Dominos Sizzles With pizza Tracker

Group No. 3

Dhaara Pabari Roll No. 02 Sharda Sharma Roll No. 25 Kunal Patel Roll No. 29 Durgesh Deshpande Roll No. 36

INTRODUCTION
Headquarters- Ann Arbor Township,Michigan,
United States

$1.65 Billion sales per year Second-largest pizza chain in the United States More than 10,000 corporate and franchised stores in 70 countries and all 50 U.S. states Largest home-delivery market share Over 145,000 employees across 50 states and 70 countries Vision-Exceptional people on a mission,to be the best pizza delivery company in the world

HISTORY
Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza store in Ypsilanti,Michigan in 1960 James trades his half of the business to Tom for a Volkswagen Beetle in 1961

Renamed as "Domino's Pizza, Inc in 1965

First Domino's Pizza franchise store opens in Ypsilanti, Michigan in 1967 Lawsuit against Domino's Pizza by Domino Sugar in 1975

INTERNATIONAL BACKGROUND
First international store opens in Winnipeg, Canada in 1983 Discontinued 30-minute guarantee and reemphasized the total satisfaction guarantee in 1993 Launched on the Internet(www.dominos.com) in 1996. The company reaches record sales of $2.8 billion system-wide Domino's Pizza opens its 1,500th store outside the United States, opening seven stores in 1 day on 5 continents consecutively in 1997

SALES OF THE COMPANY

In 1998,Tom Monaghan announced his retirement. Sold 93 percent of the company to Bain Capital.Inc. for about $1 billion In 1999,David A.Brandson-Chairman and Chief Executive Officer Worldwide sales exceed $3.36 billion.Revenues increased 4.4% over 1998

CURRENT ERA
2004-began trading common stock on the New York Stock Exchange under the ticker symbol "DPZ" 2006-opened its 5,000th U.S. store in Huntley and its 3,000th international store in Panama City, making 8,000 total stores for the system 2007-Online and mobile ordering Domino's Launched its "You Got 30 Minutes" campaign 2008-Pizza tracker 2009-aggressive menu expansion 2010-J.Patrick Doyle as Brandon's successor 14.3% quarterly gain

Company Background
-Founded in 1958

Products
Pizza Pasta Wings Sides and Desserts Pizza rollers , Cheese sticks , Breadsticks, Cinamon sticks, Chocolate Catering

Website
-Menu focused

-A subsidiary of YUM Brands -Largest take out and pizza delivery restaurants chain in US -34000 restaurants in 100 countries -Named Americas Favourite Pizza
-Founded in 1983

-Homepage directs to deal tab -Emphasizes online ordering -Links to all social media

Pizza -Third largest take out and delivery Sides pizza restaurant chain in US Breadsticks,Cheesestick, -3300 Restaurants in all 50 states Chicken strips,Wings, and 30 countries Parmesan strips -Better ingredients,better pizza Desserts -Official pizza sponsor of NFL and Catering Superbowl -Founded in 1960 Pizza -Headquartered in Ann Arbor,MI Pasta oven-baked -Second largest pizza chain in the Sandwiches US Wings,Salads -10000 corporate and franchised Breadsticks stores in 60 international markets Cheesesticks -30 minutes delivery guarantee Deserts

-Focuses on featured products and Papa John Schnatter -Emphasizes on online ordering,menu and special offers -Links to social media

-Product focused -One click deal navigation -Pizza tracker tab -collaboration with St.Jude -Links to social media

Dominos PULSE

Dominos PULSE point-ofsale system

Introduced in 2003 Efficient Information system Important Asset Captures purchase and payment data at a physical level where goods and services are bought and sold

Features of Dominos PULSE

Touch screen ordering,

A delivery driver routing system

Improved administrative and reporting capabilities,

Functions
Taking and customizing orders using touch screen interface Maintaining sales figures Compiling customers information

PULSE Evolution
New hardware and software platform Installed in more than 5000 U.S. branches Older software think client model

Pulse Evolution thin client architecture

Think Client model

Thin Client model

Machines fully equipped with PCs running windows

Networked workstation

Collect the data Internet Powerful Lenovo PCs

I N P U T

Processing

OUTPUT

Advantage over PULSE

Workstations are less expensive Easy to update

PIZZA TRACKER
Part of an online ordering system

 Simulated photographic version of the order you place.

 PIZZA TRACKER!!

CONCEPTS LEARNT
PULSE PULSE EVOLUTION PIZZA TRACKER

TAKE-AWAY POINTS
REALISING YOUR WEAKNESSES TRYING TO OVERCOME THEM IDENTIFYING YOUR COMPETITION BUILDING A COMPETITIVE ADVANTAGE USING TECHNOLOGY TO CUT COSTS AND INCREASE CUSTOMER SATISFACTION OVERCOMING RESISTANCE TO CHANGE

Questions & Answers-

Question 1)

Q.) What kinds of systems are described in this case? Identify and describe the business processes each supports. Describe the inputs, processes and outputs of these systems.

Answer SYSTEMS In-store transaction processing system Customer relationship management system Business process Order taking, order processing, customer information
INPUT PROCESS OUTPUT

Place an order Payment

Order confirmation Payment authentication

Generates an order at a store nearest to your location

Question 2)

Q.) How do these systems help Dominos improve its business performance?

Answer Improved customer service Compiling customer information

Cost effectiveness
Easy training for employees Recording of purchase and payment data

Question 3)

Q.) How did the online pizza ordering system improve the process of ordering a Dominos pizza?

ANSWER
Convenient to customer Time Proper customization Total Price Pizza tracker and simulated pizza feature Customer information database Multiple payment options Discount coupons

Question 4)

Q.) How effective are these systems in giving Dominos a competitive edge?

Answer Ease of placing order Shorter training period

Reduced mistakes
Pizza tracker Order processing time

PROBLEMS AND SOLUTIONS

Problem - Quality of pizza Solution Improving ingredients and freshness

Problem Implementing the PULSE system Solution Improved systems

Thank you!