You are on page 1of 31

RESEARCH METHODOLOGY

Objective: To study consumers preference. To evaluate the view of consumer to buy a particular

brand of paint. To find out which is the most famous and widely accepted brand. To compare different brands of paint.

Data Types
Primary Data:We adopted the Survey Method to collect the primary data. We took the help of a Structured Questionnaire to collect the information from the readers.

Secondary Data:As our subject is based on psychology of the people, we do not have any secondary data.

Data Analysis:We did a pilot survey and from that we get to know that out of whole this four brands are popular. Asian Paint Nerolac Paint Burger Paint Dulux Paint

Name of Different Brands

Reason
We did market research and after the market research

we analyze that most of the people are using this 4 well known brands that is, Asian Paint, Nerolac Paint, Berger Paint, Dulux Paint. The main reason for prefering this well known brands is price and quality. It is easily available in the market. There are many attractive designs for making colorful house.

Graphical Analysis
Consumer Base
Expenditure for paint:

Brand preference of paints:

Reason to buy specific brands:

Factor of influence:

Choice of customer:

Where do customer prefer to purchase?

31.33%

Retailers 68.67% Dealer

Retailer Base
Different brands which keep in stock:

Which brand is most asked by the customers?

Average sells per month:

Brand recommended to the customer:

Sells target:

Stastical Analysis
Simple Ranking for consumer base:Asian Paint
Rank Performance

1
2 3 4

Availability of the product


Availability of color New/ Innovational Packaging Variety

Long Lasting

Nerolac Paint
Rank 1 2 3 4 5 Performance Availability of the product Star endorsement and Water resistance New/ Innovative packaging Variety Long lasting

Burger Paint
Rank 1 2 3 4 Performance Availability of the product Introduction of new products Availability of color New/ Innovative packaging

Promotional schemes

Dulux Paint
Rank 1 2 3 4 5 Performance Availability of the product Variety Star endorsement Price range Introduction of new products

Simple ranking for retailer base:Asian Paint


Rank Facilities

1
2 3 4 5

Delivery time
Quality maintenance Easy and flexibility of placing order Condition of product Customers orientation

Nerolac Paint
Rank 1 2 3 4 Facilities Delivery tine Incentives Easy and flexibility of placing order Transporters behavior

Quality maintenance

Berger Paint
Rank 1 2 3 4 5 Facilities Promotional activities Easy and flexibility of placing order Delivery time Condition of product Quality maintenance

Dulux Paint
Rank 1 2 3 4 Facilities Delivery time Transporters behavior Easy and flexibility of placing order Quality maintenance

Condition of product

Chi-square:Choice of brand as per expenditure of consumer

Anova Table:

Finding
Quality and durability are the main factors for

selecting any paint for consumer followed by price factor. From the different existing paint Asian paint is a most preferable one followed by Nerolac, Berger, Dulux and other paints. According to consumers, paints is a seasonal product, which is mostly consumed between September to November. At last they agreed that Asian paint helps their home look attractive and gives a long lasting look.

Recommendation

Conclusion
Through we are not so expert, we have come to certain conclusions from the deep analysis of our comparative study towards the brand preference of paint and retailers perception about the brand. There is no single reason that is responsible for high brand preferences in Decorative Paints among the respondents. Only the Quality and Price seems to dominate the customers preferences in this regard.

You might also like