A SEMINAR REPORT ON

SAMSUNG ELECTRONICS

24/11/11

SUMAN SONI

PGDM-I (A) SEMINAR-108

COMPANY OVERVIEW
Established in January, 1969 1970s: Bet the future on electronics
laid the groundwork for electronics in Korea helped the domestic economy grow paved the way for exports

1980s: A more comprehensive electronics company

established plants in Portugal and US established Semiconductor and Communication corporation began memory chip business

Early 90s: Integration and Globalization Mid-Late 90s: Implementing new management strategies New Millenium: Digital Vision

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VISION
TO INSPIRE ITS COMMUNITIES BY LEVERAGING SAMSUNGS THREE KEY STRENGTHS:
NEW TECHNOLOGY. INNOVATIVE PRODUCTS. CREATIVE SOLUTION.

TO PROMOTE NEW VALUES FOR SAMSUNGS THREE CORE NETWORKS:

INDUSTRY VISION PARTNER VISION EMPLOYEE VISION
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MISSION
BELIEVES IN DEVOTION OF ITS HUMAN RESOURCES AND TECHNOLOGY TO RENDER BETTER SERVICES AND SUPPORT. WITH THE CREATION OF SUPERIOR PRODUCTS AND SERVICES,ADDING AN AMPLE TO BETTER GLOBAL SOCIETY.
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CODE OF CONDUCT
COMPLY WITH ALL LAW & ETHICAL STANDARDS. MAINTAIN A CLEAN ORGANISATIONAL CULTURE. RESPECT CUSTOMERS,SHAREHOLDERS & EMPLOYEES. CARE FOR THE ENVIRONMENT, HEALTH AND SAFETY.
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MANAGEMENT TEAM
YOON-WOO LEE AS SAMSUNG ELECTRONICS VICE CHAIRMAN AND CHIEF EXECUTIVE OFFICER. JU-HWA YOON , OH- SOO PARK , IN HO LEE , CHAE-WOONG LEE , DONG-MIN YOON AS MEMBER OF COMPANYS BOARD OF DIRECTOR. 190000 PLUS EMPLOYEES OPERATING IN 61 COUNTRIES.
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PRODUCTS
Home Multimedia Mobile Multimedia

Personal Multimedia

Core Components

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SBU
SINGLE BUSINESS OR COLLECTION OF RELATED BUSINESSES. HAS ITS OWN COMPETITIORS AND MANAGER ACCOUNTABLE FOR OPERATIONS. 3 STRATEGIES OF MARKET LEADERS. TEN 3 MINI COURCES. SUSTAINABLE GROWTH STRATEGIES.
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CSR
PROMOTE SUSTAINABILITY, UNDER THE BUSINESS PHILOSPHY. CREATE SUPERIOR PRODUCTS AND SERVICES. HARMONY BETWEEN BUSINESS VISION & VISION OF SOCIETY.

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SWOT ANALYSIS
STRENGTHROBUST TOP LINE GROWTH.
STRONG MARKET POSITION.

WEAKNESSFLUCTUATING OPERATING AND NET PROFIT.

OPPORTUNITIESPOSITIVE OUTLOOK FOR SEMICONDUCTORS. INCREASING MOBILE PHONE SALES.

THREATSINCREASING RAW MATERIAL PRICES. GOVERNMENT REGULATIONS.

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SUGGESTIONS
SHOULD CONSIDER THEIR COMPETITIORS. BE CRATIVE AND INNOVATIVE. SHOULD INCREASE BATTERY BACK UP POWER. SHOULD HAVE SOME OPERATING SYSTEM LIKE BELLE IN NOKIA. SHOULD USE RECYCLING OF PRODUCT EFFICIENTLY.

PGDM-I (A) SEMINAR-108

BIBLIOGRAPHY
WWW.SAMSUNG ELECTRONICS.COM WWW.GOOGLE.COM WWW.WIKEIPEDIA.COM

PGDM-I (A) SEMINAR-108

THANK YOU

PGDM-I (A) SEMINAR-108