Professional Documents
Culture Documents
Introduction Marketing Mix for Rail, Road and Air transport Transport Marketing in Indian perspective
Problems faced by bus and trucking industry Rail Road coordination National and State highways Importance of road transportation in the Indian economy
Indian Railways The largest railway in Asia The fourth most heavily used system in the world Carries 14 million passengers a day Track route length more than 65,000 kilometers 2,07,719 units of freight cars, 45,350 passenger cars, 6909 stations and 14,06,400 staff. It operates 8984 passenger trains everyday
Indian Roads Length of 2 million kilometers More than 20,000 kilometers of highways Carry almost 60 percent of the countrys passenger traffic and 40 percent of freight
Service Sector Management
India has 12 major and 185 minor ports More than 16,000 kilometers of inland waterways
Airports
Two airlines (Air India and Indian Airlines) and one helicopter service (Pawan Hans) owned by government
Freight Traffic- (agricultural and industrial activities) Types of wagons- BOX, BOY, BCA, TANK, BCX Services- Domestic Container Service Freight Forwarder scheme Quick Transit Scheme Speed Link Express Trains Street Collection etc
Mail Traffic (Railway Mail Services) On time services, quicker delivery, professionalism in management, wider coverage in remote areas
Service Sector Management
Place
Distribution of services to many remote areas
Online Facilities: Passengers Current Status Enquiry Fare Enquiry Reservations Train Between Important Stations Upgraded Passenger Scheme/Chart Weekly Availability at Stations Tatkal Scheme
Service Sector Management
People
Training for employees: More than 2,00,000 staff is imparted training every year, enabling its officers and staffs in acquiring knowledge and new set of technical and managerial skills Target customers: A wide coverage, all age groups, all incomes levels, occupations office going, businessmen, short haul as well as long haul journey passengers
Price
For state road transport corporations, pricing structure cannot be changed with a change/hike in the prices of the input This affects their financial health and it reflects on the qualify of services offered Profit making private organizations can change prices according to cost incurred, seasonal demand, emerging trends etc
Place
Better distribution/network of services than rail, in terms of reach
Service Triangle
The company- Transport Ind.
Providers- BEST
Customers
Promotion
People Place
Service Sector Management
Product
On ground Services - Duty free Shopping - Reservation Counters - Flight Information Display - Baggage Screening - Check In In Flight Services - Free Water - Food - Comfortable Seating Arrangement
Price
Low Fare Pricing Value for Money Pricing Premium Pricing
Promotion
Frequent Flier Points Inflight On demand Movies Travel Reward Programmes
Place
Booking offices of Airways Travel Agents Office
People
Air-hostess On-Ground Staff Pilots Tour Operating Agents
Process
Computerized reservation system Baggage Handling
Service Sector Management
Process (Service Map) 1. Ticket booking 2. Ticket Processing 3. Ticket Delivery 4. Customer reaching the airport 5. Boarding Pass 6. Security Check 7. Inside the aircraft, refreshments is served before he reaches his final destination. 8. A pre-paid cab is also arranged for the customers add-on journey from the airport.