Survey Details

Number of People interviewed = 97 Number of People eligible for the survey = 60 Number of Questions in the survey = 14 Average time taken per survey = 4 mins. Rating starts with 1 being the Highest & 5 the lowest.

 Survey

1. Are you a consumer of Maggi?

Percentage
38% Yes No

62%

2. When someone says the word noodles, what is the 1st thing that comes in your mind?

Percentage
4%
2% 0% 12% Maggi Top Ramen

Foodles
82%

Hakka Noodles Smith & Jones

3. As a brand, rate Maggi on a scale of 1 to 5 for the following parameters?

32%

Rating

Taste

Variety

Packaging

Availability

92%

62%

94%

2
3 4 5

4%
4% 0% 0%

10%
20% 18% 20%

25%
10% 2% 1%

3%
3% 0% 0%

4. Which of the following Maggi Products in Noodles category do you buy the most?

18%
Maggi Masala 8% 5% 69% Maggi Vegetables Aata Noodles Maggi Dal Aata Noodles Maggie Soupy Noodles

5. If you go to buy noodles, how likely would you choose Maggi?

8%

3% 3%0% Definitely would Probably would Might or might not Probably would not Definitely would not 86%

6. If the price of the Maggi noodles you purchased had been 5% higher, and all other noodles category had been the same, how likely would you have been to have purchased your Maggi noodles?

11% 10%

5%

Definitely would purchased Probably would purchased Might or might not purchased

12%

62%

Probably would not purchased Definitely would not purchased

7. Which of the following do you think best describes Maggi?

4% 24% Good for health Ready to eat 46% 26% Junk food Tasty/ Fun eating

8. How likely would you recommend Maggi to a friend or a relative?

9% 21%

4% 1%

Definitely would recommend Probably would Might or might not

65%

Probably would not

Definitely would not recommend

9. If given a chance, which of the following aspects Maggi would you try to improve?

2% 1% 86%

8% Taste Variety/ Flavours Hygiene/ Purity 820% Availability Packaging

10. Which Advertisement of Maggi product do you like most?

Column1
5%, 5% 35%, 35% 45%, 45%
Noodles: Me Aur Meri Maggi Sauces: Its Different Soups: Taste Bhi, Health Bhi!.

15%, 15%

Pazzta: Nutri-Licious Pazzta

11. Gender?

0% 32% Male Female Others 68%

12. What was the last grade of education you have completed?

10%

3% 28% SSC & Below HSC Graduation Post Graduation

59%

13. Which of the following age groups do you belong to?

7%

5%

2%

21% Below 20 20 - 30 30-40 40-50 50-60 60 & above

23%

42%

14. Which of the following best describes your households total yearly income?

11% 27% 20% 1 lac 1 lac to 2 lac 2 lacs to 3 lacs > 3 lacs

42%

THANK YOU