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APPLE INC.

Submitted To Mr. H.N.Singh


SUBMITTED BY PRAFFUL KUMAR VERMA ROLL NO. PGD11124

INDUSTRY DETAIL
The

Electronic Industry in India took off around 1965 It was rigidly controlled and initiated by the Government. The period between 1984 and 1990 was the golden period for electronics industry. It was followed by developments in consumer electronics mainly with transistors radios, black & white TV, calculators and other audio products. It grows rapid and continuous between 1984 and 1990 period.

COMPANY SPECIFIC

1976

COMPANY HISTORY

- Apple was founded by college dropouts Steve Jobs

and Steve Wozniak. 1980 - Apple went public 1985 - Jobs left after tumultuous struggles with then CEO Sculley, and founded Next 2000 - Jobs became the CEO 2001 - Introduced a digital music player, the iPod 2007 - Apple Computers Inc. became Apple Inc., unveiled the iPhone.

Company Key Facts


Apple

has 4 main divisions Laptop and personal computer division Music Division Video and Sound division Wireless network and Accessories division Net Income in 2010 was more than $18 billion As of September 2010[ Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide.

VISION STATEMENT
Vision Statement(most recent) An APPLE computer on every desk Steve Jobs

Vision Statement(Proposed) To be global leader in the consumer electronics industry

MISION STATEMENT
Apple ignited the personal computer revolution in the 1970s with the Apple || and reinvented the personal computer in the 1980s with the Macintosh. Today, apple continues to lead the industry in innovation with its award-winning computers , OS X operating system and life and professionals application .apple is also spearheading the digital media revolution with its i-pod portable music and video players and iTunes online store , and has entered the mobile phone market this year with its revolutionary iPhones.

CODE OF CONDUCT
It

is committed to ensuring that working conditions in Apples supply change are safe. It is modeled on and contains language from the Electronic Industry Code of Conduct. It recognized standards such as International Labor Organization Standards(ILO).Universal Declaration of Human Rights(UDHR), Social Accountability International(SAI) etc. Antidiscrimination discriminate against any worker based on race, color, age. gender, sexual, disability, religion, national origin or marital status in hiring and employment practices.

CODE OF CONDUCT
Fair

Treatments Preventions of Involuntary labor

HISTORY
Apple I, Apples first product 1981-1985, Macintosh I, released in 1984 1986-1993:Rise and Fall, Apples first portable Macintosh computer, released in 1989 1994-1997:Attempts at reinvention 1998-2005:Return to Profitability 2005-2007:The Intel Transition 2007-present:iPhone and iPad
1976-1980,

SPECIALIZED BUSINESS UNIT


The Apple SBU has dedicated sales, technical and product management resources, all of whom are Apple Product Professionals. The most comprehensive Apple certification available. Stock CTO Products Manage Apple Product Transitions Handle Apple EOL Products

MANAGEMENT TEAMS
Tankel Chairman, graduate of the University of Pennsylvanias Wharton School Roy Raeburn President, graduate of the University of Witwatersrand Business School in South Africa Frank Venice Executive Vice President And Chief Financial graduated Providence College in 1962 Miguel Fernandez - COO, Executive VP of Operations, graduate of Orange Coast College, California
Zane

PRODUCTS

Mac

and Accessories, in 1998 iPad, in January 27, 2010 iPod, in October 23, 2001 iPhone, in January 2007 Apple TV, is the most recent revision in 2007

MERGERS/ACQUISITIONS ETC.
Acquired from Power Computing Corporation Acquired from Astarte Acquired from Japan Information Processing Service Acquired from Silicon Grail Acquired a 5% stake Acquired a 3.6% stake, or 8.2 million shares Acquired a 5% stake, or 6.25 million common shares Acquired a 5% stake, or 150,000 Series A shares. Microsoft has since sold this stake.

SWOT ANALYSIS
Strengths
Brand

Name Growing sale of iPod ,iTunes, and iPhone Low Debt Wide rage of innovative products Increase in number of retail products Market Share and Global expansion

Weaknesses
Legal

Proceedings Market share in personal computer No immediate revenue reflection from iPhone sale European Market Criticism for iTunes High Pricing for Products

OPPURTUNITIES
Competition offer wider product line Expansion of retail stores for customer convenience Participate in joint ventures Make easy to use products for upcoming retirees

THREATS
Competitors

Technology and Pricing Low Compatibility with Non Apple Products Less Global coverage compared to competitors Substitutions

SUGGESTIONS
Apple Inc. has to reduce their products prices.

REFERENCES
www.google.com Leavitt,

David (2007). The Man Who Knew Too Much; Alan Turing and the invention of the computer. Phoenix. ISBN 978-0-7538-2200-5 Rob Price (1987). So Far: The First Ten Years of a Vision. Apple Computer. ISBN978-1-55693-974-7 Ken Polsson. "Chronology of Events in the History of Microcomputers" Archived from the original on June 2, 2008. http://web.archive.org/web/20080602225734/http://www.microprocessor.s scc.ru/comphist/ Retrieved August 18, 2008. "Apple II history" http://apple2history.org/appendix/ahb/ahb2/ Retrieved August 18, 2008. "Apple III history" http://www.oazoo.com Retrieved August 5, 2006

THANKS

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