3,202,285,870
29-Sep-12 29-Sep-12
2,903,703,813 29-Sep-12
2,832,612 2,432,194
1.07 0.92
1,792,958,417 1,835,090,373
30-Jul-12 29-Sep-12
1,754,236
0.66
1,017,579,676
29-Jun-12